The Bridge - Sports Therapy & Training

What The Bridge - Sports Therapy & Training does

The Bridge - Sports Therapy & Training is a privately held, multidisciplinary sports therapy and rehabilitation clinic operating across five Alberta, Canada locations: Lethbridge, Sherwood Park, Millennium Place (Sherwood Park), South Edmonton, and St. Albert. The company delivers integrated care combining physiotherapy, chiropractic, massage therapy, psychology, nutrition, and strength and conditioning under a unified clinical team, with documented specialization in ACL rehabilitation (KNEEFIT protocol), concussion management, Schroth scoliosis management, vestibular rehabilitation, pelvic health, women's health, and clinical pilates. Its active-treatment philosophy emphasizes movement-based rehab and uses VALD ForceFrame and ForceDecks equipment for objective biomechanical measurement.

The business operates a direct-to-consumer clinic model with online booking via the Jane practice management platform and direct billing to major Canadian insurance carriers (Alberta Blue Cross, Sunlife, Great-West Life, Manulife), MVA, and WCB claims. Revenue is generated from per-appointment clinical services, personal training, group classes, sport-specific registered programs, continuing education courses for healthcare professionals (including ACL Rehab and Manual Therapy for the Cervical Spine), and online training delivered through the Bridge Athletic app. The company also engages in community partnerships (e.g., Edmonton Scottish Soccer Club) and TPI-certified golf performance assessment, with a stated brand history of over 40 years serving athletes and active adults in Alberta.

Name

The Bridge - Sports Therapy & Training

Legal name

The Bridge Sports Therapy and Training

Website

https://thebridge.fit

Company type

Private

Founded year

1985

Operating status

Operating

Short description

The Bridge is a privately held, multidisciplinary sports therapy and rehabilitation clinic operating five Alberta locations, delivering integrated physiotherapy, chiropractic, massage, psychology, and strength and conditioning to athletes, active adults, and women's health patients.

Ownership category

akta.pro rank

Product category

Sports Therapy and Rehabilitation

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Home Health Care Services (8082), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Sports therapy services
• Physiotherapy rehabilitation
• Chiropractic treatment
• Strength conditioning training
• Performance testing services

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Treatment Services: Revenue from direct patient treatment services including physiotherapy, chiropractic, massage therapy, and psychology sessions. Billed per appointment with direct billing to extended health insurance providers including Alberta Blue Cross, Sunlife, Great-West Life, and Manulife.
2. Personal Training & Coaching: One-on-one strength and conditioning coaching services with personalized programs. Delivered by expert coaches at clinic facilities.
3. Group Classes & Programs: Drop-in fitness classes (Bridge Strength, Fit for Life, Youth Sports Performance) and structured registered programs including running and cycling training programs.
4. Continuing Education Courses: Professional development courses for rehabilitation practitioners including ACL Rehabilitation, Manual Therapy for Cervical Spine, and other advanced techniques. Offered at $500 per course.
5. Online Training Programs: Digital training programs delivered through Bridge Athletic app for runners, mountain bikers, and general fitness. Programs include video demonstrations and progress tracking.
6. Insurance & Claims Processing: Direct billing to private insurance providers and processing of Motor Vehicle Accident (MVA) claims and Workers Compensation Board (WCB) claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Bridge is a multidisciplinary sports therapy and training clinic that delivers integrated injury rehabilitation, chronic pain management, and performance training across five Alberta clinic locations. Its core services combine physiotherapy, chiropractic, massage therapy, psychology, personal training, and performance testing under one unified care roadmap, supported by specialized programs in ACL rehabilitation (KNEEFIT), concussion management, pelvic health, Schroth scoliosis management, vestibular rehabilitation, women's health, clinical pilates, and nutrition. The company also sells online training programs (Bridge Athletic app), drop-in group classes, registered running and mountain biking programs, and continuing education courses for rehabilitation practitioners.

