Plaisance Ranch

What Plaisance Ranch does

Plaisance Ranch is a third-generation, family-owned estate winery and working ranch located at 16955 Water Gap Road in Williams, Oregon, within the Applegate Valley American Viticultural Area. The business was originally established as a working ranch in 1858 and has been operated by Joe and Suzi Ginet since the 2010s, reviving winemaking traditions that trace back to the Ginet family's vineyards in St. Jean de la Porte, Savoie, France, with Mondeuse grape cuttings originally brought to Oregon in 1898. The company runs its operations across 157 USDA certified organic acres that integrate wine grape cultivation with grass-fed cattle ranching, producing a portfolio of more than 24 estate wines spanning French Rhone, Bordeaux and Savoie-inspired varietals and blends, alongside USDA certified organic grass-fed beef sold by the cut.

The commercial offering rests on four revenue streams: (1) wine sales through an on-site open-air tasting room in a converted dairy barn, an online shop with selective state shipping, and wholesale to regional restaurants, retailers and grocery stores across Southern Oregon; (2) a wine club subscription (currently at capacity with an approximately four-year waitlist) that delivers quarterly two-bottle releases at 15 percent off bottles and 20 percent off cases; (3) sales of USDA certified organic grass-fed beef and ODA certified grape vines from the ranch's own certified root stock nursery, the latter serving other vineyard operators with custom rootstock propagation; and (4) on-property event hosting including weddings, private celebrations, Wine Down evenings with live music, and seasonal winemaker dinners priced at $110–$125 per person.

The business has no external funding, no parent company, and no subsidiaries; it employs 1–10 people and operates as a private, family-run enterprise. Distribution is regional within Oregon, with wholesale accounts spanning Ashland, Eugene, Grants Pass, Jacksonville and Medford, complemented by direct-to-consumer experiences at the ranch and participation in regional events such as the Rogue Valley Farm Tour and Applegate Uncorked. The company has accumulated sustained third-party validation, including a 2016 Best of Show and Double Gold at the Oregon Wine Experience, multiple Wine Spectator 90-plus point scores, Wine Enthusiast 92 points and Editor's Choice, and James Suckling 90-plus point ratings through 2026.

Name

Plaisance Ranch

Legal name

Plaisance Ranch

Website

https://plaisanceranch.com

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaisance Ranch is a third-generation, family-owned estate winery and working ranch in Williams, Oregon's Applegate Valley AVA, producing 24-plus estate wines, USDA certified organic grass-fed beef, and ODA certified grape vines, with an on-site tasting room, capacity-capped wine club, and regional wholesale distribution across Southern Oregon.

Ownership category

akta.pro rank

Product category

Estate Winery & Organic Ranch Products

NAICS

Grape Vineyards (111332), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Organic Beef Cattle Production (AFAEAMAA), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate wines
• Organic grass-fed beef
• Wine club subscription
• Tasting room experiences
• Certified grape vines

Headquarters

HQ city

Williams

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Wine Sales: Estate wines sold through on-site tasting room, online shop, wholesale to restaurants and retailers, and wine club memberships. Over 24 estate wines produced from the ranch's vineyards.
2. Organic Beef Sales: USDA certified organic, 100% grass fed and finished beef cattle sold by cut. Products include steaks, roasts, ground beef, and specialty cuts.
3. Grape Vine Sales: Certified grape vines sold from the ranch's own certified root stock nursery. Offers both grafted and own-rooted vines, one year old bare root and green vines.
4. Event Hosting: Venue rental for celebrations and events including weddings and private gatherings at the ranch property.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Plaisance Ranch is a third-generation family-owned working ranch and estate winery that produces over 24 estate wines from its own USDA certified organic vineyards, raises USDA certified organic 100% grass-fed beef on 157 acres, sells ODA certified grafted and own-rooted grape vines from its own certified root stock nursery, and operates an open-air tasting room, a quarterly wine club, and an event venue in Williams, Oregon.

