Socrra

Name

Socrra

Legal name

Southeastern Oakland County Resource Recovery Authority

Website

https://socrra.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

SOCRRA is a quasi-governmental Michigan authority that provides integrated curbside collection, recycling, household hazardous waste, electronics, and compost services to 12 member communities in southeastern Oakland County, owning and operating its own MRF, transfer station, and compost infrastructure.

Ownership category

akta.pro rank

Product category

Municipal Waste Management

NAICS

Materials Recovery Facilities (562920), Waste Treatment and Disposal (56221)

SIC

Refuse Systems (4953), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Material Recovery Facilities (MRF) & Single-Stream Recycling Processing (IMAIAFAD)

akta.pro secondary industry

Single-Stream MRFs (Residential Curbside) (EUAIADAA)

Keywords

• Municipal waste management
• Curbside recycling
• Household hazardous waste
• Materials recovery facility
• Compost services

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Member Community Fees: SOCRRA charges member communities fees for trash disposal. For every ton of trash, communities pay a per ton fee. This is a recurring municipal service fee model.
2. Recycling Rebates: SOCRRA member communities earn a rebate for every ton of recyclables collected. Participating in recycling helps offset disposal costs and provides revenue sharing on the sale of recyclables once sorted and processed.
3. Recyclable Material Sales: SOCRRA sells sorted and processed recyclable materials to end markets. Works with a network of material brokers and end markets in Michigan and the Great Lakes region, including Clean Tech Plastics in Dundee.
4. Trash Disposal Fees: Effective July 1, 2025 - $75/ton with $50 minimum charge at transfer station.
5. Compost Sales and Delivery: Residents can purchase compost or Spurt Dirt blend at 25% discount off retail price for on-site loading or home delivery (plus delivery fee).
6. Business Recycling Bins and Carts: SOCRRA sells recycling bins and carts to businesses - 18-gallon bins at $20 and 95-gallon carts at $60 each. Weekly collection is free for businesses in member communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SOCRRA is a quasi-governmental municipal authority that provides solid waste, curbside recycling, yard waste, household hazardous waste, electronics recycling, paper shredding, and compost services to 12 member communities in southeastern Oakland County, Michigan. The organization owns and operates its own Materials Recovery Facility (MRF), trash transfer station, and compost site, and also provides educational programs such as school assemblies and the Waste Wizard digital disposal guidance tool.

Product overview

SOCRRA (Southeastern Oakland County Resource Recovery Authority) is a government-affiliated waste management and recycling authority serving 12 member communities in Michigan. The organization operates a portfolio of integrated services structured around curbside collection (trash, recycling, and yard waste), specialized drop-off facilities (Recycling Drop-off Center, Transfer Station, MRF), and educational programs. Core offerings include the Curbside Recycling, Curbside Trash, and Curbside Yard Waste programs, supplemented by the by-appointment Recycling Drop-off Center, Paper Shredding, Household Hazardous Waste, Electronics Recycling, and the Waste Wizard online guidance tool. SOCRRA also manages the Spurt-SOCRRA Compost Site (operated by Spurt Industries), a School Recycling Program, a Business Recycling Program, free School Assemblies, Transfer Station operations, a Materials Recovery Facility (MRF), and periodic Offsite Collection Events. The Waste Wizard serves as the digital guidance layer across all services, accessible via web and mobile app. Services are primarily residential-focused, with dedicated programs for schools and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Waste Wizard: A free digital tool and mobile app that provides residents guidance on disposal and recycling of various materials. Available on SOCRRA's website or as a free mobile app.

Products and services

• Curbside Recycling Weekly curbside collection of paper, plastic, metal, glass, and carton recyclables in designated recycling carts for residential households in member communities.
• Curbside Trash Collection Weekly curbside collection of bagged trash in all SOCRRA member communities, with guidelines for container sizes and weight limits.
• Curbside Yard Waste Collection Seasonal curbside collection of yard waste (grass, leaves, small branches) in designated carts or paper bags, collected on the same day as trash and recycling.
• Recycling Drop-Off Center By-appointment drop-off center accepting mixed recycling, cardboard, styrofoam, and scrap metal for SOCRRA residents at 995 Coolidge, Troy, MI.
• Paper Shredding Service Self-service paper shredder available by appointment at the Recycling Drop-off Center for residents of member communities, with a limit of two boxes per appointment.
• Household Hazardous Waste Drop-Off Appointment-only drop-off of household hazardous waste (paint, pesticides, automotive products, medical items, cleaning supplies) at SOCRRA's Drop-off Center.
• Electronics Recycling Drop-off program for electronic items (computers, TVs, cell phones, audio/video equipment) requiring special handling, available at the Drop-off Center by appointment.
• Spurt-SOCRRA Compost Site Compost site offering free self-serve loading for SOCRRA residents and discounted on-site loading and off-site delivery of compost products, managed and operated by Spurt Industries.
• School Recycling Program Free recycling collection program for schools in SOCRRA member communities providing bins, carts, and weekly collection of mixed recyclables.
• Business Recycling Program Free weekly recycling collection for businesses in SOCRRA communities with provision of bins or carts for paper, cardboard, plastic, metal, and glass recyclables.
• School Assemblies Free recycling education assemblies provided to public and private schools in member communities to educate students about recycling at home and school and the recycling process.
• Transfer Station (Trash Disposal) Transfer station for trash disposal at 991 Coolidge, Troy, MI; open Monday through Friday mornings and Saturday mornings for hand unloading, with per-ton pricing of $75/ton (effective July 1, 2025) and a $50 minimum charge.

