Star Hotel Group

What Star Hotel Group does

Star Hotel Group (legal entity: Star Management Group Pty Ltd) is a privately-owned Australian hospitality management group headquartered at 39 Harvey St North, Eagle Farm, Brisbane. Founded in 1997 through the acquisition of a single hotel, the group has expanded into Queensland's largest independently owned hospitality operator and Australia's largest family-owned liquor retail group, with a portfolio comprising 56 licensed hotel and pub venues, 120+ retail liquor outlets, and six accommodation properties spread across Queensland and South Australia.

The group operates four functional verticals. Hospitality venue operations cover 56 licensed hotels and taverns housing 90+ bars, 49+ dining areas, gaming rooms with 1,500+ gaming machines, and function spaces. Liquor retail operates through three differentiated sub-brands: Star Liquor (92 convenience stores), Star Liquor Warehouses (15 bulk-buying large-format stores), Sense of Taste (7 premium boutique stores with in-store tasting experiences), and Bob's Bulk Booze (10 value-format outlets). Accommodation comprises six venues with 780+ hotel rooms, cabins, and bungalows targeting corporate travel and holidaymakers. The underlying platform is described as a hospitality management and retail liquor operations platform, with no proprietary AI/ML or technology moat disclosed; customer engagement is delivered through the Star Rewards QR-code loyalty program and direct venue-level operations.

The business model is direct-to-consumer and transaction-based across all four verticals, generating revenue from liquor retail sales, hospitality venue operations (food, beverage, gaming), accommodation bookings, and gaming machine play. The customer base is horizontally segmented, dominated by individual consumers and families seeking local social hospitality experiences, with a secondary corporate segment for accommodation and function bookings. The group employs 2,500+ staff and has been organically built — no funding rounds, external investors, parent companies, acquisitions, or leadership changes are disclosed in the input material.

Name

Star Hotel Group

Legal name

Star Management Group Pty Ltd

Website

https://starhotels.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Star Hotel Group is a privately-owned Australian hospitality and liquor retail conglomerate operating 56 licensed venues, 120+ liquor outlets, and 6 accommodation properties across Queensland and South Australia with 2,500+ staff, serving as Queensland's largest independent hospitality group.

Ownership category

akta.pro rank

Product category

Hospitality Management and Liquor Retail

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hospitality management
• Liquor retail
• Pub operations
• Hotel accommodation
• Gaming venues

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Liquor Retail Sales: Revenue from 120+ retail liquor outlets including Star Liquor convenience stores, Star Liquor Warehouses (bulk buying format), Sense of Taste premium stores, and Bob's Bulk Booze outlets
2. Hospitality Venue Operations: Revenue from 56 licensed venues including bars, restaurants, gaming rooms, function spaces offering food, beverage, and entertainment services
3. Accommodation Services: Revenue from six accommodation venues offering hotel rooms, cabins, and bungalows across Queensland
4. Gaming Operations: Revenue from gaming machines across hotel venues (1500+ gaming machines)

Go-to-market motion1 record

Distribution channels6 records

Marketing channels1 record

Core offering

Star Hotel Group is a privately-owned hospitality management company that owns and operates 56 licensed venues (pubs, hotels, gaming rooms, restaurants, function spaces) and 120+ retail liquor outlets across Queensland and South Australia, plus 6 accommodation venues. The group runs three liquor retail sub-brands — Star Liquor convenience stores and warehouses, Sense of Taste premium boutique stores, and Bob's Bulk Booze bulk outlets — alongside its hospitality portfolio of bars, restaurants, gaming rooms, and 780+ hotel rooms, cabins, and bungalows.

Product overview

Star Hotel Group operates a diversified hospitality portfolio consisting of two main divisions: Star Liquor retail (comprising Star Liquor convenience stores, Sense of Taste premium boutique bottle shops, and Bob's Bulk Booze bulk outlets, totaling 120+ liquor retail locations) and Star Hotels & Pubs (56 licensed hotel/pub venues with accommodation, dining, and gaming facilities). The group employs over 2500 staff across 90+ bars, 780+ hotel rooms, and 49+ dining areas, making it Queensland's largest independently owned and operated pub and liquor retail group.

Differentiator

Problem solved

Functional benefit

Brands

• Star Liquor: Chain of liquor outlets - the largest family-owned liquor group in Australia with 92 convenience liquor stores, 15 Star Liquor Warehouses
• Sense of Taste
• Bob's Bulk Booze

Products and services

• Star Liquor

Quantifiable outcome

• Queensland's largest independently owned hospitality group with 56 licensed venues and 120+ retail liquor outlets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ALH Group (Australian Leisure and Hospitality): ALH Group is Australia's largest pub operator with 330+ venues under the Endeavour Group umbrella. It is the dominant scaled competitor to Star Hotel Group in the pubs/hotels category, although it is part of a much larger retail liquor and hotels conglomerate.
• Endeavour Group: Endeavour Group owns both the Dan Murphy's retail liquor chain and ALH Group's hotel portfolio, making it a direct competitor across both of Star Hotel Group's divisions (Star Liquor and licensed venues). It is significantly larger and listed on the ASX.
• Dan Murphy's (Woolworths Group): Dan Murphy's is Australia's largest off-premise liquor retail chain, owned by Woolworths Group. It is a broad incumbent that competes directly with Star Liquor, Sense of Taste, and Bob's Bulk Booze across both convenience and warehouse formats.
• Coles Group (Liquorland, First Choice): Coles Group operates Liquorland, First Choice Liquor, and Vintage Cellars, collectively a major national liquor retail competitor to Star Liquor. It is a broader incumbent in the grocery and liquor space.
• Accor Pacific (incl. Mantra): Accor operates a large portfolio of hotels across Australia including the Mantra, Novotel, and ibis brands. It competes with Star Hotel Group's accommodation properties, particularly in mid-scale and regional Queensland markets.

Direct peers

• Event Hospitality & Entertainment: Event Hospitality operates a portfolio of hotels, hospitality venues, and entertainment properties across Australia and New Zealand. It is comparable to Star Hotel Group in its combined hotels, dining, and gaming operations.
• Australian Venue Co. Australian Venue Co. operates a portfolio of hotels, pubs, and bars across Victoria, Queensland, and other states. It is a direct competitor in the licensed venue hospitality space and pursues a similar multi-format strategy.
• Redcape Hospitality Group: Redcape is a publicly-traded Australian pub and hotel operator with a portfolio of community hotels. It directly competes with Star Hotel Group in the licensed venue and gaming verticals, with a similar focus on regional and suburban pubs.
• Pub Estate Group: Pub Estate Group is a Queensland-focused hotel and pub operator managing a portfolio of regional pubs and taverns. It is a direct regional peer to Star Hotel Group's licensed venue portfolio in Queensland.

Others

• Queensland Hotel Association (industry body): The QHA is the industry body representing Queensland's hotel and hospitality operators. While not a commercial peer, it represents the broader competitive ecosystem and lobby group relevant to Star Hotel Group's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/star-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Hotel Group