What Stoltzfus RVs Inc. does

Stoltzfus RVs Inc. is a family-owned retail recreational vehicle dealership founded in 1965 and headquartered at a single location in Adamstown/Reinholds, Pennsylvania. The company sells new and used RVs across multiple categories — travel trailers, fifth wheels, toy haulers, folding pop-up campers, expandable trailers, destination/park model trailers, and motorhomes — for individual consumers and families purchasing for personal recreational use. Its new-unit portfolio is anchored by Forest River (Cedar Creek, Flagstaff, Salem, and related sub-brands) and supplemented by Keystone, Prime Time, Sunset Park, and Braxton Creek; used inventory spans multiple manufacturers.

The business is a multi-revenue-stream retailer. Front-end revenue comes from one-time sales of new and used RVs, with new units priced from approximately $13,900 to $134,830+ and used units from $595 to $91,900, with advertised MSRP-to-sale savings and freight/prep/doc fees included in many listings. Back-end revenue is generated through a finance department handling loans via partner banks plus extended service contracts (Protective), tire & wheel programs, GAP insurance, and roadside assistance; a service department performing maintenance, repairs, warranty work, winterizing, and state inspections; and a parts and accessories store with an online catalog offering direct-to-home shipping. The technology stack is standard dealership tooling — a website-based inventory catalog (stoltzfusrvs.com), online financing application, payment calculator, and service scheduling — with no proprietary technology or AI/ML capabilities documented.

The go-to-market is direct-to-consumer, brick-and-mortar-led: customers visit the 2018-built showroom to browse inventory, receive sales guidance, complete purchases, and take delivery. Marketing runs through the company website, Google Business profile, a Facebook page, and listings on RV marketplaces (RV Trader, RVSearch, RVUSA, etc.), supplemented by an extensive on-site customer-review library. The company has 11-50 employees, is privately held with no institutional investors, and is led by General Manager Keith Stoltzfus and Finance & Title Manager Clay Fisher.

Name

Stoltzfus RVs Inc.

Legal name

Stoltzfus RVs Inc.

Website

https://stoltzfusrvs.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoltzfus RVs Inc. is a family-owned Pennsylvania RV dealership, founded 1965, selling new and used recreational vehicles across multiple categories and brands to individual consumers and families, complemented by in-house financing, service, and parts operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Reinholds

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New RV Sales: Revenue from selling new recreational vehicles from manufacturers including Forest River (Cedar Creek, Flagstaff, Salem brands), Sunset Park, Gulfstream, Keystone, and Braxton Creek. Inventory includes travel trailers, fifth wheels, toy haulers, motorhomes, destination trailers, and folding campers.
2. Used RV Sales: Revenue from selling pre-owned recreational vehicles including various brands and types. Used inventory includes travel trailers, fifth wheels, motorhomes, and other RV types.
3. RV Service: Full-line RV service department handling routine maintenance, repairs, warranty work, winterizing, state inspections, and insurance estimates. Revenue from service labor and related work.
4. RV Parts and Accessories: Sale of manufacturer and aftermarket RV parts and accessories. Online parts catalog available with shipping to customer homes.
5. Financing: Finance department works with customers throughout purchasing process. Offers financing options through partner banks and resources. Also offers extended service contracts, tire & wheel programs, GAP insurance, and roadside assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stoltzfus RVs is a single-location family-owned RV dealership that sells new and used recreational vehicles from multiple manufacturers (Forest River, Keystone, Prime Time, Sunset Park, Braxton Creek, Coachmen, Tiffin) across categories including travel trailers, fifth wheels, toy haulers, folding pop-up campers, expandable trailers, destination trailers, and motorhomes. The dealership also provides RV financing assistance through partner banks, a full-line service department for maintenance and repairs, and a parts and accessories store.

