What Reca Hispania does

Reca Hispania, S.A.U. is a Spanish direct-sales industrial supplies distributor and wholly-owned subsidiary of the international RECA Group, founded in 1999 in Aldaya (Valencia) and now headquartered in Paterna. The company operates two main product divisions: a Metal Division covering fastening, anchoring, hand and measuring tools, welding, diamond, chemical-technical, and work-safety products; and an Auto Division providing spare parts, accessories, and customized interior equipment for commercial trucks, buses, agricultural, and earth-moving vehicles under the RECA MAXMOBIL brand. Its catalog spans 30,000–40,000+ references across 20 categories, sold to construction, metal-crafts, vehicle-maintenance, and industrial-maintenance customers, totaling 12,755 active accounts served by a 225-person workforce with €27,927,546 in disclosed annual revenue.

The company's technology stack centers on e-procurement and automated storage rather than on intelligence. RECA eShop (shop.recahispania.com) and the RECA App provide 24/7 ordering; EDI/OCI/cXML/IDS-Connect integrations embed the catalog inside customer ERP and procurement systems (SAP Ariba, COUPA, Mercateo UNITE, Onventis, and others). On-premise, the iSTORAGE automated vending line (flap, weight-controlled, and carousel machines) and the RECA SECO storage management concept — including SECO MATIC auto-reordering and SECO SCAN/ DIRECT SCAN barcode workflows — install physical dispensing and inventory infrastructure at customer sites, creating a hardware-plus-consumable revenue layer.

The business model is hybrid: transactional product sales through field sales and e-commerce, hardware sales of automated storage machines, and free e-procurement integration services that monetize indirectly through attached catalog sales. Pricing is unit-based with a €60 minimum order and 30-day bank-transfer terms. Distribution is national within Spain only, with logistics centralized at Paterna supporting same-day dispatch and next-day delivery at 99% reliability, while integration partnerships extend catalog reach across European B2B marketplaces.

Name

Reca Hispania

Legal name

RECA Hispania, S.A.U.

Website

https://recahispania.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Reca Hispania is a Spanish direct-sales distributor of tools, fastening technology, and vehicle interior equipment, serving 12,755 construction, metal-crafts, and commercial-vehicle customers nationally with a 30,000+ SKU catalog and integrated e-procurement and automated storage solutions.

Ownership category

akta.pro rank

Product category

Industrial Distribution and B2B Supplies

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Industrial distribution supplies
• Fastening technology products
• B2B e-procurement solutions
• Automated storage vending
• Professional tools supply

Headquarters

HQ city

Paterna De La Rivera

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Sale of tools, fastening technology, maintenance equipment, and vehicle interior solutions through direct sales force and e-commerce channels. Products include mounting technology, anchoring systems, measuring tools, welding technology, diamond technology, chemical-technical products, and vehicle equipment.
2. Automated System Sales and Service: Sale and service of iSTORAGE automated vending machines and SECO storage management systems. Includes weight-controlled dispensers, carousel systems, and scanner-based inventory management solutions.
3. E-Procurement Integration Services: EDI connectivity, electronic catalog creation, and platform marketplace integrations for B2B customers. Supports multiple data formats and transmission protocols for automated procurement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RECA Hispania distributes over 40,000 professional tools, fastening technology, anchoring systems, and chemical-technical products to B2B customers via direct field sales, an e-commerce platform, and a mobile app. The company complements its product catalog with proprietary automated storage and reordering solutions (iSTORAGE vending machines and SECO storage management) and ERP-integrated e-procurement services (EDI, OCI, cXML Punchout). It also supplies custom vehicle interior equipment through its RECA MAXMOBIL brand for commercial vehicles, trucks, buses, and agricultural equipment.

