Rooms Hotels
- Company typePrivate
- Founded2012
- HeadquartersTbilisi, Georgia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Rooms Hotels firmographics
Firmographics- Name
- Rooms Hotels
- Legal name
- Adjara Group LLC (აჭარა ჯგუფი)
- Website
- https://roomshotels.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rooms Hotels industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Historic Boutique Hotels (THAGADAD)
- akta.pro secondary industries
- Historic & Heritage Full-Service Hotels (THAGAAAG), Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Rooms Hotels is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices5 records
Markets served
Rooms Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Bookings: Core revenue from overnight accommodations across four properties in Georgia, including rooms, suites, and specialty accommodations with varying views and amenities.
- Food & Beverage: Revenue from on-site restaurants and bars including Tbilisi Kitchen, Kazbegi Kitchen, Rubber Duck, Batumi Kitchen, Natural Wine Bar, Lobby Bar, Lounge, Garden Bar, and Bar Room. Features farm-to-table dining experiences with local Georgian cuisine.
- Meetings & Events: Conference and event space rentals including meeting rooms, grand conference halls, and flexible event spaces at multiple properties. Services include corporate retreats, conferences, trainings, and private events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Rooms Batumi starting rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rooms Hotels product offering
Product offeringCore offering
Rooms Hotels operates a portfolio of four lifestyle boutique hotels across Georgia (Tbilisi, Kazbegi, Batumi, Bakuriani) offering overnight accommodations, on-site restaurants and bars, meeting and event spaces, and wellness facilities. The brand converts historic Soviet-era buildings into design-forward hotels and showcases Georgian culture through farm-to-table cuisine, partnering with the in-house Udabno regenerative farm for ingredient supply.
Product overview
Rooms Hotels is a Georgian lifestyle hotel brand operating four properties across Georgia: Rooms Tbilisi (122 rooms in a former publishing house), Rooms Kazbegi (155 rooms in a Soviet-era sanatorium), Rooms Batumi (120-123 rooms on the Black Sea coast), and Rooms Bakuriani (ski destination). The portfolio includes diverse dining concepts such as Tbilisi Kitchen, Kazbegi Kitchen, Rubber Duck, Batumi Kitchen, Natural Wine Bar, and multiple bar establishments. The group also operates Udabno Farm, a 20,000-hectare regenerative agriculture venture supplying the hotels' restaurants. Properties offer meeting and conference facilities, spa and wellness areas, and are affiliated with Marriott Bonvoy and Design Hotels.
Differentiator
Problem solved
Functional benefit
Brands
- Tbilisi Kitchen: Restaurant concept featuring modern retelling of Georgian culinary traditions with farm-to-table practice
- Kazbegi Kitchen
- Rubber Duck
- Batumi Kitchen
- Natural Wine Bar
- Lobby Bar
- Lobby Bar
- Lounge
- Bar Room
- Garden Bar
- Udabno Farm
Products and services
- Rooms Tbilisi A 122-room lifestyle hotel in Tbilisi's Vera district set in a former publishing house, with industrial-chic interiors featuring dark wooden floors, leather furnishings, and vintage lighting. Offers nine room categories across five floors and is a member of the Marriott Bonvoy loyalty program.
- Rooms Kazbegi A 155-key mountain hotel in Stepantsminda village in the Caucasus Mountains, set in a renovated Soviet-era sanatorium complex with views of Mount Kazbegi and Gergeti Trinity Church. Includes a pine-clad wellness area, a mountain-facing pool, lounge, lobby bar, and Kazbegi Kitchen restaurant.
- Rooms Batumi A 120-123 room hotel in Batumi's historic quarter on the Black Sea coast, featuring a rooftop pool and restaurant, ground-floor dining, fitness centre, and meeting spaces. The design blends Japanese, European, and LA coastal influences using natural materials and 1970s-inspired decor. Rooms start from €118 per night and the property is a member of Design Hotels.
- Rooms Bakuriani A ski and adventure travel destination property in Bakuriani, Georgia, forming the third property in the Rooms Hotels portfolio alongside Tbilisi, Kazbegi, and Batumi.
- Tbilisi Kitchen Restaurant at Rooms Tbilisi offering a modern retelling of Georgian culinary traditions through farm-to-table practice, blending heritage recipes with modern techniques under Executive Chef Levan Buadze.
- Kazbegi Kitchen
- Rubber Duck
- Batumi Kitchen
- Natural Wine Bar (Batumi)
- Bar Room (Tbilisi)
- Garden Bar (Tbilisi)
- Lobby Bar (Kazbegi)
- Lounge Bar (Kazbegi)
- Meetings & Events at Rooms Hotels
- Udabno Farm
Quantifiable outcome
- Udabno farm has become a key player in combating desertification, promoting sustainable agriculture in Georgia
Companies that use Rooms Hotels
Customer profileSegments4 records
Ideal customer profiles4 records
Rooms Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Rooms Hotels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Design HotelscoreRooms is a member of Design Hotels, an international curation of independent hotels known for design-forward properties. This membership positions Rooms within a global network of distinctive boutique hotels and provides marketing and booking support through the Design Hotels platform.
