turf kings

What turf kings does

Turf Kings is a privately held, independently operated residential and commercial lawn care service provider founded in 2022 and headquartered in Carmel, Indiana, serving the greater Indianapolis metropolitan area across 23 communities including Carmel, Fishers, Westfield, Noblesville, Zionsville, Brownsburg, and Indianapolis. The company delivers a portfolio of nine core services — lawn fertilization, weed control, core and liquid aeration, overseeding, and pest and disease control targeted at grubs, armyworms, chinch bugs, lawn diseases, and fleas/ticks — organized into three tiered annual subscription packages (Lush Lawn at $375, Lush Lawn Plus at $535, and Lawn Domination at $627) with optional add-on programs for fungicide, bed maintenance, and pet-oriented lawn treatments.

The underlying technology stack is non-proprietary: services are performed by certified technicians using professional-grade equipment and EPA-registered products applied at calibrated label rates, with no disclosed software platform, no mobile application, and no public API. Customer acquisition runs through an SEO-optimized website with dedicated service area pages for each of the 23 communities, content marketing via a lawn-care blog, online quote forms, website chat/text, plus a phone and email sales line; no paid digital advertising or channel partnerships are referenced.

The business model is a route-based, direct-to-consumer subscription service billed annually and priced per property. Customers purchase a package and receive scheduled seasonal treatments without needing to be on site, with technicians providing post-service email reports. A connected pest-services brand (Pest Kings) extends the offering into mosquitoes, rodents, moles, voles, chiggers, and perimeter pest control, creating an adjacent upsell surface. Pricing may be adjusted annually per the Consumer Price Index with advance notice if the increase exceeds 7%, and a 100% satisfaction guarantee is advertised.

Name

turf kings

Legal name

Turf Kings

Website

https://turf-kings.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Turf Kings is a privately held, Carmel, Indiana–based residential and commercial lawn care service company offering fertilization, weed control, aeration, overseeding, and pest control via annual subscription packages across 23 central Indiana communities.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

akta.pro secondary industries

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

Keywords

• Lawn care services
• Lawn fertilization
• Weed control
• Lawn aeration
• Pest control

Headquarters

HQ city

Carmel By The Sea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lawn Care Service Packages: Turf Kings generates revenue through annual subscription-style service packages (Lush Lawn, Lush Lawn Plus, Lawn Domination) bundled with optional add-ons such as lawn fungicide, bed maintenance, and Pet Lovers lawn programs. Pricing is based on property size with annual billing cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Turf Kings provides professional residential and commercial lawn care services in central Indiana, including lawn fertilization, weed control, core and liquid aeration, overseeding, grub control, armyworm control, chinch bug control, and lawn disease control. Services are delivered on-site by certified technicians via annual subscription-style packages and optional add-on programs such as the Lawn Fungicide Program, Bed Maintenance Program, and Pet Lovers Lawn Program.

Product overview

Turf Kings is a lawn care service company serving the greater Indianapolis area in Indiana. The company offers a portfolio of nine core lawn care services including lawn fertilization, weed control, core aeration, overseeding, grub control, armyworm control, chinch bug control, lawn disease control, and liquid aeration. These services are organized into six service packages: the entry-level Lush Lawn Package ($375/year), the mid-tier Lush Lawn Plus ($535/year with fall aeration and overseeding), the premium Lawn Domination ($627/year with spring liquid aeration), the Lawn Fungicide Program for proactive disease control, the Bed Maintenance Program for landscape bed weed control, and the Pet Lovers Lawn Program for flea and tick control. The company operates through seasonally timed treatments and integrates multiple services within packages to provide comprehensive lawn care.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Fertilization Seasonally timed lawn fertilization treatments applied to residential and commercial properties to boost color, strengthen roots, and keep turf healthy year-round.
• Weed Control Pre-emergent barriers and precise spot-spray treatments designed to eliminate weeds and prevent new growth for cleaner, uniform lawns.
• Core Aeration Mechanical soil plug removal to relieve compaction and improve airflow, water infiltration, and nutrient access to the root zone for deeper root growth.
• Overseeding Premium seed application to fill bare spots and thicken turf that crowds out weeds and withstands wear, typically following core aeration.
• Grub Control Seasonally timed preventive treatments that stop root-eating grubs before they hatch and damage turf.
• Armyworm Control Rapid targeted treatments that halt armyworm feeding to prevent sudden browning and thinning of lawns.
• Chinch Bug Control Targeted applications to stop patchy damage from chinch bugs and help lawns recover and thicken quickly.
• Lawn Disease Control Proactive fungicide rotations that defend against common turf diseases and preserve color and density.
• Liquid Aeration Soil-conditioning treatment using a liquid solution to loosen tight soils and improve infiltration and nutrient flow without leaving soil plugs.
• Lawn Fungicide Program Seasonally timed fungicide applications targeting common turf diseases to prevent spread and thinning; offered as an add-on to core packages.
• Bed Maintenance Program Pre-emergent and spot-spray weed control for mulch and landscape bed areas with scheduled visits through the season; offered as an add-on.
• Pet Lovers Lawn Program Lawn-wide flea, tick, and chigger treatments applied during peak seasons to reduce pests for safer outdoor play; offered with lawn estimates as an add-on.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Ryan Lawn & Tree: Midwest-based lawn and tree care company serving residential and commercial customers across the Midwest. Comparable regional focus and service mix, but operates in adjacent Midwestern geographies (Kansas City, Omaha, Minneapolis) rather than directly competing in central Indiana.
• Emerald Lawns: Austin, TX-based organic lawn care service offering natural fertilization and weed control programs. Compares on eco-friendly positioning and subscription annual programs, but operates in a different geography without direct central Indiana overlap.

Direct peers

• Weed Man: Franchised professional lawn care service offering fertilization, weed control, and aeration programs on annual subscriptions to residential customers. Highly comparable service mix, customer segment, and route-based delivery model.
• Spring-Green Lawn Care: National franchised lawn and tree care provider offering fertilization, weed control, and pest management on annual programs. Closely comparable operational model, residential target customer, and treatment cadences.
• NaturaLawn of America: Eco-friendly lawn care franchise emphasizing organic and reduced-chemical fertilization and weed control. Comparable service model with shared eco-friendly and family/pet-safe positioning similar to Turf Kings' messaging.
• Lawn Doctor: Franchise-based lawn care company offering fertilization, weed control, and aeration under a similar annual service-package model. Comparable target market (residential homeowners), pricing tiers, and subscription-style programs.

Broad incumbents

• SavATree: Regional/national tree, shrub, and lawn care service provider offering fertilization, integrated pest management, and disease control. Comparable in core lawn treatment services though broader in scope (significant tree-care component).
• TruGreen: The largest national professional lawn care company in the U.S., offering fertilization, weed control, aeration, and pest control packages to residential and commercial customers under a subscription model. Directly comparable in core services and pricing structure, but with a vastly broader geographic footprint, larger brand recognition, and more marketing scale.
• Davey Tree Expert Company: Large, established residential and commercial tree, lawn, and landscape services company. Overlaps with Turf Kings on lawn fertilization, weed control, and pest management within a much broader portfolio of services.

Emerging players

• Green Lawn Fertilizing: Regional lawn care provider offering fertilization, weed control, and pest management programs to residential customers. Comparable subscription package model and target customer, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turfkings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about turf kings