ST. MARY ABBOTS REHABILITATION AND TRAINING PROJECTS (SMART)

Name

ST. MARY ABBOTS REHABILITATION AND TRAINING PROJECTS (SMART)

Legal name

ST. MARY ABBOTS REHABILITATION AND TRAINING PROJECTS (SMART)

Website

https://smartlondon.org.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: SMART accepts monetary donations via JustGiving text-to-donate service (SMAR01 to 70070) and direct contact with the Director. Donations of equipment, clothes, unwanted gifts, food and drink are also welcome.
2. Social Enterprise Revenue: SMART generates revenue through catering services, a vegetable bag scheme (Leaven), and a craft shop. These social enterprises provide income and placement opportunities for members.
3. Trust and Foundation Funding: SMART receives grants from charitable trusts including The Julia and Hans Rausing Trust, which funded the organic vegetable box scheme and ecotherapy work. The Martin Family provides long-term support including funding for creative projects and advice.
4. Statutory/Public Sector Funding: SMART works alongside the NHS, statutory services, and local councils including RBKC Adult Social Care, indicating public sector commissioning and contract relationships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SMART is a mental health charity that supports adults affected by mental illness through two service streams: SMART Membership, which offers structured workshops and social activities (art, music, crafts, gardening, mindfulness, SMART Walks), and SMART Client Services, which delivers more focused one-to-one interventions including the SMART London keyworking service, Navigator information/advice/guidance, Employment and Wellness in Work support, and the Forever Care complex-needs pilot. All services are delivered free of charge to members and clients.

Product overview

SMART is a charitable mental health organisation offering two interconnected service streams: Membership Services providing community-based activities, workshops, and social support through SMART Membership; and Client Services delivering more specialist, tailored interventions including SMART London keyworking, Navigator Services, Employment Services, and Forever Care. The services are delivered through physical activity hubs in Chelsea and SMART Sheds in Brighton, with partner organisations including Community Living Well, Shaw Trust, NHS Talking Therapies, and CNWL. Activities include art, music, crafts, gardening, mindfulness, and ecotherapy sessions, all designed to support mental health recovery through purposeful activity and community connection.

Differentiator

Problem solved

Functional benefit

Brands

• SMART Membership: Community programme providing different activities, socialisation and employment opportunities for people in recovery from mental ill-health
• SMART Client Services
• SMART London
• Community Champions
• Voice Exchange
• SMART Sheds
• Forever Care
• Navigator Services
• Employment Services
• Wellness in Work

Products and services

• SMART Membership Community membership programme offering structured workshops, creative activities (art, music, crafts, gardening), socialisation opportunities, mindfulness, SMART Walks and ecotherapy sessions to support mental health recovery through purposeful activity. Free to members, accessed via GP, Social Worker or health professional referral.
• SMART London One-to-one keyworking service providing personalised mental health support, wellbeing planning and advocacy assistance for adults with complex mental health needs and practical challenges such as housing or benefits. Access requires an RBKC Adult Social Care Needs Assessment.
• Community Champions Health and wellbeing programme using a community development approach in which trained volunteer Community Champions deliver physical activities, health campaigns, social events, breakfast clubs and signposting services to improve health outcomes in Chelsea and Earl's Court.
• SMART Sheds Outdoor ecotherapy site in the South Downs National Park near Brighton offering nature-based workshops, conservation activities, foraging, natural building classes and volunteer opportunities to support mental wellbeing. SMART members are prioritised with public access via booking.
• Navigator Services Information, advice and guidance service helping individuals navigate housing, benefits, debt and rights issues through up to six one-to-one sessions over three months. Delivered in partnership with Community Living Well, with referrals from GPs, Talking Therapies, self-referrals or community partners.
• Employment Services Employment pathways offering job search assistance, CV writing, interview preparation, workplace wellbeing guidance, and vocational support including volunteering and further education. Delivered in partnership with Community Living Well and via the Wellness in Work partnership with Shaw Trust and NHS Talking Therapies.
• Forever Care Pilot programme providing coordinated, person-centred support for individuals with complex multiple needs who experience health inequalities. Brings together community organisations and health professionals to create holistic wellbeing plans for those with repeated referrals or fragmented care.
• Mindfulness Group Weekly mindfulness meditation group combining elements of Mindfulness-Based Stress Reduction (MBSR) and Mindfulness-Based Cognitive Therapy (MBCT), offering guided practices and discussions in a supportive environment. Delivered in partnership with CNWL.
• Voice Exchange Lived experience group supporting mental health service improvement through service design, accessibility reviews, feedback gathering, listening events and staff training on lived experience and tackling stigma.
• The Leaven (organic vegetable box scheme) Not-for-profit weekly vegetable bag scheme run by SMART, providing fresh, seasonal and organic fruit and vegetables to make healthy food more accessible in the local community and offering placement opportunities for members.

Quantifiable outcome

• 91 people gained paid employment (2025-2026)
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered secondary and core.