- Marriott BonvoycoreRooms Tbilisi hotel is a member of Marriott Bonvoy loyalty program. Within the scope of Marriott Bonvoy membership, hotel room bookings and enrollment in the loyalty program are carried out through Marriott software programs, processing guest identification and contact information.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Rooms Hotels competitors and assessment
Company assessmentEmerging players
- Mama Shelter: Independent design-led boutique hotel brand with playful, locally-inspired interiors and strong F&B programming — directly comparable to Rooms' philosophy of turning buildings into cultural destinations.
- 25hours Hotels: Design-forward lifestyle boutique hotel brand with strong storytelling DNA and city-by-city curation, sharing Rooms' emphasis on distinctive, locally-rooted design and culture-driven positioning.
- citizenM: Design-led, tech-enabled boutique hotel group with strong lifestyle and F&B positioning. Comparable on DTC booking emphasis and design-conscious, urban traveler focus.
- Ace Hotel: Iconic design-forward boutique hotel brand targeting creative professionals and cultural travelers — Rooms' primary persona. Comparable ethos around converting distinctive buildings into community hubs.
Direct peers
- Stamba Hotel: Sister property under the same Adjara Group, also converting a Soviet-era building in Tbilisi into a design-forward boutique hotel. Most directly comparable given shared ownership, design philosophy, and target audience.
- The Biltmore Tbilisi Hotel: Premium full-service hotel in central Tbilisi targeting similar international business and upscale leisure travelers. Comparable in room count and event/MICE offerings, competing for the same corporate and upscale guest segments.
- Ambassadori Hotel Tbilisi: One of Tbilisi's established premium boutique hotels with strong F&B and rooftop venues. Competes directly for design-conscious and high-end leisure guests in the Georgian capital.
- Paragraph Freedom Square, a Luxury Collection Hotel: Direct in-market competitor in Tbilisi's premium lifestyle/luxury segment, affiliated with Marriott — the same loyalty ecosystem Rooms Tbilisi taps into. Competes for the same international business and leisure travelers.
Regional players
- Hotel & Preference Hualing Tbilisi: Premium Georgian hotel/resort operator with regional footprint and MICE capabilities. Comparable as a domestic premium player targeting corporate retreats and inbound leisure in Georgia.
Broad incumbents
- Wyndham Grand Tbilisi / Pullman Tbilisi Axis Towers: International premium/upscale chain hotels in Tbilisi competing for the same inbound business and leisure travelers under global loyalty programs. Broader incumbents but overlapping on key demand segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rooms Hotels social profiles
Digital presenceRooms Hotels compliance and trust
Trust signalCompliance2 records
Rooms Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooms Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Rooms Hotels subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rooms Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooms Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooms Hotels
What does Rooms Hotels do?
Rooms Hotels operates a portfolio of four lifestyle boutique hotels across Georgia (Tbilisi, Kazbegi, Batumi, Bakuriani) offering overnight accommodations, on-site restaurants and bars, meeting and event spaces, and wellness facilities. The brand converts historic Soviet-era buildings into design-forward hotels and showcases Georgian culture through farm-to-table cuisine, partnering with the in-house Udabno regenerative farm for ingredient supply.
Is Rooms Hotels a public or private company?
Rooms Hotels is a private company. It is classified as unknown and is currently operating.
When was Rooms Hotels founded?
Rooms Hotels was founded in 2012. It employs 1 to 10 people.
Where is Rooms Hotels based?
Rooms Hotels is headquartered in Tbilisi, Georgia, in the Asia region.
How does Rooms Hotels make money?
Three revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage and meetings & Events.
Who are Rooms Hotels's main competitors?
Emerging players on record are Mama Shelter, 25hours Hotels, citizenM and Ace Hotel. Direct peers are Stamba Hotel, The Biltmore Tbilisi Hotel, Ambassadori Hotel Tbilisi and Paragraph Freedom Square, a Luxury Collection Hotel. Hotel & Preference Hualing Tbilisi is listed as a regional player. Wyndham Grand Tbilisi / Pullman Tbilisi Axis Towers is listed as a broad incumbent.
Does Rooms Hotels have an API?
No public API is recorded for Rooms Hotels.
What industry is Rooms Hotels in?
Rooms Hotels's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAD, Heritage & Historic Boutique Hotels, with a secondary code of THAGAAAG, Historic & Heritage Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7000.