Start School Later, Inc.
Start School Later, Inc. is a 501(c)(3) nonprofit founded in 2011 that advocates for later school start times through an international coalition of 165+ volunteer-led chapters, serving school districts, families, clinicians, and state policymakers.
- Company typePrivate
- Founded2011
- HeadquartersSeverna Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Start School Later, Inc. does
Start School Later, Inc. is a 501(c)(3) nonprofit advocacy organization founded in 2011 and headquartered in Severna Park, Maryland, focused on aligning school start times with adolescent sleep biology. The organization's mission is to ensure children of every age have the opportunity to get the sleep they need to be healthy, safe, and successful, and it executes that mission through four programs: Community Guidance, Sleep Health Education, Advocacy and Awareness, and Implementation Consulting. Its work is operationalized through an international coalition of 165+ volunteer-led chapters that engage local communities, school districts, and state legislatures.
The core technology and product surface consists of web-based educational resources rather than a commercial software platform. Notable components include the award-winning Sleep 101 interactive sleep education program co-developed with The Sleep Health Institute at Brigham and Women's Hospital (used at UCLA, Harvard College, Middlebury College, and STEM high school consortiums), the Let's Sleep! community education initiative, and the Healthy Hours education and research arm. Distribution is anchored by the chapter network, digital resource center, and direct consultation with school and community leaders.
The business model is a small-scale nonprofit revenue mix comprising annual supporting memberships at Bronze ($25), Silver ($50), and Gold ($75) tiers; one-time and recurring donations; and modest merchandise and resource sales including an Implementation Toolkit and Consultation Bundle. Revenue is not publicly disclosed; the organization is volunteer-dependent with a 1–10 employee footprint supplemented by 2,000+ logged volunteer service hours. It is governed by an independent board of directors and led by Executive Director and Co-Founder Dr. Terra Ziporyn Snider, with no parent company or institutional investor.
Start School Later, Inc. firmographics
Firmographics- Name
- Start School Later, Inc.
- Legal name
- Start School Later, Inc.
- Website
- https://startschoollater.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Start School Later, Inc. is a 501(c)(3) nonprofit founded in 2011 that advocates for later school start times through an international coalition of 165+ volunteer-led chapters, serving school districts, families, clinicians, and state policymakers.
- Ownership category
- akta.pro rank
Start School Later, Inc. industry classification
Industry- Product category
- Public Health Advocacy and Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
- akta.pro secondary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Start School Later, Inc. is headquartered
LocationHeadquarters
- HQ city
- Severna Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Start School Later, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Supporting Memberships: Recurring annual donations from supporting members at Bronze ($25/year), Silver ($50/year), and Gold ($75/year) levels. Memberships renew automatically each year unless cancelled.
- General Donations: One-time and recurring donations from individual supporters to support organization's work raising awareness about sleep health and ensuring safe, healthy, equitable school hours.
- Merchandise and Resources: Sale of educational materials, resources, and merchandise through the Bookstore. Implementation Toolkit and Consultation Bundle available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Membership at $25/year |
| Subscription | Annual | Silver Membership at $50/year |
| Subscription | Annual | Gold Membership at $75/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Start School Later, Inc. product offering
Product offeringCore offering
Start School Later, Inc. is a nonprofit advocacy organization that educates communities and advocates for later school start times through Community Guidance, Sleep Health Education, Advocacy and Awareness, and Implementation Consulting programs. The organization operates an international coalition of over 165 volunteer-led chapters, providing resources, research, consulting, and policy support to align school schedules with adolescent sleep needs.
