SMART PEOPLE SRL

What SMART PEOPLE SRL does

Smart People S.r.l. is an Italian private limited company headquartered in Lecce that operates as an accredited sales and distribution partner of Enel Energia, the retail arm of Italy's largest utility group. Founded in 2017 as a spin-off from Montel S.r.l. — which had been an Enel Group partner since 1987 — Smart People generates revenue primarily through commissions on electricity, gas, fiber, and energy efficiency contracts sold to residential and business end-customers. In 2022 the company extended into photovoltaic installations via an official Enel X installer mandate.

The company's product is fundamentally a multi-channel customer acquisition platform. It operates four distinct sales channels — Centri Commerciali (shopping center corners and islands across 25 malls, reaching ~18 million potential customers monthly), Negozi Monobrand (Spazi Enel Partner single-brand retail stores), Agenti Specialist (specialized field agents), and Presidi Master Dealer (third-party dealer network with territorial coordinators). These channels are supported by proprietary internal tooling: an in-house CRM, the SmartPeopleAPP cross-platform mobile application, an on-demand e-learning and training platform, and a dedicated HelpDesk for the dealer network. The company has no disclosed API, SDK, or external integrations and provides no published certifications or compliance attestations.

Commercially, Smart People employs over 600 people and operates from a Lecce headquarters plus eight regional offices (Bari, Naples, Catanzaro, Palermo, Catania, Potenza, Rome, Milan), giving it a presence in 11 Italian regions. Revenue mechanics are commission-based with no publicly disclosed pricing. The customer base is split between the single principal counterparty (Enel Energia, which pays the commissions) and a high-volume, distributed long-tail of residential and SMB end-consumers (~100,000 contracts reported in a single year). No external funding, M&A activity, or institutional investors are disclosed; ownership remains with the original Montel S.r.l. shareholders.

Name

SMART PEOPLE SRL

Legal name

Smart People S.r.l.

Website

https://smartpeoplesrl.it

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Smart People S.r.l. is an Italian accredited sales partner of Enel Energia that operates a multi-channel energy retail distribution network (shopping centers, monobrand stores, specialist agents, master dealers) across 11 regions, generating commission-based revenue on electricity, gas, fiber, and photovoltaic contracts.

Ownership category

akta.pro rank

Product category

Energy Sales Channel Services

akta.pro primary industry

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

akta.pro secondary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Energy sales channels
• Retail energy services
• Sales partner agency
• Energy customer acquisition
• Dealer network management

Headquarters

HQ city

Lecce

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Sales Commission: As an accredited partner of Enel Energia, Smart People generates revenue through commissions on electricity, gas, and fiber contracts sold to residential and business customers. The company also sells energy efficiency products and photovoltaic installations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Smart People SRL operates as an accredited sales partner of Enel Energia, developing and managing multi-channel sales networks for energy services in Italy. The company sells electricity, gas, fiber connectivity, photovoltaic installations, and energy efficiency products on behalf of Enel Energia through four distinct channels: shopping center corners/islands, Enel-branded monobrand stores, specialist agents, and master dealer networks. Revenue is earned primarily through commissions on energy contracts contracted through these channels.

