Specifique Norge AS

What Specifique Norge AS does

Specifique Norge AS is a Norwegian boutique consulting firm founded in 1995 by Petter Engelstad and headquartered at Øvre Vollgate 9, Oslo. The company specializes in organizational development, change management, leadership development, and work environment improvement, serving primarily large Norwegian and Nordic enterprises alongside selected public-sector and humanitarian clients. Its methodology focuses on translating strategic decisions into everyday behavior through engagement-based processes rather than conventional communication or training.

The firm combines proprietary analogue and digital facilitation tools with bespoke consulting services. Core products include Dialogduk (Dialogue Mat), a large-format visual canvas for group discussion and reflection that has been adapted to the Miro whiteboard for virtual delivery; Diggle, a self-developed digital learning platform combining polling with advanced workshop facilitation features; the Future of Energy Simulation Game, a 10-year business simulation originally developed for Equinor; Digital Dømmekraft, a parent-education tool built for the Norwegian Media Authority; and #Snillsnakk, an anti-bullying training program for schools. Methodology is grounded in Kotter's 8-step model, the ADKAR model, and Self-Determination Theory.

Specifique operates a project-based enterprise consulting business model, delivering custom, quote-based engagements on multi-year contracts to clients such as Equinor, Telenor, Yara, Statkraft, Aker Solutions, Nordea, PwC, Hafslund, SalMar, Nespresso, and Red Cross Norway. The firm joined the TheVIT partnership in 2022 and operates with a small core team of approximately 10-12 people including the founder/CEO, CTO, partner-consultants, designers, and a therapy dog. Pricing is bespoke, with no standard public tiers; the firm has delivered initiatives in 30+ countries with an estimated 100,000+ participants cumulatively.

Name

Specifique Norge AS

Legal name

Specifique Norge AS

Website

https://specifique.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Specifique Norge AS is an Oslo-based boutique consulting firm founded in 1995 that delivers organizational development, change management, and leadership programs to large Norwegian and Nordic enterprises and selected public-sector clients, using proprietary tools (Dialogue Mat, Diggle platform) alongside bespoke project-based consulting engagements.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Workplace Change Management & Communications (BPABAFAK), Stakeholder, Communication & Change Management (EDABAHAF), Change Management for Operations Transformations (EDABAKAM)

Keywords

• Organizational development consulting
• Change management services
• Leadership development training
• Digital learning platform
• Workshop facilitation tools

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Organizational Development Consulting: Specifique generates revenue through consulting engagements focused on organizational change, strategy implementation, and leadership development. Projects are custom-designed for each client and likely priced on a project or retainer basis. Services include process design, facilitation, training program development, and implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Specifique Norge AS provides consulting, learning design, and digital tools for organizational change, leadership development, and work environment improvements. The firm designs customized change management processes for large enterprises and public sector organizations, combining proprietary analogue facilitation tools (Dialogue Mat) with its self-developed digital learning platform (Diggle) and simulation-based learning games.

Product overview

Specifique Norge AS is a consulting company specializing in organizational development, change management, and communication. They position themselves as market leaders in the use of analogue and digital learning tools, creating unique development processes for clients through expertise and experience. Their core product portfolio includes Diggle (a digital learning platform combining polling with advanced workshop facilitation features), Dialogduk (a visual facilitation tool available in physical and digital formats), the Future of Energy Simulation Game (a business simulation set in fictional Exlandia), Digital Dømmekraft (a digital awareness conversation tool), and #Snillsnakk (an anti-bullying training course). Their offerings combine customized processes, digital tools, and consulting services to deliver tailored solutions for various organizational challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Diggle Diggle is an online tool designed and developed by Specifique based on more than 25 years of facilitation experience. It combines poll functionality with advanced features for facilitating discussions and workshops, supporting both group and individual use, and includes templates, process descriptions, and best practices for organizations running change and learning processes.
• Dialogduk (Dialogue Mat) Dialogduk is a visual facilitation tool that serves as a graphic map for team discussions, dilemmas, and workplace reflections. Available in physical and digital formats, including Miro-based versions, used by consultants and trainers to drive structured group dialogue and consensus-building.
• Future of Energy Simulation Game A simulation game originally developed for Equinor (Statoil) set in the fictional country of Exlandia. Players navigate a 10-year journey through a changing environment to understand energy sector value chains and develop strategic and cooperative skills. Combines digital and analogue elements.
• Digital Dømmekraft A conversation tool developed for parents with children in 2nd and 3rd grade to promote digital competence through dialogue. Addresses topics such as privacy, online behavior, control vs. freedom, age limits, and uncomfortable content.
• #Snillsnakk

