Rogue Valley Farm to School

What Rogue Valley Farm to School does

Rogue Valley Farm to School (RVF2S) is a 501(c)(3) nonprofit organization founded in 2009 and headquartered in Ashland, Oregon, that delivers farm-to-school programming across Jackson and Josephine Counties in Southern Oregon. The organization operates a 360-degree model combining hands-on education and local procurement coordination: it runs farm field trips (Spring Exploration and Harvest Snack), year-round classroom visits (Tastebud Trekkers), multi-year school partnership programs (Digging Deeper), Harvest of the Month tasting tables, and school garden classes, while also assisting school nutrition staff in sourcing from a network of 23+ regional food producers. Core program sites include The Farm at Southern Oregon University (partner since 2014) and a newer site at the Southern Oregon Research & Extension Center.

The organization has no proprietary technology platform; its offering is built on in-person curriculum, farm-based learning, and procurement matchmaking between schools and local producers. Revenue is generated through a mix of individual donations, foundation and government grants (including Oregon Farm to CNP Non-competitive Reimbursable Grants), event fundraising (annual Turnip the Beet concert raised $12,000 in 2024), and program fees ($175/classroom visit, $250/field trip, $225/summer camp). It serves as Southern Oregon's Regional Hub for Education and Procurement under the Oregon Farm to School and School Garden Network and works with at least six school districts (Phoenix-Talent, Central Point, Eagle Point, Medford, Rogue River, Three Rivers) plus community organizations such as Boys and Girls Club Grants Pass and Family Nurturing Center. The organization operates with 14+ paid staff led by two co-executive directors (Rebecca Slosberg, Programs & Staff; Kristin Pew, Operations & Development), a board of directors, and a large emeritus board reflecting its long community history.

Name

Rogue Valley Farm to School

Legal name

Rogue Valley Farm to School

Website

https://rvfarm2school.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogue Valley Farm to School is a 501(c)(3) nonprofit connecting K-5 students in Jackson and Josephine Counties, Oregon to local food systems through farm field trips, classroom cooking lessons, garden education, and procurement support linking 23+ regional producers to school cafeterias.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations from community members supporting the mission of connecting children to local food systems and healthy eating.
2. Grant Funding: Funding from organizations including Oregon Farm to CNP Non-competitive Reimbursable Grants to support local purchasing in schools.
3. Event Fundraising: Annual benefit concert Turnip the Beet and other community events generate significant fundraising revenue.
4. Program Fees: Fees charged for educational programs including classroom visits at $175 per class and field trips at $250 per class for up to 40 students.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rogue Valley Farm to School is a 501(c)(3) nonprofit that delivers hands-on farm-to-school education programs (field trips, classroom cooking lessons, garden classes, tasting tables) to K-5 students across Jackson and Josephine Counties in Southern Oregon, while operating a local procurement program that connects school nutrition staff with a network of 23+ regional food producers. The organization also runs summer cooking camps for individual families and fundraising/community events such as Turnip the Beet and Procurement Gatherings.

Product overview

Rogue Valley Farm to School operates as a non-profit organization with a multi-component educational portfolio centered on connecting children to their food system. The core offerings include hands-on farm field trips (Spring Exploration and Harvest Snack programs), the Tastebud Trekkers classroom visit program, the Digging Deeper School Partnership with partner schools, and Harvest of the Month tasting programs. Supporting these are local procurement services helping schools purchase from 23+ regional producers, school garden classes, and summer cooking camps. The organization also runs annual events including the Turnip the Beet benefit concert and regional procurement gatherings. The programs work together to create a 360-degree approach to nutrition education within Jackson and Josephine Counties in southern Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm to School Field Trips On-farm field trip programs for preschool through 5th grade at partner farms in Southern Oregon, including Spring Exploration (preschool-1st grade, sensory exploration) and Harvest Snack (2nd-5th grade, harvesting produce and preparing farm-fresh snacks). Each field trip is $250 per class for up to 40 students, runs 1.5 hours, and is hosted at The Farm at SOU or Southern Oregon Research & Extension Center.
• Tastebud Trekkers Classroom Visits Year-round in-classroom program where RVF2S educators travel to schools and lead 75-minute cooking lessons focused on seasonally available locally-grown fruits or vegetables. Students practice basic cooking skills and prepare simple snacks. Priced at $175 per class for grades 2-5.
• Digging Deeper School Partnership Program Multi-year partnership with individual schools (e.g., Phoenix-Talent, Central Point) providing ongoing farm field trips, school garden education, harvest meals, and cooking experiences throughout the school year. Designed for districts seeking deeper programmatic integration than one-off field trips.
• Harvest of the Month Program featuring monthly local produce items in schools through Tasting Tables, allowing students to sample and learn about seasonal local foods. Includes promotional materials and integrated nutrition education tied to cafeteria offerings.
• Local Procurement Support Service assisting school nutrition staff across Jackson and Josephine Counties in purchasing foods from a network of more than 23 local food producers. Coordinates grant funding (Oregon Farm to CNP Non-competitive Reimbursable Grants), recipe development, promotional materials, and producer matchmaking for districts such as Phoenix-Talent, Eagle Point, Rogue River, Three Rivers, and Medford.
• Garden Classes Hands-on school garden education programs where students learn gardening skills, plant identification, seed saving, and environmental stewardship. Delivered on-site at partner schools as part of the broader farm-to-school curriculum.
• Summer Camps Cooking-focused summer camps including Farm to Fork Challenge (ages 9-12) and Eat Your Way Around the World (ages 7-10), held at Ashland Food Co-op Community Classroom and The Farm at SOU. Priced at $225 for community members, $220 for Ashland Food Co-op owners, and $112 for Ashland Food Co-op employees.
• School Meals Advocacy Program Advocacy initiatives helping families support local and healthy meals in schools through education, resources, and community engagement across Jackson and Josephine Counties.

