Stift Allbright

What Stift Allbright does

Stiftelsen AllBright is a politically independent, non-profit foundation (stiftelse) founded in 2012 by Swedish financier Sven Hagströmer and headquartered in Stockholm. The foundation produces research, data, advisory services, and educational content focused on gender equality, diversity, and inclusion in Swedish and, since 2025, Scandinavian business leadership. Its core products include the annual Allbrightrapporten research reports, the Allbrightlistan ranking system classifying all 361 Swedish listed companies into green (40/60 gender balance), yellow, and red lists based on management team composition, the Allbright Prize awarded annually since 2015, and the Allbright Statistik longitudinal database tracking gender representation since 2012. Supporting offerings comprise bespoke consulting and mapping (Allbright Insight), training and lectures, e-learning modules, and the Allbright Academy course platform launched in January 2025.

Allbright operates a hybrid revenue model combining donations from individuals and organizations, fee-based consulting and advisory services for corporate clients, paid training and Academy courses, and project grants from Swedish and Nordic public bodies including Jämställdhetsmyndigheten (Swedish Gender Equality Agency) and Nordiska ministerrådet (Nordic Council of Ministers). Go-to-market is anchored on thought leadership via free annual reports that drive inbound demand, followed by direct enterprise engagement for higher-margin services. In May 2025 Allbright acquired Make Equal Culture and Performance AB, consolidating nearly two decades of DEI consulting experience under the foundation and broadening its advisor bench. The foundation expanded its geographic scope to all of Scandinavia in 2025 through partnerships with SelectionF (Denmark) and Equality Check (Norway), and launched the "Kära trätoämne" podcast in September 2025 hosted by CEO Amanda Lundeteg to engage male leaders in the equality agenda.

The organization serves Swedish and Nordic listed companies, private and public sector organizations, corporate boards, HR and DEI professionals, and individual donors supporting the foundation's mission. Its primary segments are Swedish listed companies seeking board and management diversity benchmarking, and Swedish private/public sector organizations requiring DEI strategy support. Key channels include free downloadable research reports, direct enterprise consulting, the Allbright Academy e-learning platform, and earned media coverage of annual report findings.

Name

Stift Allbright

Legal name

Stiftelsen AllBright

Website

https://allbright.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stiftelsen AllBright is a Stockholm-based, politically independent non-profit foundation that publishes annual gender-equality research on Swedish listed companies, runs the Allbrightlistan ranking system, and provides DEI consulting, training, and courses to Nordic businesses.

Ownership category

akta.pro rank

Product category

Diversity, Equity & Inclusion Consulting

NAICS

Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAFAF

Disability Rights & Accessibility Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• DEI consulting services
• Gender equality research
• Diversity training programs
• Leadership benchmarking
• Inclusion advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Allbright is a non-profit foundation that accepts donations from individuals and organizations. Donations can be made to their Bankgiro account (723-5989). The foundation states that all revenue goes toward advancing their work on equality and inclusion.
2. Consulting and Advisory Services: Hundreds of companies receive support from Allbright including mapping and analysis, strategy and goal-setting, advisory services, and customized interventions for companies seeking to advance their equality work.
3. Training and Education: Allbright offers training sessions and lectures on equality, inclusion, unconscious bias, and leadership techniques, as well as structured course programs through Allbright Academy for social sustainability, diversity, and inclusion.
4. Government Grants: Allbright receives funding from government bodies such as Jämställdhetsmyndigheten (Swedish Gender Equality Agency) for specific projects like the 'Chefspappor - Ledare för livet' project, and Nordic funding from Nordiska ministerrådet for cross-border research initiatives.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stift Allbright is a non-profit foundation that conducts research, publishes reports, and provides consulting, training, and data analysis to advance gender equality, diversity, and inclusion in Swedish business leadership. Its core deliverables are the annual Allbrightrapporter research reports, the Allbrightlistan ranking of listed companies (green/yellow/red lists), the Allbrightpriset award, advisory/mapping services, and the Allbright Academy course program.

Product overview

Allbright is a non-partisan, non-profit foundation working for equality, diversity, and inclusion in Swedish business since 2012. The organization operates a portfolio of interconnected products and services: its core offerings include the annual Allbrightrapporter (research reports) and the Allbrightlistan (green/yellow/red ranking lists) that track gender representation in listed companies; the Allbrightpriset award program recognizing leading companies; and Allbright Academy providing structured courses. Supporting services include consulting and advisory offerings, training programs and lectures, e-learning modules, and the Kära trätoämne podcast for public engagement. The organization also publishes branch-specific research reports and, since 2025, Scandinavia-wide comparative reports. Allbright's work is funded by donations and service fees, maintaining independence from political parties and commercial interests.

