Stedelijk Museum Breda

What Stedelijk Museum Breda does

Stedelijk Museum Breda is a Dutch municipal museum operated by Stichting Stedelijk Museum Breda, a non-profit foundation with ANBI (public interest body) status, located at Boschstraat 22 in Breda. The museum is housed in a national monument whose history stretches back to 1246, when it was first recorded as a Gasthuis (guesthouse) for travelers and the sick; the building subsequently served as an old men's home until 1953, as cultural center De Beyerd from 1956, and as the Graphic Design Museum from 2008 before being renovated and reopened as Stedelijk Museum Breda in 2017.

The museum's core offerings include a permanent exhibition, 'De Nassaus van Breda,' exploring the history of Breda and the Nassau dynasty, alongside rotating temporary exhibitions featuring contemporary artists linked to Breda (current examples include David Bade – We OK!, Anna Lange, and Mon Repos). Its underlying technology is a digital collection management system providing online access to more than 60,000 objects spanning historical artifacts to contemporary visual art. Operational products also include an online ticketing platform (powered by CM.com), a digital newsletter, family workshops, guided tours, educational programs for primary, secondary, and higher education, and venue rental for corporate events (auditorium capacity ~100). The museum also offers loan and image-request services for institutional and editorial use.

Stedelijk Museum Breda generates revenue through four streams: ticket sales (adult €14.50; children 5-12 €4.50; youth/students €6.50), Vrienden membership subscriptions (free entry plus benefits), venue rental for corporate events, and shop/café sales. Cash is not accepted; only PIN or payment apps are honored. The museum sells tickets through online self-serve channels and on-site box office, and offers group bookings and corporate venue rental via direct sales. Its customer segments span families and general public visitors, schools and educational institutions (primary through MBO/HBO/WO), business and corporate clients, and regional tourists. The museum operates within the Breda/Noord-Brabant region of the Netherlands and is funded in part through municipal and provincial government support alongside private philanthropy via the Friends Association.

Name

Stedelijk Museum Breda

Legal name

Stichting Stedelijk Museum Breda

Website

https://stedelijkmuseumbreda.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Stedelijk Museum Breda is a Dutch municipal museum in Breda operating from a historic 1246-vintage national monument, presenting the history of the Nassau dynasty and contemporary art via permanent and rotating exhibitions, educational programs, and corporate venue rental.

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Historical Sites (712120), Museums (71211), Historical Sites (71212)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Art Museums (THAJADAA), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Museum exhibitions
• Cultural heritage services
• Art collections
• Educational programs
• Venue rental services

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Visitors purchase tickets online or at the museum. Admission fees vary by age and status, with various discount categories available.
2. Membership (Vrienden): Friends of Stedelijk Museum Breda membership provides free entry and other benefits
3. Venue rental: The museum's auditorium and facilities are rented out for corporate events, presentations, meetings, and receptions. The auditorium has capacity for up to 100 people.
4. Shop and café: Museum operates a shop and café for visitors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stedelijk Museum Breda is a Dutch city museum that preserves and presents a collection of more than 60,000 objects spanning the history of Breda and the Nassau dynasty alongside contemporary art. It operates a permanent exhibition ("De Nassaus van Breda"), rotating temporary exhibitions, an online digital collection database, and supplementary services including guided tours, educational programs for schools, family workshops, venue rental for corporate events, and a Friends membership program.