Product overview
Start School Later, Inc. is a nonprofit advocacy organization operating a multi-program portfolio centered on adolescent sleep health and school start time policy reform. The core organization coordinates an international coalition of over 165 volunteer-led chapters providing Community Guidance, Implementation Consulting, and Advocacy programs. The education and research arm, Healthy Hours, develops and distributes educational resources including Sleep 101 (an award-winning interactive sleep education program developed with Brigham and Women's Hospital) and Let's Sleep! (a web-based sleep education resource). The organization also offers a Supporting Membership program at Bronze, Silver, and Gold tiers, and maintains a Volunteer Opportunities program. The organization does not offer technology products, APIs, or AI-powered solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Sleep 101: Award-winning online, interactive sleep education program developed jointly with The Sleep Health Institute at Brigham and Women's Hospital, designed for high schoolers and college students.
- Let's Sleep!
Products and services
- Start School Later Main Advocacy Coalition A nonprofit advocacy coalition with 165+ volunteer-led chapters providing Community Guidance, Sleep Health Education, Advocacy and Awareness, and Implementation Consulting programs for K-12 school districts, families, and policymakers.
- Healthy Hours The education and research arm of Start School Later that develops and distributes educational resources on sleep and developmentally appropriate school hours, partners with researchers, and serves as a sleep and school start times information clearinghouse.
- Sleep 101 Award-winning online, interactive sleep education program for high schoolers and college students, developed jointly with The Sleep Health Institute at Brigham and Women's Hospital. Used by UCLA, Harvard College, Middlebury College, and consortiums of STEM high schools.
- Let's Sleep! A multifaceted web-based initiative providing a one-stop sleep education resource with engaging, interactive, evidence-based content for students, families, educators, administrators, and community members.
- Supporting Membership Program Annual supporting memberships at Bronze ($25/year), Silver ($50/year), and Gold ($75/year) tiers providing donors with the ability to support the organization's work raising awareness about sleep health and ensuring safe, healthy, equitable school hours.
- Implementation Consulting Strategic consulting service connecting community advocates and school leaders with subject matter experts, comprehensive research, tailored resources, evidence-based tools, and proven strategies for enacting and implementing safer, healthier school schedules.
- Bookstore and Educational Resources Online bookstore selling educational materials, merchandise, and implementation tools including the Implementation Toolkit and Consultation Bundle to support school start time advocacy and implementation efforts.
Companies that use Start School Later, Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Start School Later, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Start School Later, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Sleep Matters Initiative at Brigham and Women's HospitalcorePartnership to develop and distribute the Let's Sleep! initiative - a multifaceted program supporting community-wide efforts to teach, support, and encourage healthy sleep through web-based education resources.
- The Sleep Health Institute at Brigham and Women's HospitalcoreJoint development of Sleep 101, an award-winning online, interactive sleep education program for high schoolers and college students.
- Project SleepcoreCoalition partner - international organization dedicated to educating communities about sleep health. Collaborated on advocacy events including SleepWalk and Hill Day activities.
- Don't Drive Drowsy FoundationminorSafety partner collaborating during National Teen Driver Safety Week (Oct. 19-25, 2025) to raise awareness about teen drowsy driving in connection with sleep deprivation.
- SLEEP in Fairfax (Start School Later for Excellence in Education Proposal)coreFounding partner organization established in Fairfax, Virginia in 2004. Long-standing coalition partner in the Start School Later movement.
- American Academy of Pediatrics (AAP) and State ChapterscoreHealth organization partner providing expert support for legislation and advocacy. California AAP co-sponsored SB 328. Maryland Chapter meeting engagement for pediatrician outreach.
- American Academy of Sleep Medicine (AASM)coreMedical specialty organization supporting school start time legislation and advocacy efforts. Included in consensus letters and legislative support.
- National Sleep FoundationcorePartner organization providing research support and expert consensus for school start time advocacy. Co-sponsored Stanford University research summit.
- California PTAcoreCo-sponsor of California SB 328 legislation. Provided key input shaping the bill including three-year implementation window and zero period clarifications.
