What Tag-N-Trac does

Tag-N-Trac is a privately held IoT supply chain visibility company founded in 2019 and headquartered in San Diego, California, with additional offices in San Jose, California and an engineering subsidiary (Tag N Trac India Pvt Ltd) at the T-Hub incubator in Hyderabad, India. The company provides a unified IoT-enabled hardware and software platform for real-time logistics automation, serving pharmaceutical and healthcare, food and beverage (perishables), 3PLs and freight forwarders, airlines and cargo carriers, and high-value electronics shippers. Named customers and partners include DHL, Moderna, Dell, Kuehne+Nagel, Toll Group, WestRock, Jason's Deli, Identiv, and Etihad Cargo.

The company's core offering is the RELATIVITY cloud platform, which acts as middleware connecting enterprise applications (WMS/TMS/ERP) with IoT devices, ingesting data from both Tag-N-Trac's in-house designed Bluetooth and 5G Cellular smart labels, tags, and connected boxes and from third-party devices. Layered on RELATIVITY are three named AI capabilities: TracINTELL (predictive risk intelligence combining historical lane performance with real-time environmental and carrier data), TracASSIST (a conversational AI assistant for natural language querying of fragmented supply chain data), and TracFLOW (autonomous workflow orchestration that executes multi-step SOPs in response to detected anomalies). Pricing is quote-based enterprise subscription (annual cadence) with hardware device sales; go-to-market is direct enterprise field sales targeting Fortune 500+ customers, supplemented by integration partnerships with SAP, Qualcomm, Zebra, Bosch, Cisco, HPE, Juniper, CHAMP Cargosystems, and others, plus flagship channel partnerships such as the Etihad Cargo SmartTrack deployment.

Revenue mechanics combine recurring SaaS subscription for the RELATIVITY platform with hardware device sales across disposable and reusable smart labels and connected boxes. Custom pricing is not publicly disclosed. The company has received industry recognition including the 2025 IoT Platforms Leadership Award from IoT Evolution World for its joint cold chain solution with Identiv, and is positioning aggressively in regulated verticals such as pharmaceutical cold chain (DSCSA compliance) and air cargo visibility.

Name

Tag-N-Trac

Legal name

Tag-N-Trac

Website

https://tagntrac.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Tag-N-Trac provides IoT-enabled hardware and an AI-powered cloud platform (RELATIVITY, TracINTELL, TracASSIST, TracFLOW) for real-time supply chain visibility and logistics automation, serving pharmaceutical, food and beverage, logistics, and high-value electronics enterprises.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility Software

NAICS

Packaging and Labeling Services (56191), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670)

akta.pro primary industry

Real-Time Shipment Tracking & Map Visualization (TLAEADAA)

akta.pro secondary industries

Reusable Tote/Crate Tracking & Store/DC Circulation Management (TLAEAMAC), Barcode/RFID Tagging, Serialization & Labeling Systems for Logistics Assets (TLAEAMAJ)

Keywords

• Supply chain visibility
• Cold chain monitoring
• IoT logistics tracking
• Asset tracking hardware
• AI risk intelligence

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. IoT SaaS Platform Subscription: Tag-N-Trac operates as a SaaS company with the RELATIVITY platform providing subscription-based access to AI-powered supply chain visibility, risk intelligence, workflow automation, and analytics capabilities.
2. IoT Hardware Devices: Sale of IoT devices including 5G labels, Bluetooth smart labels, tags, and connected boxes for real-time tracking and monitoring across the supply chain.
3. Cold Chain Monitoring Solutions: Specialized monitoring solutions for temperature-sensitive pharmaceuticals combining Identiv's BLE smart labels with Tag-N-Trac's platform for regulatory compliance and continuous tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tag-N-Trac delivers an integrated IoT-enabled hardware, software, and AI platform for real-time global supply chain visibility. Its product portfolio includes the RELATIVITY cloud platform, AI sub-brands TracINTELL, TracASSIST and TracFLOW, and proprietary Bluetooth and 5G cellular smart labels, tags, and connected boxes used to monitor shipments across 190+ countries.

