Swgo

What Swgo does

SerraWeb Tecnologia (referenced as Swgo in some sources) is a Brazilian custom software development and digital solutions firm founded in April 2004 in Bento Gonçalves, Rio Grande do Sul. The company builds web platforms, cloud-based systems, e-commerce storefronts (predominantly using Magento), and bespoke enterprise applications including ERP, CRM, intranet/extranet systems, IoT integrators, and online games/simulators. It also operates a portfolio of proprietary vertical SaaS products — MotoHub (motorcycle dealership management), Condi8 (multi-condominium administration), Orga8 (B2B sales force management for SMBs), Uik (micro/small business platform), and Gvino (winery ERP) — alongside a digital transformation consulting service branded DigitalBroker.

The firm derives revenue from five principal streams: custom software development (project-based), IT outsourcing/dedicated teams (managed services), Magento-based e-commerce development, subscription-based SaaS products, and digital consulting. Go-to-market is hybrid: direct sales via website contact forms and consultations targeting both startups and blue-chip enterprises, combined with a partner channel where Front-End developers, digital marketing agencies, and startups outsource back-end development to SerraWeb. Marketing channels include a company blog authored by Head of Innovation Rodrigo Marcolin, SEO services, Google Ads, email marketing, and partner referrals.

SerraWeb operates from three Brazilian locations — Bento Gonçalves (headquarters, Serra Gaúcha wine/furniture region), Florianópolis (coworking in a startup hub), and São Paulo (tech/investor center). The named customer base consists predominantly of micro-SMBs and startups in fragmented regional industries (stone/marble, metal manufacturing, viniculture, motorcycle retail, real estate, transportation). Headcount is reported at 1-10 employees, no external funding has been disclosed, and the company is privately held with no parent-subsidiary structure. Operating data is largely dated to 2018, and revenue is not publicly disclosed.

Name

Swgo

Legal name

SerraWeb Tecnologia

Website

https://serraweb.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SerraWeb Tecnologia is a Brazilian custom software development firm founded in 2004, building proprietary vertical SaaS products (MotoHub, Condi8, Orga8, Uik) and providing IT outsourcing, Magento e-commerce development, and digital transformation consulting for SMBs, startups, and enterprises across Brazil.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Custom software development
• SaaS platform products
• IT outsourcing services
• Magento e-commerce development
• Web platform development

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Custom Software Development: Bespoke software development services for enterprises and startups, including SaaS products, exclusive software, ERP systems, CRM solutions, and API development
2. IT Outsourcing: Outsourcing services providing highly skilled software development personnel through contracts with specialized companies. Offers IT personnel outsourcing, custom project delivery, and dedicated teams.
3. SaaS Products: Subscription-based software products including MotoHub, Condi8, Orga8, and Uik platforms sold as recurring services
4. E-commerce Development: Virtual store development using Magento platform with integrations for marketplaces, shipping, and payment gateways
5. Web Platform Development: Custom web platform development for various market niches including intranets, extranets, IoT integrators, and data analytics systems

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Swgo (operating as SerraWeb Tecnologia) develops custom digital platforms, bespoke software, e-commerce solutions, and web-integrated applications for companies and startups. The firm delivers end-to-end projects spanning consulting, custom software engineering, SaaS products, web platform development, IT outsourcing, and digital strategy, complemented by a portfolio of proprietary vertical SaaS products (MotoHub, Condi8, Orga8, Uik, Gvino).

Product overview

SerraWeb Tecnologia is a custom software development company offering a portfolio of proprietary products and development services. Their core products include MotoHub (CRM and management for motorcycle dealerships), Condi8 (multi-condominium management), Orga8 (B2B sales force management), Uik (platform for micro/small businesses), and Gvino (ERP for wineries). Services span custom software development (SaaS, exclusive software, ERP, CRM), platform development, e-commerce using Magento, website development, online games and simulators, web hosting, cloud computing, IT outsourcing, and digital consulting (DigitalBroker). The company operates from three Brazilian locations (Bento Gonçalves-RS, Florianópolis-SC, São Paulo-SP) serving both B2B and B2C segments.

