Store & Go

What Store & Go does

Store & Go is a privately-held, single-location indoor self-storage operator based in Derry, Northern Ireland, founded in 2018 and trading since 2019. The facility at 14 Balliniska Road offers 12 unit sizes ranging from 10 to 200 sq ft, all temperature-controlled, individually alarmed, and accessed 24/7 via the Noke Bluetooth smart-lock mobile application, which allows access sharing with up to 10 users. The business serves individual consumers (house moves, downsizing, seasonal storage, students), small businesses (mail order, document archiving, stock overflow, contracting), and community organizations in the Derry catchment area.

The company's revenue model is a recurring monthly subscription for unit rental (payments in advance via direct debit, with insurance bundled into the all-inclusive price) supplemented by hardware sales through the on-site Box Shop, which sells packing boxes and supplies. Pricing is quote-based, with a £20 reservation deposit and a £50 refundable sign-up deposit. Distribution is entirely direct: customers either walk in, book online via the instant-quote system at storeandgo.net, or contact the facility by phone or email. The go-to-market relies on local SEO, Google Maps, social media (Facebook, Instagram, LinkedIn), community partnerships (Millennium Forum, Tree of Remembrance charity initiative), and word-of-mouth referrals.

Store & Go differentiates on the basis of being the only temperature-controlled and carpeted storage facility in the Derry area, multi-layer security infrastructure (triple-alarmed site, individually alarmed units, Tesla motion sensors, 24-hour CCTV), and modern customer experience via the Noke app. The operation is lean (1-10 employees) and founder/owner-led, with Director John McMonagle and Store Manager Grainne O'Doherty, and has not raised external institutional capital or expanded beyond its single Derry site.

Name

Store & Go

Legal name

Store & Go Self Storage

Website

https://storeandgo.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Store & Go operates a single indoor self-storage facility in Derry, Northern Ireland, offering 10-200 sq ft temperature-controlled units with Noke Bluetooth smart access for personal, student, business, and document storage customers on monthly subscriptions.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro industry

PRIMARYHSAKAGAB

Standard/Non-Climate Self-Storage

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

Keywords

• Self storage services
• Indoor storage units
• Climate controlled storage
• Business storage solutions
• Smart access storage

Headquarters

HQ city

Derry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Self Storage Unit Rental: Core revenue stream from renting indoor self-storage units ranging from 10 sq ft to 200 sq ft. Units are rented on a monthly basis with all payments in advance. The minimum rental period is one month. Price includes rental, insurance, and a refundable £50 deposit. Customers can upgrade or downgrade unit sizes during their tenancy subject to availability.
2. Box Shop — Packing Supplies: Sale of packing boxes, protective coverings (bubble wrap, plastic storage containers), packaging accessories (tape, tape dispensers, scissors), and storage accessories (furniture covers, fragile labels, battery-powered lights) on-site at the facility. Box Shop is exclusive to Store & Go and is the newest addition to their offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Store & Go provides indoor, temperature-controlled, carpeted self-storage units in 12 sizes from 10 sq ft to 200 sq ft, rented on a monthly subscription basis with bundled insurance. Customers access the facility and their units 24/7 via the proprietary Noke Bluetooth smartphone app, which supports keyless entry and shared access for up to 10 users. The core service is complemented by on-site sales of packing supplies through the Box Shop and a seasonal Elf Storage offering for Christmas gift storage.

Product overview

Store & Go is a self-storage facility in Derry, Northern Ireland, offering a unified product portfolio centered on secure, temperature-controlled indoor storage units combined with smart entry technology. The core offering consists of self-storage units in 12 sizes (10-200 sq ft) accessible via the proprietary Noke Bluetooth smart entry app. This core is complemented by specialized storage services (Personal, Business, Student, Document) and add-on offerings including the Box Shop for packing supplies and Elf Storage for seasonal Christmas gift storage.

Differentiator

Problem solved

Functional benefit

Brands

• Box Shop: On-site packing boxes and supplies shop exclusive to Store & Go customers, offering boxes, protective coverings, packaging accessories, and storage accessories.
• Elf Storage

Products and services

• Self Storage Units Indoor self-storage units ranging from 10 sq ft (locker-sized) up to 200 sq ft, rented on a monthly basis to individuals and businesses in the Derry area. Each unit is temperature controlled, carpeted, individually alarmed, and accessible 24/7 via the Noke smartphone app.
• Personal Storage Household storage service for personal use cases including home renovations, gardening tools, seasonal items, Christmas decorations, spring cleaning, decluttering, and freeing up garage space. Targeted at individuals and families in the Derry area.
• Business Storage Commercial storage service for businesses, including mail-order distribution (Amazon/eBay/online retailers), business start-up flexible workspace, warehouse-space alternatives, bulk and stock overflow storage, equipment storage, and document archiving. Targeted at SMBs, sole traders, dental practices, sub-contractors, and charities.
• Student Storage Affordable self-storage service for university students during academic breaks, study-abroad periods, or moves between accommodations, accommodating clothing, furniture, books, and sports equipment. Targeted at students in the Derry area.
• Document Storage

Quantifiable outcome

• 24-hour access enabled for all customers via Noke smartphone app
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Millennium ForumcoreGTM or Marketing PartnerStore & Go has a long-standing partnership with the Millennium Forum, a prominent arts and community venue in Derry. The partnership supports the local community, arts, and showcases local talents. Store & Go uses the partnership to give back to the community and support the future of the arts in Derry. The collaboration includes joint visibility and community engagement initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shurgard Self Storage: Pan-European self-storage brand (owned by Public Storage) operating hundreds of modern facilities. Comparable in offering type (climate-controlled, secure indoor units, 24/7 access) but at much larger scale and broader geographic footprint than Store & Go.

Direct peers

• Cube Self Storage: Independent UK self-storage brand offering modern indoor units with app-based access and flexible contracts. Comparable to Store & Go on modern facility design, app-enabled 24/7 entry, and personal/business customer mix.
• Big Yellow Group: The UK's largest dedicated self-storage operator with a national network of temperature-controlled, secured facilities. Directly comparable to Store & Go on indoor, climate-controlled, app-accessible self-storage offerings, though at significantly larger scale and capital base.
• Space Station Self Storage: UK-based self-storage operator providing indoor, secure units with flexible rental terms for household and business customers. Comparable to Store & Go on unit size range, monthly billing, and personal/business split.
• Storage King UK: UK franchise network of self-storage facilities offering indoor units for personal and business customers with flexible contracts. Comparable to Store & Go on core storage rental, insurance bundling, and unit size segmentation.
• Lok'nStore: UK self-storage operator focused on secure, purpose-built indoor units with flexible short-term rentals. Comparable in business model (monthly subscriptions, range of unit sizes, business and personal customers) to Store & Go's Derry operation.
• Safestore: Major UK and European self-storage group operating hundreds of facilities with modern, secure, flexible unit rentals. Comparable to Store & Go on subscription-based personal and business storage, online quote/reservation flows, and 24/7 access.
• Access Self Storage: UK self-storage operator with a portfolio of secure, indoor facilities serving personal and business customers. Comparable to Store & Go on unit flexibility, security infrastructure, and short-term rolling contracts.

Regional players

• Attic Self Storage: Regional UK self-storage operator with multiple facilities primarily outside Northern Ireland. Comparable to Store & Go on indoor unit model and rolling contracts but serving different geographic catchments.

Emerging players

• Stash Storage: Smaller UK self-storage challenger focused on digital-first customer experience and short-term flexible rentals. Comparable to Store & Go on online quote/booking flow and tech-enabled access, though at an earlier scale stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoreAndGoNI
• LinkedInlinkedin.com/company/store-and-go
• Instagraminstagram.com/storeandgoni

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Store & Go