Selectra Italia
Selectra Italia S.r.L. is a Rome-based, privately held digital comparison platform that helps Italian residential consumers and businesses compare and switch electricity and gas suppliers via Luce-Gas.it, earning revenue from affiliate commissions paid by partnered energy providers.
- Company typePrivate
- Founded2015
- HeadquartersRoma, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Selectra Italia does
Selectra Italia S.r.L. is a privately held Italian company founded in 2015 and headquartered in Rome (Via Pasquale Stanislao Mancini, 12 — 00196). It operates Luce-Gas.it, a free online comparison platform that helps Italian consumers compare electricity and gas tariffs from multiple providers, activate contracts, and manage meter operations such as voltura, subentro, and allaccio. The company also runs a portfolio of adjacent comparison sites (Bolletta-Energia.it, Mercato-Libero.it, Offerta-Internet.it, Puntienergia.com, Selectra.net) and offers a bill-analysis advisory service called "Abbassa la Bolletta."
The platform is built around content-led acquisition (SEO guides, supplier reviews, PUN/gas price trend pages), multi-channel conversion (self-serve website, phone consultation at 02 8295 8097, online chat, free callback), and messaging-channel retention (Telegram, WhatsApp, email newsletter). It is staffed by a small editorial team of energy engineers and content specialists and positions itself as independent and free for consumers.
The business model is affiliate/referral-based: the service is free to end users, and Selectra earns commissions from energy suppliers (Edison, Enel Energia, Sorgenia, NeN, A2A, Engie, Octopus Energy, Illumia, Wekiwi, Green Network, Pulsee, Estra, Acinque, and others) when contracts are activated through the platform. The primary customer segments are Italian residential consumers and, increasingly, business customers (P.IVA), and the platform reports a 4.9/5 satisfaction rating across over 4,690 verified reviews. No revenue, headcount, funding, or ownership structure beyond a private limited company with P.IVA 13228841006 is disclosed.
Selectra Italia firmographics
Firmographics- Name
- Selectra Italia
- Legal name
- Selectra Italia S.r.L.
- Website
- https://luce-gas.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Selectra Italia S.r.L. is a Rome-based, privately held digital comparison platform that helps Italian residential consumers and businesses compare and switch electricity and gas suppliers via Luce-Gas.it, earning revenue from affiliate commissions paid by partnered energy providers.
- Ownership category
- akta.pro rank
Selectra Italia industry classification
Industry- Product category
- Energy Comparison Services
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)
- akta.pro secondary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Selectra Italia is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Selectra Italia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Affiliate commissions from energy providers: Selectra earns commissions when customers activate electricity or gas contracts through their comparison platform. The service is free for consumers, with Selectra receiving referral fees from the energy suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free comparison service for consumers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Selectra Italia product offering
Product offeringCore offering
Selectra Italia operates Luce-Gas.it, a free online comparison platform that helps Italian consumers and businesses compare electricity and gas tariffs from multiple providers. The platform facilitates supplier switching, meter operations (voltura, subentro, allaccio), and bill analysis to identify cost savings, with revenue generated through affiliate commissions from energy providers when customers activate contracts.
Product overview
Selectra Italia operates Luce-Gas.it, a free online comparison platform for Italian energy consumers. The service allows users to compare electricity and gas tariffs from various providers, receive personalized recommendations from experts, and activate the most convenient offers via phone, online, or chat. The platform also provides practical guides on energy topics including bills, meters, tariffs, and renewables. Selectra's offerings include Luce-Gas.it for tariff comparison and Abbassa la Bolletta for bill analysis and cost reduction advice.
Differentiator
Problem solved
Functional benefit
Products and services
- Luce-Gas.it Energy Comparison Platform Free online comparison platform for Italian consumers and businesses to compare electricity and gas tariffs from multiple providers, switch suppliers, manage meter operations, and access educational content on energy topics.
- Abbassa la Bolletta (Bill Reduction Service) Service where Selectra experts analyze a customer's energy bill, explain each expense item line-by-line, and provide personalized advice on how to reduce energy costs.
Quantifiable outcome
- 4.9/5 customer satisfaction rating based on over 4,690 verified reviews
Companies that use Selectra Italia
Customer profileNamed customers2 records
Segments2 records
Selectra Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selectra Italia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major and minor.
- Edison EnergiamajorMajor Italian energy provider whose electricity and gas offers are featured on the Selectra comparison platform. Edison offers both fixed and variable rate tariffs for residential and business customers.
- Enel EnergiamajorOne of Italy's largest energy companies, Enel Energia's electricity and gas offers are featured on the Selectra comparison platform, including contact information and reviews.
- SorgeniamajorItalian energy provider specializing in renewable energy offers, featured with their tariffs and customer reviews on the Selectra platform.
- NeN (NeN Energia)majorItalian energy provider offering innovative tariff solutions, featured on Selectra with offers, reviews, and customer contact information.
