Sports Doctors Limited

What Sports Doctors Limited does

Sports Doctors Limited is a privately held multidisciplinary sports and exercise medicine practice headquartered in Christchurch, New Zealand, founded in 2021. The practice positions itself as the largest group of sports and exercise medicine specialists in the South Island, with a clinical team of approximately 13 doctors and allied health professionals including ACSEP-fellowship-trained sport and exercise physicians, an orthopaedic surgeon, two rheumatologists, and an accredited sports dietitian. Many clinicians have prior experience with elite New Zealand sports organisations (Crusaders, Warriors, Breakers, Black Caps, All Whites, Olympic teams). The practice operates from a purpose-built facility at Level 1, 136 Moorhouse Avenue, Christchurch, and offers acute injury management, specialist secondary care, ultrasound-guided injections, extracorporeal shockwave therapy (ESWT), concussion care, braces and orthotics, telehealth consultations, ACC-funded extended care pathways, and team and event medical coverage.

The underlying technology stack is conventional clinical equipment: ultrasound imaging for guided injection procedures, ESWT hardware, and a secure video/phone telehealth platform. No proprietary software platform or AI/ML systems are disclosed. The business model is fee-for-service professional services. Specialist appointments with a valid ACC referral are fully subsidized by New Zealand's Accident Compensation Corporation; non-specialist doctor appointments are partly subsidized. Additional revenue is generated from treatment services (injections, shockwave, braces, orthotics), direct-billing arrangements with Southern Cross and other private health insurers, and episodic contracts for event and team medical coverage. The go-to-market motion is sales-led via direct patient bookings and a healthcare-provider referral network (GPs, physiotherapists, chiropractors, podiatrists, osteopaths), with no significant paid-marketing or consumer brand campaigns evident.

The practice functions as a single-site clinical service rather than a multi-location platform, with no subsidiaries, no external funding rounds, and no disclosed M&A activity. Key partnerships include Motus Sport Hub (orthotics, exercise physiology, mental skills), Motus Health and Laura Fergusson Brain Injury Trust (ACC Concussion Service), and Southern Cross Health Insurance (direct billing). Customer segments span individual athletes and active people, patients with medical conditions amenable to exercise prescription, sports teams and event organizers, and referring healthcare providers. Ownership rests with two clinician-directors (Dr Nat Anglem and Dr Andrew Bell), with no institutional investors disclosed.

Name

Sports Doctors Limited

Legal name

Sports Doctors Limited

Website

https://sportsdoctors.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Doctors Limited is a Christchurch-based private multidisciplinary sports and exercise medicine practice, the largest specialist group of its kind in New Zealand's South Island, serving athletes, active individuals, and event organizers with consultations, ultrasound-guided injections, shockwave therapy, concussion care, and telehealth.

Ownership category

akta.pro rank

Product category

Sports Medicine Practice

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Event Medical Services & Standby Coverage (HLAFANAG), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Sports medicine services
• Exercise medicine consultations
• Musculoskeletal injury management
• Ultrasound guided injections
• Concussion care rehabilitation

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Consultation Services: Fee-for-service medical consultations for sports and exercise medicine. Specialist appointments with valid ACC referral are fully subsidized. Other doctors' appointments are partly subsidized with or without referral.
2. Private Health Insurance Billing: Direct claim capability with Southern Cross and other major insurers for consultations. Doctors Chris Pratt and Nat Anglem are affiliated with Southern Cross for direct billing.
3. Treatment Services: Additional revenue from treatments including injections, braces, orthotics, and shockwave therapy. Some treatments may be funded by ACC with valid claims.
4. Event Medical Coverage: Medical coverage services for sporting teams and events. Availability and costs vary depending on event, location, and type of cover required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sports Doctors Limited operates a sports and exercise medicine clinical practice delivering specialist consultations, injury management, and therapeutic treatments for athletes and active individuals. The clinic provides ultrasound-guided injections, shockwave therapy, concussion care, compartment pressure testing, braces and orthotics, ACC-funded extended care pathways, event medical coverage, and telehealth consultations from a purpose-built facility in Christchurch, with ACC subsidisation and direct health insurance billing.

