What Wastraq does

WASTRAQ is an AI-powered waste management SaaS platform that helps municipalities, private waste haulers, material recovery facilities (MRFs), recyclers, and FMCG/ESG teams digitize and optimize collection, routing, and compliance operations. The platform combines an AI routing engine (RouteTraq), a workflow and integration core (TraqCore), and a commercial waste segregation robot to cover planning through execution. Operational reach is described as 40+ countries, 200+ partners, and 500K+ daily collections, with compliance workflows aligned to EPR and CPCB requirements.

The company is structured as a UK-incorporated entity (WASTRAQ Ltd) with headquarters in Dubai (IFZA Business Park) and an R&D base in Mysuru, India; the underlying M Pro9 Pvt. Ltd. entity was founded in 2019, the WASTRAQ brand was conceptualized in 2023, reached beta in 2025, and is scheduled for full commercial launch in August 2026. The company is founder-owned with no publicly disclosed institutional funding to date.

WASTRAQ sells tiered SaaS subscriptions ranging from single-vehicle operators to enterprise customers, supplemented by a partner/channel programme that already generates revenue (₹2.4M in 2025). Named contracts include GreenCity Corp (£4,820/month) and SwiftWaste Solutions (£84,200/month across 142 contracts). Certifications include SOC 2 and ISO 27001, and the platform is positioned as regulatory-ready for EPR compliance markets.

Name

Wastraq

Legal name

WASTRAQ Ltd

Website

https://wastraq.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WASTRAQ is an AI-powered waste management SaaS platform serving municipalities, haulers, MRFs, and FMCG/ESG teams with AI routing, compliance workflows, and waste segregation robotics across 40+ countries.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industries

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Configuration Management Database (CMDB) Platforms (HDAEALAE)

Keywords

• Waste management software
• Route optimization platform
• Fleet management software
• EPR compliance software
• ESG reporting platform

Headquarters

HQ city

Mysuru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Core waste management platform sold as SaaS subscription. Pricing based on actual usage rather than fixed seat costs, allowing seamless scaling from small operators to municipal-scale deployments. Rolling contracts with no early termination penalties.
2. Partner Revenue: Revenue generated through partner network including recurring commissions from Reseller Partners (up to 30% recurring commission) and referral fees from Referral Partners. Generated £2.4M in partner revenue in 2025.
3. Professional Services: Onboarding, implementation, training, and support services included as part of customer acquisition. Dedicated customer success managers, hands-on training for supervisors and drivers, and data migration from existing systems provided as part of standard onboarding.
4. Hardware & IoT: Optional hardware components including waste segregation robot prototypes (in commercial rollout as of 2025-2026), IoT sensors for smart bin monitoring, and associated device integration. Sustainable outdoor air purification concept also in development.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

WASTRAQ is an AI-powered waste management SaaS platform that automates collection scheduling, optimizes fleet routes through its RouteTraq™ engine, tracks vehicles and bins in real time via GPS and IoT sensors, and streamlines billing, customer management, and ESG/EPR compliance reporting. The platform is offered as TraqCore™ (unified core) with modular add-ons, plus dedicated WASTRAQ Smart City and WASTRAQ Enterprise editions for municipalities and corporate sustainability teams. Customers include municipal corporations, private waste collection operators, FMCG/manufacturing enterprises, and Material Recovery Facilities globally.

Product overview

WASTRAQ is a modular, AI-powered waste management SaaS platform with a platform-plus-modules architecture built around TraqCore™ as the unified operational core. TraqCore consolidates scheduling, logistics, billing, customer management, and reporting, with all other products functioning as integrated modules within or alongside it. Key modules include RouteTraq™ (proprietary AI routing engine), the Driver App (in-cab navigation and task management), the Customer Self-Service Portal (white-label client portal), Insights/Waste Insights Analytics (operational dashboards), CRM & Customer Management, Auto Invoicing, and dedicated verticals for Residential Collection, Commercial Collection, and Skip Hire. The platform is offered in two distinct editions: WASTRAQ Smart City Platform (for municipalities and urban local bodies) and WASTRAQ Enterprise (for FMCG companies, manufacturers, and global enterprises managing EPR compliance and ESG reporting). WASTRAQ also develops a complementary Waste Segregation Robot hardware product using AI vision systems, currently in pilot-to-commercial-rollout phase. The company operates globally with operations spanning 40+ countries, serving municipalities, smart cities, private waste collectors, MRFs, recyclers, and ESG compliance teams.

