Element Logic
Element Logic is the world's largest AutoStore integrator, delivering cube-based robotic warehouse automation systems, proprietary software, and managed services to enterprise customers across e-commerce, fashion, grocery, 3PL, healthcare, and sporting goods in 35+ countries.
- Company typePrivate
- Founded1985
- HeadquartersKlofta, Norway
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Element Logic does
Element Logic is a Norway-headquartered (Kløfta) warehouse automation specialist and the world's largest global integrator of AutoStore, the cube-based automated storage and retrieval system. Founded in 1985 by brothers Kjell and Dag-Adler Blakseth, the company became AutoStore's first partner in 2003 and has since delivered more than 400 installations across 35+ countries. Its offering centers on the AutoStore hardware platform, comprising robots, bins, ports, grid, and controller, augmented by a proprietary software stack: eManager (warehouse execution), eLogiq (warehouse intelligence and predictive analytics), eController (warehouse control system), and eOperator (robotic piece-picking via partnership with RightHand Robotics). Supporting services include design and consulting, project delivery, material handling integration (via subsidiary S&P), and managed services.
The company serves enterprise customers across e-commerce, fashion and apparel, e-grocery, third-party logistics, healthcare, and sporting goods. Reference deployments include Boozt (1,243 robots, world's largest AutoStore), Apotea (50,000 orders/day with world-first integrated piece-picking), XXL (651 order lines/hour), and DSV (world's largest 3PL AutoStore). Element Logic operates a direct enterprise sales model through regional offices across EMEA, the Americas, and APAC, augmented by 2025 acquisitions of ABCO Systems (US) and BS Handling Systems (UK).
Revenue derives from one-time AutoStore system sales and integration, software licensing, managed services and maintenance, professional services, and the recently launched Automation as a Service (AaaS) subscription model that eliminates upfront capital expenditure. The company is privately held by the Blakseth founders and employs 251-500 people. Strategic emphasis is on AI-enabled warehouse orchestration, recurring revenue via AaaS, and continued geographic and vertical expansion.
Element Logic firmographics
Firmographics- Name
- Element Logic
- Legal name
- Element Logic AS
- Website
- https://elementlogic.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Element Logic is the world's largest AutoStore integrator, delivering cube-based robotic warehouse automation systems, proprietary software, and managed services to enterprise customers across e-commerce, fashion, grocery, 3PL, healthcare, and sporting goods in 35+ countries.
- Ownership category
- akta.pro rank
Element Logic industry classification
Industry- Product category
- Warehouse Automation Systems (AS/RS)
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)
- akta.pro secondary industries
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN), Industrial & Warehouse Robotics (HDAAAIAA)
Keywords
Where Element Logic is headquartered
LocationHeadquarters
- HQ city
- Klofta
- HQ country
- Norway
- HQ region
- Europe
Offices14 records
Markets served
Element Logic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel
Revenue model
- AutoStore System Sales and Integration: Element Logic sells AutoStore automation systems as a system integrator, providing design, installation, and integration services for warehouse automation projects. Revenue comes from system sales, engineering, project delivery, and configuration services.
- Automation as a Service (AaaS): Subscription-based model allowing customers to access AutoStore automation without upfront capital investment. Customers pay ongoing subscription fees for access to automation technology.
- Software Licenses and Support: Revenue from eManager, eLogiq, and other proprietary software solutions including implementation, configuration, and ongoing support services.
- Managed Services and Maintenance: Ongoing maintenance, support, and optimization services for automated warehouse systems, including service-level agreements covering hotline service, spare parts supply, and system monitoring.
- Professional Services: Design and consulting services, project delivery, system implementation, training, and customer success programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Automation as a Service (AaaS) - subscription-based access to AutoStore automation |
| One time/ perpetual license | Multi-year contract | Traditional AutoStore System Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Element Logic product offering
Product offeringCore offering
Element Logic designs, integrates, and supports AutoStore-based automated storage and retrieval systems (AS/RS) for enterprise warehouses. The company bundles the AutoStore cube storage system with proprietary software (eManager for warehouse execution, eLogiq for intelligence, eController for orchestration) and robotic piece-picking (eOperator), delivering end-to-end warehouse automation solutions across 35+ countries. They also offer material handling integration, design/consulting, managed services, and an Automation-as-a-Service subscription model.
