Stamuli Ab

What Stamuli Ab does

Stamuli Ab is a multidisciplinary architecture studio specializing in bespoke interior design, architecture, and project management for fashion retail, hospitality, exhibition, and residential sectors. The studio creates site-specific spatial environments emphasizing material innovation, geometric precision, and spatial storytelling, serving enterprise clients in fashion and luxury retail through flagship store rollouts, concept stores, showrooms, and bespoke installations. Notable clients include GANNI, Alexander Wang, Rains, Moncler, Tiger of Sweden, Cecilie Bahnsen, Luxottica, ECCO, KIKO, Acne Studios, and Dion Lee, with projects executed across approximately 40 cities in Europe, North America, Asia, and Oceania. The studio has also developed a proprietary furniture line, the Tagadà collection, extending its design language into manufactured products such as chairs, tables, mirrors, and the Assemblato Vase.

The firm operates as a privately held professional services practice headquartered in Milan, Italy, with a small core team of 1-10 employees, led by founder Emanuele Stamuli, CEO Peter Lundin, and Partner/General Manager Francesca Stamuli. Revenue is generated through project-based architecture and interior design engagements with enterprise clients, supplemented by one-time product transactions from the Tagadà furniture collection. Pricing is quote-based and project-specific, with no publicly disclosed fee structures. Client acquisition is driven primarily by portfolio visibility, industry reputation, and repeat collaborations, supported by organic social channels (Instagram, LinkedIn) and high-profile award recognition including the GQ Best Store of the Year award for Macondo Verona. The studio's geographic reach is enabled through direct engagement with global brands and appears augmented by project-based collaborators across regions.

Name

Stamuli Ab

Legal name

Stamuli Ab

Website

https://stamuli.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique multidisciplinary architecture studio delivering bespoke interior design, architecture, and project management for fashion retail, hospitality, and exhibition sectors across 40+ cities, with a portfolio spanning GANNI, Alexander Wang, Rains, and Moncler.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Interior Design Services: Custom architecture and interior design services for fashion retail, hospitality, and residential clients. Revenue is generated through project-based professional service engagements, typically for flagship stores, concept stores, showrooms, and exhibition installations.
2. Furniture and Product Sales: Sale of proprietary furniture and decorative objects, including the Tagadà collection (chairs, mirrors, carpets, coffee tables). Revenue is one-time product transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stamuli Ab is a multidisciplinary architecture studio providing end-to-end architecture, interior design, and project management services for fashion retail flagships, concept stores, showrooms, hospitality venues, exhibition installations, and residential projects. The studio also designs and sells its own signature furniture collection, Tagadà, including chairs, tables, sofas, mirrors, and decorative objects.

Product overview

Stamuli Ab is a multidisciplinary architecture studio specializing in architecture, interiors, and furniture design for high-end retail and fashion sectors. The studio offers architectural and interior design services for retail environments, showrooms, and hospitality spaces, alongside proprietary product lines including the Tagadà furniture collection (tables, chairs, sofas, mirrors) and the Assemblato Vase decorative object. The studio's portfolio spans retail flagship stores, concept stores, showrooms, and exhibition installations for fashion clients including GANNI, Alexander Wang, RAINS, and Tiger of Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Tagadà: Stamuli's first furniture collection featuring tables, chairs, sofas, mirrors, and decorative objects characterized by clean geometry, bold material presence, and playful contradictions. Named after the Tagadà amusement park ride, the collection embodies minimalism with humor and includes pieces like the Assemblato Vase.

Products and services

• Architecture and Interior Design Services End-to-end architecture, interior design, and project management for fashion retail flagship stores, concept stores, showrooms, hospitality venues, exhibition installations, and residential projects, delivered to enterprise fashion, luxury, and lifestyle clients globally.
• Tagadà Furniture Collection Stamuli's signature proprietary furniture collection of tables, chairs, sofas, mirrors, and decorative objects defined by clean geometry, bold material presence, and playful contradictions, inspired by Franco Summa and Donald Judd.
• Assemblato Vase A decorative vase system combining industrial and brutalist features with a delicate interplay of light, materials, and joints forming a discontinuous surface that is paradoxically water-tight.
• Tagadà Forms, Colours, Tension An extended Tagadà furniture collection including chairs, mirrors, carpets, and coffee tables that blend primary tones, marine pastels, and deep burgundies with tailored and oversized proportions.

Quantifiable outcome

• GQ Best Store of the Year award received by Macondo Verona, recognized four years after opening — demonstrating lasting design impact.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Very Simple: KitchenminorStrategic or Co-development Partner · 1 January 2024Collaborated with Very Simple: Kitchen for modular stainless-steel kitchen systems at the Greenhouse Bar installation for Stockholm Furniture Fair 2024. Systems were customized with a brushed finish for visual coherence with the sustainability-focused circular design concept.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Tom Dixon: London-based design brand and studio known for proprietary furniture, lighting, and accessories with retail showrooms globally. Comparable to Stamuli's Tagadà collection as a designer-led product business, but operates as a more mature commercial furniture/brand rather than a project-based design service.

Direct peers

• Checkland Kindleysides: Leicester/London-based design studio specializing in retail and brand experience design, with a substantial fashion and lifestyle client roster. Directly comparable to Stamuli in delivering flagship retail environments and customer experience design for premium brands.
• Studio Sofield: New York-based interior design and architecture studio led by William Sofield, with extensive fashion retail, hospitality, and residential work for global luxury brands. Comparable to Stamuli in delivering high-end retail environments for premium fashion brands.
• Universal Design Studio: London-based multidisciplinary design studio founded by Jason Holley and Hannah Carter, specializing in retail, hospitality, and brand environments for fashion and luxury clients. Directly comparable to Stamuli in serving high-end fashion brands with bespoke spatial design.
• Dimorestudio: Milan-based architecture and design studio founded by Emiliano Salci and Britt Moran, renowned for high-end fashion retail interiors and residential projects. Closely comparable to Stamuli in Milan-rooted DNA, fashion retail client base, and integration of interior architecture with proprietary furniture and product collections.
• Bureau Borsche: Munich-based design studio working at the intersection of graphic design, brand identity, and spatial design for fashion, culture, and luxury clients. Comparable to Stamuli in its multidisciplinary fashion-focused approach and premium European client base.
• Crosby Studios: New York-based multidisciplinary design studio led by Harry Nuriev, known for fashion retail interiors, exhibition design, and brand environments. Comparable to Stamuli in serving contemporary fashion and luxury clients with bold, concept-driven spatial design.
• Patricia Urquiola Studio: Milan-based studio of architect and designer Patricia Urquiola, working across product design, interiors, and architecture with strong fashion, hospitality, and retail client overlap. Comparable to Stamuli in Milan-rooted multidisciplinary practice integrating product, furniture, and interior design.

Broad incumbents

• Heatherwick Studio: London-based design and architecture studio with a much larger team and broader portfolio spanning public buildings, retail, and product design. Comparable in spatial storytelling and brand experience work, but operates at significantly greater scale and scope than Stamuli.
• HBA (Hirsch Bedner Associates): Global hospitality and retail interior design firm with a large international team and a broad luxury hotel and retail client base. Comparable to Stamuli in luxury retail and hospitality interior design, but operates at much larger scale and across more verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stamuli-ab
• Instagraminstagram.com/stamuli

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stamuli Ab