Product overview

Plaisance Ranch is a working ranch since 1858, operated by third-generation wine grape growers Joe and Suzi Ginet. The company offers a portfolio of over 24 estate wines produced from its USDA certified organic vineyards, Oregon Certified Grape Vines for sale, USDA certified organic grass-fed beef cattle, wine tasting experiences in an open-air barn setting, a wine club membership with quarterly releases, and event hosting services for weddings and celebrations. The products are unified by the ranch's commitment to regenerative farming, low-impact agriculture, and organic integrity across both viticulture and cattle ranching operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines Over 24 estate wines produced from the ranch's own USDA certified organic vineyards in the Applegate Valley A.V.A., including Rhône, Bordeaux, and Savoie-inspired varietals such as Pinot Noir, Chardonnay, Viognier, Sauvignon Blanc, Grenache, Mourvèdre, Tempranillo, Malbec, Merlot, Cabernet Franc, Syrah, Carménère, Petite Sirah, Mondeuse, Rosé, and multiple proprietary blends. Sold direct via tasting room, online shop, and wine club, and wholesale to restaurants and retailers.
• Organic Grass-Fed Beef USDA certified organic, 100% grass-fed and grass-finished, free-range beef from cattle raised on 157 certified-organic acres at the ranch. Sold by the cut — premium steaks (Tenderloin, Ribeye, NY Strip, Tri Tip, Top Sirloin), roasts (Boneless Chuck, Brisket, Cross Rib, Rump, Osso Bucco), ground beef, short ribs, and specialty items — to consumers who want traceable, hormone- and antibiotic-free beef.
• Tasting Room Experience Wine tasting flights ($18, waived with 3-bottle purchase), wine by the glass ($8–$9), and beer ($6) served in an open-air, former-dairy-barn tasting room in Williams, Oregon. Open Wednesday–Monday noon–6pm in summer and Friday–Monday noon–5pm in winter; reservations required for parties of 6 or more.
• Wine Club Membership Quarterly subscription delivering 2 winery-selected bottles per release. Members receive 15% off bottles (including release bottles) and 20% off case purchases; currently at capacity with an approximately 4-year waitlist.
• Wedding and Private Event Venue Hosting On-site ranch venue hosting weddings, celebrations, winemaker dinners, and private gatherings, with optional estate wine service and culinary pairings from local chefs.
• ODA Certified Grape Vines Grafted and own-rooted one-year-old grape vines (bare root and green) sold to vineyards and growers from the ranch's ODA certified nursery, including Pinot Noir, Cabernet Sauvignon, Cabernet Franc, Gamay Noir, Sangiovese, Mourvèdre, Grenache, Mondeuse, Tempranillo, Malbec, Syrah, Merlot, Chardonnay, Viognier, Sauvignon Blanc, Pinot Gris, and Aligoté, plus certified root stocks 101-14 Millardet et de Grasset and SO4 Oppenheim #4. Custom propagation guidance based on customer soils, climate, and winemaking goals.

Quantifiable outcome

• 2013 Carménère ranked 5th Best in Pacific Northwest by Seattle Times
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ashland Food CoopcoreChannel Partner/ Reseller/ DistributorRetail partner selling Plaisance Ranch wines at their Ashland, Oregon location. One of several grocery/co-op accounts in the region.
• Market of ChoicecoreChannel Partner/ Reseller/ DistributorRegional grocery chain with multiple locations selling Plaisance Ranch wines in Ashland and Medford.
• Jacksonville InncoreChannel Partner/ Reseller/ DistributorHistoric Jacksonville restaurant featuring Plaisance Ranch wines in their restaurant program.
• Rogue CreameryminorStrategic or Co-development PartnerLocal artisan cheese maker featured alongside Plaisance Ranch wines at tasting events and in the Medford market location.
• Applegate Valley Wine CountrycoreGTM or Marketing PartnerRegional wine association organizing events like Applegate Uncorked and the Uncorked Barrel Tour in which Plaisance Ranch participates.
• Rogue Valley Farm TourminorGTM or Marketing PartnerAnnual farm tour event in Jackson and Josephine counties where Plaisance Ranch participates as a stop, offering tastings, wagon rides, and burger sales.
• Chef James Daw - The Perfect BitecoreImplementation/ SI/ Consulting PartnerRegular culinary partner providing food pairings at winemaker dinners, wine club weekends, and special events. Featured at multiple events annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ROCO Winery: Family-owned Oregon estate winery producing a broad portfolio of estate wines with wine club and tasting room distribution. Comparable small-scale estate model and DTC focus.
• Quady North: Small estate producer in the Applegate Valley/Rogue Valley with a portfolio of estate wines including Rhone-style bottlings. Comparable scale, AVA, and direct-to-consumer emphasis.
• Cowhorn Vineyard & Garden: Applegate Valley A.V.A. estate winery practicing organic and biodynamic viticulture alongside integrated farming. Comparable boutique scale, regenerative positioning, and Rhone-style varietal focus.
• Brandborg Vineyard & Winery: Boutique estate winery in the Applegate Valley A.V.A. producing estate-grown Pinot Noir and cool-climate varietals. Similar size, distribution model, and tasting-room-centric DTC strategy.
• Sunridge Nurseries: Commercial grapevine nursery propagating certified rootstocks and varietals for vineyards. Direct B2B peer for Plaisance's ODA-certified vine nursery business, though at substantially larger commercial scale.
• Troon Vineyard: Estate winery located in the Applegate Valley A.V.A. in Oregon with a focus on organic and biodynamic farming. Closest geographic and operational peer, with similar size, regenerative viticulture practices, and tasting-room-driven DTC model.
• Walla Walla Vintners: Family-owned boutique estate winery in Walla Walla Valley producing estate-grown wines from a small vineyard. Similar scale, family operation, and reliance on tasting room, wine club, and limited wholesale.
• DANCIN Vineyards: Estate vineyard and tasting room in the Applegate Valley A.V.A. with a similar DTC, wine club, and event-driven business model. Overlapping varietals and hospitality-driven commercial approach.

Emerging players

• Carman Ranch: Oregon-based regenerative grass-fed beef ranch selling direct-to-consumer and through select retail channels. Comparable in scale, USDA-aligned practices, and farm-direct brand positioning for the organic beef business.

Broad incumbents

• Argyle Winery: Established larger Oregon producer with broader distribution across multiple AVAs. Overlaps in DTC, wine club, and tasting room channels, but operates at significantly larger scale and broader portfolio than Plaisance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plaisance-ranch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaisance Ranch