Product overview

Stedelijk Museum Breda operates as a city museum offering a unified visitor experience centered on discovering the history of Breda and its royal connections, combined with contemporary art exhibitions. The portfolio includes the permanent exhibition 'De Nassaus van Breda', rotating temporary exhibitions featuring contemporary artists, a digital collection database with 60,000+ objects, an online ticketing system, educational programs, venue rental services, and family activities. The museum also provides loan services for institutional collections and community engagement through newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• De Nassaus van Breda (The Nassaus of Breda) Permanent exhibition exploring the history of Breda and the Nassau dynasty, featuring historical objects, artwork, and storytelling about the Dutch royal family's origins. Targeted at general museum visitors, families, and school groups.
• Temporary Exhibitions Rotating exhibitions featuring contemporary artists linked to Breda, including current exhibitions such as 'David Bade – We OK!', 'Anna Lange', and 'Mon Repos'. Targeted at general visitors and art enthusiasts.
• Digital Collection Access Online searchable database providing access to over 60,000 objects from the museum's collection, ranging from historical paintings and artifacts to contemporary visual art. Targeted at researchers, students, and the general public.
• Online Ticket Booking System Digital ticketing platform powered by CM.com enabling visitors to purchase tickets online, select dates, and manage reservations. Targeted at museum visitors and tourists.
• Venue Rental (Auditorium) Rental of the museum auditorium for business events including presentations, meetings, lectures, and seminars, with capacity up to 100 people. Targeted at corporate and organizational clients.
• Educational Programs School programs for primary, secondary, and higher education levels covering art and local history. Targeted at schools, students, and educational institutions.
• Guided Tours Expert-led tours of exhibitions and the museum, including group tours and special guided experiences. Targeted at general visitors, school groups, and tourists.
• Family Activities and Workshops Interactive programs for families including clay workshops, family trails, and educational activities during school holidays. Targeted at families with children.
• Loan and Image Requests Service allowing institutions and individuals to request loans of collection objects or images for publications and exhibitions. Targeted at other museums, researchers, and publishers.
• Vrienden (Friends) Membership Friends of Stedelijk Museum Breda membership program providing free entry and additional benefits. Targeted at museum supporters and repeat visitors.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Royal RootscoreStrategic or Co-development PartnerMulti-year cultural program about the Bredase Nassaus and the origins of the Dutch royal family. Initiated by Stedelijk Museum Breda, Gemeente Breda, and Breda Marketing, with support from Provincie Noord-Brabant. The 2024 program focused on 'The Garden of Earthly Delights' by Jheronimus Bosch.
• Gemeente Breda (Municipality of Breda)coreStrategic or Co-development PartnerGovernment partner co-initiating the Royal Roots program and supporting cultural initiatives. Provides financial support through Mondriaan Fonds for projects like the Bredase Tuin der Lusten.
• Breda MarketingcoreGTM or Marketing PartnerPartner in Royal Roots initiative, promoting cultural tourism and events in Breda.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerProvincial government providing support for the Royal Roots cultural initiative.
• Blind Walls GalleryminorStrategic or Co-development PartnerCreated a special city walking route for the De Lusten van Engelbrecht exhibition, starting at Stedelijk Museum Breda and ending with a 53-meter facade work.
• Gilde de BaronieminorStrategic or Co-development PartnerExperienced city guides providing guided tours through the Nassau exhibition and historic city center.
• Nieuwe VesteminorStrategic or Co-development PartnerBreda's meeting place for language, creativity and art. Collaborated with museum on performances including the Tiuri theater performance related to The Garden of Earthly Delights.
• TiuriminorStrategic or Co-development PartnerTheater company focusing on development of talent in young people with disabilities. Created performance interpretation of The Garden of Earthly Delights for exhibition.
• CM.com (Global Ticket)coreTechnology or IntegrationTicket provider powering the museum's online ticketing platform. Handles ticket sales, support, and date change requests.
• Stadsarchief Breda (Breda Archives)minorStrategic or Co-development PartnerJoint acquisition partner for the artwork (R)OMA: A Family History by Academie voor Beeldvorming.
• Vereniging Rembrandt (Rembrandt Association)minorStrategic or Co-development PartnerProvided support for acquisition of artworks including the Oldest View of the Town painting.
• Vereniging Vrienden Stedelijk Museum Breda (Friends Association)coreStrategic or Co-development PartnerFriends of the museum organization providing support, lending artworks, and offering membership benefits including free museum entry. Also holds ANBI status.
• Eelco BrandminorStrategic or Co-development PartnerContemporary artist contributing to the De Lusten van Engelbrecht exhibition with work exploring creation of landscape.
• Margit Lukács & Persijn BroersenminorStrategic or Co-development PartnerVideo artist duo contributing to the De Lusten van Engelbrecht exhibition with interpretation of the Garden of Eden panel.
• SMACKminorStrategic or Co-development PartnerDigital artist collective contributing to the De Lusten van Engelbrecht exhibition with interpretation of the central panel.
• Floris KaaykminorStrategic or Co-development PartnerFilmmaker and digital storyteller contributing to the De Lusten van Engelbrecht exhibition with interpretation of the Hell panel.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Bonnefantenmuseum: Maastricht's art museum with old masters and contemporary collections. Comparable Dutch regional museum model with mixed programming, though Maastricht's distinct regional identity ( Limburg province, Belgium-border proximity) makes it a regional player rather than a direct same-geography competitor.

Broad incumbents

• Stedelijk Museum Amsterdam: The flagship Dutch municipal museum of modern and contemporary art, sharing the 'Stedelijk' branding and operating model. It is a broad incumbent that anchors the same category but operates at significantly larger national/international scale, making it a comparable brand and operating reference rather than a direct competitor for visitors.
• Museum Boijmans Van Beuningen: Rotterdam's major municipal art museum with a mixed collection of historical and modern art, comparable in offering breadth (historical + contemporary). Operates at significantly larger scale with international draw, serving as a benchmark for what a mature Dutch city museum can become.

Direct peers

• Zeeuws Museum: Middleburg's regional museum focused on Zeeland history and art, comparable as a smaller Dutch provincial museum combining historical narrative with contemporary programming. Similar municipal/provincial funding reliance and regional tourism focus.
• Van Abbemuseum: Eindhoven's municipal museum for modern and contemporary art, comparable as a Dutch regional city museum. Similar municipal funding structure, ANBI status, and educational programming, though its modern/contemporary focus is narrower than Stedelijk Breda's mixed historical-contemporary model.
• Museum Het Valkhof: Nijmegen's municipal museum combining archaeology, history, and contemporary art. Closely comparable in scale, regional focus, mixed programming, and Dutch municipal museum operating model to Stedelijk Museum Breda.
• Groninger Museum: Provincial museum in Groningen combining archaeology/history, art, and design. Comparable as a Dutch regional museum with municipal/provincial funding, mixed historical and contemporary programming, and similar scale of operations.
• Kunstmuseum Den Haag (formerly Gemeentemuseum Den Haag): Formerly a 'Gemeentemuseum' (municipal museum), this Den Haag institution shares the Dutch municipal museum model with combined historical/decorative and modern art programming. Direct peer with similar ANBI-equivalent structure, municipal funding heritage, and mixed historical-contemporary collection focus.
• Centraal Museum Utrecht: Utrecht's municipal museum combining historical collections (city history, fashion, design) with contemporary exhibitions. Strongly comparable operating model: Dutch city museum, mixed programming, regional tourism focus, similar revenue mix of tickets/membership/rentals.
• Fries Museum: Leeuwarden's provincial museum with historical and contemporary art collections rooted in regional identity. Comparable Dutch regional museum structure with mixed programming and provincial government support analogous to Stedelijk Breda's Noord-Brabant backing.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/stedelijkbreda
• Facebookfacebook.com/stedelijkmuseumbreda
• LinkedInlinkedin.com/company/stedelijk-museum-breda
• Instagraminstagram.com/stedelijk_museum_breda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stedelijk Museum Breda