- A2A EnergiamajorMajor Italian multi-utility company whose electricity and gas offers are compared on the Selectra platform.
- Octopus EnergyminorInternational energy provider active in Italy with competitive offers featured on the Selectra comparison platform.
- IllumiamajorItalian energy provider from Bologna (part of Gruppo Tremagi) offering electricity, gas, and fiber services. Featured on Selectra with approximately 1 million customers as of 2024.
- WekiwiminorDigital-first Italian energy provider from Bologna (controlled by Gruppo Tremagi) known for prepaid billing system and online management. Featured with over 120,000 customers.
- Green NetworkminorItalian energy provider managed by Energia Pulita Srl (part of SC Holding S.r.l.), offering electricity and gas with approximately 300,000 customers. Featured on Selectra.
- Engie ItaliamajorItalian subsidiary of French multinational ENGIE S.A. (over 1 million Italian customers) offering electricity, gas, and energy efficiency services. Featured on Selectra with reviews and tariff information.
- Pulsee Luce e GasminorItalian digital energy provider known for 100% online subscription process and fixed-price tariffs. Featured on Selectra with positive customer reviews.
- EstraminorItalian energy provider offering green electricity tariffs. Featured on Selectra with offers and customer reviews.
- AcinqueminorItalian energy provider operating in the Como area, featured on Selectra with reviews and tariff comparisons.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Selectra Italia competitors and assessment
Company assessmentEmerging players
- Switcho: Italian mobile-first energy comparison and switching app; competes with Selectra in the digital-native segment of the Italian retail energy market with an automated, app-led switching flow.
- Altroconsumo: Italian consumer organization offering energy comparison tools, tariff guides and switching support; competes with Selectra on the trust-and-information dimension rather than on pure affiliate flow, particularly for residential users.
Direct peers
- Tariffa.it: Italian utility comparison site offering electricity and gas tariff comparison; an established domestic comparator that overlaps directly with Luce-Gas.it's residential offering.
- Facile.it: Italy's largest multi-vertical comparison platform covering energy, broadband, insurance and personal finance; competes head-to-head with Selectra Italia on electricity and gas tariff comparison with similar affiliate-driven monetization.
- Segugio.it: Italian price comparison website (part of Gruppo MutuiOnline) covering utilities, insurance and financial products; directly competes with Selectra on energy tariff comparison for Italian households and P.IVA customers.
- SOStariffe.it: Italian utility comparison platform focused on energy, phone and internet tariffs; uses a similar affiliate-lead-generation model and competes for the same Italian consumer-search keywords as Luce-Gas.it.
Regional players
- Selectra.fr: The French operation of the Selectra brand; shares products, editorial approach, and supplier-relationship model with Selectra Italia but serves the French retail energy market rather than Italy.
Broad incumbents
- USwitch: Major UK energy and broadband comparison platform; operates a larger-scale version of the same consumer-comparison-plus-switching business model that Selectra Italia runs in Italy.
- Check24: Germany's largest multi-vertical comparison and switching platform; relevant as a scaled, vertically-extended European peer illustrating the upside of expanding beyond energy into adjacent utilities and insurance.
- Compare the Market: UK-based multi-category comparison and switching platform with strong energy vertical; operates a similar affiliate-led model but at much larger scale and with broader brand marketing than Selectra Italia.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Selectra Italia social profiles
Digital presenceSelectra Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selectra Italia leadership team
Management profileNumber of profiles
Selectra Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selectra Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selectra Italia
What does Selectra Italia do?
Selectra Italia operates Luce-Gas.it, a free online comparison platform that helps Italian consumers and businesses compare electricity and gas tariffs from multiple providers. The platform facilitates supplier switching, meter operations (voltura, subentro, allaccio), and bill analysis to identify cost savings, with revenue generated through affiliate commissions from energy providers when customers activate contracts.
Is Selectra Italia a public or private company?
Selectra Italia is a private company. It is currently operating.
When was Selectra Italia founded?
Selectra Italia was founded in 2015. It employs 1 to 10 people.
Where is Selectra Italia based?
Selectra Italia is headquartered in Roma, Italy, in the Europe region.
How does Selectra Italia make money?
One revenue line is on record: affiliate commissions from energy providers.
Who are Selectra Italia's main competitors?
Emerging players on record are Switcho and Altroconsumo. Direct peers are Tariffa.it, Facile.it, Segugio.it and SOStariffe.it. Selectra.fr is listed as a regional player. Broad incumbents are USwitch, Check24 and Compare the Market.
Does Selectra Italia have an API?
No public API is recorded for Selectra Italia.
What industry is Selectra Italia in?
Selectra Italia's product category is Energy Comparison Services. Its primary akta.pro industry code is EUAGAEAC, Aggregation Services (Load Aggregation, Community Choice, Buyer Pools), with a secondary code of FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products). Its SIC code is 4932.