What Trade does

Trade, operating under the brand names PO TRADE and PocketOption, runs an online binary and digital options trading platform that gives individual retail traders access to over 100 financial assets including currency pairs, commodities, stocks, indices, and cryptocurrencies. Founded in 2017, the platform is delivered through a web application, an Android app distributed via Google Play and direct APK, and a Telegram bot, with the underlying technology stack centered on an optimized chart rendering engine that claims up to 25% battery life reduction and support for popular technical indicators and live trading signals. Core platform features include one-click trading, demo accounts with virtual funds, copy trading, social trading chat rooms, trading tournaments, achievement systems, and a Sharia-compliant Halal account option for Muslim traders.

The business model is transaction-based: revenue is generated from the spread between payouts offered on winning trades (up to 218%) and 100%, plus tournament fees, with no commission charged on deposits or withdrawals and a $5 minimum deposit and $1 minimum trade targeting retail accessibility. Go-to-market is fully self-serve and product-led, paired with community-led growth via social trading, chat rooms, and referral mechanics; marketing is executed through a 30+ language website footprint spanning Africa, MENA, South Asia, Southeast Asia, CIS, and Latin America. The company is private, does not disclose ownership or funding, and operates globally while restricting service in the EEA, USA, Israel, UK, Philippines, Japan, and Brazil, concentrating its addressable market in emerging economies where regulated broker competition is limited.

Name

Trade

Legal name

PO TRADE

Website

https://p.finance

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Trade (PO TRADE / PocketOption) is a private online binary and digital options trading platform serving 10M+ individual retail traders globally with over 100 assets, multi-language web/Android/Telegram access, social and copy trading, and a transaction-based revenue model built on trading payouts.

Ownership category

akta.pro rank

Product category

Online Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

akta.pro secondary industry

Options Exchanges (Listed Options Markets) (FSAFABAK)

Keywords

• Binary options trading
• Online trading platform
• Digital options broker
• Forex trading app
• Retail trading platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Trading Payouts/Spreads: Revenue generated from the difference between payout percentages offered on winning trades and 100%. Platform offers payouts up to 218% on winning trades.
2. Trading Tournament Fees: Fees from trading tournaments and competitions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trade (PO TRADE / PocketOption) operates an online binary and digital options trading platform that gives individual retail traders access to over 100 global financial assets including currency pairs, commodities, stocks, cryptocurrencies, and indices, with payouts up to 218%. The service is delivered through a web application, a native Android mobile app (Google Play and APK), and a Telegram bot, and includes demo accounts with virtual funds, social/copy trading, technical indicators and signals, and a Halal account option for Muslim traders.

Product overview

PO TRADE (Pocket Option) is a unified online trading platform offering binary and digital options trading. The core product is the PO TRADE platform itself, which provides access to over 100 global trading assets including currencies, commodities, and stocks with payouts up to 218%. It is delivered through multiple channels: a Web Application (browser-based), an Android Mobile Application (available on Google Play and as APK), and a Telegram Bot. Supporting modules include a Demo Account (virtual-money practice environment), Social/Copy Trading (following and copying other traders), Technical Analysis Tools and Indicators (charting and market analysis), and Trading Signals (live signal feeds). The platform also offers a Halal (Islamic) Account option for Muslim traders. The platform emphasizes a one-click trading interface and no-commission deposits and withdrawals.

Differentiator

Problem solved

Functional benefit

Products and services

• PO TRADE (Pocket Option) Trading Platform Core binary options and digital options trading platform that gives individual retail traders access to over 100 global financial assets (currency pairs, commodities, stocks, cryptocurrencies, indices) with payouts up to 218%, one-click trading, demo accounts with virtual funds, and trading tournaments.
• Web Application Browser-based trading interface that provides full PO TRADE platform functionality on desktop and mobile browsers, available in 30+ language variants.
• Android Mobile Application Native Android application available on Google Play Store and as APK, enabling mobile trading with optimized charts that reduce loading time and extend battery life by up to 25%.
• Telegram Bot Telegram bot integration that lets users access certain platform features and receive notifications through the Telegram messaging application.

Quantifiable outcome

• Payouts up to 218%
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deriv: Multi-asset online trading platform offering binary options, forex, and CFDs with global retail trader focus. Similar product breadth and self-serve onboarding model.
• IQ Option: One of the largest global binary options and digital options brokers, offering a similar low-minimum-deposit, multi-asset platform with mobile and web access. Directly competes for the same emerging-market retail trader segment.
• ExpertOption: Binary options and digital options broker with comparable minimum-deposit thresholds, social trading features, and emerging-market focus.
• Binomo: Binary options broker with a similar beginner-friendly interface, demo account offering, and focus on emerging-market retail traders in CIS, Asia, and Latin America.
• Olymp Trade: Binary options and FX trading platform serving emerging-market retail traders with a comparable multi-language, low-barrier product. Direct competitor in both product offering and target geography.
• RoboForex: Multi-asset broker offering forex, stocks, and derivatives with a strong focus on CIS and emerging markets — overlapping significantly with PO TRADE's customer base and platform features.
• Pocket Broker (PocketOption is a separate brand but conceptually adjacent to brokers like IQcent): Binary options broker with comparable minimum deposit, asset offerings, and emerging-market retail trader focus, operating a similar platform model to PO TRADE.
• Quotex: Binary options trading platform with a comparable minimum-deposit structure, asset breadth, and emerging-market distribution focus. Directly comparable in product mechanics and customer base.

Broad incumbents

• Binance: Global crypto exchange that has expanded into derivatives and trading products, capturing emerging-market retail traders that might otherwise use binary options platforms like PO TRADE.
• eToro: Social trading platform with copy trading and broad asset coverage. While regulated and serving more developed markets, it competes for the same retail trader demographic with a more expansive and compliant product suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade