Very Simple Kitchen
Very Simple Kitchen designs, manufactures, and sells premium modular stainless steel kitchen systems configured through a proprietary 3D online configurator, serving high-end residential customers and architects, interior designers, and specifiers via e-commerce, three Italian showrooms, and a European reseller network.
- Company typePrivate
- Founded2017
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Very Simple Kitchen does
Very Simple Kitchen (legal entity Very Simple Things Srl) is an Italian kitchen design company, founded in 2017 and headquartered in San Lazzaro di Savena near Bologna, that designs and sells modular stainless steel kitchen systems to high-end residential homeowners and to design professionals (architects, interior designers, and specifiers). Its core offering is a modular stainless steel system of base cabinets, wall cabinets, and tall modules in standardized widths from 40cm to 120cm — configurable as wall-mounted, island, L-shaped, and outdoor layouts — designed for disassembly and flat-pack delivery. Configurations are specified through a proprietary online 3D configurator that allows real-time selection of module types, finishes, 17+ standard powder-coat colors plus custom colors, countertop materials (stainless steel, wood, quartz, marble, terrazzo, gres), and third-party appliances from Barazza, Franke, Schock, Elica, Electrolux, Smeg, and Faber.
Revenue is generated primarily through one-time direct sales of configured kitchen systems (modules priced individually, with full kitchens selling in the tens of thousands of euros) via online and assisted sales, plus dedicated contract quotations for design professionals specifying kitchens for residential and hospitality projects. Distribution combines direct e-commerce on the company website (powered by Odoo), three company-owned showrooms in Bologna, Milan, and Lecce, a by-appointment headquarters showroom, and a network of authorized resellers across Italy and at least nine additional European countries. Supplementary revenue comes from complementary product lines — tables, seating, shelving, lighting, and the Gioiello Collection of stainless steel tableware — that extend the brand's design vocabulary beyond the kitchen.
Marketing is anchored in premium design-event visibility (Salone del Mobile, EuroCucina, Milan Design Week — with four exclusive projects in 2026), recurring designer collaborations (Tekla Evelina Severin's Teklan Edition in 2021; Serena Confalonieri, Kiki & Joost, Blond Design Studio, Finemateria; the Smart Shelf with Falmec and Philippe Malouin in April 2026), editorial coverage in Dezeen and other design media, Instagram-led community building, a content-marketing blog, and newsletter capture. The company received European Regional Development Fund support (PR FESR 2021-2027, Emilia-Romagna Region) for prototyping an eco-sustainable kitchen line using design-for-disassembly and flat-pack techniques. No public funding-round history, external equity investors, or revenue figures are disclosed in available materials.
Very Simple Kitchen firmographics
Firmographics- Name
- Very Simple Kitchen
- Legal name
- Very Simple Things Srl
- Website
- https://verysimplekitchen.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Very Simple Kitchen designs, manufactures, and sells premium modular stainless steel kitchen systems configured through a proprietary 3D online configurator, serving high-end residential customers and architects, interior designers, and specifiers via e-commerce, three Italian showrooms, and a European reseller network.
- Ownership category
- akta.pro rank
Very Simple Kitchen industry classification
Industry- Product category
- Modular Kitchen Systems
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Very Simple Kitchen is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Very Simple Kitchen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Kitchen Product Sales: Revenue is generated through the direct sale of modular kitchen systems (structures, modules, countertops, and accessories) to end customers via the online shop and showrooms. Products are priced per module/unit. Kitchens are high-ticket, custom-configured purchases where customers use the online configurator to build their kitchen and then request a quote or purchase directly. The company also sells complementary products including lighting, seating, tables, shelving, and accessories through its e-commerce shop.
- B2B / Contract and Professional Services: Revenue from architects, interior designers, and specifiers who specify Very Simple Kitchen for residential and commercial projects. The company provides catalogs, 3D model downloads, and project support. Also involves custom/semi-custom kitchen projects for contract and hospitality settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Modular kitchen modules — base cabinets, wall cabinets, tall modules — priced per unit based on size and configuration |
| Unit Pricing | Pay-as-you-go | Furniture and accessories e-commerce — tables, seating, lighting, shelving, homeware — priced per item |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Very Simple Kitchen product offering
Product offeringCore offering
Very Simple Kitchen designs, assembles, and sells modular stainless steel kitchen systems configurable as wall, island, L-shaped, or outdoor kitchens, with customization handled through a proprietary online 3D configurator. Beyond kitchens, it sells a coordinated ecosystem of furniture (seating, tables, shelving), lighting, stainless-steel tableware (Gioiello Collection), and limited-edition designer collaborations. Offerings are sold direct-to-consumer via e-commerce and company showrooms, through a European reseller network, and via a dedicated B2B professional program for architects, interior designers, and contract projects.