Product overview

The Bridge is a multidisciplinary sports therapy and rehabilitation clinic operating as a single unified healthcare platform across five Alberta locations (Lethbridge, Millennium Place, Sherwood Park, South Edmonton, and St. Albert). The core offering combines treatment services (Physiotherapy, Chiropractic, Massage Therapy, Psychology) with training services (Personal Training, Performance Testing, Group Classes, Team Training) within an integrated care model. Specialized programs include ACL Rehabilitation (KNEEFIT), Concussion Management, Pelvic Health, Schroth Scoliosis Management, Vestibular Rehabilitation, Women's Health, Clinical Pilates, and Nutrition Services. The company also offers registered programs (Strength Training for Mountain Bikers, RUNFIT Runners Programs) and continuing education courses for healthcare professionals. Treatment and training services are coordinated through a unified team approach, with the Jane platform handling booking and clinic management, and Stripe/Square processing payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Evidence-based physiotherapy services for active individuals and athletes, using active treatment approaches including exercise programming, patient education, sports injury rehabilitation, dry needling (IMS), and blood flow restriction (BFR) training.
• Chiropractic Hands-on chiropractic care including joint manipulation, soft tissue release, pregnancy and post-partum care, Webster Technique, and custom orthotics.
• Massage Therapy Therapeutic massage services including deep tissue, prenatal, sports, and relaxation massage for active individuals and rehabilitation patients.
• Psychology and Counselling Sport psychology, injury rehabilitation support, performance anxiety treatment, and stress and anxiety management provided by registered psychologists and a counsellor, integrated with physical rehabilitation.
• Personal Training One-on-one strength and conditioning coaching with personalized programs based on objective testing and data-driven insights delivered by expert coaches at clinic facilities.
• Performance Testing Objective testing using VALD ForceFrame and ForceDecks technology to assess strength, stability, and neuromuscular performance for return-to-play and progress monitoring decisions.
• Drop-In Group Classes Group training sessions including Bridge Strength (60-minute strength training), Fit for Life (55+ fitness), and Youth Sports Performance classes for drop-in participation.
• Strength Training for Mountain Bikers (Online Program) 8-week online strength and conditioning program delivered via the Bridge Athletic app, designed by physiotherapists and strength coaches specifically for mountain bikers, priced at $150 plus tax.
• RUNFIT Off-Season Runners Strength Training Program (Online) 12-week online program priced at $157.50 focusing on mobility, core control, single-leg stability, agility, power, and strength for runners, delivered via the Bridge Athletic app.
• Off-Season Runners Strength Training Program (In-Person) 8-week in-person group program (16 sessions) led by a kinesiologist and strength coach, focusing on core control, single-leg stability, plyometrics, running mechanics, and strength development for runners, priced at $340 plus GST.
• Pelvic Health and Pelvic Floor Physiotherapy Pelvic floor assessment and treatment for stress incontinence, postpartum recovery, diastasis recti, and pelvic pain using manual therapy and targeted exercises, with a 60-minute comprehensive initial assessment available.
• Schroth Scoliosis Management Schroth Method program combining 3D movement, strength training, and breathing exercises to improve posture and reduce scoliotic curves, delivered by certified Schroth practitioners.
• Vestibular Rehabilitation Treatment for vertigo, dizziness, balance issues, and vision problems using gaze stabilization, head and body movements, balance work, and infrared video goggles for assessment of BPPV, Meniere's Disease, vestibular neuritis, and motion sensitivity.
• Concussion Management Complete concussion care including baseline testing, diagnosis, symptom management, return-to-activity plans, and return-to-sport training following the BRIDGE Protocol and Complete Concussion Management guidelines.
• ACL Rehabilitation (KNEEFIT) Comprehensive ACL rehabilitation program from pre-surgical preparation through post-surgical rehab with objective return-to-sport testing using the proprietary 15-item KNEEFIT criterion-based protocol.
• Nutrition Services Performance nutrition and rehabilitation nutrition services providing evidence-based, individualized nutrition guidance for injury recovery, training optimization, and competition.
• Clinical Pilates Physiotherapist-led Clinical Pilates sessions on Reformer, Chair, Tower, or Mat, available at the Millennium Place location.
• Women's Health Comprehensive women's health services covering pregnancy, post-partum, and menopause integrating pelvic physiotherapy, chiropractic, nutrition, psychology, massage, clinical pilates, and personal training.
• Manual Therapy for the Cervical Spine (Continuing Education Course) Continuing education course for physiotherapists covering clinical exam, manual therapy techniques, and exercise progressions for cervical spine conditions. Instructor: Kevin Okamura, BScPT, FCAMPT. Promo pricing by donation up to $500, scheduled March 7-8, 2026 in St. Albert.
• ACL Rehabilitation: From Assessment to Return to Play (Continuing Education Course) Continuing education course covering practical knee assessment skills and the KNEEFIT criteria-based ACL rehabilitation protocol from assessment to return to play. Instructors: Doug Gilroy, Melissa Prokop, and Scott Gilroy. Promo pricing by donation up to $500, scheduled March 14-15, 2026 in St. Albert.
• Team Training Sport-specific team training with strength, power, and agility drills, including baseline performance testing and follow-up assessments for athletic teams such as the Edmonton Scottish Soccer Club.
• TPI Golf Training Titleist Performance Institute (TPI) golf assessment and custom-tailored golf training programs using movement analysis to improve swing mechanics, add distance, and prevent golf-related injuries.
• RUNFIT Run Training Run assessment and personalized training programs covering strength, mobility, biomechanics, and training habits, designed for injury recovery, return-to-run progression, and running performance enhancement.