Product overview

RECA Hispania is a direct sales company operating nationally as part of the international RECA Group, specializing in two main divisions: Metal Division (fastening, anchoring, tools, maintenance equipment, and materials for construction and crafts) and Auto Division (spare parts, accessories, and equipment for commercial vehicles, trucks, buses, agricultural vehicles, and earth-moving equipment). The product portfolio is organized around a comprehensive e-commerce ecosystem combining the RECA eShop (40,000+ products), RECA App for mobile ordering, and a suite of storage and procurement solutions including RECA iSTORAGE (automated dispensing machines), RECA SECO (storage management concept), SECO MATIC (automated storage with auto-reordering), and barcode scanning solutions (SECO SCANNER, SECO DIRECT SCAN, SECO DIRECT SCAN MOBIL). B2B customers benefit from EDI integration, electronic catalogs, marketplace connectivity (SAP Ariba, COUPA, Mercateo UNITE, and others), and interface solutions (cXML Punchout, OCI, IDS-CONNECT). The RECA MAXMOBIL brand provides customized vehicle interior equipment for commercial fleets. Supporting services include hazardous material management, document/approval services, electronic invoicing, and a compliance whistleblower channel.

Differentiator

Problem solved

Functional benefit

Brands

• RECA iSTORAGE: Automated storage machines including dispensers, weight-controlled machines, and carousel machines for optimal storage and provisioning.
• RECA SECO
• RECA App
• RECA MAXMOBIL
• RECA arecal
• RECA Flexlite Grip
• RECA UNICON

Products and services

• RECA eShop (Online Store) B2B online store offering over 40,000 product references for professional tools, fastening technology, and industrial supplies, available 24/7 with personalized user profiles, cost center management, and a virtual office for order tracking.
• RECA App Mobile application for iOS and Android enabling product ordering anytime, with order history and shipment tracking, barcode scanner integration, personalized product recommendations, and a synchronized shopping cart with the online store.
• RECA iSTORAGE Automated Vending Machines Automated storage and dispensing machines guaranteeing product availability and automatic reordering. Includes flap machines (9-72 flaps), weight-controlled machines (six sizes), and carousel machines (8 levels with up to 48 compartments each) for on-site decentralized material supply.
• RECA SECO Storage Management System Supply and storage management concept providing flexible, needs-based storage solutions not tied to specific shelf systems. Includes systematic shelf labeling, drawer labeling, inventory management, and ordering services for C-parts.
• RECA SECO MATIC Automated storage and ordering system with innovative control technology and sensor technology. First material and hazardous substance storage with automatic reordering, featuring touchscreen control and integration with hazardous substance cabinets.
• SECO Scanner and SECO DIRECT SCAN Barcode scanning solutions for material requirements determination. SECO SCANNER transfers scanned products via USB to the online store shopping cart; SECO DIRECT SCAN is fixed to storage shelves for direct material registration without internet; SECO DIRECT SCAN MOBIL is a handheld mobile scanner with a dedicated app for quantity adjustment.
• RECA MAXMOBIL Vehicle Interior Equipment High-quality, individualized vehicle interior equipment for commercial vehicles, trucks, buses, agricultural vehicles, and earth-moving equipment. Features CAD planning for custom installations.
• EDI (Electronic Data Interchange) Service Standardized electronic document exchange between different ERP systems supporting orders, order confirmations, shipping notifications, invoices, and stock levels. Supports EDIFACT, ZUGFeRD, XRechnung, and UGL4 formats via FTP/SFTP, HTTPS, or X.400 transmission, with 30%+ cost savings potential through automation.
• Electronic Catalogs Static catalogs (DATANORM, BMEcat, CSV/Excel) with fixed pricing and quarterly updates, and dynamic catalogs (OCI, IDS, cXML Punchout) with real-time price, availability, and product specification updates integrated with customer ERP systems.
• Material Number Synchronization Free service linking customer material numbers to RECA article numbers, with options including self-service via the online store, Excel file import, or Quick Entry function in the shopping cart.
• Hazardous Material Management Digital management system for hazardous substances including safety data sheets in multiple languages, operating instructions, risk assessments, automated hazardous substance index creation, automatic label printing, and mandatory training certification support for REACH compliance.
• Electronic Invoicing Free PDF invoice delivery via email with tax compliance, reducing paper usage and simplifying archiving with electronic storage.
• Professional Tools and Fastening Technology Catalog Catalog of over 30,000 products across 20 categories including fastening technology, anchoring systems, measuring and clamping tools, welding technology, material processing, chemical-technical products, electrical installation, plumbing installation, roof and wood construction, construction equipment, hand tools, diamond technology, and work safety products.