Product overview
Very Simple Kitchen is a high-end modular kitchen brand offering customizable stainless steel kitchen systems. The product portfolio includes the core modular kitchen system (available as wall-mounted, island, L-shaped, and outdoor configurations), supported by an online 3D configurator tool. Beyond kitchens, the brand offers complementary furniture including seating (stools, benches, chairs), tables, and shelving, plus the Gioiello Collection of stainless steel sculptural tableware designed with QuadroDesign and Finemateria. The recent Smart Shelf product (collaboration with Philippe Malouin and Falmec) expands the kitchen appliance line. All products emphasize sustainable design with eco-friendly materials and design for disassembly principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular Stainless Steel Kitchen System High-end modular kitchen system composed of interchangeable stainless-steel modules (base cabinets, wall cabinets, tall modules) that customers configure online or with sales support, available in wall, island, L-shaped, and outdoor layouts with multiple finishes, countertops, and integrated partner-brand appliances.
- Smart Shelf Multifunctional kitchen appliance designed by Philippe Malouin in collaboration with Falmec, combining Very Simple Kitchen's stainless-steel design vocabulary with Falmec's air extraction expertise; functions as both a kitchen appliance and an architectural element.
- Teklan Edition Limited-edition collaboration kitchen line with Swedish designer Tekla Evelina Severin, combining Italian marble worktops with Swedish-inspired color accents.
- Gioiello Collection Stainless-steel sculptural tableware collection launched in collaboration with QuadroDesign and designed by Finemateria, sold through Very Simple Kitchen's shop.
- Gioielleria Tableware and Accessories Stainless-steel sculptural tableware and kitchen accessories (cestini baskets, tagliere cutting boards, vassoi trays, stands, and Roto Plate sets) sold through the online shop.
- Lighting Collection (Lampada Times, Lampada Tube) Coordinated lighting line including Lampada Times (wireless lamp) and Lampada Tube (tube lamp), sold as standalone items through the online shop.
- Seating Collection Coordinated seating range including stools, benches, and chairs (e.g., Sgabello Nokk, Panca Nokk, Sedia Kei, Sedia Dida, Sedia R85) sold per item through the online shop.
- Table Collection Coordinated table range including Tavolino Nokk, Tavolo Nokk, Tavolo Round, Tavolo Chiodo, and Tavolo Ciao in various materials and finishes.
- Shelving Collection Coordinated shelving range including Mensola L Satinata, Mensola C Satinata, and Mensola Aperture in satin finish.
- Branded Merchandise Branded merchandise including Very Simple: cards, T-shirts (Tee, Pizzeria Tee), caps, and winter caps.
Companies that use Very Simple Kitchen
Customer profileSegments3 records
Ideal customer profiles2 records
Very Simple Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Very Simple Kitchen partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- FalmeccoreVery Simple Kitchen collaborated with kitchen hood brand Falmec on the Smart Shelf, a multifunctional appliance designed by Philippe Malouin combining Very Simple Kitchen's stainless steel design vocabulary with Falmec's air extraction expertise. The product functions as both a kitchen appliance and an architectural element, and was unveiled at EuroCucina at Salone del Mobile in April 2026. Commercially available later in 2026.
- Philippe MalouincorePhilippe Malouin, a designer, collaborated with Very Simple Kitchen and Falmec to design the Smart Shelf, unveiled at EuroCucina in April 2026. Malouin's design combines Very Simple Kitchen's industrial aesthetic with Falmec's extraction technology.
- QuadroDesigncoreVery Simple Kitchen launched the Gioiello Collection — a collection of stainless-steel sculptural tableware — in collaboration with QuadroDesign and designed by Finemateria. The collection is sold through Very Simple Kitchen's shop.
- FinemateriacoreFinemateria is the designer of the Gioiello Collection — a line of stainless-steel sculptural tableware — launched in partnership with Very Simple Kitchen and QuadroDesign.
- Oblik (Berlin)coreOblik is a design boutique in Berlin (Torstraße) that serves as a retail partner for Very Simple Kitchen in Germany. The partnership includes a permanent display of Very Simple Kitchen products, including a fully equipped wall kitchen in stainless steel with tall modules and a LED logo, plus modular units on wheels in various colors.
- Serena ConfalonieriminorDesigner collaboration resulting in a collection or edition under the 'Very Simple: Collab is Serena Confalonieri' series.
- Kiki & JoostminorDesigner collaboration resulting in a collection or edition under the 'Very Simple: Collab is Kiki & Joost' series.
- Blond Design StudiominorDesigner collaboration with Blond Studio resulting in a 'Very Simple: Collab is Blond Studio' edition announced in May 2026.
- Tekla Evelina Severin (Teklan)coreSwedish interior designer Tekla Evelina Severin collaborated with Very Simple Kitchen on the 'Very Simple Teklan Edition' — two special edition kitchens launched at Milan Design Week 2021, characterized by distinctive color palettes combining Italian marble (Carrara, Marquinia, Portogallo pink, Levanto red) with Swedish-inspired color accents (mustard yellow, terracotta).
- Astrid LugliominorMilanese designer Astrid Luglio designed the 'Circolino del pane' space by Davide Longoni, which features a custom Very Simple Kitchen island as the central architectural element.
- Davide LongoniminorDavide Longoni (renowned Italian baker and figure of modern Italian bread culture) partnered with Very Simple Kitchen for his 'Circolino del pane' space in Milan, which features a custom Very Simple Kitchen kitchen island as the central design and functional element.