Product overview
Element Logic offers a unified warehouse automation platform built around AutoStore technology as the core product, complemented by proprietary software modules (eManager, eLogiq, eController) for warehouse execution, intelligence, and orchestration. The portfolio includes robotic piece-picking solutions (eOperator), modular hardware components (robots, bins, ports, grid, controller), material handling integration (conveyors, sorters, case handlers), and flexible service models including Automation as a Service subscription and managed services. The company operates as an end-to-end system integrator providing design, consulting, project delivery, and ongoing customer success support across 35+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoStore Automated Storage and Retrieval System (AS/RS) Cube-based robotic automated storage and retrieval system comprising robots, bins, ports, grid structure, and controller operating with 99.7% uptime. Provides up to 400% storage capacity increase and up to 80% floor space savings versus traditional shelving for enterprise warehouses.
- eManager Warehouse Execution Software Proprietary warehouse execution and management software serving as the brain of AutoStore. Provides real-time product location control, inventory management, and custom processes for goods received, returns handling, refill, and picking. Integrates with existing WMS systems.
- eLogiq Warehouse Intelligence Software Warehouse intelligence software transforming warehouse data into actionable insights with real-time performance dashboards, predictive analytics, and system recommendations for continuous efficiency improvement.
- eController Warehouse Control System (WCS)
Quantifiable outcome
- Storage capacity increases up to 400% vs traditional shelving
- +13 more outcomes
Companies that use Element Logic
Customer profileNamed customers33 records
Segments9 records
Ideal customer profiles5 records
Element Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Element Logic partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and flagship.
- ID LogisticsminorID Logistics implemented automated logistics facility in Catalonia utilizing AutoStore technology in partnership with Element Logic (referred as 'Logic'), to enhance operations for personal care and cosmetics sector client.
- BS Handling SystemscoreBS Handling Systems joined Element Logic in strategic UK expansion. Subsequently acquired by Element Logic in September 2025 to strengthen UK operations and customer base.
- SpeedminorSpeed invested in advanced automation solution from Element Logic for their warehouse operations.
- ThaliaflagshipGermany's largest book retail chain partnered with Element Logic for warehouse automation. Element Logic built Germany's largest AutoStore system for Thalia. Thalia also has partnership with Ranpak for sustainable packaging.
- ABCO SystemscoreElement Logic acquired ABCO Systems, a U.S.-based system integrator, to expand presence in the U.S. and advance warehouse automation offerings. The acquisition enhances technology portfolio and accelerates growth in North American logistics market.
- FIEGEflagshipFIEGE partnered with Element Logic to revolutionize warehouse performance with fully integrated solution for e-commerce operations.
- S&PcoreElement Logic's subsidiary providing conveyor systems and material handling integration. S&P (element logic group company) collaborated on TEVEO project for intelligent conveyor concept and cloud-hosted managed services infrastructure.
- S&PcoreElement Logic and S&P unite to drive innovation and trust in warehouse solutions. S&P provides material handling and conveyor systems as part of Element Logic's integrated solution offering.
- ApoteaflagshipSweden's leading online pharmacy deployed the world's first robot piece-picking solution integrated with AutoStore. The collaborative project includes Element Logic, AutoStore, RightHand Robotics, and Apotea, pioneering 24/7 automated piece-picking.
- RightHand RoboticscorePartnership for robotic piece-picking integration with AutoStore. RightHand Robotics' technology integrated with Element Logic's AutoStore system to create eOperator solution, enabling fully automated 24/7 piece-picking. First deployment at Apotea's warehouse in Sweden.
- Rohlik Group (Knuspr)flagshipElement Logic partnered with Rohlik Group subsidiary Knuspr for German e-grocery fulfillment automation. Knuspr achieves 3-hour delivery commitment with tripled picking productivity through AutoStore implementation.
- AutoStorecoreElement Logic is the world's first AutoStore partner (since 2003) and largest AutoStore integrator globally with 400+ installations across 35+ countries. This is the core technology partnership at the heart of Element Logic's business. Element Logic provides system integration, customization, software, and lifecycle support for AutoStore systems worldwide.
