What Subverti does

Subverti is an independent board game publisher incorporated on December 13, 2018 as Subverti SARL (Société à Responsabilité Limitée, €8,400 share capital) and headquartered at 39 rue Fieux, 31100 Toulouse, France. Founded by Yoann Brogol, the company designs, publishes, and distributes a portfolio of 15+ thematic board games that combine entertainment with engagement around social, political, and ecological themes, and it complements the consumer catalog with B2B custom game creation services for enterprises, public institutions, and festivals. Core titles include Biomos (planetary biomes), Klimato (climate awareness), Impact Carbone Numérique (digital carbon footprint), Mixart (street art), Révolution (political/social), Symbiose (eco-ludic), Dédale (mythology labyrinth), Abra Chadabra (magic school), Dictopia, Amarok, V.I.F., Oyez oyez!, and Pyramis, with Klimajo and Mirage in the pipeline. The technology stack centers on physical games with optional digital layers: Board Game Arena integration (Biomos, Symbiose) built by an external collaborator (Mathieu Chatrain), MP3 soundtracks, the Dédale Challenges app, and the Subverti Atlas community platform that maps 382+ board game shops, festivals, publishers, and associations across France.

The company's revenue model combines direct-to-consumer sales via the Subverti online store (Stripe payments) with wholesale distribution through specialty retailers (Blackrock Games in France and 382+ mapped outlets) and international partners (North Star Games in the USA, Asmodee in Canada, GateOnGames in Italy). B2B custom game design and white-label variants are sold on a quote basis to clients such as Orange, SNCF, and Toulouse Métropole. New titles are pre-validated and pre-sold via Ulule crowdfunding — Biomos raised €16,813 from 513 backers at 400% of its goal, and Révolution reached 1,061% of its goal with 336 backers. Festival co-development with Alchimie du Jeu de Toulouse yields annual official festival games (Dédale 2024 with 700+ boxes, Abra Chadabra 2025 with 1,000+ boxes as best-selling festival game, Pyramis 2026), and Subverti operates Subverti Atlas as a community-led ecosystem map. Manufacturing emphasizes FSC-certified, European-sourced materials with no plastic, and recognition includes the Trophée FLIP éditeur 2023 (éco-ludique category) and Golemdor 2024 (Votes en détention) for Biomos.

Name

Subverti

Legal name

Subverti SARL

Website

https://subverti.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Subverti is a Toulouse-based independent board game publisher designing and distributing 15+ thematic board games that combine entertainment with social, political, and ecological engagement, alongside B2B custom game creation services for enterprises, public institutions, and festivals.

Ownership category

akta.pro rank

Product category

Board Games (Tabletop Gaming)

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

Keywords

• Board game publishing
• Custom board games
• Eco-themed games
• Educational games
• Tabletop game design

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Game Sales: Sale of published board games directly through the Subverti online store (Stripe) to consumers. Games are shipped to customers. Includes base games, puzzles, and replacement parts.
2. B2B Custom Game Creation: Custom game design and manufacturing services for enterprises, public institutions, and event organizers. Includes white-label versions with client branding, customized rules, and additional cards.
3. Wholesale Distribution: Distribution through specialty board game retailers and international distribution partners including North Star Games (USA), Asmodee (Canada), and GateOnGames (Italy).
4. Crowdfunding Pre-sales: Games are often pre-sold through Ulule crowdfunding campaigns before production, allowing demand validation and initial revenue generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Subverti is an independent board game publisher that designs, produces and distributes a portfolio of 15+ original board games on ecological, social and political themes, combining entertainment with engagement. The company also offers B2B custom board game creation services for enterprises and institutions, and operates the Subverti Atlas, a collaborative directory of the French board game ecosystem.

Product overview

Subverti is a Toulouse-based independent board game publisher offering a portfolio of 15+ games. The core portfolio includes themed games like Biomos (planetary life development), Klimato (climate awareness), Impact Carbone Numérique (digital carbon footprint), Mixart (street art), Révolution (political/social), Symbiose (eco-ludic), Dédale (mythology labyrinth), and Abra Chadabra (magic school). Additional titles include Dictopia, Amarok, V.I.F., Oyez oyez!, Pyramis, and upcoming releases Klimajo and Mirage. The company also offers custom game creation services (B2B), white-label game customization, and operates the Subverti Atlas—a collaborative directory of board game festivals, publishers, stores, and associations. Digital add-ons include soundtracks for Biomos and Mixart, the Dédale Challenges app, and the Biomos Atlas educational companion.

Differentiator

Problem solved

Functional benefit

Products and services

• Biomos Board game where players embody young planets competing to develop life on their celestial bodies by creating biomes in the cosmos; targets family and hobby board game players.
• Klimato Climate awareness card game where players develop a city while discovering the climatic consequences of energy consumption; educational family game about ecology.
• Impact Carbone Numérique Awareness tool about digital sobriety and carbon footprint; card-based game to sensitize players to the environmental impact of digital technology, based on Ademe's Base Empreinte® database.
• Mixart Street art themed party game where players embody graffiti artists competing to create the most graffiti within a time limit using paint bomb cards.
• Révolution Political social game where players lead a revolution against dictators; available in cooperation and expert modes with infiltrated reactionaries.
• Symbiose Eco-ludic game with over 50,000 copies sold in France; players work with nature to develop ecosystems.
• Dédale Cooperative labyrinth game where players work together to trap the Minotaur; official game of Alchimie du Jeu 2024 festival, themed around Greek mythology.
• Abra Chadabra Risk-taking magic game where players choose their spells carefully to become the most qualified witch at wizard school; official game of the Alchimie du Jeu 2025 festival.
• Dictopia Word game described as 'the future of word games'; includes a puzzle expansion '102 défis de mots'.
• Amarok Board game balancing instinct and strategy, featuring wolves.
• Pyramis Board game featuring extraterrestrial themes, never before seen on Earth; upcoming official game of Alchimie du Jeu 2026 festival.
• Custom Game Creation (B2B) Custom board game creation services for businesses, associations, public institutions and other professional structures; includes consultation, design, and manufacturing from concept to delivery.
• White-label Games Customized versions of published games with client logos, personalized rulebook introductions, and optional extra custom cards; offered for Impact Carbone Numérique to corporate clients.
• Subverti Atlas Collaborative map platform listing board game festivals, publishers, associations, shops and cafes across France; community resource with 382+ stores and bars listed.