Quantifiable outcome

• 99% delivery reliability with 98% of orders delivered next day
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• COUPAcoreTechnology or IntegrationB2B procurement platform integration. RECA product catalog available through COUPA marketplace for streamlined purchasing processes.
• SAP AribacoreTechnology or IntegrationMajor enterprise procurement platform. cXML Punchout integration allows direct access to RECA store from SAP Ariba purchasing systems.
• Mercateo UNITEcoreTechnology or IntegrationEuropean B2B marketplace platform. RECA product data integrated for multi-supplier procurement management.
• RECA GroupflagshipStrategic or Co-development PartnerInternational parent company. RECA Hispania belongs to RECA Group which operates internationally. Group provides global expertise, shared technology platforms, and international best practices across all subsidiary companies.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Berner Group: European direct-sales distributor of screws, fasteners, tools, chemicals, and workshop supplies to trades and industrial customers. Closely mirrors Reca Hispania's Metal Division catalog, customer segments, and field-sales GTM across European markets.
• Hilti: Direct-sales manufacturer and supplier of anchoring systems, fastening solutions, and professional power tools for construction and metal-craft trades. Overlaps directly with Reca Hispania's anchoring, fastening, and diamond-technology categories and shares a field-sales-led model.
• Würth España: Spanish subsidiary of the Würth Group, operating the same direct-sales B2B model for fasteners, tools, and workshop supplies in Spain. Würth España is Reca Hispania's closest head-to-head competitor in the same geography, segments, and channel.

Broad incumbents

• MSC Industrial: US-based B2B metalworking and MRO distributor with deep fastener, tool, and consumables catalog. Similar assortment breadth and e-procurement integration model to Reca Hispania, serving overlapping customer use cases.
• Grainger: Large-scale B2B distributor of industrial supplies, MRO equipment, and safety products serving industrial, commercial, and government buyers. Comparable as a broad-line industrial MRO distributor with strong e-procurement and EDI capabilities, though at vastly greater scale.
• Stanley Black & Decker: Global manufacturer and supplier of professional hand tools, power tools, fasteners, and industrial equipment. Adjacent rather than directly competing in distribution, but competes in many of the same tool and fastening categories Reca Hispania sells.
• Würth Group: Global market leader in B2B direct-sales distribution of fastening and assembly materials, tools, and chemicals. Comparable to the RECA Group umbrella under which Reca Hispania operates, with a much larger international footprint and similar product/customer profile.
• Fastenal: Global B2B distributor of fasteners, tools, and MRO supplies operating through branch locations, on-site vending (similar to iSTORAGE), and e-procurement. Comparable in mix of catalog distribution, automated inventory solutions, and EDI-based enterprise procurement integration.

Regional players

• Toolstation (Travis Perkins): UK and European trade-counter and online retailer of tools, fasteners, and workshop supplies targeting tradespeople and small contractors. Comparable to Reca Hispania on trade-customer focus and breadth of fastening/tool assortment, though primarily UK/Iberia retail-led.
• Cromwell Tools: UK-based B2B distributor of tools, fasteners, and industrial supplies with a comparable catalog breadth and customer base. While primarily UK-focused rather than Spanish, the assortment, trade-customer orientation, and e-procurement emphasis make it a strong analog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@recahispania
• LinkedInlinkedin.com/company/reca-hispania

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reca Hispania