Rooted Remedies

What Rooted Remedies does

Rooted Remedies Apothecary is a queer-owned, founder-led small-batch herbal apothecary headquartered at 271 West 8th Avenue in Eugene, Oregon, founded by Kassaundra Lynn in November 2020. It sells handcrafted botanical formulations — tinctures (Breathe Easy, Ground Down, Clarity, Heart Connection), syrups (Elderberry, Breath of Fresh Air), bitters, salves, aroma rollers, infused herbal oils, seasonal shrubs, culinary salts, and approximately 69 bulk herbs — alongside curated herbal books, apothecary tools, a 12-workshop Community Supported Apothecary (CSA) series, and rentals of The Community Apothecary event space. Underlying production relies on traditional extraction methods (tinctures, glycerites, syrups, infused oils, salves) with all herbs sourced within 300 miles of Portland/Eugene, OR, transitioning in 2025 from wild-harvesting to cultivated and Oregon-based grower supply.

The company operates a Shopify-powered direct-to-consumer storefront with free shipping on all U.S. orders for 2026, complemented by in-person pickup at Lane County Farmers' Market, wholesale distribution through the Faire marketplace to independent wellness stockists, and in-person community workshops. Pricing spans $2 to $585 across the catalog, with a $585 CSA workshop bundle (early bird, reflecting ~25% discount) and individual workshops priced $65-$85; payment plans and work-trade options are offered. Revenue is not publicly disclosed, headcount is 1-5 founder-led, and there is no evidence of external funding or parent-company ownership.

Forward product surface includes announced 1:1 herbal consultations starting September 2025 and a Tea Loft opening in Eugene in Autumn 2025. The customer base is fragmented across health-conscious consumers (primary segment), DIY herbalists attending CSA workshops, and independent wellness retail stockists served through wholesale, with no enterprise anchor customers and pricing reflective of distributed long-tail volume rather than large contracts.

Name

Rooted Remedies

Legal name

Rooted Remedies Apothecary

Website

https://rootedremedies.co

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Rooted Remedies Apothecary is a queer-owned, founder-led small-batch herbal apothecary in Eugene, Oregon, selling handcrafted tinctures, syrups, salves, bulk herbs, books, and tools direct-to-consumer via Shopify, wholesale through Faire, and via a CSA workshop series and event space rental.

Ownership category

akta.pro rank

Product category

Herbal Apothecary & Botanical Wellness Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAMAE

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYHLAIADAG

Sleep, Stress & Mood Support

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

Keywords

• Herbal apothecary products
• Botanical blends formulation
• Small-batch herbal tinctures
• Herbal education workshops
• Bulk dried herbs retail

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of botanical products including tinctures, syrups, salves, aroma rollers, herbal oils, shrubs, culinary salts, and bulk herbs through their e-commerce storefront. One-time purchase model with prices ranging from $2 to $585.
2. Workshop Revenue: Community Supported Apothecary (CSA) workshop series providing educational workshops on herbal medicine making. Includes full series bundles ($585 early bird) and individual workshops ($65-85 each). Medicine making classes also available.
3. Wholesale: Wholesale distribution of products to retail stockists through Faire marketplace. Becoming a Rooted Remedies stockist for retail shops.
4. Event Space Rental: The Community Apothecary event space rental for workshops, gatherings, and meetings. 360 sq.ft. space with capacity for 25-30 people, licensed kitchen access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rooted Remedies is a queer-owned small-batch herbal apothecary that formulates and sells botanical blends (tinctures, syrups, salves, bitters, aroma rollers) along with herbal oils, seasonal shrubs, culinary salts, and bulk dried herbs, all sourced within 300 miles of Eugene/Portland, OR. The company complements its retail products with a Community Supported Apothecary (CSA) workshop series, herbal medicine-making classes, and rental of The Community Apothecary event space, and plans to add 1:1 herbal consultations and a Tea Loft.

