What Savu does

Savu is a Vermont-based wellness company that designs, builds, and operates modular sauna experiences under the SAVU USA LLC entity. It sells two proprietary electric sauna models—the VAKIO (3-person, 6kW) and PREEMIO (6-person, 9kW)—both featuring WIFI-enabled smartphone controls and LED lighting, and constructed as mobile units that are 90% built offsite to enable rapid deployment. The company operates three flagship Vermont locations (Lakeside/Burlington, Smugglers Notch/Jeffersonville, Madbush Falls/Waitsfield) where guests rent saunas privately by the hour for a contrast-therapy experience combining heat, cold plunge, and relaxation cycles, priced at $70 per 2-person session and upward, with seasonal Summer Club memberships at $499–$699.

Savu generates revenue across five streams: (1) hourly private session rentals, (2) discounted session packages and seasonal memberships, (3) a national B2B Commercial Partner Program that places Savu-built sauna infrastructure on landowner, resort, hotel, and urban-startup properties with no upfront cost to the partner, (4) an e-commerce storefront selling proprietary accessories (waffle robes, sauna hats, aromatherapy oils, water bottles) alongside curated third-party wellness brands (Juniper Ridge, Root Science, Yerba Santa, Lunaroma, Cedar & Myrrh), and (5) gift cards. GTM combines product-led direct-to-consumer booking, a channel-partner/franchise-style B2B expansion model, and event-driven community engagement through summer wellness classes (Yoga Nidra, Soundbath, Reiki, Pilates). Primary customer segments are individual wellness consumers seeking private, nature-immersed experiences and hospitality/real-estate partners seeking turnkey amenity additions. The company is privately held, employs 1–10 people, and has no disclosed funding, revenue, or institutional investors.

Name

Savu

Legal name

SAVU USA LLC

Website

https://savu.cc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Savu designs and operates modular, mobile private sauna experiences at three Vermont flagship locations and via a national B2B partner program for landowners and hospitality businesses, supplemented by an accessories e-commerce store.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Private sauna rentals
• Modular sauna infrastructure
• Contrast therapy wellness
• Thermal bathing experiences
• Wellness accessories retail

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Sauna Session Rentals: Savu rents private saunas by the hour at their three flagship locations in Vermont. Sessions include 2 outdoor saunas at Lakeside, 1 at Smugglers Notch, and 2 at Madbush Falls. Revenue is generated through hourly bookings with add-ons like aromatherapy and robes/towels.
2. Sauna Packages & Memberships: Discounted multi-session bundles including 3 Sessions ($180), 10 Sessions ($585), and SAVU 4 Pack ($280). Seasonal Summer Club memberships offering unlimited weekday ($499) or unlimited all-access ($699) for June-August at all locations.
3. B2B Partnership/Infrastructure Deployment: Savu partners with landowners and existing businesses to deploy modular sauna infrastructure on their properties. Creates passive income stream for partners while Savu generates revenue through site operations. No upfront costs to partners.
4. Retail Products: E-commerce store selling sauna accessories including waffle robes ($65), sauna hats ($40), aromatherapy oils ($15+), water bottles ($20), canvas totes ($15), body products from Juniper Ridge and Root Science, bundles ($50-$105), and botanical teas.
5. Gift Cards: Physical and electronic gift cards available in denominations of $70 (2-person session), $130 (4-person session), and $280 (4-pack of sessions).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Savu designs and builds luxury modular saunas (VAKIO 3-person and PREEMIO 6-person electric models) and operates three flagship locations in Vermont where guests rent private saunas by the hour for contrast therapy wellness experiences. The company also sells wellness accessories through its own e-commerce store and runs a B2B Commercial Partner Program that deploys modular sauna infrastructure on landowners' and hospitality businesses' properties across the US without upfront capital costs to partners.

Product overview

Savu is a wellness company offering luxury sauna experiences and thermal bathing products. The product portfolio centers on two flagship sauna models—VAKIO (3-person, 6kW) and PREEMIO (6-person, 9kW)—both featuring electric heaters with WIFI-enabled smartphone control and LED lighting. Savu operates three flagship locations for private hourly sauna rentals (Lakeside, Smugglers Notch, Madbush Falls) and sells complementary accessories including waffle robes, sauna hats, aromatherapy oils, body care products (Juniper Ridge), and wellness bundles. The company also offers a commercial partner program enabling landowners and businesses to add Savu spa infrastructure to their properties, as well as gift certificates and session packages. The product line is supported by a blog covering sauna science and wellness research.

