What Spedify As does

Spedify AS is a Norwegian third-party logistics provider offering warehousing, fulfillment, returns handling, value-added services, and marketplace-compliant operations primarily to retail, e-commerce, and B2B goods owners in Norway and Scandinavia. The company operates from owned facilities in Askim (main automated hub) and Rjukan (customization and returns) plus a 4,000 sqm secure mountain hall within one hour of Oslo, and currently serves 50+ brand partners while processing more than 2,500 orders per day. Its technology stack combines AutoStore automated storage and retrieval with a Pickr.AI robotic picking arm integrated into flow racks and connected to the Ongoing WMS, with a self-service customer portal at frakt.spedify.no for shipping and returns.

The business model is built around fixed, transaction-based pricing per activity (receiving, storage, picking, packing, returns, value-added services) rather than hourly billing, structured through a four-step onboarding process that maps client flow, channels, volumes, and complexity before pricing. Go-to-market is consultative enterprise sales targeting retailers, e-commerce brands, marketplace sellers, and B2B goods owners, supplemented by content marketing and customer references. Spedify is a private joint venture between AssistCo (operational roots since 2008) and Centennial, led by CEO Stian Mårdalen and COO Sebastiaan Merts (joined 2024), with 40+ employees across both sites. Certifications include Debio (organic product handling) and Eco-Lighthouse (Miljøfyrtårn), and the company supports certified circular-economy repair services in partnership with Bleckmann.

Name

Spedify As

Legal name

Spedify AS

Website

https://spedify.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Spedify AS is a Norwegian third-party logistics provider offering warehousing, fulfillment, returns handling, and value-added services to retail, e-commerce, and B2B goods owners across Scandinavia from its owned facilities in Askim and Rjukan.

Ownership category

akta.pro rank

Product category

Third-Party Logistics Services

NAICS

Warehousing and Storage (493), General Warehousing and Storage (49311), Couriers and Express Delivery Services (4921), Packaging and Labeling Services (56191)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Returns / Reverse Logistics Warehousing (Inspection, Sortation) (TLAIACAK), Personalization & Value-Added E-commerce Fulfillment (Kitting, Inserts, Engraving) (TLAIADAK), Inventory Management & Replenishment (Cycle Counts, Slotting, Demand-Based Replen) (TLAIADAM)

Keywords

• Third-party logistics
• Warehousing services
• Ecommerce fulfillment
• Reverse logistics
• Value-added logistics

Headquarters

HQ city

Rjukan

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 3PL Fulfillment Services: Transaction-based and fixed pricing per activity including receiving, storage, picking, packing, and dispatch. Pricing model built around fixed rates per transaction and activity rather than hourly rates, providing predictability for clients.
2. Warehousing and Storage: Storage fees based on inventory volume, pallet/bin count, and seasonal variations. Multi-user structures and dedicated setups available.
3. Value-Added Services: Additional services including kitting, campaign packing, labelling, tagging, print and inserts, gift sets, personalization, and campaign-specific adaptations priced per activity.
4. Returns and Repair Services: Returns handling including receipt, inspection, sorting, quality assessment, return to stock, repair, reconditioning, and repacking services billed per transaction.
5. Marketplace-Ready Operations: Specialized fulfillment services for marketplace sellers (e.g., Zalando) with strict delivery, returns and compliance requirements, priced according to operational complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spedify AS provides third-party logistics (3PL) services from owned Norwegian facilities in Askim, Rjukan and a secure mountain-hall site near Oslo. The company delivers warehousing, inventory management, order fulfillment (picking, packing and shipping), returns and reverse logistics, in-house repair services, value-added services (kitting, labelling, personalization, campaign packing) and marketplace-compliant operations for clients such as Zalando sellers. Services are priced per transaction on a multi-year contract basis and are supported by AutoStore automation, Pickr.AI robotic picking, and Ongoing WMS.