Product overview

Tag-N-Trac provides a unified, IoT-enabled hardware and software platform for logistics automation. The core of the offering is the RELATIVITY cloud platform, which serves as middleware connecting enterprise applications and IoT devices. Built on this platform are three AI-powered solutions: TracINTELL for predictive risk intelligence, TracASSIST as a conversational AI assistant for querying supply chain data, and TracFLOW for autonomous workflow automation. The company offers a broad selection of IoT devices including in-house designed Bluetooth and 5G Cellular smart labels and tags, and connected boxes. Solutions span multi-modal visibility, cold chain monitoring, asset tracking, and warehouse management. The platform serves pharmaceutical, perishables (F&B), 3PLs, freight forwarders, and aviation/aerospace industries, providing real-time in-warehouse and in-transit actionable insights from SKU to container level.

Differentiator

Problem solved

Functional benefit

Brands

• RELATIVITY: RELATIVITY is Tag-N-Trac's IoT SaaS cloud platform that connects and manages relationships between enterprise applications and IoT devices. It converts billions of data points into actionable intelligence and analytics.
• TracINTELL
• TracASSIST
• TracFLOW

Products and services

• RELATIVITY Platform
• TracINTELL
• TracASSIST
• TracFLOW
• Multi-Modal Visibility
• Cold Chain Monitoring
• Asset Tracking
• Warehouse Management
• Disposable Smart Labels
• Bluetooth and 5G Cellular Smart Labels and Tags
• Connected Boxes
• Identiv-Tag-N-Trac Cold Chain Tracking Solution
• Etihad Cargo SmartTrack
• Air Freight Visibility Innovations

Quantifiable outcome

• Immediate ROI from first shipment through improved on-time delivery, optimized shipping lanes, and data-driven decisions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Etihad CargoflagshipStrategic or Co-development Partner · 24 September 2025Partnership to develop and launch SmartTrack, a real-time shipment monitoring solution combining cellular, GPS, and Wi-Fi connectivity with advanced sensor technology. Etihad Cargo positions the partnership as setting a new benchmark for transparency in the cargo industry. Solution includes dedicated 24/7 SmartTrack Control Centre and customer dashboard.
• IdentivcoreStrategic or Co-development PartnerJointly developed cold chain tracking solution combining Identiv's Bluetooth Low Energy smart labels with Tag-N-Trac's RELATIVITY IoT SaaS platform. Solution provides continuous, real-time monitoring of package location, condition, and regulatory compliance for temperature-sensitive pharmaceuticals. Awarded 2025 IoT Platforms Leadership Award.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roambee: Roambee provides IoT sensors and a SaaS visibility platform for global supply chains, competing head-to-head with Tag-N-Trac across multi-modal tracking, cold chain, and predictive analytics use cases.
• project44: project44 operates a global supply chain visibility network for shippers and carriers, overlapping with Tag-N-Trac in multi-modal visibility and API-first integrations with TMS/ERP systems.
• Overhaul: Overhaul offers cargo visibility, security, and risk-management solutions combining IoT hardware with a SaaS platform — directly overlapping Tag-N-Trac's theft-prevention and in-transit visibility capabilities for high-value shippers.
• FourKites: FourKites is a leading supply chain visibility platform serving shippers, 3PLs, and brokers with predictive ETA — competing with Tag-N-Trac's RELATIVITY platform for enterprise visibility and AI-driven insights contracts.
• Tive: Tive sells IoT trackers and a cloud platform for real-time shipment visibility and condition monitoring — the closest direct analog to Tag-N-Trac's hardware-plus-SaaS model serving pharma, F&B, and high-value goods shippers.
• ELPRO (formerly Berlinger): ELPRO provides temperature monitoring devices and cold chain compliance solutions for pharma and life sciences — directly comparable to Tag-N-Trac's cold chain and Identiv partnership in pharmaceutical cold chain monitoring.
• Vizion: Vizion provides container and shipment tracking APIs aggregating carrier and IoT data — a SaaS-only visibility peer competing for the same shipper and 3PL budgets as Tag-N-Trac.
• Sensitech (Carrier): Sensitech, part of Carrier Global, provides cold chain monitoring solutions for pharma and food with proprietary data loggers and a SaaS platform — a direct competitor in Tag-N-Trac's primary pharmaceutical vertical.

Regional players

• Shippeo: Shippeo is a leading European supply chain visibility platform serving shippers and 3PLs across multiple transport modes — comparable in capability but primarily focused on EMEA versus Tag-N-Trac's North America-anchored footprint.

Broad incumbents

• Descartes Systems Group: Descartes is a broad logistics technology suite covering TMS, visibility, customs, and trade compliance — overlapping with Tag-N-Trac as a larger, multi-product incumbent that bundles visibility with adjacent capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tag-N-Trac