Axis Sports Medicine Specialists

Name

Axis Sports Medicine Specialists

Legal name

Axis Sports Medicine Specialists

Website

https://axissportsmedicine.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Sports medicine services
• Musculoskeletal rehabilitation
• Physiotherapy clinics
• Concussion management
• Orthopaedic surgery

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Consultation Fees: Revenue generated from patient consultations with Sport and Exercise Physicians, Physiotherapists, and other specialists. Services are partially covered by ACC (Accident Compensation Corporation) for valid claims.
2. ACC-Funded Services: Some services such as the Acute Concussion Clinic are fully funded by ACC, providing diagnosis and treatment for eligible patients with recent concussions.
3. Team and Event Medical Coverage: Providing medical support services for sports teams, events, and competitions, including season-long team coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Axis Sports Medicine Specialists is a multi-disciplinary sports and exercise medicine clinic network delivering diagnosis, treatment, and rehabilitation for musculoskeletal and exercise-related conditions across New Zealand. Core services include consultations with Sport and Exercise Physicians, physiotherapy, orthopaedic surgery, podiatry, and specialised acute injury and concussion clinics. Revenue is generated through clinical consultation fees, ACC-funded service delivery, and contracted medical coverage for sports teams and events.

Product overview

Axis Sports Medicine Specialists operates as a multi-disciplinary sports and exercise medicine clinic network offering a unified platform of clinical services across New Zealand. The portfolio comprises core medical services (Physiotherapy, Sport and Exercise Physicians, Orthopaedic Surgery), specialized injury clinics (Acute Knee, Acute Shoulder, Concussion, RED-S, Osteoarthritis), treatment modalities (Shockwave, Orthobiologics, Vestibular Physiotherapy), and support services (Nutrition, Podiatry, Pelvic Health, Return to Work Rehabilitation). The company also provides Telehealth consultations and AI-assisted clinical documentation tools. Services are delivered through multiple clinic locations in Auckland (St Johns, Mt Roskill, St Lukes, Wairau Valley, Rosedale), Christchurch, Queenstown, and Dunedin. The company serves everyone from elite athletes (including All Blacks and NZ Warriors) to general community patients, with integrated care pathways and team/event medical coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy General physiotherapy services providing assessment, hands-on treatment, and rehabilitation programmes for all sports and work injuries. Available to individuals across Axis's clinic network and via online self-service booking.
• Sport and Exercise Physicians Specialist medical consultations by Sport and Exercise Physicians providing definitive diagnosis and comprehensive treatment plans for musculoskeletal and exercise-related conditions. Delivered across Axis's clinic locations and via telehealth.
• Acute Concussion Clinic ACC-funded clinic offering free expert diagnosis and treatment for concussions occurring within four weeks, with quick access and clear guidance on returning to exercise and sport. Available to eligible patients via GP or self-referral.
• ACC Concussion Service ACC-funded specialist rehabilitation service for complex concussions, providing assessment and extended interdisciplinary care for patients whose recovery requires ongoing specialist input.
• Concussion Baseline Screening Pre-injury testing service that establishes an individual's normal brain function baseline for comparison if a concussion occurs, supporting more accurate post-injury assessment and return-to-play decisions.
• Nutrition Clinic Dietitian-led service focused on improving athletic performance and overall well-being through personalised nutritional guidance for athletes and active individuals.
• Podiatry Foot and lower limb specialist services for pain-free movement and injury prevention, available to individuals via online self-service booking at Axis clinics.
• Acute Knee Clinic Fast-access clinic for knee injuries occurring within 30 days, providing coordinated care with specialist review and early imaging to accelerate diagnosis and treatment.
• Acute Shoulder Clinic Rapid-access clinic for shoulder injuries providing early specialist review, imaging, and surgical decision-making within a coordinated care pathway.
• Shoulder Pain Clinic Specialist clinic for chronic shoulder pain providing comprehensive assessment and coordinated rehabilitation to restore function.
• RED-S Clinic Assessment and treatment service for athletes experiencing Low Energy Availability and Relative Energy Deficiency in Sport (RED-S), supporting return to optimal performance and health.
• Vestibular Physiotherapy Specialist physiotherapy for balance issues, dizziness, and vertigo, frequently delivered as part of concussion rehabilitation pathways.
• Shockwave Therapy Extracorporeal shockwave therapy delivering fast and effective pain relief for chronic musculoskeletal conditions such as tendinopathies.
• Orthobiologics Biologic treatments including platelet-rich plasma (PRP) injections to reduce pain and inflammation and promote natural healing in musculoskeletal injuries.
• Pelvic Health Physiotherapy Specialist physiotherapy helping patients regain strength and confidence through targeted pelvic floor rehabilitation.
• Orthopaedic Surgery Orthopaedic surgical services with wrap-around rehabilitation, covering surgical assessment and post-operative care coordination for musculoskeletal conditions.
• Integrated Care Pathways Fully ACC-funded coordinated care programmes providing comprehensive treatment pathways for specific musculoskeletal conditions across the multidisciplinary Axis team.
• Team and Event Cover On-site medical coverage for sports teams and events, supporting both one-off events and ongoing season requirements for professional and community sports organisations.
• Specialist Sports Physiotherapy Advanced physiotherapy for complex cases, working alongside a patient's primary physiotherapist to optimise recovery pathways.
• Osteoarthritis Clinic Specialist clinic for osteoarthritis management, focused on reducing pain and helping patients return to active lifestyles through non-surgical and surgical pathways.
• Return to Work Rehabilitation Workplace rehabilitation programme ensuring swift and safe return to employment following injury, often delivered under ACC.
• Telehealth Remote specialist consultations via video or phone, enabling patients to access Axis's multidisciplinary expertise without attending in-person appointments.
• Axis Triage Service Initial assessment service helping direct patients to the most appropriate care pathway within the Axis clinic network based on their presenting condition.