Product overview

Rooted Remedies is a queer-owned and operated, small-batch herbal apothecary based in Eugene, OR offering handcrafted botanical blends that support modern living. The product portfolio centers on the Signature Line (Botanical Blends) of complex herbal formulations including tinctures (Breathe easy, Ground Down, Clarity, Heart Connection), syrups (Elderberry, Breath of Fresh Air), bitters (Dandelion-Orange), salves (Your Everything Salve), and aroma rollers (Forest Bathing, Summer Musk, Sunshine on a Cloudy Day, Wild Abandon). Supporting products include herbal oils (Saint Johns Wort-Rose, Cedar Cottonwood, Lymphatic Massage, Lemon Balm-Burdock, Peppered Violet), seasonal shrubs (vinegars), culinary salts, and bulk herbs (69 varieties). The company also offers books, apothecary tools, CSA workshop series, and community apothecary space rental. Future offerings include 1:1 herbal consultations (September 2025) and a Tea Loft (Autumn 2025). The business sources herbs within 300 miles of Eugene/Portland, OR, with a recent transition from wild-harvesting to cultivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Botanical Blends (Signature Line) - tinctures, syrups, salves, bitters, aroma rollers Complex multi-herb formulas created with care and intention that support different systems in the body, priced from $10 to $585. Designed for health-conscious consumers seeking herbal support for nervous system, respiratory, immune, digestive, first aid, and skin needs.
• Herbal Oils Infused herbal oils formulated for topical therapeutic applications including lymphatic support and massage.
• Seasonal Shrubs (drinking vinegars) Seasonal drinking vinegars formulated for culinary and wellness use, designed to capture seasonal flavors and herbal benefits.
• Culinary Salts Herbal-infused culinary salts designed for cooking and food preparation, blending food-grade salt with herbal infusions.
• Bulk Herbs 69 bulk dried herb offerings for individual purchase, sourced locally within 300 miles of Portland/Eugene, OR, used by home herbalists for tincture making, tea blending, and herbal preparations.
• Books Curated selection of 8 herbal and wellness books for consumers and budding herbalists, with titles covering foraging, medicinal plants, herbal antivirals, and forest bathing.
• Apothecary Tools Tools and accessories that support home herbal preparation and practice, including scoops, reusable tea bags, notebooks, mortar and pestle, an incense holder, and a Green Man statue.
• CSA Workshop Series (Community Supported Apothecary) Community Supported Apothecary workshop series providing 12 seasonal plant workshops with hands-on preparation activities, available as a full-series bundle or individual sessions, including work-trade options at $15 per 30 minutes.
• Community Apothecary Space Rental Rental of a 360 sq.ft. nature-inspired event space with licensed kitchen access for workshops, public events, and private gatherings, accommodating 25-30 people.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• FairecoreChannel Partner/ Reseller/ DistributorRooted Remedies uses Faire marketplace for wholesale distribution to retail stockists. Interested shops can find and order Rooted Remedies products through Faire to stock their retail locations.
• The Community ApothecarycoreOthersEvent space partnership for hosting community workshops, CSA series, and herbal education events. The 360 sq.ft. nature-inspired space accommodates 25-30 people with licensed kitchen access. Both single date and bundle booking options available.
• Lane County Farmers' MarketminorOthersIn-person pickup location for online orders and CSA workshop materials. Customers can arrange to pick up orders at the market location.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Goldthread Apothecary: Massachusetts-based small-batch apothecary offering tinctures, syrups, and herbal consultations with a focus on plant education. Emerging peer with strong overlap on the apothecary model, consultation-plus-product combination, and educational content engine.
• Herb Bar: Austin, Texas-based herbal shop and apothecary offering small-batch herbal products, custom formulations, and in-person herbalist consultations. Emerging peer with a comparable retail-plus-consultation-plus-product mix, operating in a different regional market.

Broad incumbents

• NOW Foods: Bloomingdale, Illinois-based broad-line supplement manufacturer with herbal extracts, essential oils, and bulk ingredients across multiple categories. Broad incumbent with the largest catalog breadth and lowest price positioning; competes for entry-level herbal consumers rather than the artisan segment.
• Nature's Way: Madison, Wisconsin-based broad-line dietary supplement manufacturer with extensive herbal, vitamin, and probiotic SKUs in national retail. Broad incumbent that competes for the same end consumer with standardized, mass-market herbal products rather than small-batch artisan tinctures.
• Standard Process: Palmyra, Wisconsin-based whole-food and herbal supplement manufacturer selling practitioner-grade nutrition through healthcare professionals. Broad incumbent in the practitioner-channel herbal/wellness space; overlaps with Rooted Remedies' clinical herbalist positioning but at very different scale.

Direct peers

• Herb Pharm: Williams, Oregon-based herbal extracts and tincture manufacturer using certified-organic and farm-grown herbs. Closest direct peer: same PNW location, overlapping tincture product format, similar small-batch-to-mid-scale artisanal-to-clinical positioning.
• WishGarden Herbs: Longmont, Colorado-based liquid herbal extract company offering condition-specific tinctures for adults, children, and pregnancy. Direct peer on liquid tincture format, condition-specific formulation (respiratory, stress, immunity), and small-batch-to-mid-market positioning.
• Gaia Herbs: Brevard, North Carolina-based vertically integrated herbal supplement brand with tinctures, capsules, and syrups. Direct peer on herbal tincture/syrup format and clinical-positioning, with a much larger catalog and broader national retail distribution.
• Mountain Rose Herbs: Eugene, Oregon-based organic herb supplier offering bulk herbs, essential oils, and herbal ingredients. Direct peer sharing the Eugene HQ geography, bulk-herb SKUs (Roasted Fire Cider/Bulk Herbs overlap), and certified-organic positioning toward herbalists and natural-product makers.
• Traditional Medicinals: Sebastopol, California-based herbal tea and wellness brand with therapeutic-positioned SKUs (respiratory, digestive, sleep). Direct peer on herbal wellness category, science-and-tradition messaging, and therapeutic-use positioning, though primarily tea-format rather than tincture/syrup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rootedremediesapothecary
• Instagraminstagram.com/rootedremedies.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Remedies