Quantifiable outcome

• Symbiose sold 50,000+ copies in France
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, key account and minor.

• North Star GamescoreChannel Partner/ Reseller/ DistributorNorth Star Games distributes Subverti's Biomos game in the United States, enabling international market expansion for this title.
• AsmodeecoreChannel Partner/ Reseller/ DistributorAsmodee distributes Subverti's Biomos game in Canada, providing access to the Canadian board game market.
• GateOnGamescoreChannel Partner/ Reseller/ DistributorGateOnGames distributes Subverti's Biomos game in Italy, expanding the game's reach to Italian-speaking markets.
• Blackrock GamescoreChannel Partner/ Reseller/ DistributorBlackrock Games (Veyre-Monton, France) serves as a key distribution partner for Subverti games in the French market.
• UlulecoreChannel Partner/ Reseller/ DistributorUlule is the crowdfunding platform used by Subverti for game launches, with campaigns like Biomos (€16,813 from 513 backers) and Révolution (1061% of goal).
• MALT (Mouvement des Auteur·ices Ludiques Toulousains)coreStrategic or Co-development PartnerMALT is the Toulouse-based collective of board game authors. Subverti has deep ties with MALT for game development, including the Dédale festival game created for Alchimie du Jeu.
• Alchimie du Jeu FestivalcoreStrategic or Co-development PartnerAlchimie du Jeu is the Toulouse board game festival (May 8-10, 2026, ~29,000 visitors). Subverti creates official festival games: Dédale (2024), Abra Chadabra (2025), Pyramis (2026), with portions of profits supporting the free festival.
• Mathieu ChatraincoreTechnology or IntegrationMathieu Chatrain coded the Board Game Arena (BGA) digital versions of Biomos and Symbiose, enabling online play of Subverti games.
• Toulouse Métropolekey accountOthersToulouse Métropole commissioned Impact Carbone Numérique to sensitize employees about digital carbon footprint. Custom white-label version deployed within the metropolitan government.
• Orangekey accountOthersOrange is a B2B client for custom game creation services, using Subverti's expertise for corporate engagement or training games.
• SNCFkey accountOthersSNCF is a B2B client for custom game creation services, utilizing Subverti's game design capabilities for corporate purposes.
• FLIP (Festival Ludique International de Parthenay)minorChannel Partner/ Reseller/ DistributorFLIP festival awarded Biomos the Trophée FLIP éditeur 2023 in the éco-ludique category, sponsored by Nouvelle-Aquitaine Region.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asmodee: Global French-origin board game giant and parent of Space Cowboys and Repos Production. Already a distribution partner for Subverti in Canada; represents both a competitor and a potential acquirer/platform given its dominant position in specialty retail.
• Ankama: French game company spanning video games, board games, and publishing with a strong thematic/editorial identity. Comparable as a French game publisher with values-driven IP and a multi-format offering, though substantially larger and broader than Subverti.

Direct peers

• Repos Production: Belgian/French board game publisher (now part of Asmodee) known for acclaimed family and strategy titles like 7 Wonders. Comparable as a French-language independent publisher that built international distribution through quality catalog development.
• IELLO: French board game publisher with a portfolio of family and strategy titles distributed through specialty retail. Direct competitor in the French independent publishing segment with similar reliance on hobby game stores and international partners.
• Le Scorpion Masqué: Quebec-based French-language board game publisher with a catalog of family and educational games. Comparable as a French-language indie publisher with thematic, family-friendly games distributed through specialty channels.
• Gigamic: Established French board game publisher with deep roots in the specialty retail channel. Comparable as a French publisher competing for the same retailer relationships and end consumer base.
• Morning Players: French independent publisher of eco-responsible board games made in Europe with FSC materials and limited editions. Closely comparable to Subverti in values-led positioning, sustainable manufacturing approach, and target buyer (consumers seeking socially-engaged games).
• Matagot: French independent board game publisher based in France with a comparable catalog of strategy and family games. Direct competitor for retail shelf space in French specialty board game stores and shares similar distribution via specialty retailers.
• Space Cowboys: French board game publisher (Asmodee subsidiary) focused on family and party games. Direct competitor for retail buyers and shares the French specialty distribution ecosystem with Subverti.

Others

• Blackrock Games: French board game distributor (Veyre-Monton) that serves as a key distribution partner for Subverti. Listed here as an ecosystem enabler rather than direct competitor — they are the conduit through which Subverti reaches French specialty retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alchimiedujeudetoulouse
• Facebookfacebook.com/subvertigames
• LinkedInlinkedin.com/company/subverti
• Instagraminstagram.com/subvertigames
• TikToktiktok.com/@subvertigames

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subverti