Differentiator

Problem solved

Functional benefit

Brands

• MotoHub: Software CRM and Management system for motorcycle dealerships with modules for inventory, boutique, and workshop management.
• Condi8
• Orga8
• Uik
• DigitalBroker

Products and services

• MotoHub Subscription SaaS CRM and management system for motorcycle dealerships, with three modules: Revenda (inventory management), Boutique (accessories/products), and Oficinas (service scheduling and history).
• Condi8 Subscription SaaS multi-condominium management system for administrators managing multiple condominiums of any size, automating bureaucratic processes.
• Orga8 Subscription SaaS sales force management system for small and medium businesses, administering orders from four sales channels: Representatives, Virtual Stores, Physical Stores, and Distributors.
• Uik Subscription SaaS platform of business tools for micro and small enterprises, freelancers, and self-employed professionals to grow their operations.
• Gvino ERP software specifically designed for wineries (vinícolas), managing wine production and sales operations.
• Custom Software Development Bespoke software engineering services for enterprises and startups, including SaaS products, exclusive/custom software, ERP, CRM, and API development, scoped and quoted per project.
• IT Outsourcing Outsourcing services providing highly skilled software development personnel through contracts with specialized companies, including IT staff outsourcing, custom project delivery, and dedicated teams.
• Magento E-commerce Development Virtual store development using the Magento platform with integrations for Google Analytics, social networks, customer reviews, advanced search, marketplaces, payment gateways (PagSeguro, PayPal), and freight/shipping platforms.
• DigitalBroker Digital Consulting Digital innovation consulting service helping businesses become competitive using available technologies, supporting digital transformation strategy.
• Web Platform Development Custom web platform development for specific market niches, including intranet and extranet systems with role-based access levels, enabling partners and intermediaries to leverage built tools and applications.
• System Development (Intranet, Extranet, IoT, Data Analytics, Process Automation) Custom development of internal/external corporate communication systems, IoT device integration with management dashboards, web/store data analytics with ABC curve and user path tracking, and process automation systems that interconnect applications via APIs.
• Online Games and Simulators Development Custom development of online games for customer acquisition, loyalty, and gamification, and online simulators for training, presentations, and end-consumer scenario evaluation (e.g., environment, financing, insurance simulators).

Quantifiable outcome

• Up to 30% reduction in development costs for clients using outsourcing services

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Front-End Developers (WordPress)coreChannel Partner/ Reseller/ DistributorPartnership with Front-End developers where SerraWeb handles back-end coding while partners manage client relationships and design work. Partners gain access to development expertise and partner pricing, allowing them to focus on their core competencies.
• Digital Marketing AgenciescoreChannel Partner/ Reseller/ DistributorPartnership with digital marketing agencies where SerraWeb provides back-end development services, enabling agencies to offer comprehensive solutions including web development without building in-house capacity.
• Advertising AgenciesminorChannel Partner/ Reseller/ DistributorPartnership with advertising agencies providing technical back-end support to complement agency creative and client management capabilities.
• StartupscoreStrategic or Co-development PartnerSerraWeb supports startups by providing development expertise and know-how to help promising ideas transform into businesses. The company positions itself as an engaged partner in the entrepreneurship ecosystem, offering resources and disposition to leverage promising projects.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Brazilian enterprise software leader offering ERP, CRM, and vertical SaaS platforms. Directly overlaps with SerraWeb's custom ERP/CRM development and SaaS products, but operates as the dominant incumbent across multiple verticals.
• RD Station (Resultados Digitais): Brazilian SaaS platform for digital marketing automation, CRM, and lead management serving SMBs. Comparable to SerraWeb's SMB-focused tools (Uik) and CRM/SaaS development focus, with deep integration into Brazil's SMB ecosystem.
• Movile: Brazilian mobile commerce and SaaS company offering iFood, Sympla, and other vertical platforms. Comparable as a Brazilian-built platform business that grew from local startup to large regional SaaS/tech company.
• Locaweb: Brazilian cloud, hosting, and SaaS company offering website hosting, e-commerce platforms, and online marketing tools. Comparable to SerraWeb's web hosting and e-commerce SaaS offerings, but at much larger national scale.

Direct peers

• Concrete Solutions: Brazilian software development and IT services company offering custom application development, digital transformation, and managed services. Comparable mid-sized Brazilian competitor in the same custom dev / outsourcing segment.
• CI&T: Brazilian-founded global technology services firm offering custom software development, digital transformation, and IT outsourcing. Closely comparable business model to SerraWeb, but operating at vastly larger scale with enterprise clients globally.
• Venturus: Brazilian innovation and technology center providing custom software development, R&D, and digital transformation services. Overlaps with SerraWeb on custom software, outsourcing, and consulting offerings for B2B clients.

Emerging players

• Conta Azul: Brazilian SaaS platform providing financial management, ERP, and CRM tools for small businesses and freelancers. Overlaps with SerraWeb's Uik platform and broader SMB digital solutions focus.
• Omie: Brazilian cloud ERP, CRM, and financial management platform for SMBs and accountants. Comparable to SerraWeb's custom ERP/CRM software development and SaaS product portfolio targeting Brazilian SMBs.
• Nuvini: Brazilian SaaS rollup acquiring and scaling vertical SaaS companies in Latin America. Comparable acquisition target profile and vertical SaaS strategy, though operating at much larger scale and with public-market access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serraweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swgo