Stadt Altotting

What Stadt Altotting does

Stadt Altötting (legal name: Stadt Altötting; operating brands include Kreisstadt Altötting and the "Herz Bayerns" tourism moniker) is a municipal government entity and Kreisstadt (district capital) of the Altötting district in Upper Bavaria, Germany, headquartered at Kapellplatz 2a, 84503 Altötting. It functions as a full-service Bavarian municipality delivering statutory public services — civil registration, building permits, waste management, public safety, social services, childcare (Kindertagesstätten), senior care (Mehrgenerationenhaus), cemeteries, road maintenance, and winter services — to approximately 16,000 residents across its own territory and serving as the administrative center for the 22 municipalities of the Inn-Salzach region. The city is simultaneously Germany's largest Marian pilgrimage site, attracting approximately 1 million visitors per year and operating cultural infrastructure including the KULTUR+KONGRESS FORUM ALTÖTTING, Stadtgalerie, Jerusalem Panorama, Schatzkammer, Stadtbücherei, and the Freibad St. Georgen.

Its technology and product portfolio consists of conventional municipal IT: a buergerservice-portal.de (Bavarian state-portal) digital citizen-services portal, the proprietary Altötting-App (launched February 2024) for digital submissions, real-time emergency alerts, and transit schedules, online appointment booking via CleverQ, and a Kommunale Wärmeplanung digital platform under the German Klimaschutz initiative. The jointly-operated Gemeinschaftliches Wasserwerk (with Neuötting and Winhöring) supplies 1,640,000 m³ of drinking water annually to 6,258 household connections across 179 km of pipeline, with iron/manganese biological treatment and accredited-lab testing for PFOA, GenX, and nitrates at 7.7 dH hardness.

The city's revenue model is a hybrid municipal structure: recurring tax streams (Grundsteuer, Gewerbesteuer, Hundesteuer) form the fiscal base; usage-based fees cover water (€1.16/m³ plus tiered base fees by Qn meter size) and wastewater (€1.43/m³ plus €0.23/m²/year for precipitation water); transaction fees are collected from weekly markets (Bauernmarkt, Wochenmarkt) and recurring events (Hofdult, Christkindlmarkt, Tillymarkt, Kirta, Klostermarkt, Fastenmarkt); and one-time development contributions are charged on water and wastewater connections. Distribution runs through the Rathaus, the Bürger- und Touristinfo at Kapellplatz, the Buergerserviceportal, the tomas.travel booking platform, and the KULTUR+KONGRESS FORUM; the city is also a member of the Altöttinger Wirtschaftsverband (108 members, est. 1969), which operates the 35,000-card CityCARD loyalty program recognized by the Bavarian Marketing Prize 2012. Stephan Antwerpen (Erster Bürgermeister) leads the administration; Nicole Wintersteiger is Geschäftsleiterin.

Name

Stadt Altotting

Legal name

Stadt Altötting

Website

https://altoetting.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadt Altötting is the Kreisstadt (district capital) of the Altötting district in Upper Bavaria, Germany, delivering mandatory municipal services to ~16,000 residents, serving as the administrative center for 22 municipalities, and operating Germany's largest Marian pilgrimage destination with ~1 million annual visitors plus a joint three-municipality water utility.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Social Services (8300)

akta.pro primary industry

City Clerk/Records, Elections & Civic Engagement (BPAIACAB)

akta.pro secondary industries

City Squares, Old Towns & Landmark Districts (THAJACAJ), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Municipal government services
• Public administration
• Drinking water supply
• Pilgrimage tourism services
• Wastewater treatment services