Product overview

Smart People SRL operates as an accredited partner of Enel Energia, providing a multi-channel sales platform for energy products and services (electricity, gas, fiber, and energy efficiency solutions). The company's portfolio consists of four distinct sales channel services: Centri Commerciali (shopping center corners and islands), Negozi Monobrand (Enel-branded monobrand stores), Agenti Specialist (specialist agent network), and Presidi Master Dealer (third-party dealer network). These channels are supported by proprietary technology including the SmartPeopleAPP (a WEB/Android/iOS application) and an internally developed CRM system. The company operates primarily in Italy across 11 regions, serving both retail and business customers through its physical and dealer networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Canale Centri Commerciali (Shopping Center Sales Channel) Sales channel featuring corner and island booths within shopping center galleries, staffed by trained agents to reach potential customers directly and sell Enel Energia electricity, gas, fiber, and energy efficiency products.
• Canale Negozi Monobrand (Spazi Enel Partner) Sales channel operating Enel-branded monobrand stores providing sales, assistance, and consultation for electricity, gas, and fiber services on behalf of Enel Energia across Italian territories.
• Canale Agenti Specialist (Specialist Agents Network) Sales channel utilizing specialized agents who serve as intermediaries between Enel Energia and end customers, providing complete product/service sales with specialized knowledge of company and customer dynamics.
• Canale Presidi Master Dealer (Master Dealer Network) Sales channel involving third-party stores within the network carrying the Enel reference brand, leveraging geomarketing analysis to acquire new customers in a widespread and targeted manner with territorial coordinators ensuring professional service 7 days a week.
• Enel X Photovoltaic Installation Services Official Enel X photovoltaic installation services sold through Smart People's sales network, leveraging the official installer mandate acquired in 2022.

Quantifiable outcome

• 100,000 customers contracted in 1 year
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Enel EnergiacoreChannel Partner/ Reseller/ DistributorSmart People is an accredited partner agency of Enel Energia, operating since 2017 as a spin-off from Montel Srl. The partnership involves selling electricity, gas, and fiber contracts on behalf of Enel through multiple sales channels including shopping centers, monobrand stores, specialist agents, and master dealers. Smart People also acquired official installer mandate for Enel X photovoltaic installations in 2022.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Segugio.it: Italian price-comparison platform across energy, insurance, and financial products. Comparable to Smart People's customer-acquisition role in the Italian energy market, but operates purely as a digital aggregator rather than a multi-channel sales agency.
• Selectra Italia: Italian arm of the European energy comparison and switching specialist Selectra. Comparable to Smart People as an energy customer-acquisition intermediary, but executes primarily through call-center and digital channels rather than physical retail.
• Wekiwi: Italian digital-first energy retailer offering fixed-price electricity and gas plans direct to consumers. Overlaps with Smart People's end-customer proposition in residential energy contracting but uses a fully online, asset-light model with no physical sales footprint.
• Facile.it: Italy's leading price-comparison and switching platform for utilities (energy, telecom, insurance). Directly competes with Smart People for residential energy customers via a digital, low-cost acquisition model — a structural substitute for assisted physical sales.
• Switcho: Italian digital energy-switching service that helps households automatically find cheaper electricity and gas tariffs. Competes with Smart People's assisted-sales value proposition by offering a lower-friction, fully digital alternative for the same end customers.

Broad incumbents

• Sorgenia: Italian independent energy retailer with direct digital and assisted sales of electricity and gas. Comparable to Smart People as a sales-led energy retailer, though Sorgenia sells its own brand rather than operating as an Enel partner agency.
• Iren Mercato: Italian multi-utility selling electricity, gas, and energy services through direct and partner channels. Comparable to Smart People's customer-acquisition mission for residential and SME energy customers, though Iren is principally a utility owner.
• Edison Energia: One of Italy's largest integrated energy retailers with direct multi-channel sales of electricity, gas, and energy services. Comparable to Smart People as a competing retail-energy brand in Italy, though Edison operates its own salesforce rather than acting as a partner agency.
• Eni Plenitude: Eni's retail energy and services subsidiary selling electricity, gas, fiber, and home-energy solutions to Italian households and businesses. Overlaps with Smart People's Enel-partner activity as a directly competing multi-utility retail brand with nationwide reach.
• A2A Energia: Multi-utility retailer serving Italian households and SMEs with electricity, gas, and energy-efficiency offerings. Comparable to Smart People as a large multi-channel energy retailer in Italy; differs in being a vertically integrated incumbent utility rather than a partner agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartpeoplesrl
• LinkedInlinkedin.com/company/smart-people-srl
• Instagraminstagram.com/smartpeoplesrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMART PEOPLE SRL