Stade Rochelais

What Stade Rochelais does

Stade Rochelais is a professional French rugby union club headquartered in La Rochelle (registered office at Avenue Maréchal Juin) and operating as SAS Stade Rochelais (RCS La Rochelle 432 200 954) with a registered share capital of €3,329,200. Founded in 1898 (corporate filings reference 1878), the club competes in the Top 14, France's premier rugby division (ranked 6th in 2025–2026 with 72 points), and the Investec Champions Cup at the European level. The organization runs a full rugby pyramid: a men's professional squad with international players drawn from France, Scotland, South Africa, New Zealand, Tonga, Samoa, Ireland, Georgia, and Fiji; an Elite Féminine (women's Elite 2) team; a U21 Espoirs side; a youth academy covering U13 through U18; and an École de Rugby spanning U6 to U12, plus a Centre de Formation and Académie that feed the senior team.

Name

Stade Rochelais

Legal name

SAS Stade Rochelais

Website

https://staderochelais.com

Company type

Private

Founded year

1878

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional rugby club
• Match ticketing services
• Sports merchandise retail
• Corporate hospitality events
• Season subscription services

Headquarters

HQ city

La Garde

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Match ticket sales: Revenue generated from ticket sales for Top 14, Investec Champions Cup, and other competitions at Stade Marcel Deflandre
2. Season subscriptions (Abonnements): Recurring revenue from season ticket holders with annual billing cycles
3. Merchandise and retail: Sales of official merchandise including jerseys, clothing, accessories, and fan items through online boutique and physical stores
4. Sponsorship and partnerships: Corporate sponsorship deals with partners including Macif, Sodebo, Adidas, and others
5. Corporate hospitality and events: VIP ticketing, corporate hospitality packages, and event services for business clients
6. Gift cards: Gift cards valid across boutiques Centre-Ville, Beaulieu, and Stade locations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Stade Rochelais operates a professional rugby union club competing in France's TOP 14 and the Investec Champions Cup, and sells related commercial offerings including match-day ticketing, annual season subscriptions, official merchandise (jerseys, training wear, accessories) through an online boutique and three physical stores, and corporate hospitality packages under the Inside Xperience brand.

Product overview

Stade Rochelais is a professional French rugby union club based in La Rochelle. The organization operates primarily as a sports entity competing in Top 14 and European competitions, with supporting commercial operations including an official e-commerce boutique selling merchandise (jerseys, training wear, accessories), ticket sales for matches, and corporate hospitality packages under the Inside Xperience brand. The club also maintains media content production through Stade Rochelais TV. The main website (staderochelais.com) serves as the primary digital platform for news, team information, ticketing, and club content, while the Magento-based boutique (boutique.staderochelais.com) handles merchandise sales. The club structure includes professional men's and women's teams, youth academies, and school rugby programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Officielle Stade Rochelais Official online and physical merchandise store selling Stade Rochelais branded products including replica jerseys, training wear, lifestyle apparel, accessories, and supporter merchandise; operates on a Magento e-commerce platform with multiple product categories and three physical boutiques (Centre-Ville, Beaulieu, Stade).
• Billetterie (Match Ticket Sales) Online ticket sales platform for Stade Rochelais home matches across TOP 14 and Investec Champions Cup competitions, with a dedicated corporate/business login portal for partner ticket access.
• Abonnements (Season Subscriptions) Annual season-ticket subscription program that grants recurring match access to Stade Rochelais home fixtures; the 2026/2027 campaign operates on a waitlist system with priority allocation for existing shared subscribers and reservistes.
• Inside Xperience (Corporate Hospitality) Corporate hospitality offering providing businesses with VIP ticketing, sponsorship/visibility options, event services, and merchandising solutions bundled under the Inside Xperience brand.
• Carte Cadeau Stade Rochelais (Gift Card) Stade Rochelais gift cards valid across the three physical boutiques (Centre-Ville, Beaulieu, Stade), starting at €10.

