Ongoing
Ongoing GmbH is a Swiss digital agency in Steinhausen, Zug, with an 11-person team delivering custom web, e-commerce, mobile, and AI integration services on open-source stacks, primarily for mid-to-large Swiss enterprises.
- Company typePrivate
- Founded2005
- HeadquartersSteinhausen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ongoing does
ongoing GmbH is a privately held Swiss digital agency headquartered in Steinhausen, Canton Zug, founded in 2005 and operating for approximately 20 years with a team of around 11 specialists. The company delivers bespoke digital solutions across the full project lifecycle, including user research, UX/UI design, custom web design and web applications, e-commerce platforms, cross-platform mobile applications, and AI integration services. Its technology stack is built on open-source frameworks, with deep specializations in Neos CMS (its flagship), Craft CMS, DatoCMS, Symfony, Sylius, and Flutter, and managed hosting delivered through a partnership with Nine Internet Solutions in Swiss data centers.
The business operates on a sales-led, direct-engagement model targeting mid-to-large Swiss enterprises, quality-conscious associations, and regulated sectors such as healthcare, supported by ISO 27001, ISO 9001, and ISO 14001 certifications. Revenue is generated primarily through project-based professional services and recurring managed hosting/SLA contracts, with a supplementary recurring revenue stream from a coworking space at the Steinhausen office. The firm serves a diversified enterprise client base that includes Swiss Post, Migros-Genossenschafts-Bund, Heineken Switzerland, Sika AG, Galliker, Jungwacht Blauring Schweiz, and Rychiger, and has earned consecutive Best of Swiss Web Awards (Silver in 2025; multiple wins in 2026). The company has no external parent, no disclosed funding, and is partner-controlled by Roger Wicki, Paavo Schmid, and Michael Müller.
Ongoing firmographics
Firmographics- Name
- Ongoing
- Legal name
- ongoing GmbH
- Website
- https://ongoing.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ongoing GmbH is a Swiss digital agency in Steinhausen, Zug, with an 11-person team delivering custom web, e-commerce, mobile, and AI integration services on open-source stacks, primarily for mid-to-large Swiss enterprises.
- Ownership category
- akta.pro rank
Ongoing industry classification
Industry- Product category
- Web Development Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
- akta.pro secondary industries
- Application Maintenance & Support (AMS) (BPAEAFAC), Customer Experience (CX) & Digital Experience (BPAHAEAC), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Ongoing is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Ongoing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Professional Services (Web Development): Custom web design, web applications, e-commerce solutions, and mobile app development services. Project-based engagements with comprehensive digital solutions from concept to implementation.
- Managed Services / Hosting: Ongoing hosting, maintenance, security monitoring, and application management services. Includes Service Level Agreements for post-launch support.
- Coworking Space: Flexible and fixed desk coworking spaces offered at their Steinhausen office with 24/7 access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services - custom quotation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ongoing product offering
Product offeringCore offering
ongoing GmbH is a Swiss digital agency based in Steinhausen, Zug, that designs, develops, and operates custom web solutions for Swiss enterprises. The agency delivers end-to-end services including web design, custom web applications, e-commerce platforms built on Sylius, cross-platform mobile apps using Flutter, UX/UI design, AI consulting and integration (e.g., AI Support Automation leveraging Anthropic Claude), and managed hosting via Swiss data centers. Additionally, it operates a coworking space at its Steinhausen headquarters.
Product overview
Ongoing GmbH is a Swiss digital agency based in Steinhausen, Zug, operating since 2005 with approximately 11 team members. Its core offering is a unified portfolio of custom digital solutions spanning the full project lifecycle — from user research and UX/UI design through web and mobile development, e-commerce, AI integration, to managed DevOps hosting. The product portfolio is structured around six integrated service lines: (1) Webdesign & Web-Applikationen — custom websites and web applications built primarily on Neos CMS (their flagship CMS), Craft CMS, or DatoCMS (headless); (2) E-Commerce-Lösungen — custom online shops and marketplaces built on Sylius (a Symfony-based e-commerce framework); (3) Mobile Apps — cross-platform iOS/Android apps built with Flutter; (4) AI: Künstliche Intelligenz — AI consulting and implementation including AI Support Automation for customer service workflows, leveraging language model APIs; (5) UX- & UI-Design — user experience and interface design as a standalone and integrated service; and (6) DevOps & Managed Hosting — managed hosting and application lifecycle management via a partnership with Nine Internet Solutions in Swiss data centers, with SLA-based support and emergency response. Technology specializations include Neos CMS, Craft CMS, DatoCMS (headless CMS), Symfony (PHP framework), Sylius (e-commerce), and Flutter (mobile). A supplementary Coworking @ ongoing offering provides flexible coworking workspace in Steinhausen. The company holds ISO 27001, ISO 9001, and ISO 14001 certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Webdesign & Web-Applikationen Custom website design and web application development services covering the full project lifecycle from user research through design, development, and deployment, tailored to each client and built on chosen technology stacks (Neos CMS, Craft CMS, DatoCMS, or Symfony).
- E-Commerce-Lösungen Custom e-commerce platform development including multi-tenant and automated solutions built on the Sylius framework (Symfony-based PHP e-commerce platform), serving Swiss B2C and B2B merchants such as ANiFiT AG.
