Sportstichting Zuidplas

What Sportstichting Zuidplas does

Sportstichting Zuidplas (SSZ) is a Dutch nonprofit foundation (stichting) that operates all municipal sports facilities in the municipality of Zuidplas, Netherlands, under a public mandate from the local government. The organization manages an integrated infrastructure footprint of two indoor swimming pools, one outdoor pool (closed for summer 2026 due to maintenance), three sports halls, and six gymnasiums distributed across the four village centers of Zevenhuizen, Moerkapelle, Moordrecht, and Nieuwerkerk aan den IJssel. SSZ employed 57 staff (31 FTE) as of December 2025 and served 105,747 pool visitors in that year, up from 81,285 in 2024.

The foundation's product portfolio spans swimming education (ABC diplomas using ENVOZ method, adult lessons, baby/toddler swimming, ZwemMaatjes for seniors with dementia/Parkinson's, Bijzondere Talenten for neurodivergent children and people with disabilities), aqua fitness (Aquabootcamp, Aquayoga, Aquarobics, Aquajoggen, BBB, Aquapower, Actieve Maandag series), and community sports clinics (Sams Sportclub, Saartjes Speelclub, BeweegMasters for 60+). Proprietary elements include the Sam Salamander mascot concept launched in 2023 and the Zwemscore digital tracking system for monitoring student progress on iPads. The organization executes municipal sport policy, coordinates buurtsportcoaches (neighborhood sports coaches) for outreach, and runs a verenigingsadviseur (association advisor) supporting local sports clubs.

The revenue model blends consumer transaction revenue (swimming lesson cards at €195 per 12 weeks, pool admission at €6, group sessions at €2.50–€9.40, baby swimming at €16.60), B2B facility rental (sports halls, gymnasiums, meeting rooms via accommodatiehuur.nl), and likely municipal subsidy as the primary funder. Distribution operates through on-site reception desks, the Booqi webkassa online ticketing platform deployed in 2025, and the Rotterdampas reseller channel. The foundation issued 1,224 swimming diplomas and engaged 5,732 school sports participants in 2025, reflecting broad penetration across the municipality's ~45,000-resident population.

Name

Sportstichting Zuidplas

Legal name

Sportstichting Zuidplas

Website

https://sportstichtingzuidplas.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportstichting Zuidplas is a Dutch nonprofit foundation that operates all municipal sports facilities in Zuidplas municipality, providing swimming lessons, aqua fitness, group sports, and adapted programs for residents of all ages across four village centers.

Ownership category

akta.pro rank

Product category

Public Sports & Recreation Facility Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Public sports facilities
• Municipal swimming pools
• Swimming lessons
• Community recreation programs
• Sports hall rentals

Headquarters

HQ city

Nieuwerkerk Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swimming lessons: Revenue from structured swimming lesson programs including ABC diploma courses, swimming proficiency courses, snorkelling, and adult swimming lessons. Charged per lesson card or period (e.g., 12-week lesson card for €195.00).
2. Pool admission and recreational swimming: Revenue from individual and group admission to indoor and outdoor swimming pools, including lane swimming, recreational swimming, and target group swimming sessions.
3. Facility rental: Revenue from renting sports halls, gymnasiums, swimming pools, and meeting rooms to sports clubs, companies, and private individuals. Online reservation system available.
4. Group sports activities: Revenue from structured group sports programs including aqua fitness, aquabootcamp, BeweegMasters, Sams Sportclub, and other scheduled activities. Charged per session or via stamp cards.
5. Event programs: Revenue from special event activities such as holiday camps, spring festivals, and children's activities, typically charged at low per-session rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sportstichting Zuidplas operates and programs publicly owned sports infrastructure on behalf of the municipality of Zuidplas, delivering swimming lessons, aqua fitness, group exercise, inclusive/special-needs sports, school swimming, and sports-hall rentals to local residents, schools, clubs, and community organizations. Its facilities include Sportcentrum De Zuidplas (Moordrecht), Sportcentrum Parkzoom with Polderbad (Nieuwerkerk aan den IJssel), an outdoor swimming pool, and multiple village gymnasiums.

Product overview

Sportstichting Zuidplas is a sports foundation operating swimming pools, sports halls, and gymnasiums in the municipality of Zuidplas, Netherlands. The organization offers a unified portfolio of water-based activities (swimming lessons, aqua fitness, recreational swimming) and sports hall programs (Beweegmasters for seniors, Sams Sportclub for children, Saartjes Speelclub for toddlers). Key products include Zwemles (swimming lessons) with A-B-C diplomas using the ENVOZ method and mascot Sam Salamander, various aqua fitness programs (Aquabootcamp, Aquayoga, Aquarobics, Aquajoggen, BBB, Aquapower), and inclusive offerings (Bijzondere Talenten, ZwemMaatjes for people with disabilities). Facilities include Sportcentrum De Zuidplas in Moordrecht, Sportcentrum Parkzoom/Polderbad in Nieuwerkerk aan den IJssel, and an outdoor pool (Buitenbad). The foundation also manages multiple gymnasiums and sports halls across the village centers.

Differentiator

Problem solved

Functional benefit

Brands

• Sam Salamander: Mascotte of Sportstichting Zuidplas, introduced in 2023 alongside the new swimming lesson concept. Sam is a salamander character that guides children through swimming lessons.

