Safe Infant Sleep
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Safe Infant Sleep firmographics
Firmographics- Name
- Safe Infant Sleep
- Legal name
- Safe Infant Sleep
- Website
- https://safeinfantsleep.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Safe Infant Sleep industry classification
Industry- Product category
- Infant Safe Sleep Education
- NAICS
- Child and Youth Services (624110), Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro industry
- Infant & Toddler Health, Safety & Safeguarding ProgramsKids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids)
Keywords
Safe Infant Sleep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Donations: The organization accepts donations to support safe sleep education materials and safe sleep item donations. Donors can contribute specific amounts tied to impact ($5 for posters, $10 for sleep sack, $20 for pamphlets, $50 for play yard, $100 for 3 months of materials, $500 for materials and 5 play yards).
- Merchandise Sales: Sells branded apparel and merchandise including t-shirts, sweatshirts, tank tops, mugs, travel mugs, pin buttons, pet bandanas, and kids' t-shirts. All proceeds go towards safe sleep education materials and safe sleep item donations.
- Amazon Affiliate Program: Participates in Amazon Services LLC Associates Program, an affiliate advertising program. Earns advertising fees from linking to Amazon products. Disclaimer states 'As an Amazon affiliate, Safe Infant Sleep earns from qualifying purchases.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Donation-based support with specific impact tiers |
| Unit Pricing | Pay-as-you-go | Branded merchandise items |
| Freemium | Pay-as-you-go | Free registry proofing service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Safe Infant Sleep product offering
Product offeringCore offering
Safe Infant Sleep is a volunteer-run 501c3 nonprofit that delivers evidence-based infant safe-sleep education, downloadable checklists, and peer-to-peer support to parents and caregivers. Its core offering includes a free Registry Proofing Service that pre-screens baby registry products against safety standards, a Cribette Donation Program run with Cribs for Kids to supply no-cost cribs to families in need, and a 130,000+ member Facebook support community. Branded apparel merchandise and tiered donations fund the mission.
Product overview
Safe Infant Sleep is a 501c3 nonprofit organization comprised entirely of volunteers that provides evidence-based safe sleep education and peer-to-peer support. Their primary offerings include: a free Registry Proofing Service to help parents select safe sleep products; a Cribs for Kids partnership to donate cribettes to families in need; downloadable safety checklists (infant, toddler, and childcare); educational materials for OBGYN offices; an online support community with over 130,000 members; and a blog with evidence-based articles. Fundraising merchandise includes apparel (tanks, t-shirts, sweatshirts), accessories (mugs, pin buttons, pet bandanas), all sold through the Strides for Safe Sleep annual fundraiser (September). The organization also maintains partnerships with Cribs for Kids and participates in the Normalize Safe Sleep Movement alongside over 30 organizations. Note: As an Amazon affiliate, the organization earns from qualifying purchases of recommended products.
Differentiator
Problem solved
Functional benefit
Products and services
- Registry Proofing Service A free service that helps parents and caregivers review their baby registries to select infant sleep products that pass evidence-based safety standards; provided by the nonprofit at no charge with donations appreciated.
- Cribette Donation Program No-cost cribette (portable crib) distribution through the Cribs for Kids partnership for families that cannot afford a safe sleep space; safe from birth until the child reaches 35 inches tall, 30 lbs, or can climb out.
- Downloadable Safety Checklists Free downloadable checklists covering Infant Safe Sleep, Toddler Sleep, and Childcare Safe Sleep practices for caregivers to verify adherence to safe-sleep guidelines.
- Online Safe-Sleep Support Community Evidence-based, peer-to-peer Safe Infant Sleep support group on Facebook with more than 130,000 international members offering accountability threads and safe-sleep education to parents and caregivers.
- Strides for Safe Sleep Annual Fundraiser Annual virtual fundraiser event (September 10–30) where supporters purchase safe-sleep branded apparel and walk/run to raise awareness; all proceeds fund safe-sleep education materials and item donations.