Scale indicators23 records
Recent moves6 records
Expansion highlights7 records
Element Logic competitors and assessment
Company assessmentEmerging players
- Geek+: Geek+ is a leading global AMR (autonomous mobile robot) vendor with strong presence in Asia and growing in EMEA, addressing overlapping e-commerce and 3PL fulfillment use cases as Element Logic but with mobile rather than cube-based AS/RS technology.
- Symbotic: Symbotic (NASDAQ: SYM) is an AI-enabled warehouse robotics platform focused on large enterprise grocery, retail and wholesale customers (Walmart, Target, Albertsons), competing for the same lights-out automation budgets as Element Logic, particularly in North America.
- Locus Robotics: Locus Robotics is a US-based AMR vendor focused on goods-to-person picking in distribution centers, increasingly competing for the same picking-automation budget as Element Logic's AutoStore + eOperator solution, especially among 3PL and retail customers in North America.
Broad incumbents
- Dematic: Dematic (KION Group) is a large incumbent providing end-to-end intralogistics and warehouse automation solutions across AS/RS, conveyors, sortation and software, broadly overlapping Element Logic's portfolio but at much larger scale and across non-AutoStore technologies.
- Honeywell Intelligrated: Honeywell Intelligrated is the warehouse automation arm of Honeywell, offering AS/RS, conveyors, robotics and WCS/WMS software to large distribution centers — a broader incumbent competing for the same enterprise RFPs as Element Logic, especially in the US.
Direct peers
- TGW Logistics Group: TGW is an Austrian warehouse automation integrator offering AS/RS, shuttle systems, conveyor technology and software for fashion, grocery and 3PL customers — a direct comparable to Element Logic in target verticals, European base and project size.
- Knapp: Knapp is an Austrian-headquartered warehouse automation specialist offering AS/RS, shuttle systems, pocket sortation and software for retail, e-commerce, healthcare and 3PL — directly comparable to Element Logic in target verticals, scale and project-driven business model.
- Swisslog: Swisslog is a KUKA-owned warehouse automation integrator and also an official AutoStore partner, directly competing with Element Logic on the same AutoStore hardware across EMEA, Americas and APAC with overlapping enterprise customers in e-commerce, healthcare and 3PL.
- Kardex: Kardex is a Swiss-listed AS/RS and automated storage specialist (vertical lift modules, carousels, AutoStore integrator) competing head-to-head with Element Logic in mid-market and enterprise picking/storage applications globally.
Others
- AutoStore: AutoStore is the Norwegian inventor and manufacturer of the cube-based AS/RS technology that Element Logic integrates — the core upstream supplier whose product roadmap, pricing and partner strategy fundamentally determine Element Logic's economics and competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Element Logic social profiles
Digital presenceElement Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Logic leadership team
Management profileNumber of profiles
Profiles13 records
Element Logic subsidiaries and ownership
Company hierarchySubsidiaries3 records
Element Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Logic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Logic
What does Element Logic do?
Element Logic designs, integrates, and supports AutoStore-based automated storage and retrieval systems (AS/RS) for enterprise warehouses. The company bundles the AutoStore cube storage system with proprietary software (eManager for warehouse execution, eLogiq for intelligence, eController for orchestration) and robotic piece-picking (eOperator), delivering end-to-end warehouse automation solutions across 35+ countries. They also offer material handling integration, design/consulting, managed services, and an Automation-as-a-Service subscription model.
Is Element Logic a public or private company?
Element Logic is a private company. It is classified as family owned and is currently operating.
When was Element Logic founded?
Element Logic was founded in 1985. It employs 251 to 500 people.
Where is Element Logic based?
Element Logic is headquartered in Klofta, Norway, in the Europe region.
How does Element Logic make money?
Five revenue lines are on record. AutoStore System Sales and Integration is the primary driver. The others are automation as a Service (AaaS), software Licenses and Support, managed Services and Maintenance and professional Services.
Who are Element Logic's main competitors?
Emerging players on record are Geek+, Symbotic and Locus Robotics. Broad incumbents are Dematic and Honeywell Intelligrated. Direct peers are TGW Logistics Group, Knapp, Swisslog and Kardex. AutoStore is listed as an others.
Does Element Logic have an API?
No public API is recorded for Element Logic.
What industry is Element Logic in?
Element Logic's product category is Warehouse Automation Systems (AS/RS). Its primary akta.pro industry code is IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules), with a secondary code of TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person). Its NAICS code is 423430 and its SIC code is 3537.