Shepherd's Center of Greater Winston-Salem

What Shepherd's Center of Greater Winston-Salem does

The Shepherd's Center of Greater Winston-Salem is a 501(c)-style interfaith nonprofit ministry founded in 1985 and headquartered at 1700 Ebert Street in Winston-Salem, North Carolina. Its mission is to promote and support successful aging for residents of Forsyth County age 60 and older, delivered free of charge regardless of income through two anchor programs: the Faith In Action Care Program (volunteer-driven transportation, minor home repairs, friendly visits, and caregiver respite) and the Vital Living Program (health, fitness, creative arts, lifelong learning, and social engagement), supplemented by SHIIP Medicare Counseling, Powerful Tools for Caregivers training, and the Saturday Night Fellowship meal program.

Operationally, the organization runs a "senior center without walls" model, coordinating 400+ volunteers who contribute more than 40,000 hours annually and serving more than 7,000 older adults per year across 3,000+ members. It is an affiliate of The Shepherd's Centers of America (approximately 75 affiliates nationwide) and is certified as a Senior Center of Excellence by the NC Division of Aging and Adult Services, having also been designated as the Forsyth County coordinating site for SHIIP.

Revenue is generated through donations from individuals, 90+ congregational partners, corporate and foundation grants (Wells Fargo, Truist Foundation, Winston-Salem Foundation, Glenn Family Foundation), and local/state government support. The organization is go-to-market through community and referral channels rather than commercial sales: healthcare system referrals (Novant Health, Wake Forest Baptist Health, Forsyth Medical Center), faith-based congregational networks, NC Division of Aging and Adult Services, Forsyth County Government, and the Area Agency on Aging drive awareness and intake. There is no disclosed proprietary technology, app, or API, and services are delivered through volunteer relationships, weekly newsletters via Mailchimp, and a third-party calendar (CalendarWiz).

Name

Shepherd's Center of Greater Winston-Salem

Legal name

The Shepherd's Center of Greater Winston-Salem

Website

https://shepherdscenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shepherd's Center of Greater Winston-Salem is an interfaith nonprofit founded in 1985 that delivers free volunteer-driven services, including transportation, home repairs, caregiver support, wellness programming, and Medicare counseling, to older adults age 60+ across Forsyth County, North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies on donations from individuals, congregations, corporations, and foundations. The website prominently features a 'Donate Now' button, indicating donations are a primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shepherd's Center of Greater Winston-Salem is a nonprofit interfaith ministry that delivers free programs and supportive services to adults aged 60 and over living in Forsyth County, North Carolina. Its core offerings include non-medical transportation and companionship, Medicare counseling, caregiver education, social fellowship events, and advocacy coordination for older adults, all of which are delivered at no charge by trained volunteers.

Product overview

The Shepherd's Center of Greater Winston-Salem is an interfaith ministry offering a portfolio of programs for older adults. The core programs are the Faith In Action Care Program (transportation, home repairs, visitation, and caregiver respite) and the Vital Living Program (senior center with fitness, creative arts, and lifelong learning activities). The organization also provides SHIIP Medicare Counseling, coordinates the Coalition of Ministries for Older Adults, runs the Saturday Night Fellowship, and offers Powerful Tools for Caregivers training. As a model 'senior center without walls,' the organization serves over 7,000 older adults annually through these integrated service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Faith In Action Care Program A volunteer-staffed care program offering non-medical support services such as transportation to medical appointments, companionship, and practical assistance to homebound older adults aged 60 and over in Forsyth County.
• Vital Living Program An enrichment program that provides life-enhancement and learning opportunities, social engagement, and activities designed to help older adults remain active and engaged in the community.
• SHIIP Medicare Counseling Seniors' Health Insurance Information Program (SHIIP) counseling offering free, unbiased Medicare and health insurance guidance to older adults navigating coverage decisions.
• Saturday Night Fellowship A weekly social fellowship gathering that brings older adults together for community, connection, and shared meals to combat social isolation.
• Powerful Tools for Caregivers An evidence-based educational workshop series that provides family caregivers with skills, resources, and self-care strategies to better support their aging loved ones.
• Coalition of Ministries for Older Adults An interfaith coalition that coordinates area faith communities and ministries in collaborative support of older adults across the region.
• Center Without Walls A service-delivery model in which senior center programming is brought directly to participants in their homes and communities rather than at a single physical facility.