- Safe Infant Sleep Donation Program Donation program with impact-tiered giving levels tied to safe-sleep education materials and physical safe-sleep item donations for caregivers in need.
- Childcare Resource Document State-by-state reference document helping parents identify childcare-center violations and verify that selected childcare facilities comply with state safe-sleep regulations.
Quantifiable outcome
- 69% of members stopped unsafe sleep practice after using platform; 16% avoided unsafe practice entirely due to information found
- +1 more outcomes
Companies that use Safe Infant Sleep
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Safe Infant Sleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safe Infant Sleep partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Cribs for KidscoreCribs for Kids partnership allows Safe Infant Sleep to offer no-cost cribettes to families unable to provide safe sleep spaces. Safe Infant Sleep is a designated partner in the Cribs for Kids network and receives mentorship from the organization. The partnership is a core mission focus of the nonprofit, with 17 cribettes donated in the past year.
- All The SleepsminorAll The Sleeps is a recommended resource partner. Founder Carianna is a certified pediatric sleep consultant who follows all safe sleep guidelines and offers affordable packages to help babies and families get rest.
- Restfully SleepminorRestfully is a recommended family wellness partner. They utilize scientifically-backed pediatric sleep principles combined with evidence-based approaches. Customers are matched with certified coaches to help achieve sleep goals.
- American Academy of PediatricscoreSource of evidence-based guidelines and recommendations for safe infant sleep. Safe Infant Sleep draws on expert advice from AAP along with other evidence-based resources to inform their educational content and guidance.
- Healthy Children (AAP)minorBacked by 67,000 pediatricians, HealthyChildren.org is listed as a resource partner for parents seeking additional safe sleep and child health information.
- Fed is Best FoundationminorListed as a resource partner. Non-profit volunteer organization of health professionals and parents studying infant feeding scientific literature.
- National Institutes of Health (NIH)coreListed as a key resource partner. NIH provides research-based information on infant health and sleep-related topics that inform safe sleep guidelines.
- PedimomminorListed as a resource partner. Board-certified Pediatrician working in Pediatric Emergency Medicine and child safety expert providing additional expertise.
- Normalize Safe Sleep Movement (30+ organizations)coreMovement founded by Safe Infant Sleep with over 30 partner organizations sharing the goal of showcasing only safe sleep images and information. Represents collaborative advocacy effort across the infant safety space.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Safe Infant Sleep competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe Infant Sleep social profiles
Digital presenceSafe Infant Sleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Infant Sleep leadership team
Management profileNumber of profiles
Profiles1 record
Safe Infant Sleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Infant Sleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Infant Sleep
What does Safe Infant Sleep do?
Safe Infant Sleep is a volunteer-run 501c3 nonprofit that delivers evidence-based infant safe-sleep education, downloadable checklists, and peer-to-peer support to parents and caregivers. Its core offering includes a free Registry Proofing Service that pre-screens baby registry products against safety standards, a Cribette Donation Program run with Cribs for Kids to supply no-cost cribs to families in need, and a 130,000+ member Facebook support community. Branded apparel merchandise and tiered donations fund the mission.
Is Safe Infant Sleep a public or private company?
Safe Infant Sleep is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safe Infant Sleep founded?
Safe Infant Sleep was founded in 2016. It employs 1 to 10 people.
How does Safe Infant Sleep make money?
Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales and amazon Affiliate Program.
Does Safe Infant Sleep have an API?
No public API is recorded for Safe Infant Sleep.
What industry is Safe Infant Sleep in?
Safe Infant Sleep's product category is Infant Safe Sleep Education. Its primary akta.pro industry code is EDACAGAL, Infant & Toddler Health, Safety & Safeguarding Programs, with a secondary code of CRAIABAG, Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids). Its NAICS code is 624110 and its SIC code is 8300.