Sport Life Ibérica

What Sport Life Ibérica does

Sport Life Ibérica S.A.U. is a privately-held Spanish publishing group headquartered in Madrid with a commercial delegation in Valencia, operating a portfolio of more than 20 weekly and monthly publications across four editorial verticals: cars (Autopista, Automóvil, Coche Actual, Motor Clásico, Business Car, ZERO), motorcycles (Motociclismo, Moto Verde), sports (Sport Life, BIKE, Ciclismo a Fondo, Corredor, Triatlón, Oxígeno, Trail Run, Train Hard, YogaFit, eBike, Mundo Gravel, Sport Life Mujer), and lifestyle (BEEF!, GEO). The company also organizes more than 50 sporting events annually, including the Carrera de la Mujer (held in eight cities, described as the largest women's sporting event in Europe), the Zurich Maratón de Sevilla, the Carrera de Papá Noel, the MBT Madrid City Trail, and the DKV Carrera Bomberos de Madrid, with title sponsorships from Central Lechera Asturiana, Zurich, El Corte Inglés, and others.

The company generates revenue from four streams: consumer magazine sales via newsstands and subscriptions (single-copy €1.50–€6.00, with 15–20% subscription discounts); advertising space in print and digital publications, with downloadable rate cards per title; B2B custom publications including yearbooks, catalogs, bulletins, and newsletters for enterprise clients; and event organization including sponsorship and registration revenue. Distribution combines physical newsstands, home-delivery subscriptions, digital subscriptions via iOS and Android apps (an 'All Included' tier priced at €4.99/month), and a corporate online store at suscripciones.sportlifeiberica.es.

The technical foundation is a digital publishing platform with proprietary mobile apps (Motorpress Ibérica Store on Apple App Store and Google Play) enabling digital magazine distribution. Founded in 1989, the company is led by a three-person executive team: María Wandosell Alcina (CEO, since 2013), Francisco Jesús Chico Perles (Director General of Sports Publications, since 1989), and Carlos Martínez Millet (Director of Finance and Operations, since 1997 within the group). The company claims a monthly audience reach of 14 million people across publications and digital platforms.

Name

Sport Life Ibérica

Legal name

Sport Life IBÉRICA S.A.U.

Website

https://www.sportlifeiberica.es

Company type

Private

Operating status

Operating

Short description

Sport Life Ibérica is a Spanish publishing group in Madrid operating 20+ magazines across cars, motorcycles, sports, and lifestyle verticals, plus 50+ annual sporting events. It monetizes via newsstand and digital subscriptions, advertising, corporate custom publications, and event sponsorships from brands like Central Lechera Asturiana and Zurich.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Health, Fitness & Wellness Magazines (MPAJAEAD), Food, Cooking & Beverage Magazines (MPAJAEAF), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Magazine publishing
• Sports publishing
• Automotive media
• Event management
• Digital subscriptions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Sales: Revenue from single-copy sales of magazines at newsstands (kioscos) and through subscriptions, covering automotive, motorcycle, sports, and lifestyle publications.
2. Advertising Space: Sale of advertising space in print and digital publications across all magazine titles and websites, with downloadable rate cards available for each publication.
3. Event Organization: Organization and management of sporting events including Zurich Maratón de Sevilla, Carrera de la Mujer, Carrera de Papá Noel, DKV Carrera Bomberos de Madrid, and Test The Best MTB events.
4. Custom Publications: Corporate publications including annual reports, catalogs, magazines, bulletins, and newsletters created for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sport Life Ibérica is a Spanish publishing group that produces and sells more than 20 weekly and monthly magazines across automotive, motorcycle, sports, and lifestyle categories; sells advertising space across its titles and websites; distributes print and digital editions through newsstands, subscriptions, and iOS/Android apps; and organizes major sporting events. It also produces custom corporate publications, online promotions, and cross-media advertising services for B2B clients.

Product overview

Sport Life Ibérica is a Spanish publishing group publishing over 20 weekly and monthly publications across four main areas: Cars (Autopista, Automóvil, Coche Actual, Motor Clásico, Business Car, ZERO), Motorcycles (Motociclismo, Moto Verde), Sports (Sport Life, BIKE, Ciclismo a Fondo, Corredor, Triatlón, Oxígeno, Trail Run, Train Hard, YogaFit, eBike, Mundo Gravel, Sport Life Mujer), and Lifestyle (BEEF!, GEO). The company also organizes major sporting events including Zürich Maratón de Sevilla, Carrera de la Mujer, Carrera de Papá Noel, and Test The Best MTB event. Distribution includes print, digital subscriptions via Apple Store and Google Play apps, and custom corporate publications. The portfolio connects through shared audiences in motor enthusiasts and sports practitioners, with events serving as brand activations driving magazine sales and advertising revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Autopista: Automotive magazine, leader in the Spanish automotive media market, with over 60 years of history.
• Motociclismo
• Bike
• Ciclismo a Fondo
• Corredor
• Triatlón
• Oxígeno
• Trail Run
• eBike
• YogaFit
• Automóvil
• Motor Clásico
• Business Car
• Moto Verde
• ZERO
• Mundo Gravel
• BEEF!
• GEO
• Sport Life
• Sport Life Mujer