Product overview

Stoltzfus RVs is a family-owned Pennsylvania RV dealership established in 1965, operating as a multi-brand recreational vehicle retailer. The company offers a diverse portfolio of new and used RVs across multiple categories including travel trailers, fifth wheels, toy haulers, folding pop-up campers, expandable trailers, destination/park model trailers, and motorhomes. Core brands include Forest River RV (Cedar Creek, Flagstaff E-Pro, Flagstaff Micro Lite, Flagstaff Super Lite, Flagstaff Classic, Salem lines), Keystone RV (Reign), Prime Time RV (Tracer), Sunset Park RV (Sun Lite, Sunray), and Braxton Creek (Bushwacker Plus). The company complements its vehicle sales with financing services (including extended service contracts and GAP insurance), a full-service RV maintenance and repair department, and a parts and accessories store. A payment calculator tool is available for customer financing planning. The dealership operates from a modern sales, service, and parts facility in Adamstown, PA.

Differentiator

Problem solved

Functional benefit

Products and services

• New RV Sales Sale of brand-new recreational vehicles from multiple manufacturers (Forest River with Cedar Creek, Flagstaff, and Salem lines; Keystone Reign; Prime Time Tracer; Sunset Park Sun Lite and Sunray; Braxton Creek Bushwacker Plus) across travel trailers, fifth wheels, toy haulers, motorhomes, folding pop-up campers, expandable trailers, and destination/park model trailers, targeted at individual consumers and families.
• Used RV Sales Sale of pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes, and other RV types from various manufacturers, targeted at individual consumers and families seeking value-priced RV options.
• RV Service Department Full-line RV service shop handling routine maintenance, repairs, warranty work, winterizing, state inspections, and insurance estimates for RV owners, including a customer lounge while service work is completed.
• RV Parts and Accessories Sale of manufacturer and aftermarket RV parts and accessories, with an online parts catalog and special order capabilities for shipment to customer homes.
• RV Financing Services Finance department services that assist customers throughout the RV purchasing process, offering financing through partner banks, extended service contracts, tire & wheel programs, GAP insurance, and roadside assistance for RV buyers.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Regional players

• RV One: Multi-location RV dealer group with supercenters across the eastern U.S. and Southeast. Directly comparable in operating model (new/used sales, F&I, service, parts), with a broader geographic footprint than Stoltzfus but regional rather than national.
• Campers Inn RV: Family-owned multi-location RV dealer with supercenters across the eastern U.S. Provides new and used RVs, service, parts, and F&I—directly analogous to Stoltzfus's offering, with broader geographic reach but similar family-owned heritage.
• Colton RV: Family-owned RV dealer in the Northeast offering new and used motorhomes, travel trailers, and fifth wheels with on-site service and parts. Comparable in scale and product mix to Stoltzfus, with overlapping regional customer draw.
• Ancira RV: Texas-based RV dealer with multiple locations offering new and used RVs, service, parts, and financing. Comparable full-stack operating model to Stoltzfus at a regional scale, primarily competing in the Southwest rather than Mid-Atlantic.
• Bish's RV: Family-owned regional RV dealer group with locations across the Mountain West and Midwest. Similar multi-brand new and used RV retail model with service and parts, serving customers in regional markets analogous to Stoltzfus's PA/NY footprint.
• Goshen RV Sales: Northeast/Midwest-based RV dealer offering new and used RVs, parts, and service. Comparable in scale and family-owned operating model to Stoltzfus, serving a similar regional customer base.

Broad incumbents

• Lazydays Holdings: Public RV dealership group with multiple supercenter locations across the U.S. Operates the same full-line new/used RV retail, service, parts, and F&I model as Stoltzfus, but serves a national customer base rather than a single regional market.
• Camping World Holdings: The largest U.S. RV and outdoor recreation retailer with hundreds of dealership locations nationwide. Camping World is a scaled public competitor operating across new/used RV sales, service, parts, and financing—directly comparable to Stoltzfus's full-stack model but at vastly greater scale and geographic reach.
• Blue Compass RV: One of the fastest-growing U.S. RV dealer groups with 100+ locations. Competes head-to-head with Stoltzfus across new/used RV sales, service, and parts through aggressive dealer rollups—a meaningful competitive threat to independent single-location dealers.
• General RV Center: Large family-owned multi-location RV dealer operating supercenters across the eastern U.S. and Midwest. Comparable product breadth (travel trailers, fifth wheels, motorhomes) and full-line service/parts offering, with significantly broader geographic footprint than Stoltzfus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Stoltzfusrvsinc
• LinkedInlinkedin.com/company/stoltzfus-rvs-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoltzfus RVs Inc.