Sportswear Etc

What Sportswear Etc does

Sportswear Etc is a privately-held, custom apparel and decorated garments business headquartered in Overland Park, Kansas, operating with a staff in the 11-50 range. The company supplies custom team uniforms, apparel, and decorated garments, with imprinting performed primarily through screen printing and embroidery — the two dominant decoration methods for the team uniform and promotional apparel markets it serves.

The business model is based on made-to-order decorated apparel: customers (most likely schools, athletic leagues, clubs, and local organizations given the team uniform focus and the regional Overland Park base) supply blank or sourced garments, and Sportswear Etc adds logos, numbers, names, and graphics through screen printing or embroidery. Revenue mechanics appear to be project- or order-based with pricing tied to decoration technique, garment cost, order volume, and number of imprint locations, although no pricing details are disclosed in the available data. Go-to-market is presumed to be local/regional, with no evidence of e-commerce storefront, national distribution, or B2B contract sales infrastructure from the input.

The available source material is unusually thin: the company website returned only a verification/waiting page and yielded no substantive company content. As a result, no founding date, ownership structure, leadership team, funding history, customer logos, or financial figures are documented. The analysis above is grounded only in the firmographic descriptors supplied; any inference beyond the described custom-apparel service offering would not be supported by the input.

Name

Sportswear Etc

Website

https://sportswearetc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportswear Etc is a privately-held custom apparel and decorated garments provider in Overland Park, Kansas, serving local teams and organizations with screen printing, embroidery, and related imprinting services for uniforms and branded apparel.

Ownership category

akta.pro rank

Product category

Custom Apparel & Team Uniforms

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Custom team uniforms
• Screen printing services
• Custom embroidery apparel
• Decorated garments
• Custom sportswear manufacturing

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Core offering

Sportswear Etc produces custom team uniforms, apparel, and decorated garments for organizational buyers, applying logos and designs via screen printing, embroidery, and other imprinting methods. The company sources apparel blanks and finishes them with customer-specified decoration to deliver branded uniforms and apparel for teams, schools, leagues, and similar groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Team Uniforms Custom-manufactured team uniforms decorated with team logos, names, and numbers via screen printing, embroidery, or other imprinting; produced for sports teams, schools, leagues, and organized groups needing matching roster apparel.
• Custom Decorated Apparel Custom apparel finished with screen printing, embroidery, or other imprinting methods for organizational buyers, schools, teams, and small businesses needing branded garments.
• Decorated Garments Custom-decorated garments produced via screen printing, embroidery, or other imprinting methods for buyers needing branded or individualized apparel.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• BSN Sports: BSN Sports is one of the largest US distributors of team uniforms, apparel, and equipment for schools, leagues, and youth organizations. Comparable to Sportswear Etc in the custom team-uniforms category, but operates at vastly larger scale with national distribution and proprietary brand partnerships.
• Champion Team Uniforms: Champion's team-uniforms division produces decorated athletic team apparel and uniforms used by schools and leagues. Comparable to Sportswear Etc in custom team apparel, though Champion is a globally recognized apparel brand with national reach.
• Under Armour Team Uniforms: Under Armour's team division supplies high-performance athletic apparel and customized uniforms to school, club, and youth-sports programs. Broad incumbent peer to Sportswear Etc in the custom team athletic apparel category, differentiated primarily by scale and brand.
• Rawlings: Rawlings produces team-sports apparel, uniforms, and equipment with significant presence in baseball, softball, basketball, and football programs. A broad incumbent peer to Sportswear Etc in the custom team-apparel space, operating through a national licensee-and-distributor model.
• Eastbay: Eastbay is a longstanding athletic and team-apparel retailer (now operated by Foot Locker) selling custom and branded team uniforms and footwear. Comparable to Sportswear Etc as a team-uniforms retailer, but at national direct-to-consumer scale.

Direct peers

• Boombah: Boombah specializes in custom team athletic apparel, uniforms, and gear for youth, school, and travel-ball teams. Direct peer to Sportswear Etc in the custom team apparel space, with both companies offering personalized decorated apparel to similar team-sports customers.
• Alleson Athletic: Alleson Athletic manufactures and supplies custom team uniforms and athletic apparel for schools, leagues, and clubs. It is a direct peer to Sportswear Etc in the custom team-uniform manufacturing and decoration space, with overlap on screen-printed and embroidered apparel.
• CustomInk: CustomInk provides custom decorated apparel — including team uniforms, group apparel, and spirit wear — via screen printing and embroidery. It is directly comparable to Sportswear Etc's core offering of custom-decorated team apparel, although it operates at national digital scale rather than a local/regional storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/sportswear-etc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportswear Etc