What Southland Park Gaming & Racing does

Southland Park Gaming & Racing, operating commercially as Southland Casino Hotel, is a regional integrated casino resort located in West Memphis, Arkansas, owned by Delaware North Companies since 1976. The property operates approximately 2,300 slot machines, 50 table games, a 300-room AAA Four Diamond-certified hotel, eight dining venues, and event space, positioning itself as the largest casino in the Mid-South submarket across the Mississippi River from Memphis, Tennessee. The facility also houses a DraftKings-branded retail sportsbook under a state-authorized sports wagering partnership, extending its product mix into regulated sports betting.

The business model is a multi-vertical consumer gaming and hospitality operation generating revenue from slot and table game win, hotel room revenue, food and beverage, entertainment and event rentals, and sportsbook handle. Customer engagement is driven through the Ember Rewards loyalty program (rebranded from Lucky North Club in June 2026) and supported by the Ember Jackpot free-to-play mobile application, which extends patron interaction beyond the physical property. The property reported approximately $161.1 million in jackpot payouts to players during 2024, consistent with sustained high-volume regional gaming operations.

The asset operates within a regulated Arkansas gaming market with a limited license set and is embedded within Delaware North's broader hospitality and gaming portfolio, which includes travel hospitality, food service, and gaming operations across multiple states. Customer base is overwhelmingly individual consumer patrons from the Memphis metropolitan area and surrounding tri-state region, with no material B2B or enterprise revenue concentration.

Name

Southland Park Gaming & Racing

Legal name

Southland Racing Corporation

Website

https://southlandcasino.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Southland Casino Hotel is a Delaware North-owned regional integrated resort in West Memphis, Arkansas, operating 2,300 slots, 50 tables, a 300-room hotel, dining venues, and a DraftKings sportsbook, serving Mid-South consumer gaming and hospitality demand.

Ownership category

akta.pro rank

Product category

Casino Gaming & Resort Hospitality

NAICS

Casino Hotels (72112), Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Casino Hotels (THAGAJAC)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Casino gaming operations
• Sports betting services
• Hotel accommodations
• Resort hospitality
• Live entertainment venues

Headquarters

HQ city

West Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Gaming Revenue: Primary revenue from slot machines and table games. The casino floor features 2,300 slot machines, 50 live table games, and high limit gaming areas. Gaming represents the core revenue driver for the property.
2. Sports Betting: Revenue generated through DraftKings Sportsbook partnership including kiosk wagering and mobile sports betting, subject to Arkansas sports betting regulations.
3. Hotel Accommodations: 300-room high-rise hotel generating revenue from room rentals, with various room types and packages including dining credits and special promotions.
4. Food & Beverage: Multiple dining outlets including Ignite Steakhouse, The Kitchens buffet, Sports Bar & Grill, casual dining, and bars/lounges generating F&B revenue.
5. Entertainment & Events: Live entertainment, concerts, MMA events, and promotional giveaways attracting customers to the property.
6. Bus Group Programs: Package offerings for bus groups including free play credits and food credits, driving group visitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Southland Park Gaming & Racing (operating as Southland Casino Hotel) is a destination casino resort in West Memphis, Arkansas, offering a 2,300-slot-machine and 50-table-game casino floor, a DraftKings retail sportsbook, a 300-room high-rise hotel, eight dining venues, live entertainment, simulcast racing, and group travel packages. The property is owned and operated by Delaware North Companies as part of its gaming portfolio.

Product overview

Southland Casino Hotel is a gaming and hospitality complex operated by Delaware North, featuring a unified casino-hotel-entertainment platform. The core offering centers on the gaming floor with 2,300 slot machines and 50 live table games, complemented by the DraftKings Sportsbook for retail sports betting. Hotel accommodations provide 300 rooms across various suite types, while the Ember Rewards loyalty program connects the entire ecosystem. Additional revenue streams include the Ember Jackpot Casino free-to-play mobile app, eight distinct dining venues (from fine dining at Ignite Steakhouse to casual at The Fry House), simulcast racing operations, and event hosting/catering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Southland Casino Gaming Floor
• Slot Machines
• Table Games
• High Limit Room
• DraftKings Sportsbook
• Hotel Accommodations
• Ember Jackpot Casino Mobile App
• Ember Rewards Loyalty Program
• Dining & Restaurants
• Simulcast Racing
• Event Spaces & Catering
• Bus Groups Program

Quantifiable outcome

• $161,105,220.52 in total jackpots paid out in 2024

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• DraftKingscoreTechnology or IntegrationDraftKings Sportsbook operates at Southland Casino Hotel providing sports betting services through 18 on-property wagering kiosks, teller windows (Mon-Fri 10am-10pm, Sat-Sun 9am-10pm), and mobile betting app for registered Arkansas customers. Southland is West Memphis' exclusive destination for DraftKings sports wagering. The partnership provides DraftKings with retail sports betting presence while offering Southland customers access to DraftKings' established sports betting platform and brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sam's Town Hotel & Gambling Hall: Boyd Gaming casino hotel in Tunica, Mississippi with gaming floor, hotel rooms, and F&B — comparable regional casino-resort model competing for the same Memphis drive-to customer.
• Fitz Casino & Hotel: Regional casino and hotel property in Tunica, Mississippi competing directly for Memphis-area gaming and overnight-stay customers with a similar destination-resort offering.
• Saracen Casino Resort: Casino resort in Pine Bluff, Arkansas offering slots, table games, sports betting, and dining — a directly comparable Arkansas-based regional gaming property competing for the same state-level market.
• Horseshoe Tunica: Caesars-operated casino hotel in Tunica, Mississippi directly competing with Southland for Memphis-area drive-to gaming, hotel, and dining spend.
• Oaklawn Racing Casino Resort: Casino hotel in Hot Springs, Arkansas with hotel, gaming, sportsbook, and racing — the closest in-state competitor to Southland and a directly comparable Arkansas regional casino resort.
• Hollywood Casino Tunica: Penn Entertainment regional casino property in Tunica, Mississippi offering slots, table games, hotel, and dining — a directly comparable regional gaming competitor in the same Memphis-area market.
• Gold Strike Casino Resort: MGM Resorts-owned casino hotel in Tunica, Mississippi — the nearest major regional competitor across the Memphis drive-to market with comparable gaming floor scale and hotel amenities.

Broad incumbents

• Penn Entertainment: Diversified regional gaming operator with properties including Hollywood Casino Tunica — competes across the regional casino-resort category with sportsbook integration through ESPN BET.
• Caesars Entertainment: Major U.S. gaming and hospitality operator with regional casino hotels including Horseshoe Tunica — competes at the corporate/portfolio level with Delaware North's gaming assets for regional gaming share.
• Bally's Casino Resort: Multi-property casino resort operator with regional U.S. casino hotels offering slots, table games, sportsbook, hotel, and dining — broader incumbent with overlapping product mix but a national portfolio footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Southlandgaming
• Facebookfacebook.com/SouthlandCasino
• Instagraminstagram.com/southlandcasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Park Gaming & Racing