Quantifiable outcome

• Reduced sick leave and improved work environment in Norwegian hospitals through systematic collaboration
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TheVITcoreStrategic or Co-development PartnerSpecifique announced an official partnership with TheVIT in 2023, becoming part of TheVIT organization. TheVIT appears to be a digital marketing and communication group that Specifique has joined, creating a stronger combined offering.
• Diggle (self-developed product)coreOthersDiggle is Specifique's proprietary digital learning platform, developed internally based on 25+ years of facilitation experience. While technically their own product, it represents a key tool in their service delivery and is positioned as a standalone platform with its own website (diggle.com).
• Specifique FranceminorStrategic or Co-development PartnerSpecifique Norway collaborated with Specifique France on the Nespresso project to deliver the sales training program across 6 countries, demonstrating international partnership within the Specifique network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prosci: Prosci is the creator of the ADKAR change management model and offers training, certification, and consulting services. Directly comparable as a methodology-led change management specialist referenced by Specifique itself.
• Development Dimensions International (DDI): DDI is a leadership development and talent management consultancy serving global enterprises. Comparable to Specifique's leadership development programs (e.g., Go Manager for PwC) and global talent work for Aker Solutions.
• Cegos Group: Cegos is a global training and change management consultancy headquartered in France, serving large enterprises with leadership development and organizational change programs. Overlaps directly with Specifique's L&D and change portfolio.
• BTS Group: BTS is a publicly-traded Swedish-based firm specializing in business simulations, experiential learning, and strategy implementation consulting. Highly comparable to Specifique's Future of Energy Simulation Game and game-based change methodology.
• Gallup: Gallup is known for employee engagement research and survey-based change interventions (Q12). Comparable to Specifique's employee engagement, work environment surveys, and culture-change programs (e.g., We@SalMar, We@Hurtigruten).

Emerging players

• Kahoot: Kahoot is a Norwegian-based gamified learning platform that combines quizzes with corporate training use cases. Comparable to Diggle as a digital engagement tool, though Specifique's platform is more workshop-oriented while Kahoot is more quiz-centric.
• Impraise / 360Learning: 360Learning is a collaborative learning platform enabling organizations to build and run training programs with peer feedback. Comparable to Diggle as a digital facilitation platform for corporate L&D, though much larger and more global.

Broad incumbents

• McKinsey & Company (Organization Practice): McKinsey's Organization Practice advises global enterprises on change management, leadership, and culture. Comparable at the framework level — Specifique often operates downstream of firms like McKinsey on change implementation.
• Korn Ferry: Korn Ferry is a large organizational consulting firm covering talent, leadership, and organizational design. Operates in the same consulting category as Specifique but at much larger scale and broader scope.

Others

• LEGO Serious Play: LEGO Serious Play is a facilitated methodology using physical building for organizational reflection and strategy workshops. Comparable to Specifique's Dialogue Mat approach of using analog facilitation tools to drive group discussion and behavioral change.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/specifiquenorge
• Facebookfacebook.com/SpecifiqueAS
• LinkedInlinkedin.com/company/specifique-as
• Instagraminstagram.com/specifique.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specifique Norge AS