Quantifiable outcome

• 971 students welcomed to farms in Fall 2025 alone
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• Oregon Farm to School and School Garden NetworkcoreStrategic or Co-development Partner · 1 January 2024Rogue Valley Farm to School serves as Southern Oregon's Regional Hub for Education and Procurement under this statewide network, participating in policy discussions, best practice sharing, annual gatherings, and funding initiatives.
• Phoenix-Talent School DistrictcoreStrategic or Co-development PartnerPrimary school partnership for Digging Deeper School Partnership program with Central Point schools, including farm field trips and harvest meals.
• The Farm at Southern Oregon UniversitycoreStrategic or Co-development PartnerLiving learning laboratory hosting RVF2S Harvest Meals and programs since 2014. Primary partner farm for field trips in Ashland.
• Southern Oregon Research & Extension Center (OSU)coreStrategic or Co-development PartnerHosts field trips at the Family Nurturing Center plot, providing new farm site for 358+ students in 2025.
• La Clinica School-Based Health CenterssecondaryStrategic or Co-development PartnerPartnership to incorporate trauma-informed nutrition practices in schools served by RVF2S.
• Oregon Farm to Institution Collaborative (OFIC)secondaryStrategic or Co-development PartnerCollaboration on annual Procurement Gathering, sharing tools and best practices for producers working with institutional buyers.
• Rusted Gate FarmsecondaryStrategic or Co-development PartnerHost venue for annual Procurement Gathering. Nonprofit demonstration farm with USDA-certified slaughter facility.
• Fry Family FarmcoreChannel Partner/ Reseller/ DistributorSecond-generation family farm growing 90+ acres of organic vegetables, flowers, and berries. Venue for Turnip the Beet events and significant produce supplier.
• 1% for the PlanetsecondaryGTM or Marketing PartnerApproved recipient organization for environmental giving, aligning business values with local environmental action.
• Family Nurturing CentersecondaryStrategic or Co-development PartnerGrowing produce specifically for RVF2S programming at Southern Oregon Research & Extension Center.
• Ashland Food Co-opsecondaryGTM or Marketing PartnerVenue partner for summer camps and community classroom. Sponsors and supporters listed on organization website.
• Green Ridge FarmminorChannel Partner/ Reseller/ DistributorSupplier of Golden Delicious, Maigold, and Matsu apples to schools through RVF2S procurement.
• Fox Run FarmminorChannel Partner/ Reseller/ DistributorSupplier of Granny Smith and Gala apples to schools through RVF2S procurement.
• Plaisance RanchminorChannel Partner/ Reseller/ DistributorSupplier of 150 lbs of ground beef to Phoenix Talent School District through RVF2S procurement.
• Feral FarmminorChannel Partner/ Reseller/ DistributorSeed farm providing 400 lbs of delicata and blue hubbard squash for Squash-a-thon program.
• Salant Family RanchminorChannel Partner/ Reseller/ DistributorLocal ranch supplying ground beef for school meals and hosting farm tour events.
• Project Youth+secondaryStrategic or Co-development PartnerLocal nonprofit preparing underrepresented youth for education and careers; partnered for summer garden work projects.
• Klamath GrownminorChannel Partner/ Reseller/ DistributorSupplier of fresh potatoes for school garden cooking projects celebrating cultural holiday traditions.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/roguevalley-farmtoschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Valley Farm to School