Differentiator

Problem solved

Functional benefit

Brands

• TraqCore™: Unified waste management platform that streamlines scheduling, logistics, billing, customer management, and reporting.
• RouteTraq™
• RouteTraq™ 3.0

Products and services

• TraqCore™ Platform Unified cloud-native waste management platform (TraqCore™) consolidating scheduling, logistics, billing, customer management, reporting, and automation with role-based access, real-time sync, workflow builder, and API-first architecture. Sold as the core subscription to municipalities, private waste operators, and enterprises.
• RouteTraq™ AI Routing Engine Proprietary AI routing engine that analyses fill levels, traffic patterns, vehicle capacity, driver shifts, and historical data to generate optimised collection routes. Includes predictive fill-level routing, dynamic re-routing, multi-vehicle optimisation, and carbon impact tracking. Sold as a standalone module and embedded in TraqCore.
• WASTRAQ Smart City Platform Digital waste management and smart sanitation system for municipalities and urban local bodies. Monitors waste collection, transportation, recycling, MRF operations, sanitation activities, contractor performance, and smart city sustainability goals in real time.
• WASTRAQ Enterprise Circular economy intelligence and ESG platform built for FMCG companies, manufacturers, retailers, pharma industries, electronics brands, and global enterprises to manage waste operations, EPR compliance, packaging recovery, ESG reporting, carbon tracking, and sustainability analytics across multiple locations and countries.
• Waste Segregation Robot Hardware robot using AI vision systems for automated waste segregation and sorting. Mechanical design, PCB, and embedded firmware developed in-house by WASTRAQ's robotics division. Sold as an optional hardware add-on with commercial rollout in progress as of 2025-2026.
• Driver App Mobile-first in-cab application with turn-by-turn directions, offline mode capability, digital job sheets, photo evidence capture, instant office messaging, and exception flagging. Provides real-time GPS tracking layer for supervisor visibility and field adoption in under 48 hours of training.
• Customer Self-Service Portal White-label customer-facing portal enabling clients to self-serve 24/7: order extra collections, view upcoming schedules, download invoices, update service plans, and report issues. Reduces inbound support volume (62% drop cited) without contacting the office.