- Lloyd SocietyminorMaryland-based organization studying at-risk youth. Co-sponsored 2013 symposium on adolescent sleep needs and school start times.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Start School Later, Inc. competitors and assessment
Company assessmentBroad incumbents
- National Parent Teacher Association (PTA): National parent advocacy organization whose California chapter co-sponsored SB 328; comparable as a coalition partner and broader K-12 parent-advocacy body operating at significantly larger scale.
- Mental Health America: Large national nonprofit addressing mental health, including adolescent mental health; adjacent because Start School Later increasingly frames sleep as a mental health intervention.
- American Academy of Pediatrics (AAP): Professional association whose 2014 policy statement authored by Start School Later board members set the national benchmark for later school start times; a critical upstream endorser and coalition partner.
- National Sleep Foundation: Established sleep health nonprofit providing research, education, and policy support across multiple sleep domains; broader scope but overlapping coalition partnership on school start time advocacy.
- American Academy of Sleep Medicine (AASM): Medical specialty society that issues position statements supporting later school start times; comparable as an institutional endorser and coalition partner rather than a direct advocacy competitor.
Emerging players
- Healthy Children Project / Healthy Children Healthy World: Child health education and advocacy initiatives aligned with pediatric sleep guidance; comparable as adjacent child-health education nonprofits serving parents and schools.
- Common Sense Media: Nonprofit addressing youth wellbeing through media, education, and policy; comparable as a youth-wellbeing advocacy organization that uses research and policy to influence K-12 communities.
Others
- RAND Corporation (Sleep & School Start Times research program): Independent research institution whose studies on school start times and adolescent sleep underlie much of the movement's evidence base; comparable as a research enabler rather than direct competitor.
Direct peers
- Project Sleep: Nonprofit dedicated to sleep health education, advocacy, and awareness; closely comparable as a peer sleep-advocacy nonprofit that co-hosts events like SleepWalk and Hill Day with Start School Later.
- Don't Drive Drowsy Foundation: Nonprofit focused on drowsy driving prevention that partners with Start School Later on teen driver safety; comparable as a smaller, mission-aligned advocacy nonprofit with overlapping audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Start School Later, Inc. social profiles
Digital presenceStart School Later, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Start School Later, Inc. leadership team
Management profileNumber of profiles
Profiles13 records
Start School Later, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Start School Later, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Start School Later, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Start School Later, Inc.
What does Start School Later, Inc. do?
Start School Later, Inc. is a nonprofit advocacy organization that educates communities and advocates for later school start times through Community Guidance, Sleep Health Education, Advocacy and Awareness, and Implementation Consulting programs. The organization operates an international coalition of over 165 volunteer-led chapters, providing resources, research, consulting, and policy support to align school schedules with adolescent sleep needs.
Is Start School Later, Inc. a public or private company?
Start School Later, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Start School Later, Inc. founded?
Start School Later, Inc. was founded in 2011. It employs 1 to 10 people.
Where is Start School Later, Inc. based?
Start School Later, Inc. is headquartered in Severna Park, United States, in the North America region.
How does Start School Later, Inc. make money?
Three revenue lines are on record. Supporting Memberships are the primary driver. The others are general Donations and merchandise and Resources.
Who are Start School Later, Inc.'s main competitors?
Broad incumbents on record are National Parent Teacher Association (PTA), Mental Health America, American Academy of Pediatrics (AAP), National Sleep Foundation and American Academy of Sleep Medicine (AASM). Emerging players are Healthy Children Project / Healthy Children Healthy World and Common Sense Media. RAND Corporation (Sleep & School Start Times research program) is listed as an others. Direct peers are Project Sleep and Don't Drive Drowsy Foundation.
Does Start School Later, Inc. have an API?
No public API is recorded for Start School Later, Inc..
What industry is Start School Later, Inc. in?
Start School Later, Inc.'s product category is Public Health Advocacy and Education. Its primary akta.pro industry code is BPAGADAB, K–12 Support & School Improvement Nonprofits, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 611710 and its SIC code is 8200.