- Riva (Fornace Riva)minorFornace Riva produced the traditional Lombard cotto tiles used as a countertop surface in the Circolino del pane project, applying a technique that mixes clays of different colors (white, blue, and red from the Lambro riverbed) in a process reminiscent of bread-making gestures.
- PR FESR 2021-2027 — Emilia-Romagna RegioncoreVery Simple Things Srl received funding from the European Regional Development Fund (PR FESR 2021-2027) administered by the Emilia-Romagna Region to support the development of a new high-end, eco-sustainable kitchen line using design for disassembly and flat-pack techniques.
- Atelier Sud (Dea Kuer Strucl, Mélanie Wehrli, Mattia Risaliti)minorCreative trio (designer, holistic chef, food stylist) behind Atelier Sud hosted the inauguration event at the Oblik Berlin boutique, providing culinary creations for the opening of Very Simple Kitchen's Berlin partnership location.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Very Simple Kitchen competitors and assessment
Company assessmentDirect peers
- Modulnova: Italian modular kitchen manufacturer focused on contemporary, design-driven kitchens with strong material and finish customization. Modulnova is a direct competitor in the Italian premium modular kitchen market.
- Boffi: Italian high-end kitchen and bathroom manufacturer known for design-led modular systems and collaborations with renowned designers. Boffi competes with Very Simple Kitchen for the same premium residential and architect-specified segment.
- Bulthaup: German premium kitchen brand emphasizing modular, minimalist systems and architectural kitchen design. Bulthaup is a direct competitor in the design-forward, high-ticket kitchen category across Europe.
- Steel Cucine: Italian manufacturer specializing in stainless steel modular kitchens with a comparable industrial-aesthetic, modular-system positioning. Steel Cucine is the closest direct competitor to Very Simple Kitchen in the high-end stainless steel kitchen niche.
- Valcucine: Italian high-end kitchen manufacturer with strong sustainability positioning and modular kitchen systems. Valcucine competes with Very Simple Kitchen in premium residential and design-led contract channels in Europe.
Broad incumbents
- Scavolini: One of Italy's largest kitchen manufacturers with a broad portfolio spanning mid- to high-end modular kitchens. Scavolini is a broader incumbent that overlaps with Very Simple Kitchen in modular kitchen configuration and Italian design heritage.
- IKEA (METOD kitchen system): Mass-market modular kitchen system with online planning tools and global distribution. While not a direct luxury competitor, IKEA's configurator-driven modular model is a reference point for Very Simple Kitchen's online 3D configurator approach.
- Arrex Le Cucine: Italian kitchen manufacturer with broad product lines distributed across Europe. Arrex is a broad incumbent competing with Very Simple Kitchen in the modular kitchen segment.
- Snaidero: Established Italian kitchen manufacturer with multiple modular kitchen lines and international distribution. Snaidero overlaps with Very Simple Kitchen in the modular, design-forward kitchen category at a broader scale.
Emerging players
- Formafantasma (design studio): Design research studio that has collaborated with Very Simple Kitchen (featured in Grazia/Formafantasma editorial content). Adjacent ecosystem player whose design philosophy and audience overlaps with Very Simple Kitchen's premium design-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Very Simple Kitchen social profiles
Digital presenceVery Simple Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Very Simple Kitchen leadership team
Management profileNumber of profiles
Very Simple Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Very Simple Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Very Simple Kitchen
What does Very Simple Kitchen do?
Very Simple Kitchen designs, assembles, and sells modular stainless steel kitchen systems configurable as wall, island, L-shaped, or outdoor kitchens, with customization handled through a proprietary online 3D configurator. Beyond kitchens, it sells a coordinated ecosystem of furniture (seating, tables, shelving), lighting, stainless-steel tableware (Gioiello Collection), and limited-edition designer collaborations. Offerings are sold direct-to-consumer via e-commerce and company showrooms, through a European reseller network, and via a dedicated B2B professional program for architects, interior designers, and contract projects.
Is Very Simple Kitchen a public or private company?
Very Simple Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Very Simple Kitchen founded?
Very Simple Kitchen was founded in 2017. It employs 1 to 10 people.
Where is Very Simple Kitchen based?
Very Simple Kitchen is headquartered in Bologna, Italy, in the Europe region.
How does Very Simple Kitchen make money?
Two revenue lines are on record. Kitchen Product Sales are the primary driver. The others are B2B / Contract and Professional Services.
Who are Very Simple Kitchen's main competitors?
Direct peers on record are Modulnova, Boffi, Bulthaup, Steel Cucine and Valcucine. Broad incumbents are Scavolini, IKEA (METOD kitchen system), Arrex Le Cucine and Snaidero. Formafantasma (design studio) is listed as an emerging player.
Does Very Simple Kitchen have an API?
No public API is recorded for Very Simple Kitchen.
What industry is Very Simple Kitchen in?
Very Simple Kitchen's product category is Modular Kitchen Systems. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 3371 and its SIC code is 2510.