Product overview

Sports Doctors Limited operates as a sports and exercise medicine clinic providing a comprehensive suite of medical services. The core offering is a multi-disciplinary approach combining injury management, specialist consultations, and therapeutic treatments. Services include Acute Injury Management, Specialist Secondary Care, Ultrasound Guided Injections, Shockwave Therapy (ESWT), Concussion Care, Telehealth, Braces and Orthotics, Teams and Events Medical Cover, Extended Care Pathways (ECP), and Private Health Insurance billing. The clinic functions as a unified service practice rather than a platform with modular add-ons, where patients access various treatment modalities (injections, therapy, medical devices, telehealth) through a single clinical practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Injury Management Treatment and management of acute musculoskeletal injuries including arranging investigations (X-ray, ultrasound, MRI), prescribing medications, recommending braces, and advising on rehabilitation to help patients return to sport or activity. Available in-clinic at Christchurch or via telehealth.
• Specialist Secondary Care Fellowship-trained Sport and Exercise Medicine specialist consultations for acute and chronic injuries, medical problems associated with exercise, and biomechanics assessment. Fully funded under ACC with a valid referral, with rapid triage typically responded to within 2 working days.
• Ultrasound Guided Injections Corticosteroid and local anaesthetic injections delivered under ultrasound imaging guidance to ensure accurate medication delivery to joints, bursas, and soft tissue structures. Provided in-house by Sports Doctors specialists for patients requiring targeted injection therapy.
• Shockwave Therapy (ESWT) High-power ultrasound wave therapy targeted at specific areas to stimulate pain reduction, primarily used for tendon problems including Achilles, patella, elbow, and plantar fascia conditions. Delivered as an in-clinic treatment option at the Christchurch clinic.
• Concussion Care Specialist assessment and management of acute concussions with guidance on safe return to sport, including escalation to the ACC Concussion Service for intensive concussion and traumatic brain injury management in partnership with Motus Health and the Laura Fergusson Brain Injury Trust.
• Braces and Orthotics Stocking and providing braces and orthotic devices such as Moon Boots, Knee, Wrist, and Ankle braces as part of injury treatment plans, with specialist prescription and valid ACC claims typically fully or partially funded.
• Telehealth Consultations Remote sports medicine consultations via secure video link or phone for patients unable to attend the Christchurch clinic in person or living long distances from the clinic, enabling diagnosis, advice, and management planning from a distance.
• Teams and Events Medical Cover Specialist medical coverage for sporting teams and events, including Olympic, Rugby World Cup, Coast to Coast, and community events, with availability and pricing varying by event, location, and type of cover required.
• Extended Care Pathways (ECP) ACC-funded extended care for ACL rupture, patella dislocations, and post-traumatic knee osteoarthritis with access to free physiotherapy services as part of the recovery pathway.
• Compartment Pressure Testing Sports injury diagnostic assessment for chronic exertional compartment syndrome, complementing tendon, ligament, and fracture management within the practice's specialist sports medicine services.
• Medical Advice and Exercise Medicine Specialist advice on how medical problems can be improved through specific exercise programs, including tailored exercise prescriptions and activity modification guidance to reduce risk of long-term disease for patients with cardiovascular conditions, diabetes, arthritis, mental health conditions, or cancer recovery needs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Motus Sport HubcoreStrategic or Co-development PartnerMotus Sport Hub has an in-house podiatrist. Sports Doctors works closely with them for shoe orthotics prescription and fitting, ensuring optimal outcomes for patients requiring orthotic devices. They also provide exercise physiology and mental skills coaching specialists that Sports Doctors can involve in patient care.
• Motus HealthcoreStrategic or Co-development PartnerSome Sports Doctors doctors work closely with Motus Health providing medical advice and input on more difficult concussion and traumatic brain injury cases as part of the ACC Concussion Service.
• Laura Fergusson Brain Injury TrustcoreStrategic or Co-development PartnerPartnership for ACC Concussion Service management. Sports Doctors doctors work with the Trust providing medical advice and input on more intensive concussion and traumatic brain injury cases.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorDoctors Chris Pratt and Nat Anglem are affiliated with Southern Cross and can claim directly for consultations. This enables seamless billing for Southern Cross policyholders without upfront patient payment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pure Sports Medicine: Established multi-site sports medicine and physiotherapy chain operating in the UK and Australia. Comparable service mix (specialist physicians, injections, shockwave, orthotics, rehabilitation), but at materially larger scale and broader geographic footprint.
• Steadman Hawkins Clinic of the Carolinas: US-based orthopaedic and sports medicine clinic referenced as prior experience of a Sports Doctors clinician. Comparable multi-physician, multi-modality sports medicine practice, though larger and with a stronger surgical specialisation.

Direct peers

• Olympic Park Sports Medicine Centre: Large Melbourne-based sports medicine centre explicitly referenced by Sports Doctors clinicians as prior experience. Comparable specialist-led model with elite-sport team coverage, multi-disciplinary physicians, imaging, and rehabilitation under one roof.
• Axis Sports Medicine: New Zealand multi-site sports medicine clinic offering specialist consultations, injury management, rehabilitation, ultrasound-guided injections, and event cover. Directly comparable to Sports Doctors as a specialist-led sports and exercise medicine practice serving active populations and elite teams.
• Wellington Sports Medicine: Wellington-based specialist sports medicine practice offering musculoskeletal and exercise medicine consultations, injections, and rehabilitation coordination. Comparable specialist-only model serving a different NZ region, directly relevant for benchmarking referral patterns and service pricing.
• Unisports Sports Medicine: Auckland-based sports medicine specialist clinic providing acute injury management, orthopaedic and musculoskeletal care, and rehabilitation. Closest North Island analogue to Sports Doctors in terms of specialist fellowship training, multidisciplinary model, and ACC-funded service mix.
• Active Health (New Zealand): Multi-disciplinary NZ sports and musculoskeletal medicine provider combining physicians, physiotherapists, and rehabilitation services. Directly comparable in service breadth and physician-led delivery, though with stronger physiotherapy integration.

Others

• High Performance Sport New Zealand (HPSNZ): NZ government agency supporting elite athlete performance, including via medical and sports physician networks. Not a competitor, but a key partner/ecosystem player that Sports Doctors clinicians regularly support with team doctor services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sports-doctors-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Doctors Limited