Quantifiable outcome

• Over 3,000 individuals and families served annually through Faith In Action program
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Novant HealthcoreStrategic or Co-development Partner · 1 January 2017Novant Health partnered with The Shepherd's Center to operate the Congregational Nurse and Health Ministry Program from 2009 to 2017. In July 2017, the program was transferred to Novant Health, which continues to operate the Health Ministry program under Director Cathy Hasty. This represents a significant strategic partnership for health ministry development across faith communities.
• Wake Forest Baptist HealthcoreStrategic or Co-development PartnerMajor healthcare system partner providing support and referrals to Shepherd's Center programs. Serves as a key healthcare ecosystem partner for serving older adults in the community.
• Forsyth Medical CentercoreStrategic or Co-development PartnerMajor healthcare facility partner supporting Shepherd's Center programs and services for older adults in the Forsyth County area.
• N.C. Dept Insurance (SHIIP)coreStrategic or Co-development PartnerThe Shepherd's Center serves as the Forsyth County coordinating site for the Seniors' Health Insurance Information Program (SHIIP). Trained volunteers help Medicare beneficiaries with questions about coverage, prescription drug plans, supplements, Medicare Advantage, and long-term care insurance.
• Forsyth County GovernmentcoreStrategic or Co-development PartnerLocal government partner providing funding and institutional support for senior services in Forsyth County.
• NC Division of Aging and Adult ServicescoreStrategic or Co-development PartnerState agency that certified The Shepherd's Center as a Senior Center of Excellence. Provides regulatory oversight and program guidance for aging services.
• Area Agency on AgingcoreStrategic or Co-development PartnerRegional agency partner coordinating aging services and support for older adults in the area.
• The Shepherd's Centers of AmericacoreStrategic or Co-development PartnerNational affiliation comprising approximately 75 affiliates nationwide. The Shepherd's Center of Greater Winston-Salem is an affiliate member, benefiting from shared resources, best practices, and national recognition.
• Congregational Partners (90+)coreStrategic or Co-development PartnerOver 90 congregations including churches, mosques, and synagogues partner with The Shepherd's Center. Partners provide venues, volunteers, and support for programs including the Saturday Night Fellowship, Coalition of Ministries with Older Adults, and general outreach.
• The Shepherd's Center of KernersvillecoreStrategic or Co-development PartnerSeparate but affiliated organization serving Kernersville area residents. Shepherd's Center of Greater Winston-Salem refers residents in and surrounding Kernersville to this partner organization for services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Council on Aging: National nonprofit advocacy and service organization focused on improving the lives of older adults. Operates senior center programs and Medicare counseling similar to those of the Shepherd's Center, but at a broader national scale.
• AARP Foundation: National nonprofit arm of AARP providing community programs including senior support, fraud prevention, and meal services. Operates Connect2Affect and other programs addressing social isolation similar to the Shepherd's Center's mission.
• Lutheran Services in America: National network of 300+ Lutheran social service organizations providing senior services, healthcare, and community supports. Comparable in faith-based nonprofit delivery of aging services, though operating at much larger scale nationally.

Direct peers

• Village to Village Network: National network of 'villages' that help older adults age in place through volunteer services including transportation, home repairs, and social engagement. Highly comparable membership-based, volunteer-driven aging-in-place model.
• Shepherd's Center of Kernersville: Sister Shepherd's Center affiliate serving the Kernersville area of Forsyth County. Already a direct referral partner; operates the same core programs (Faith In Action, Vital Living) with the same volunteer-driven model.
• Elder Care Alliance: Nonprofit operator of senior living communities and aging services in the Bay Area and Seattle. Comparable in providing community-based services that help older adults remain independent, though with a residential care component.
• Amity Foundation: Faith-based nonprofit providing community services including aging support, social engagement, and assistance programs. Comparable in interfaith-based community service delivery model.
• Meals on Wheels America: National nonprofit network providing home-delivered meals and supportive services to seniors to enable independent living. Directly comparable in mission of helping older adults remain independent at home through volunteer-driven community service.
• The Shepherd's Centers of America: National affiliate network of approximately 75 interfaith senior service centers using the same 'center without walls' model as the Greater Winston-Salem affiliate. Directly comparable in mission, volunteer-driven service model, and congregational partnership structure.

Regional players

• Catholic Charities USA: National faith-based social services network with regional affiliates providing senior services, caregiver support, and community programs. Comparable in faith-rooted social services for older adults, though with stronger denominational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-tokyo-shimbun

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shepherd's Center of Greater Winston-Salem