Products and services

• Autopista Monthly Spanish automotive magazine and leader in the Spanish automotive media market for over 60 years, focused on new model coverage, vehicle testing, comparisons, and automotive industry news for car enthusiasts.
• Automóvil Monthly Spanish magazine, the doyen of motor press in Spain, covering tests and comparisons of high-performance and fascinating vehicles for enthusiast readers.
• Coche Actual Spanish car magazine offering buying guides, practical advice, and comparisons to help readers make vehicle purchase and ownership decisions.
• Motor Clásico Reference Spanish magazine for classic and vintage car enthusiasts, covering classic vehicles (including 70s, 80s, and 90s models), auctions, and classic car culture.
• Business Car Free magazine targeting fleet managers and executives who decide vehicle purchases, and the only Spanish publication aimed specifically at renting, leasing, and fleet companies.
• ZERO Spanish magazine focused on electric and sustainable mobility, covering EVs and adjacent clean-transport topics.
• Motociclismo Monthly Spanish motorcycle magazine and sector leader with 70 years of history, delivering motorcycle news, comparisons, in-depth tests, special reports, and competition coverage.
• Moto Verde Pioneer Spanish magazine for off-road and field motorcycle enthusiasts with 40+ years of history, delivering tests and comparisons of enduro, motocross, and trial bikes plus equipment tips.
• Sport Life Main Spanish sports and lifestyle magazine under the motto 'life is the best sport', offering training tips, gear news, diets, and active leisure content spanning running, cycling, fitness, and swimming.
• BIKE Best-selling Spanish bicycle magazine since 1992, covering cycling innovations, health and nutrition, bike tests, and routes/trips.
• Ciclismo a Fondo Most veteran Spanish road cycling publication and leader in competition information, cyclotourism, equipment tests, training, and interviews.
• Corredor Spanish running magazine covering training, nutrition, sports medicine, race calendars, shoe tests, and personal stories; personal project of marathon champion Martín Fiz.
• Triatlón Spanish triathlon magazine offering exhaustive equipment tests and advanced training and physical preparation articles from a practical perspective.
• Oxígeno Best-selling Spanish outdoor sports and nature magazine, providing practical information on trekking, mountain biking, trail running, adventure raids, kayaking, climbing, skiing, and surfing.
• Trail Run Spanish trail running magazine for mountain runners with exclusive content focused on the discipline and spectacular imagery covering all sector news.
• Train Hard Spanish strength training magazine focused on muscle, strength, and performance for athletes needing more intense training regimens.
• YogaFit Annual Spanish yoga publication produced by the Sport Life editorial team, with four objectives: improve health, eliminate stress, gain energy, and improve posture.
• eBike Number 1 Spanish publication for electric bicycles and pedelecs (especially mountain biking), featuring comparisons and exclusive tests.
• Mundo Gravel Specialized Spanish magazine dedicated to the gravel cycling discipline, published under the Sport Life Ibérica portfolio.
• Sport Life Mujer Annual Spanish magazine dedicated to women athletes, the only publication in Spain by and for female sports participants, published since 2002.
• BEEF! Practical Spanish gourmet gastronomy and experiences magazine for readers with a passion for quality cooking; winner of the Premio Nacional de Gastronomía 2016.
• GEO Monthly Spanish nature, travel, and sustainability magazine committed to diversity and the environment, including the PLANETA 2030 section on climate change and responsible consumption.
• Transporte Mundial Spanish transportation and logistics publication within the Sport Life Ibérica portfolio, covering the logistics and transport sector.
• Digital Subscriptions Platform (iOS & Android) Digital magazine reading and subscription app distributed on Apple App Store and Google Play, offering an 'All Included' subscription at EUR 4.99/month that grants digital access across the publication portfolio.
• Zurich Maratón de Sevilla Major annual marathon event in Seville, organized by Sport Life Ibérica with title sponsor Zurich; one of Spain's most important marathons and holder of the fastest Spanish marathon record.
• Carrera de la Mujer Central Lechera Asturiana Largest women's sporting event in Europe, organized across 8 Spanish cities; supports breast cancer prevention with a EUR 100,000 donation channeled by Central Lechera Asturiana to AECC.
• Carrera de Papá Noel Charity Santa Run organized by Sport Life Ibérica in Madrid and Barcelona, with thousands of participants in festive costume; main sponsor El Corte Inglés; supports Cruz Roja's 'Primera Infancia' project.
• MBT Madrid City Trail Mountain race around Casa de Campo in Madrid, organized by Sport Life Ibérica, with main sponsor MBT; now in its 15th edition.
• DKV Carrera Bomberos de Madrid Annual Madrid running race organized in honor of fallen firefighters, starting at Puerta del Sol, in collaboration with Club Deportivo Bomberos de Madrid; sponsored by DKV Seguros Médicos.
• Test The Best (MTB) Reference Spanish mountain bike (MTB) event with an industry exhibition and test ride program of the latest bicycle models.
• MTB de la Mujer Only women's mountain bike event in Spain, comprising two days of activities including clinics and non-competitive rides.
• Sport Woman Fair First fair in Spain dedicated exclusively to Women, Health, and Sport, organized by Sport Life Ibérica in conjunction with the Carrera de la Mujer.
• Corporate Publications (Custom) Bespoke B2B publishing service producing yearbooks, catalogs, corporate magazines, bulletins, and newsletters for clients' internal, external, or institutional communication needs.
• Online Promotions (Custom) Bespoke B2B digital service that designs and builds custom web properties, minisites, dynamic landing pages, and manages social media profiles for B2B clients.
• Advertising Services (Cross-Media) B2B communication services including inserts, flyers, banners, microsites, and cross-media campaigns, developed and executed by the company's in-house creative department.