Headquarters

HQ city

Altötting

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Kommunalsteuern (Municipal Taxes): The city collects property tax (Grundsteuer), trade tax (Gewerbesteuer), dog tax (Hundesteuer), and other local levies mandated by Bavarian law. These form the core fiscal revenue base for municipal operations.
2. Wasserversorgungsgebühren (Water Supply Fees): Water supply fees charged to households and businesses connected to the communal water network. Comprises a base fee scaled by meter size (Qn rating) and a consumption fee of €1.16/m³. The joint waterworks serves Altötting, Neuötting, and Winhöring.
3. Wochenmarkt- und Veranstaltungsgebühren (Market & Event Fees): Revenue from organizing and permitting weekly markets (Bauernmarkt, Wochenmarkt), the Hofdult, Christkindlmarkt, and other recurring fairs. Markets are either operated directly by the city or by organized associations (e.g., Bauernmarkt Altötting e.V.).
4. Bürgerservice-Gebühren (Citizen Service Fees): Fees collected for civil services including registration (Einwohnermeldeamt), passports, residency permits, building permits, and cemetery/funeral services. Partially available via the Bürgerserviceportal.
5. Abwasserentsorgung (Wastewater Charges): Wastewater treatment fees including a development contribution (€1.55/m² for precipitation water, €5.20/m² for building floor area) and a usage charge of €1.43/m³ for wastewater plus €0.23/m² for precipitation water.
6. Kulturbetrieb und Tourismus (Culture & Tourism Operations): Revenue from tourism infrastructure including the KULTUR+KONGRESS FORUM ALTÖTTING, Stadtgalerie (art gallery), Jerusalem Panorama, Schatzkammer, and other museum facilities. Also includes ticket sales through the Touristinfo office.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Stadt Altötting is a Kreisstadt (district capital) in Upper Bavaria, Germany, that delivers municipal public services to approximately 16,000 residents, the surrounding district population, and over one million annual visitors. Its portfolio includes civil registration, building permits, drinking water supply and wastewater management for three municipalities (serving ~6,258 household connections), cultural and recreational facilities (art gallery, library, outdoor swimming pool, fitness trail), tourism infrastructure at Germany's largest Marian pilgrimage site, and recurring markets and events.

Product overview

Stadt Altötting operates as a municipal government providing a diverse portfolio of digital and physical services. The primary digital offerings include the Bürgerserviceportal for online administrative applications, the Altötting-App for mobile access to municipal services with emergency notifications, and an online appointment booking system (Terminvereinbarung) for the residents' registration office. The municipality also operates cultural and recreational facilities including the Stadtgalerie (art gallery), Stadtbücherei (public library), Freibad St. Georgen (outdoor pool), and a Trimm-Dich-Pfad (fitness trail). The jointly-operated Wasserwerk provides water utility services to Altötting, Neuötting, and Winhöring. The city maintains a tourist information office offering tours and event services. The Altöttinger CityCARD represents a separate loyalty program operated by the local business association rather than the municipality itself.

Differentiator

Problem solved

Functional benefit

Brands

• Altötting-App: Municipal smartphone application for digital services, emergency alerts, and schedules
• CityCARD Altötting
• KULTUR + KONGRESS FORUM ALTÖTTING

Products and services

• Bürgerserviceportal (Digital Citizen Services Portal)
• Altötting-App (Mobile Citizen Application)
• Terminvereinbarung (Online Appointment Booking)