Differentiator

Problem solved

Functional benefit

Products and services

• VAKIO Sauna Luxury 3-person electric modular sauna with a 6kW stainless steel heater, Wi-Fi-enabled smartphone control, and LED strip lighting; designed for residential and commercial deployment in unique locations.
• PREEMIO Sauna Luxury 6-person electric modular sauna with a 9kW stainless steel heater, Wi-Fi-enabled smartphone control, and LED strip lighting; designed for groups and commercial properties. Custom designs available for larger groups and unique properties.
• Private Sauna Rental Hourly private sauna rentals at Savu's three flagship Vermont locations for individuals, couples, and small groups; combines hot sauna, cold plunge, and relaxation cycles as a private wellness experience.
• Gift Certificates & Session Packages Discounted multi-session bundles and gift certificates for private sauna sessions, plus seasonal Summer Club memberships offering unlimited weekday or all-access entries June through August at all three locations.
• Commercial Partner Program Turnkey modular spa infrastructure deployment for landowners and hospitality businesses across the US; Savu handles permitting, construction (90% offsite), installation, and operations while partners provide land and earn passive income with no upfront capital investment.
• Wellness Events & Classes Hosted wellness events and classes at Savu locations including Yoga Nidra, Soundbath & Sauna, Reiki, Pilates, and ALIGN Fit Method sessions; creates community engagement and drives customer acquisition.
• Sauna Accessories & Wellness Retail Store Own e-commerce store offering curated sauna accessories and wellness products including waffle robes, sauna hats, aromatherapy oils, water bottles, body care products from Juniper Ridge and Root Science, Palo Santo incense, botanical teas, and bundled gift sets.

Quantifiable outcome

• Site activation time reduced by 50-90% compared to traditional commercial construction
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Landowners (General Partnership)coreStrategic or Co-development PartnerSavu partners with landowners across the US to add sauna experiences on their properties. Partners receive passive income streams without upfront capital costs. Sites must be at least 1/2 acre with power, water, sewer, and parking for 10 cars. Location must be within 20 miles of a major city or in areas of exceptional natural beauty. Savu handles permitting, construction (90% offsite), installation, and ongoing operations.
• Resorts and Hotels (General Partnership)coreStrategic or Co-development PartnerSavu offers turnkey spa additions for existing resorts and hotels. Creates new amenity for property guests and attracts wellness-seeking customers. No upfront costs to hospitality partners. Includes saunas, cold plunges, changing rooms, and optional hot pools, showers, and firepits depending on site utilities.
• City Start-ups (General Partnership)minorStrategic or Co-development PartnerSavu partners with urban start-ups and developers looking to add unique wellness amenities to their properties or developments. Modular infrastructure allows deployment in diverse urban settings.
• Juniper RidgeminorOthersSavu carries Juniper Ridge body products (Body Wash and Body Oil) in their retail store. Products feature upcycled, vegan, and cruelty-free formulas with Desert Cedar and Cascade Forest scents.
• Root ScienceminorOthersSavu carries Root Science Brightening Clay Mask and partners with Root Science for skincare products. Concentrated powder formulas activate upon contact with water for plant-based nutrient delivery.
• Yerba Santa TeaminorOthersSavu carries botanical Yerba Santa tea from sustainably harvested California native plants. 20 unbleached bags per box, offering lightly sweet taste reminiscent of California landscapes.
• Cedar & MyrrhminorOthersSavu carries Cedar & Myrrh products, one of the brands they prioritize for sustainability, craftsmanship, and authenticity in their retail offerings.
• LunaromaminorOthersSavu carries Lunaroma products, prioritizing brands that share Savu's passion for sustainability, craftsmanship, and authenticity in their wellness product assortment.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mr. Steam: Established manufacturer of steam rooms, saunas, and spa equipment sold through dealers to residential and hospitality customers. Comparable as a B2B supplier of heat-based wellness infrastructure to resorts and commercial properties.
• Therme Group: Developer and operator of large-scale urban wellness resorts featuring thermal bathing, saunas, and relaxation amenities. Comparable in advancing accessible thermal-wellness culture at scale, though operating at much larger infrastructure scale than Savu.
• Remedy Place: Social wellness club with saunas, cold plunges, and contrast therapy as part of a broader wellness membership offering. Comparable in combining sauna with cold plunge rituals and a membership/club revenue model, but at a larger, multi-service scale.

Direct peers

• Bathhouse: Brooklyn-based social bathhouse offering saunas, cold plunges, and wellness experiences with hourly bookings and memberships. Direct competitor in the premium private-sauna-experience category with a similar urban/nature hybrid positioning to Savu.
• HOTWORX: Infrared sauna fitness franchise combining sauna sessions with semi-private exercise in automated studios. Comparable in monetizing heat-based sessions through a scalable, standardized facility model targeting wellness/fitness consumers.
• Sweat Tent: Outdoor and pop-up sauna rental experiences focused on private and group sessions in unique settings. Closely comparable to Savu's modular, hourly private sauna rental model with a mobile/event-driven deployment approach.
• Sun Home Saunas: DTC modular infrared and traditional sauna brand selling saunas direct-to-consumer and to commercial partners. Closely matches Savu's Vakio and Premio product lines as a modular sauna manufacturer and partner-deployed amenity.

Emerging players

• Plunge: DTC cold plunge and contrast-therapy brand selling equipment and rituals directly to consumers. Adjacent peer because contrast therapy is central to Savu's Savu Ritual and Plunge extends into the home and commercial sauna/wellness space.
• HigherDOSE: DTC wellness brand selling infrared sauna blankets and contrast-therapy accessories direct to consumers. Adjacent peer competing in at-home sauna/heat therapy while overlapping with Savu's retail accessory line and contrast-therapy branding.
• Shape House: Studio concept offering infrared sweat therapy treatments as a wellness service. Comparable as a sweat-based wellness experience operator competing for the same premium wellness consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/savu-sauna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savu