Product overview

Spedify As operates as a Norwegian 3PL (third-party logistics) provider offering an integrated suite of logistics services built around owned warehouse facilities in Askim and Rjukan. The core offering combines warehousing and fulfillment with returns handling, repair services, value-added services (kitting, labelling, personalization, print), and marketplace-ready operations. The portfolio centers on the core 3PL and fulfillment services, supplemented by specialized modules including Repair Services (launched 2024), a customer-facing Shipping and Returns Portal (frakt.spedify.no), and Secure Storage Infrastructure. The company also offers a Predictable Pricing Model based on fixed transaction rates rather than hourly billing. Spedify's operations incorporate automation technology including AutoStore and Pickr.AI robotics for 24/7 picking capability.

Differentiator

Problem solved

Functional benefit

Products and services

• 3PL and Warehousing
• Fulfillment
• Returns and Reverse Logistics
• Repair Services
• Value-Added Services
• Shipping and Returns Portal
• Marketplace Logistics
• Secure Storage Infrastructure

Quantifiable outcome

• 2,500+ orders processed daily across facilities
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pickr.AIcoreTechnology or Integration · 1 January 2024Strategic automation partnership enabling 24/7 robotic order picking. Pickr.AI's flexible robotic arm integrates with flow racks and connects to Spedify's existing AutoStore system, allowing continuous picking day and night including weekends and holidays without staffing limitations. Installation began end of 2024 as part of Spedify's long-term automation strategy. Stian Mårdalen, CEO of Spedify, stated: 'We chose Pickr.AI because their solution is flexible, scalable, and creates immediate value.'
• BleckmanncoreStrategic or Co-development PartnerEuropean logistics partnership supporting international distribution. Through collaboration with Bleckmann, Spedify handles Norwegian distribution for DBJourney while Bleckmann manages the broader European market. Bleckmann also provides established methods, routines, equipment and systems for repair services, ensuring high-quality handling for Norwegian customers at Spedify's Askim facility.
• Ongoing SystemscoreTechnology or IntegrationWMS (Warehouse Management System) provider powering Spedify's inventory control, order management, and operational tracking. Spedify operates with Ongoing WMS for both Askim and Rjukan facilities, with separate WMS portals for each location.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Geodis: Global 3PL operating contract logistics and e-commerce fulfillment in Europe including the Nordics. Competes for the same enterprise retail and e-commerce RFPs Spedify targets but from a global multi-mode platform.
• DSV: Danish-headquartered global transport and logistics provider with substantial contract-logistics and e-commerce fulfillment capacity across the Nordics. A scaled incumbent alternative for brands evaluating Norwegian warehousing partners.
• PostNord: Swedish-Norwegian postal and logistics group offering parcel, freight, and contract logistics including e-commerce fulfillment across the Nordics. Overlaps with Spedify on warehousing and B2C delivery, but as one of many services rather than as a specialist 3PL.
• Posten Bring (Norway Post): Norwegian postal incumbent providing parcel delivery and contract logistics including warehousing and e-commerce fulfillment. Comparable to Spedify on domestic Norwegian fulfillment but bundled with a national postal network Spedify does not own.
• DHL Supply Chain: Global contract-logistics arm of DHL operating dedicated and multi-user distribution centers in Norway and the Nordics. Addresses the same e-commerce and retail customers Spedify targets but competes from a global, multi-service platform rather than from a Norwegian specialist position.

Direct peers

• Active Ants: Dutch e-commerce fulfillment specialist operating automated warehouses across Europe for online brands. Closely comparable on technology-led multi-site fulfillment for digital-native retailers seeking European coverage.
• Bleckmann: Belgian-headquartered e-commerce and fashion 3PL specializing in omnichannel fulfillment, returns, and value-added services across Europe. Already acts as Spedify's pan-European partner for DBJourney, making it the closest operational and customer-overlap peer.
• Logistikkpartner: Norwegian 3PL offering warehousing, fulfillment, and returns for retail and e-commerce brands. Most direct Norwegian head-to-head competitor for the same SMB and mid-market retailer customer base.
• Speed Group: Swedish e-commerce and retail 3PL operating fulfillment centers with automation for fashion, beauty, and consumer brands. Directly comparable mid-sized Nordic 3PL with similar customer profile to Spedify.

Others

• Element Logic: AutoStore integrator and warehouse automation provider delivering the AS/RS technology that underpins Spedify's Askim facility. Adjacent rather than competitive, but a key technology enabler shaping Spedify's cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spedify

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spedify As