Differentiator

Problem solved

Functional benefit

Brands

• AllBright Academy: Course offerings in social sustainability, diversity and inclusion for managers and leaders
• Allbright priset
• Allbrightlistan
• Kära trätoämne

Products and services

• Allbright Academy Structured course offerings in social sustainability, diversity, and inclusion for managers and business leaders seeking to drive organizational change.
• Allbrightrapporter (Annual Reports) Annual and branch-specific reports analyzing gender representation in Swedish business leadership, including boards, management teams, and executive positions, plus Scandinavia-wide comparative reports.
• Allbrightlistan (Green/Yellow/Red Lists) Annual ranking classifying all Swedish listed companies by gender balance in leadership: green (40/60 gender distribution), yellow (women present but not balanced), and red (no women in leadership).
• Allbrightpriset (Allbright Prize)

Quantifiable outcome

• Since 2012, percentage of women in management groups has doubled from 14% to 28% (2023)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SelectionF (Denmark)coreStrategic or Co-development Partner · 1 January 2025SelectionF is a Danish organization focused on board diversity. Allbright partnered with SelectionF and Equality Check (Norway) to produce the 2025 Scandinavian Report comparing gender equality across Sweden, Denmark, and Norway. The partnership enabled cross-border research and data analysis for the first comprehensive regional comparison.
• Equality Check (Norway)coreStrategic or Co-development Partner · 1 January 2025Norwegian partner organization focused on equality measurement in business. Collaborated with Allbright and SelectionF on the 2025 Scandinavian Report to analyze and compare gender equality across the Nordic region, bringing together expertise and data from all three countries.
• Merit500coreTechnology or Integration · 1 January 2025Merit500 provides data on leadership and board composition for Nordic companies. Allbright uses Merit500 data to analyze management groups and boards for their annual reports and Scandinavian comparison.
• Ledarna (Swedish Employers' Association)coreStrategic or Co-development Partner · 1 January 2025Ledarna is the Swedish association for leaders and managers. Allbright collaborated with Ledarna on the 'Chefspappor' (Manager Fathers) report investigating parental leave patterns among managers, combining survey data from both organizations.
• SkistarminorGTM or Marketing Partner · 1 January 2025Skistar is a collaboration partner supporting Allbright's podcast 'Kära trätoämne', enabling the production and distribution of the podcast series hosted by CEO Amanda Lundeteg.
• Munck StudiosminorImplementation/ SI/ Consulting Partner · 1 January 2025Production partner for Allbright's podcast 'Kära trätoämne', responsible for professional audio production and post-production services.
• Make Equal Culture and Performance ABcoreStrategic or Co-development Partner · 1 January 2025Allbright acquired Make Equal Culture and Performance AB in May 2025, describing the acquisition as combining forces to meet increasing resistance to equality work. Make Equal was a sister organization with nearly 20 years of experience in DEI consulting and training.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Female Quotient: US-based equality-focused advisory and event platform that produces research, events, and corporate programs on gender equality in business. Comparable as a content- and community-led DEI organization, but operates at smaller scale and outside the Nordic market.
• Paradigm for Parity: US-based coalition of business leaders working toward gender parity in corporate leadership. Comparable mission and corporate-coalition model to Allbright, though US-focused and at earlier stage of institutional infrastructure.

Regional players

• European Institute for Gender Equality (EIGE): EU agency that produces the Gender Equality Index and research on gender equality across member states. Comparable as an authoritative European data publisher and policy advisor, though its scope is policy/research rather than corporate consulting.

Broad incumbents

• Catalyst: Global non-profit research and advisory organization advancing women in business. Comparable to Allbright in mission (DEI research, corporate benchmarking, advisory) but operates at global scale across multiple regions rather than the Nordic focus.
• McKinsey & Company (Women in the Workplace / Diversity research): Global management consultancy that publishes the annual Women in the Workplace report with LeanIn. Comparable in producing high-profile corporate gender-equality research, though as a profit-maximizing consultancy it cannot replicate Allbright's independent non-profit credibility.
• Great Place to Work: Global workplace culture assessment and certification organization that ranks and certifies companies on trust, culture, and inclusion. Comparable to Allbright in its public company-ranking mechanic and B2B advisory model, though broader in scope beyond gender.
• Kantar (Diversity & Inclusion practice): Global market research firm with a dedicated DEI practice producing benchmarking data, indices, and advisory for corporate clients. Comparable as a corporate-facing DEI data and advisory provider, though embedded in a much larger commercial research portfolio.

Direct peers

• Equality Check (Likestillingssjekken): Norwegian peer organization that measures and publishes equality data on Norwegian businesses. Direct peer to Allbright in Norway and partner on the 2025 Scandinavian report.
• SelectionF: Danish organization focused on board diversity and gender-balanced executive recruitment. Direct peer to Allbright on the Danish side of the Scandinavian market and a co-development partner on the 2025 Scandinavian comparative report.
• Make Equal Culture and Performance AB: Swedish DEI consulting and training organization, recently acquired by Allbright in May 2025. Was a direct peer — sister organization with nearly 20 years of experience delivering equality, diversity, and inclusion advisory to corporates and public-sector bodies in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allbright.se
• LinkedInlinkedin.com/company/allbright
• Instagraminstagram.com/allbright_se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stift Allbright