• Voice ExchangesecondaryStrategic or Co-development Partner · 1 January 2021Voice Exchange was established in 2021 as part of a project with Healthwatch and CNWL. It is a diverse group of people with lived experience of mental health and neurodivergence who support service design, delivery, and evaluation. They also provide training on lived experience and tackling stigma.
• Kensington & Chelsea Social Council (KCSC)coreStrategic or Co-development PartnerKCSC is a key partner in the Forever Care Pilot, working with SMART and London Medical Associates to provide holistic, coordinated support for people with complex and multiple needs who experience health inequalities.
• London Medical AssociatescoreStrategic or Co-development PartnerLondon Medical Associates (West London GP Federation) partners with SMART and KCSC on the Forever Care Pilot to bring together community organisations and health/care professionals for coordinated person-centred support.
• Community Living WellcoreStrategic or Co-development PartnerCommunity Living Well is a partnership providing employment services and Navigator services for people with mental health needs in Kensington & Chelsea and Queen Elizabeth's (QPP). SMART provides these services in partnership with Community Living Well.
• Shaw Trust (Wellness in Work)coreStrategic or Co-development PartnerWellness in Work is an employment service partnered with Shaw Trust, supporting people aged 16+ accessing Talking Therapies in Kensington & Chelsea and Westminster to remain in or return to work.
• Central and North West London NHS Foundation Trust (CNWL)coreStrategic or Co-development PartnerCNWL partners with SMART on the Mindfulness Group, delivered through the South Community Mental Health Hub. The programme uses mindfulness-based stress reduction and cognitive therapy elements adapted for mental health support.
• Community Champions UKcoreStrategic or Co-development PartnerCommunity Champions UK is the programme partner for SMART's Community Champions initiative, which uses a community development approach to improving health and wellbeing and tackling health inequalities on estates near Sloane Avenue and across Earl's Court.
• Community Massage LondonsecondaryStrategic or Co-development PartnerCommunity Massage London provides accessible massage sessions at SMART, designed to support relaxation, reduce stress, and improve overall wellbeing. Part of the range of activities available to SMART members.
• Royal Borough of Kensington and Chelsea (RBKC) Adult Social CarecoreStrategic or Co-development PartnerRBKC Adult Social Care is the pathway for referrals to SMART London's keyworking service, requiring a Social Care Needs Assessment before referral to SMART's services.
• West London GP FederationsecondaryStrategic or Co-development PartnerWest London GP Federation (London Medical Associates) partners with SMART on the Forever Care Pilot and provides primary care links for SMART's services.
• The LeavensecondaryStrategic or Co-development PartnerThe Leaven is a not-for-profit vegetable box scheme run by SMART, providing fresh, seasonal, and organic fruit and vegetables weekly to make healthy food more accessible in the local community.
• NHS Talking TherapiescoreChannel Partner/ Reseller/ DistributorNHS Talking Therapies teams provide referrals to SMART's Wellness in Work employment service and other support services for people with mental health needs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Look Ahead: UK provider of supported housing, mental health, and learning disability services, with significant London presence. Comparable operating model combining housing, employment, and mental health support under one umbrella.
• Rethink Mental Illness: UK mental health charity providing support groups, advice services, and community-based programmes for people affected by mental illness. Highly comparable service model, including employment, housing, and community connection support, with a stronger national footprint.
• Community Living Well: Kensington & Chelsea-based partnership delivering employment and wellbeing services for people with mental health needs, in which SMART is a delivery partner. Direct geographic and service overlap, making CLW the most locally comparable peer.
• Certitude: London-based charity supporting people with mental health needs, learning disabilities, and autism through community-based services. Comparable London operating geography and person-centred, community-delivery model.
• Hestia: London charity providing mental health, domestic abuse, and crisis support across the capital. Comparable London-centric community mental health delivery model and statutory-sector referral dependence.
• Together: UK mental health charity focused on recovery and community-based support, including employment and peer support services. Closely comparable mission and operating model, with overlapping employment and community-connection services.
• Shaw Trust: UK charity delivering employment, disability, and wellbeing services, partnered with SMART on the Wellness in Work service. Direct service overlap in mental health employment support and a similar referral-driven GTM.

Broad incumbents

• Turning Point: UK social enterprise providing mental health, learning disability, and substance-use services. Comparable as a community-mental-health provider with commissioned NHS and local-authority contracts, but at substantially larger scale.
• Mind: The UK's largest mental health charity, providing information, support, and campaigning across England and Wales. Comparable as a mental health charity serving overlapping beneficiary populations, but Mind operates at much broader national scale rather than hyper-local community delivery.
• Mental Health Foundation: UK charity focused on mental health prevention, research, and public campaigning. Comparable as a mental health charity serving overlapping beneficiary types, but emphasizing research and prevention rather than direct community delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SMARTMentalHealth1/about
• Instagraminstagram.com/smartlondon1
• LinkedInlinkedin.com/company/st-mary-abbots-rehabilitation-and-training-projects-smart-

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST. MARY ABBOTS REHABILITATION AND TRAINING PROJECTS (SMART)