Quantifiable outcome

• 37% reduction in operational costs across all customer types within 6 months of deployment
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability12 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Kuppam MunicipalitycoreChannel Partner/ Reseller/ DistributorKuppam Municipality in Andhra Pradesh is a municipal government customer using WASTRAQ's smart city platform for waste management operations. The municipality has generated £180,000 in recurring revenue through the WASTRAQ partner network within six months, representing a flagship case study for the partner programme.
• Reseller PartnerscoreChannel Partner/ Reseller/ DistributorReseller Partners sell WASTRAQ directly to customers under their own brand, earning up to 30% recurring commission on every licence. Benefits include co-branded marketing materials, dedicated partner success manager, sales training and certification, and priority technical support. 200+ partner organisations across 40+ countries.
• Referral PartnerssupportingChannel Partner/ Reseller/ DistributorReferral Partners recommend WASTRAQ to businesses within their network and earn competitive referral fees for successful introductions. Partners receive flat referral fee per qualified lead, access to online referral portal with real-time deal tracking, and no sales targets or quotas. Works well for consultants, advisors, and professional networks.
• Technology PartnerssupportingTechnology or IntegrationTechnology Partners integrate their products with WASTRAQ's open API to deliver combined value to shared customers. Benefits include full API access, developer sandbox, co-development opportunities, joint GTM programmes, and marketplace listing on WASTRAQ Hub.
• XerosupportingTechnology or IntegrationNative integration with Xero accounting software for seamless financial data synchronisation. WASTRAQ connects billing data to Xero for automated invoicing and financial reporting.
• QuickBookssupportingTechnology or IntegrationNative integration with QuickBooks accounting platform enabling automated billing synchronisation and invoice management for waste collection operations.
• SAPsupportingTechnology or IntegrationSAP ERP connector integration enabling WASTRAQ to synchronise with enterprise SAP systems for large enterprise and municipal customers requiring ERP integration.
• StripesupportingTechnology or IntegrationStripe payment gateway integration for processing customer payments and managing billing cycles within the WASTRAQ platform.
• Google Workspace / Google SheetssupportingTechnology or IntegrationIntegration with Google Workspace including Google Sheets for data storage and reporting. Google Maps integration powers route optimisation and navigation features.
• TwiliosupportingTechnology or IntegrationTwilio integration for SMS notifications and customer communication including collection status updates and service change alerts.
• SalesforcesupportingTechnology or IntegrationSalesforce CRM integration enabling synchronisation of customer data, account management, and sales pipeline with WASTRAQ's customer management features.
• ZapiersupportingTechnology or IntegrationZapier integration enabling automated workflows between WASTRAQ and thousands of other applications without custom API development.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sensoneo: Sensoneo delivers smart waste management solutions built on IoT fill-level sensors, routing, and analytics. It is a direct peer to WASTRAQ because both combine IoT sensors, fill-level-based dynamic routing, and waste analytics for municipalities.
• Compology: Compology uses AI-powered cameras mounted on collection vehicles to monitor container contents and automate service decisions. It is a direct peer because the AI vision-based waste recognition and sensor-driven scheduling parallel WASTRAQ's AI Waste Recognition and RouteTraq capabilities.
• Enevo: Enevo provides ultrasonic fill-level sensors and a software platform for waste collection optimisation. It is a direct peer because both companies pair IoT sensors with route-optimisation software and operational dashboards for waste operators.
• Routeware: Routeware offers routing, fleet management, and customer service software for the waste and recycling industry. It is a direct peer given the overlap with WASTRAQ's RouteTraq routing engine, driver app, and operational dashboards for municipal and commercial haulers.
• Rubicon Technologies: Rubicon provides waste, recycling, and smart-city SaaS solutions to haulers and municipalities. It is a direct peer because its product suite — routing, customer engagement, sustainability reporting — closely mirrors WASTRAQ's TraqCore and ESG capabilities.
• ReCollect Systems: ReCollect provides waste collection routing, customer notifications, and recycling software for municipalities and haulers. It is a direct peer to WASTRAQ because both target municipal and private waste operators with platform-plus-modules software and customer-facing self-service portals.

Emerging players

• Watershed: Watershed is an enterprise sustainability platform focused on carbon accounting and ESG reporting. It is an emerging peer to the WASTRAQ Enterprise edition because both target enterprise ESG and carbon reporting needs, though Watershed is broader than waste specifically.
• Opus (Opus Sustainability): Opus provides sustainability data management and ESG reporting software for enterprises. It is an emerging peer because it overlaps with WASTRAQ's ESG & Sustainability Dashboard and EPR reporting use cases for multi-site enterprises, although without the operational waste collection backbone.

Broad incumbents

• Fleetio: Fleetio is a fleet maintenance and operations platform serving mixed-asset fleet operators. It is a broad incumbent peer because its vehicle tracking, maintenance, and operational workflows overlap with WASTRAQ's fleet modules, although it lacks the waste-specific routing and EPR/ESG specialisation.
• Samsara: Samsara is a broad IoT and fleet management platform with telematics, asset tracking, and operational dashboards across multiple industries. It is a broad incumbent peer because it competes with WASTRAQ's vehicle tracking and real-time fleet modules but does not specialise in waste industry workflows or EPR compliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wastraq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wastraq