Quantifiable outcome

• Active concussion rehabilitation approach shown to produce better outcomes than prolonged rest
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• FIFA Medical CommitteecoreStrategic or Co-development PartnerDr Mark Fulcher serves as Deputy Chair of the FIFA Medical Committee, helping oversee medical standards across FIFA competitions including the World Cup. Dr Julie Shamlaye (Axis Alumna) is also a member. Axis team members help shape international medical standards for football.
• Oceania Football FederationcoreStrategic or Co-development PartnerAxis team members helped develop the FOCUS programme for concussion recognition and assessment in football, piloting it through the Oceania Football Federation before wider international implementation.
• NZ WarriorscoreStrategic or Co-development PartnerProfessional NRL rugby league team. Axis provides medical support and healthcare services to the NZ Warriors players.
• All Whites (NZ Football)coreStrategic or Co-development PartnerNew Zealand national football team. Dr Simon Kim currently serves as Team Doctor supporting NZ players throughout tournaments.
• Auckland RugbyminorChannel Partner/ Reseller/ DistributorProvincial rugby union organization. Medical services and support provided.
• Counties Manukau RugbyminorChannel Partner/ Reseller/ DistributorProvincial rugby union organization. Medical services and support provided.
• NZ BreakerscoreStrategic or Co-development PartnerProfessional basketball team (NZ NBL). Medical support services provided.
• Black Sticks Hockey NZcoreStrategic or Co-development PartnerNational field hockey team. Medical support services provided.
• Highlanders (Super Rugby)coreStrategic or Co-development PartnerSuper Rugby rugby union team. Dr Greg Macleod serves as team doctor.
• CrusaderscoreStrategic or Co-development PartnerSuper Rugby rugby union team. Dr Phil Fletcher serves as Match Day Medical Lead.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Others

• High Performance Sport NZ: NZ national agency supporting high-performance athletes with medical, physiotherapy and rehabilitation services. Comparable as a New Zealand elite athlete healthcare provider that Axis clinicians and partners intersect with, though operates as a government-funded entity rather than a private practice.

Broad incumbents

• Olympic Park Sports Medicine Centre: Long-established Melbourne-based multidisciplinary sports medicine centre formerly led by Axis clinicians. Highly comparable in integrated sports physician + physiotherapy + orthopaedic model and elite-team coverage, though operates as a broader incumbent in a larger Australian market.
• Habit Health: One of New Zealand's largest allied health networks with physiotherapy, rehabilitation and workplace injury services across many sites. Comparable on multi-site rehab scale and ACC-funded service lines, though less focused on elite sport.
• Life Care Health (Australia): Large Australian allied-health network with sports physiotherapy, orthopaedic and rehabilitation services. Comparable in scale of multidisciplinary rehab delivery, sports medicine focus and ACC-equivalent insurer relationships.
• Aspetar Orthopaedic and Sports Medicine Hospital: Qatar-based specialist sports medicine hospital serving elite athletes globally. Comparable in elite-team medical coverage, sports physician depth and research output on concussion and athlete health.

Direct peers

• Fortius Clinic: London-based specialist sports and orthopaedic medicine clinic treating elite and amateur athletes. Comparable as a multidisciplinary sports medicine specialist clinic combining physicians, physiotherapy, orthopaedics and imaging under one roof.
• Bodyworks (NZ): Auckland sports physiotherapy and rehabilitation clinic with multiple practitioners. Comparable on physiotherapy-led sports injury treatment and multidisciplinary rehab approach.
• Unisports Sports Medicine: Auckland-based multidisciplinary sports medicine clinic offering physiotherapy, sports physicians, orthopaedics and orthobiologics. Directly comparable as a same-city NZ competitor running an integrated sports medicine service under one roof.
• Active Health (formerly Healthfit): Multi-site NZ physiotherapy and sports rehabilitation provider with allied health services. Comparable on multi-clinic physiotherapy, rehabilitation and workplace injury model, though lighter on elite sports medicine.
• Sportsmed (Christchurch): Canterbury-based sports medicine clinic offering physiotherapy, sports physicians and orthopaedic surgery. Highly comparable given direct overlap in the Christchurch market where Axis now competes post the fortéSports acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AxisSportsMed
• YouTubeyoutube.com/channel/UC2YKySBB13ZH_H-GpKwHIdg
• Facebookfacebook.com/AxisSportsMedicineSpecialists
• LinkedInlinkedin.com/company/axis-sports-medicine-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis Sports Medicine Specialists