Quantifiable outcome

• Over 40 years of combined clinical experience in ACL rehabilitation and sports therapy
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• JanecoreTechnology or IntegrationThird-party clinic management and online booking platform used for patient intake, appointment scheduling, medical records, billing, and payment processing. Patients book appointments through Jane's platform. The Bridge uses Jane for compliance with Health Information Act (HIA) and PIPEDA requirements.
• StripecoreTechnology or IntegrationPayment processing gateway integrated through Jane for credit card transactions including VISA and Mastercard. Handles secure payment processing for treatments and purchases.
• SquarecoreTechnology or IntegrationPayment processing alternative integrated through Jane for in-person and online payment transactions.
• VALDcoreTechnology or IntegrationAdvanced performance measurement technology provider. VALD ForceFrame and ForceDecks systems used for objective athlete evaluation, load management, strength testing, and progress monitoring. Provides real-time data on strength ratios, imbalances, and neuromuscular performance.
• Bridge AthleticcoreTechnology or IntegrationThird-party app platform for delivering online training programs to clients. Used for RUNFIT and mountain biking strength programs with video demonstrations, workout instructions, and progress tracking tools.
• Titleist Performance Institute (TPI)minorStrategic or Co-development PartnerGolf-specific athletic assessment methodology and certification body. The Bridge offers TPI Golf Assessments and training programs based on TPI's physical-swing analysis framework for golfers seeking performance improvement.
• Edmonton Scottish Soccer ClubminorStrategic or Co-development PartnerYouth soccer organization partnership for providing in-season and off-season strength and conditioning training to elite youth athletes. Hayley Laurence trained teams at the club.
• Alberta Blue CrossminorChannel Partner/ Reseller/ DistributorExtended health insurance provider with direct billing arrangement for physiotherapy, chiropractic, massage therapy, and other covered services at The Bridge clinics.
• SunlifeminorChannel Partner/ Reseller/ DistributorExtended health insurance provider with direct billing arrangement for covered treatment services at The Bridge clinics.
• Great-West LifeminorChannel Partner/ Reseller/ DistributorExtended health insurance provider with direct billing arrangement for covered treatment services at The Bridge clinics.
• ManulifeminorChannel Partner/ Reseller/ DistributorExtended health insurance provider with direct billing arrangement for covered treatment services at The Bridge clinics.
• SPARK by The BridgeminorStrategic or Co-development Partneraffiliated training facility in South Edmonton where group programs like Off-Season Runners Strength Training are conducted. SPARK gym hosts registered programs and provides additional training space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panorama Physio & Sport: Edmonton-based sports physiotherapy and rehab clinic offering multidisciplinary services, including active rehab philosophy and return-to-sport programming for athletes competing in the same Alberta market.
• Cornerstone Physiotherapy: Alberta-based physiotherapy clinic network providing sports injury rehab, manual therapy, and active rehabilitation across multiple locations; comparable clinical scope, multi-clinic footprint, and patient mix.
• Movenetics: Alberta performance and rehabilitation clinic combining sports therapy, strength & conditioning, and injury prevention with an active rehab philosophy closely aligned to The Bridge.
• Athlete's Care: Multi-clinic Canadian sports medicine and rehabilitation provider focused on athlete injuries, sports therapy, and return-to-play services with a comparable active-treatment model and franchise-style footprint.
• Active Sport Therapy: Edmonton sports therapy clinic offering physiotherapy and active rehabilitation for athletes; directly competes for the same Edmonton athlete and active-adult customer base.

Broad incumbents

• CBI Health: Largest Canadian outpatient rehabilitation network with broad payer relationships and national footprint; a scaling competitor with substantially larger resources and balance sheet than The Bridge.
• LifeMark Health: National Canadian rehabilitation and wellness provider operating physiotherapy, occupational therapy, and multidisciplinary clinics; competes on breadth and payer access across Alberta and beyond.

Emerging players

• Propel Physiotherapy: Sports-injury-focused physiotherapy clinic group in Eastern Canada emphasizing active rehab and performance; comparable clinical methodology despite smaller geographic footprint.

Regional players

• Tall Tree Health: Integrated multidisciplinary health clinic in BC delivering physio, kinesiology, and rehab services; comparable integrated care model but operates in a different geography.
• Back in Motion Health: Western Canadian (BC/AB) rehabilitation provider offering physiotherapy and active rehab services; intersects with The Bridge's Alberta footprint and active-treatment philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-bridge-fit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bridge - Sports Therapy & Training