Quantifiable outcome

• Ranked 6th in TOP 14 2025-2026 with 72 points
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• MacifmajorGTM or Marketing PartnerPrincipal partner (Partenaire Majeur) of Stade Rochelais. MACIF Parc is named after this partner. Insurance company providing significant sponsorship support to the club.
• Cafés MerlingcoreGTM or Marketing PartnerCoffee brand partner of Stade Rochelais
• SodebocoreGTM or Marketing PartnerFrench prepared meal brand, long-standing partner of the club
• LEA NaturecoreGTM or Marketing PartnerNatural products company partner of Stade Rochelais
• BigardcoreGTM or Marketing PartnerMeat processing company featured in 'Made in Stade Rochelais' content series. Major partner of the club.
• Avia PicotycoreGTM or Marketing PartnerFuel and convenience store chain (energy sector) partner
• CogepcoreGTM or Marketing PartnerBusiness consulting and accounting firm partner
• AdidasmajorGTM or Marketing PartnerTechnical and official kit supplier providing Stade Rochelais-branded apparel, training gear, and merchandise (e.g., 'Stade Rochelais x Adidas' product lines)
• EBACmajorGTM or Marketing PartnerMajor partner featured in 'Extinction des feux' web series. EBAC is the title sponsor of the original video content series showcasing players.
• MilletminorGTM or Marketing PartnerOutdoor and mountain gear brand, newer partner of the club
• SarrionminorGTM or Marketing PartnerTransport and logistics company partner
• Apivia MutuellecoreGTM or Marketing PartnerHealth insurance company partner listed among top partners

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Racing 92: Top 14 rugby club in the Paris region (Nanterre). Comparable as a sponsored French elite rugby team with corporate hospitality, kit partnerships, and merchandise operations targeting a similar multi-stream commercial model.
• Montpellier Hérault Rugby: Top 14 rugby club in southern France with multi-stream commercial operations including kit supplier partnerships and corporate hospitality. Comparable as a directly competing Top 14 side with similar B2B and B2C revenue mix.
• Union Bordeaux Bègles: Top 14 rugby club in Nouvelle-Aquitaine region, close geographic peer. Comparable Top 14 club with sponsorship, ticketing, merchandise, and Champions Cup participation targeting similar fan and corporate segments.
• Stade Toulousain: Historic French Top 14 rugby club based in Toulouse. Directly comparable as a French elite rugby team with multiple revenue streams (ticketing, sponsorship, merchandise, hospitality) and Champions Cup participation.
• Aviron Bayonnais: Top 14 rugby club from Bayonne in southwestern France. Comparable as a regional French rugby club competing in TOP 14 with sponsorship, ticketing, merchandise, and youth academy operations.
• Stade Français Paris: Top 14 rugby club based in Paris. Directly comparable as an elite French rugby club operating premium corporate hospitality, kit sponsorship, and merchandise programs targeting a similar fan and partner base.
• ASM Clermont Auvergne: Top 14 rugby club in Clermont-Ferrand with a long-standing sponsored kit partnership and stadium-led matchday model. Directly comparable in product offering (ticketing, subscriptions, merchandise, sponsorship) and rugby-specific commercial operations.
• Section Paloise: Top 14 rugby club from Pau. Comparable as a French elite rugby club with ticketing, subscription, merchandise, and sponsorship operations plus a youth development pyramid similar to Stade Rochelais.

Broad incumbents

• Leinster Rugby: Irish provincial rugby team competing in the United Rugby Championship and Champions Cup. Comparable as a top European rugby club with similar multi-stream commercial model (sponsorship, ticketing, merchandise, hospitality) but operating in a different league and country.
• Saracens: English Premiership rugby club. Comparable as a top European rugby club with extensive corporate hospitality, kit partnerships, and merchandise operations, though operating in a different domestic league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/staderochelais
• YouTubeyoutube.com/@staderochelaisofficiel
• Facebookfacebook.com/staderochelais
• Instagraminstagram.com/staderochelais
• TikToktiktok.com/@staderochelais
• LinkedInlinkedin.com/company/stade-rochelais

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Rochelais