- Mobile Apps Cross-platform mobile application development for iOS and Android using the Flutter framework, focused on high usability and performance for Swiss enterprise clients.
- AI: Künstliche Intelligenz AI consulting and implementation services including AI-powered customer support automation that handles recurring tasks such as email responses and content publishing, integrating language model APIs such as Anthropic Claude to automate workflows and reduce manual effort.
- UX- & UI-Design User experience and user interface design services creating intuitive and accessible digital experiences as part of broader web and mobile development engagements.
- DevOps & Managed Hosting Managed hosting and DevOps services covering the full lifecycle of deployed digital solutions, including automated processes, continuous monitoring, application management, SLA-based support, and emergency response. Hosting is delivered through the partnership with Nine Internet Solutions in ISO-certified Swiss data centers.
- Coworking @ ongoing Flexible and fixed desk coworking workspace at ongoing's Steinhausen, Zug office, offered on a monthly subscription with 24/7 access, included coffee and snacks, meeting rooms, phone booths, sofas, and air conditioning, located near the S-Bahn Haltestelle Rigiblick.
Quantifiable outcome
- Multiple award wins at Best of Swiss Web Award 2026
- +1 more outcomes
Companies that use Ongoing
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Ongoing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
Ongoing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Nine Internet Solutions AGcoreManaged hosting partnership with Swiss hosting provider Nine Internet Solutions. They operate two separate Swiss data centers with redundant networks and high-quality server components. Nine is ISO 9001 and ISO 27001 certified and meets FINMA guidelines. This enables ongoing to offer Swiss-based hosting with high availability and security for client solutions.
- Neos CMScorePrimary content management system platform partner for website development. Extensive experience with Neos CMS for enterprise and association clients.
- SyliuscoreE-commerce platform partner for building custom online shops and marketplaces, including multi-tenant solutions.
- SymfonycorePHP framework partner for custom web application development including AI integration capabilities.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Ongoing competitors and assessment
Company assessmentDirect peers
- Amazee Labs (Lingo): Swiss-born digital agency with deep CMS/web development heritage (Drupal, TYPO3, Next.js) serving international enterprise clients — a direct competitor on enterprise web engineering work and a credible benchmark for internationalizing the Swiss agency model.
- Webrepublic AG: Swiss digital agency focused on web platforms, e-commerce, and online marketing for mid-market and enterprise Swiss clients — comparable in geography, customer segment, and service portfolio, with stronger marketing-services breadth.
- Liip AG: Swiss digital agency offering custom web and mobile application development with an open-source stack (Symfony, Drupal, React), serving Swiss enterprises and public-sector clients — closely mirrors Ongoing's services, customer profile, and CMS-driven delivery model.
Broad incumbents
- Open Systems AG: Swiss-headquartered managed IT, networking, and digital services company serving enterprise customers — provides an alternative for customers seeking combined development plus managed hosting under one roof.
- Ergon Informatik AG: Well-established Swiss IT services provider with custom software, web, and integration practices serving regulated industries — competes for the same Swiss enterprise and financial-services wallet Ongoing targets.
- Netcetera AG: Swiss software company serving banks, insurance, and public-sector with custom digital solutions — competes for similar regulated-industry RFPs where Ongoing's ISO stack is a differentiator.
- Unic AG: Larger Swiss IT and digital services firm offering custom development, UX, and managed services across enterprise clients — overlaps Ongoing's service lines but as a broader portfolio play with greater scale.
Emerging players
- Frontify AG: Swiss software company building a SaaS brand-management platform; illustrates the broader Swiss ecosystem trajectory of transitioning from custom agency work toward productized software — relevant comparable for Ongoing's potential Sylius-based productization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ongoing social profiles
Digital presenceOngoing compliance and trust
Trust signalCompliance3 records
Ongoing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ongoing leadership team
Management profileNumber of profiles
Profiles9 records
Ongoing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ongoing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ongoing
What does Ongoing do?
ongoing GmbH is a Swiss digital agency based in Steinhausen, Zug, that designs, develops, and operates custom web solutions for Swiss enterprises. The agency delivers end-to-end services including web design, custom web applications, e-commerce platforms built on Sylius, cross-platform mobile apps using Flutter, UX/UI design, AI consulting and integration (e.g., AI Support Automation leveraging Anthropic Claude), and managed hosting via Swiss data centers. Additionally, it operates a coworking space at its Steinhausen headquarters.
Is Ongoing a public or private company?
Ongoing is a private company. It is classified as management employee owned and is currently operating.
When was Ongoing founded?
Ongoing was founded in 2005. It employs 1 to 10 people.
Where is Ongoing based?
Ongoing is headquartered in Steinhausen, Switzerland, in the Europe region.
How does Ongoing make money?
Three revenue lines are on record. Professional Services (Web Development) is the primary driver. The others are managed Services / Hosting and coworking Space.
Who are Ongoing's main competitors?
Direct peers on record are Amazee Labs (Lingo), Webrepublic AG and Liip AG. Broad incumbents are Open Systems AG, Ergon Informatik AG, Netcetera AG and Unic AG. Frontify AG is listed as an emerging player.
Does Ongoing have an API?
No public API is recorded for Ongoing.
What industry is Ongoing in?
Ongoing's product category is Web Development Services. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization, with a secondary code of BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 541512 and its SIC code is 7371.