Quantifiable outcome

• Over 1 million pilgrims and visitors attracted annually to Germany's largest Marian pilgrimage site
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Stadt NeuöttingcoreStrategic or Co-development PartnerJoint operation of the Gemeinschaftliches Wasserwerk (communal waterworks) serving both cities plus the municipality of Winhöring. The partnership includes shared water supply infrastructure, joint emergency duty service (Bereitschaftsdienst), and a DN 600mm connecting pipeline. Total production capacity serves ~6,258 household connections.
• Gemeinde WinhöringcoreStrategic or Co-development PartnerThird municipality in the joint waterworks agreement. Winhöring is connected to the shared water supply system with its own pipeline network and household connections. The partnership enables cost-efficient water supply for all three communities.
• Altöttinger Wirtschaftsverband e.V.coreGTM or Marketing PartnerLong-standing partnership since 1969 with 108 member businesses. The city collaborates on retail promotion events including Hofdult, Christkindlmarkt, Tillymarkt, Kirta, and Klostermarkt. The city also supports the CityCard loyalty program with ~35,000 cards. The association was awarded the Bavarian Marketing Prize 2012 for the CityCard.
• ANTHA (Theater Group)minorStrategic or Co-development PartnerPartnership with local theater group ANTHA for performing historical city tours where actors portray historical personalities of Altötting, bringing the city's history to life for tourists and residents.
• AWO MehrgenerationenhausminorGTM or Marketing PartnerCooperation with AWO Mehrgenerationenhaus for organizing city tours translated into Ukrainian, supporting refugee integration. Also collaborates on community programs for senior citizens and multi-generational social support.
• BRK Altötting (Bayerisches Rotes Kreuz)minorGTM or Marketing PartnerPartnership with BRK (Bavarian Red Cross) Altötting chapter for co-organizing Ukrainian-language city tours and supporting refugee integration activities in the city.
• Bayernwerk AG (E.ON)coreTechnology or IntegrationBayernwerk AG (part of E.ON) operates the electrical grid infrastructure within the Altötting municipal area. Citizens are directed to Bayernwerk for power supply issues, outage reporting (0941 28003366), and grid maintenance.
• Shrines of EuropeminorGTM or Marketing PartnerAltötting is a member of the Shrines of Europe network, a collaboration of the seven most significant Marian pilgrimage sites in Europe, promoting shared European pilgrimage tourism.
• Tourismusverband Inn-SalzachminorGTM or Marketing PartnerRegional tourism partnership promoting the Inn-Salzach region including Altötting, Burghausen, and surrounding communities as a unified tourism destination.
• NEW.EGO GmbHminorImplementation/ SI/ Consulting PartnerDigital marketing and SEO agency responsible for the conception, realization, and ongoing digital marketing support for the Stadt Altötting website (altoetting.de), as stated in the official imprint.
• Mariazell (Partnerstadt / Twin Town)minorStrategic or Co-development PartnerTwin town partnership with Mariazell, Austria, a significant pilgrimage destination. This partnership strengthens cultural and religious tourism ties between the two Marian pilgrimage sites.
• Mondsee (Partnerstadt / Twin Town)minorStrategic or Co-development PartnerTwin town partnership with Mondsee, Austria, strengthening cross-border cultural and tourism connections in the Salzburg/Bavaria region.
• Fatima (Partnerstadt / Twin Town)minorStrategic or Co-development PartnerTwin town partnership with Fatima, Portugal – one of the world's most important Marian pilgrimage sites, complementing Altötting's own pilgrimage heritage and international shrine network.
• Loreto (Partnerstadt / Twin Town)minorStrategic or Co-development PartnerTwin town partnership with Loreto, Italy, another significant European pilgrimage destination, further expanding Altötting's network of international shrine-related city partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stadt Burghausen: Adjacent Bavarian Kreisstadt in the Altötting district region and joint member of the Inn-Salzach tourism partnership. Both cities manage similar municipal service portfolios (water, cultural venues, local economy support) for comparable populations.
• Ville de Lourdes: French Marian pilgrimage municipality and fellow member of the Shrines of Europe network. Operates a virtually identical municipal service stack (pilgrim accommodation, museums, civic administration, water) around an iconic shrine destination.
• Stadt Rothenburg ob der Tauber: Heritage Bavarian town whose economic model centers on religious/cultural tourism and local retail around a historic landmark square – analogous to Altötting's Kapellplatz-centered pilgrimage economy.
• Stadt Freising: Bavarian district capital with a deep religious heritage (Weihenstephan, Dom zu Freising) that combines administrative, tourism, cultural, and utility functions similarly to Altötting, including strong Bavarian identity branding.
• Stadt Traunstein: Upper Bavarian Kreisstadt operating an analogous multi-vertical municipal service portfolio including water supply, tourism, and event programming in a sub-25,000 population catchment.
• Marktgemeinde Mariazell: Austrian twin-town partner and Marian pilgrimage municipality. Highly comparable municipal operating profile: small population, large pilgrim visitor base, religious-tourism-driven commercial activity.
• Stadt Mühldorf a. Inn: Nearby Bavarian Kreisstadt providing the same combination of municipal administration, cultural/recreational facilities, and regional economic services. Comparable population scale and tourist mix (regional travelers, cultural visitors).

Regional players

• Stadt Kehlheim: Bavarian Kreisstadt in a tourism-frequented region with comparable population scale and a similar mix of municipal utilities, tourism marketing, and cultural programming.

Others

• Tourismusverband Inn-Salzach: Regional tourism association that co-markets Altötting alongside Burghausen and surrounding communities. Relevant peer in destination-marketing structure rather than direct municipal operations.
• Bayernwerk AG (E.ON): Established regulated utility partner providing grid infrastructure within the Altötting municipal area. Comparable only in the regulated-utility service model dimension, not in municipal governance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/groups/330014902447898

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt Altotting