Quantifiable outcome

• 13,000 tons of recyclables processed annually from curbside collection
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Spurt IndustriescoreStrategic or Co-development Partner · 31 March 2025Effective March 31, 2025, Spurt Industries manages and operates SOCRRA's compost site located at 1741 School Road, Rochester Hills, Michigan. Spurt is a family-owned and operated composting business with over 30 years of experience. SOCRRA residents can obtain compost free of charge (self-serve) or purchase at 25% discount off retail price for on-site loading or delivery.
• Priority WastecoreStrategic or Co-development Partner · 6 May 2024Priority Waste recently started collecting recyclables from Sterling Heights, transporting materials to the SOCRRA MRF for processing. SOCRRA MRF tour conducted with Sterling Heights City Council and staff.
• Ecycle Opportunities (JVS facility)minorChannel Partner/ Reseller/ DistributorLocated at 29699 Southfield Road, Southfield (part of JVS building). Accepts electronics only (computers, TVs, cell phones, VCRs, video equipment). No appointment needed. Must be resident of SOCRRA community or bring printed paper voucher.
• ERG Environmental ServicesminorChannel Partner/ Reseller/ DistributorLocated at 13040 Merriman Road, Livonia. Accepts electronics and household hazardous waste. No appointment required Monday-Friday. Must have ID showing residency from SOCRRA community or printed paper voucher.
• GFL EnvironmentalminorChannel Partner/ Reseller/ DistributorLocated at 414 E. Hudson, Royal Oak. Accepts paper shredding, cardboard/paper recycling, and scrap metal recycling. Hours M-F 7AM-4PM. Masks required.
• Goodwill GreenWorksminorChannel Partner/ Reseller/ DistributorResidents can recycle polystyrene foam (Styrofoam) at designated receptacles at Goodwill stores in Canton, Commerce Township, Dearborn, Livonia, Woodhaven, and Ypsilanti.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Priority Waste: Michigan-based solid waste and recycling hauler that both competes with and supplies volume to SOCRRA's MRF (e.g., Sterling Heights routing recyclables to SOCRRA), making it a directly comparable regional operator on the collection side.
• ERG Environmental Services: Michigan-based household hazardous waste and electronics recycling provider that serves as an alternate drop-off partner for SOCRRA residents in Livonia; a directly comparable specialty waste operator in the same service geography.
• City of Ann Arbor Recycling Program: Michigan municipal curbside recycling and drop-off program operating a similar single-stream MRF relationship with Recovered Materials Inc., serving a comparable residential customer base in a similar Midwest college-town demographic.
• Eureka Recycling: Nonprofit recycling MRF serving the Twin Cities metro with curbside collection contracts for multiple member municipalities—a close structural analog to SOCRRA's intergovernmental, single-stream, rebate-sharing model.
• Resource Recovery and Recycling Authority of Southwest Oakland County (RRASOC): Closest direct peer: another Michigan intergovernmental authority providing curbside recycling and household hazardous waste collection to member communities in the adjacent southwest portion of Oakland County, using a structurally identical municipal-authority model and MRF/processor footprint.

Broad incumbents

• Waste Management Inc. The largest U.S. solid waste and recycling operator, with extensive MRF and hauling operations throughout Michigan and adjacent states; competes for the same municipal collection and processing contracts that underpin SOCRRA's member base.
• Republic Services: One of the two largest U.S. solid waste and recycling companies, operating Blue Bin recycling programs and MRFs across Michigan that compete for the same municipal contracts SOCRRA's members represent.
• GFL Environmental Inc. Major North American solid waste and recycling company operating collection routes, MRFs, and transfer stations across Michigan (including a Royal Oak site used by SOCRRA residents), directly competing for municipal contracts in SOCRRA's service area.

Others

• The Recycling Partnership: National nonprofit that funds and supports curbside recycling programs and MRF improvements across the U.S.; comparable as an ecosystem-level peer shaping policy, funding, and best practices for municipal recycling authorities like SOCRRA.
• Spurt Industries: Family-owned Michigan composting company that now operates SOCRRA's Rochester Hills compost site; comparable as a specialist organics/composting partner operating adjacent to SOCRRA's waste-management footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SOCRRA
• LinkedInlinkedin.com/company/socrra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socrra