Quantifiable outcome

• 14 million people reached monthly
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• El Corte InglésflagshipGTM or Marketing Partner · 21 December 2025El Corte Inglés is the main sponsor of the Carrera de Papá Noel event in Madrid, providing point of sale for bib collection and contributing to the charity aspect of the event. The partnership has been running for 14 editions of the event.
• Cruz RojacoreGTM or Marketing Partner · 21 December 2025Cruz Roja receives donations from event registrations (€1 per registration in Barcelona, €11,000 total donation in Madrid) supporting the 'Primera Infancia' project for vulnerable families with children aged 0-6 years.
• Central Lechera AsturianaflagshipGTM or Marketing PartnerTitle sponsor of the Carrera de la Mujer, the largest women's sporting event in Europe. Also channels €100,000 donation to Asociación Contra el Cáncer (AECC) for breast cancer prevention and research.
• ZurichflagshipGTM or Marketing PartnerTitle sponsor of the Zurich Maratón de Sevilla, one of Spain's most important marathons. Sport Life Ibérica has organized this event for the last 3 years, breaking registration records each year.
• IberdrolacoreGTM or Marketing PartnerSponsor of the Carrera Bomberos de Madrid event, organized in collaboration with Club Deportivo Bomberos de Madrid.
• OyshominorGTM or Marketing PartnerSponsor of the Carrera de la Mujer event alongside other partners like DKV Seguros Médicos and Banco Santander.
• DKV Seguros MédicoscoreGTM or Marketing PartnerSponsor of the Carrera de la Mujer and DKV Carrera Bomberos de Madrid events, providing medical insurance brand presence.
• Banco SantanderminorGTM or Marketing PartnerSponsor of the Carrera de la Mujer event, contributing to the financing of the largest women's sporting event in Europe.
• MBTflagshipGTM or Marketing PartnerMBT (title sponsor of MBT Madrid City Trail 2026) is a Swiss wellness footwear brand. Sport Life Ibérica organizes this trail running event in Casa de Campo, Madrid, with MBT as main sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RBA Revistas: One of Spain's largest Spanish-language magazine publishers (Lecturas, Diez Minutos, National Geographic España, Clara) with comparable newsstand subscription, advertising, and B2B custom publishing revenue streams.
• Vocento: Spanish media group with regional newspapers and lifestyle magazines (e.g., Yo Dona, MiBebe), comparable to SLIB in operating multi-title magazine portfolios targeting Spanish consumer and lifestyle segments with advertising-driven revenue.
• Grupo Godó (La Vanguardia): Spanish media conglomerate with print, digital, and event businesses including the La Vanguardia brand—operates in the same Spanish media market with comparable multi-platform content and live-event monetization models.
• Hachette España (Lagardère): Spanish arm of Lagardère publishing lifestyle and entertainment magazines (including Elle Décoration, Quo)—directly comparable multi-title consumer magazine publisher in Spain with parallel advertising and subscription revenue.
• Unidad Editorial (Marca / El Mundo): Spanish media group operating Marca sports newspaper and magazines with substantial event organization activity, comparable to SLIB in its combination of sports publishing, live events, and advertising sales to enthusiast audiences.
• Hearst España: Spanish arm of Hearst publishing Telva, Elle, Cosmopolitan, Forbes, and Harper's Bazaar—directly comparable as a multi-title Spanish magazine publisher targeting premium consumer and lifestyle audiences with parallel advertising sales models.

Broad incumbents

• Condé Nast España: Spanish edition of global luxury lifestyle magazine publisher (Vogue, GQ, AD)—comparable in lifestyle magazine publishing and premium advertising sales in Spain, though less focused on motor and sports verticals.
• Future plc: UK-listed global specialist media platform operating enthusiast magazines (cycling, running, tech, motoring) and large-scale events—comparable to SLIB in vertical special-interest publishing plus event monetization, though at much larger international scale.
• Bauer Media Group: Global magazine publisher with extensive European print and digital portfolio plus radio—operates in the same publishing category as SLIB, with overlapping consumer magazine and advertising revenue models but at significantly larger scale.
• Motorpress (Axel Springer Auto Verlag): Brand referenced on SLIB's site suggests affiliation with the broader Motorpress auto-publishing network owned by Axel Springer—directly comparable in automotive and motorcycle enthusiast magazine publishing across European markets.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Life Ibérica