Products and services

• Swimming lessons (zwemles)

Quantifiable outcome

• 105,747 total pool visitors in 2025, up from 81,285 in 2024
• +5 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gemeente ZuidplascoreStrategic or Co-development Partner · 1 September 2024The municipality of Zuidplas owns all sports facilities (swimming pools, sports halls, gymnasiums) and SSZ operates them under a public mandate. The municipality is responsible for major maintenance while SSZ handles programming. SSZ executes municipal sport policy, including the Sportakkoord with an 'aanjaagbudget' (seed funding) for citizen initiatives.
• Stichting ZO! (Sociaal Makelaars)coreStrategic or Co-development PartnerSSZ collaborates with Stichting ZO! on programming at Dorpshuis a/d IJssel and on the Beweegketen (movement chain) - guiding Zuidplas residents to appropriate sport activities through the SSZ. Also co-organizes events such as 'Moerkapelle Inspireert!'
• GemivacoreStrategic or Co-development PartnerPartnership for inclusive swimming: Gemiva clients (people with intellectual disabilities) from location 'Land voor Water' in Moordrecht swim at SSZ facilities every two weeks with their caregivers. Additionally, Gemiva clients assist SSZ with cleaning tasks at Nieuwerkerk aan den IJssel as part of social employment.
• Regioverband Aangepast Sporten Midden-HollandcoreStrategic or Co-development PartnerRegional cooperation between municipalities Gouda, Bodegraven-Reeuwijk, Zuidplas, Waddinxveen and Krimpenerwaard. Member organizations include Sport & Welzijn Bodegraven-Reeuwijk, Waddinxveen Beweegt, Sportpunt Gouda, and Team Sportservice. Aims to make adapted sport accessible across the region.
• Stichting EvenementminorStrategic or Co-development PartnerCo-organizes large community events including Halloween (Parkzoomhal transformed into a horror labyrinth), Sinterklaas intocht, and special activity programming. Partnership produces high-profile events attracting over 300 visitors.
• Turnvereniging TUMOminorImplementation/ SI/ Consulting PartnerTurnvereniging TUMO from Moordrecht supports SSZ holiday activities, including setting up the spring festival as an inflatable arena. Also participates in G-Olympics inclusive sports event.
• BRAiNSminorImplementation/ SI/ Consulting PartnerBRAiNS organized the 'Alleskunner van Zuidplas' competition and laser gaming activity during autumn holiday programs, in collaboration with SSZ.
• SPORTMEDminorStrategic or Co-development PartnerCollaboration on the Beweegcheck (fitness assessment) program, providing physical measurements and personalized sport advice in partnership with SSZ's Beweegcoach.
• Dansschool RenD DanceminorImplementation/ SI/ Consulting PartnerDance studio providing dance instruction during Sinterklaas Pietengym activities in Nieuwerkerk aan den IJssel.
• VV Nieuwerkerk, VV Moordrecht, CKV Nieuwerkerk, TC ZevenhuizenminorChannel Partner/ Reseller/ DistributorSports clubs participating in the JOGG (Healthy Youth) program, adopting healthy canteen policies in collaboration with SSZ's JOGG-regisseur.
• Stichting Activiteiten MoordrechtminorStrategic or Co-development PartnerLocal event foundation co-organizing the Moordrecht Sinterklaas intocht and Pietengym activities alongside SSZ.
• Regionale sportbedrijven (regional sport businesses)minorStrategic or Co-development PartnerSSZ plans to intensify cooperation with regional sport businesses as outlined in the 2026 outlook.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Regional players

• Everyone Active: UK leisure trust operating public leisure facilities under local-authority contracts with swimming, fitness, and community programming. Comparable in operating mandate, mix of swimming lessons and aqua-based programming, and reliance on long-term municipal partnerships.
• GLL (Better): UK leisure trust operating public leisure facilities on a social-enterprise model, with multi-segment programming including swimming lessons, aqua fitness, and inclusive sport. Useful international comparable for the public-mandate, membership-driven, multi-segment facility-operator model.

Direct peers

• Sportpunt Gouda: Regional partner explicitly named in SSZ's data as a member of the Regioverband Aangepast Sporten Midden-Holland. Comparable municipal sports operator running Gouda's public sports facilities with multi-segment programming.
• Sportbedrijf Rotterdam: Dutch municipal sports operator running swimming pools, sports halls, and ice rinks in Rotterdam on behalf of the municipality. Most direct structural peer to SSZ, with the same public-mandate, facility-operator model, multi-segment community programming, and centralized coordination of school/club/adapted-sport services.
• Optisport (Sportfondsen): Largest Dutch operator of indoor swimming pools and sports facilities, often running municipal pools under long-term concessions. Direct peer in business model (multi-pool operator, lesson programming, school and adapted-sport services) and competitive set for any municipality tendering sports operations.
• Sport & Welzijn Bodegraven-Reeuwijk: Named regional partner in SSZ's data and member of Regioverband Aangepast Sporten Midden-Holland. Comparable small-municipality sports and welfare operator with swimming, lessons, and adapted-sport programs.
• Waddinxveen Beweegt: Named regional partner in SSZ's data and member of Regioverband Aangepast Sporten Midden-Holland. Comparable small-Dutch-municipality sports operator running swimming and sports programming in Waddinxveen with similar multi-segment, community-coaching model.
• Sportbedrijf Amsterdam: Amsterdam's municipal sports company operating swimming pools, sports halls, and ice rinks with inclusive and youth programming. Closely mirrors SSZ's foundation structure, multi-segment offering, and municipality-owned-facility operating model, but at much larger scale.

Others

• ENVOZ (National Swimming Education): National Dutch organization governing swimming diploma standards used by SSZ (A/B/C). ENVOZ sets the curriculum SSZ delivers and issues the diplomas, making it a critical enabling/standards partner rather than a competitor.
• National Sports Federation the Netherlands (NOC*NSF): National umbrella for Dutch sport federations and the Sportakkoord framework that governs municipal sport policy. Not a direct operator, but shapes SSZ's policy mandate, funding eligibility, and partnership architecture with national campaigns such as Week voor de Gezonde Jeugd.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SZuidplas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportstichting Zuidplas