What Really Useful Media Corp. does

Really Useful Media Corp. is a Brooklyn-based, founder-owned boutique video production agency founded in 2007 by Dan Winckler, with Emily Kornblut joining as Executive Producer in 2009. The firm produces documentary-style short films, social media videos, and livestreamed or hybrid events for mission-driven clients, with a portfolio spanning the Smithsonian, National Book Foundation, Enterprise Community Partners, Queens Public Library, NAMI-NYC, Scratch Foundation, PEN America, and dozens of other nonprofits, educational, and cultural institutions. Its core service categories are Video Storytelling, Social Media Video, Livestreaming Events, and Strategic Video Partnerships, supplemented by specialized offerings in aerial videography, interactive livestreams, and motion graphics. Operations run from a Brooklyn headquarters with a 1-10 person internal team supplemented by freelance producers, editors, and technical crew, executing project-based work on location in New York City and globally.

The business operates on a project-based professional services model with custom quotes per engagement; no standardized pricing tiers or subscription packages are publicly disclosed. Go-to-market is sales-led and event-driven, relying on direct outreach through the company website, personalized consultations, long-term repeat relationships, and word-of-mouth referrals within the nonprofit and impact-sector ecosystem. There is no public listing, no external funding rounds, no parent company, no acquisitions, and no patents or proprietary technology platforms, indicating an independent, services-only firm whose core assets are the founders' creative reputations, specialized domain expertise in nonprofit storytelling, and a durable network of long-tenured client relationships. Revenue is not publicly disclosed.

Name

Really Useful Media Corp.

Legal name

Really Useful Media

Website

https://usefulmedia.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Really Useful Media Corp. is a Brooklyn-based boutique video production agency that creates documentary films, social media videos, and livestreamed events for nonprofit, educational, and cultural organizations. Founded in 2007, the firm operates with a small specialized team and project-based custom pricing.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

akta.pro secondary industry

Educational & Instructional Nonfiction (MPADADAL)

Keywords

• Documentary video production
• Nonprofit video services
• Livestream event production
• Social media video content
• Motion graphics services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based professional services revenue from creating documentary videos, social media content, livestream events, and gala videos for nonprofit and impact-driven organizations. Revenue earned through custom project quotes tailored to each client's scope, goals, and production requirements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Really Useful Media is a full-service boutique video production company that creates documentary-style impact videos, social media video content, and high-quality livestreamed virtual and hybrid events for nonprofits, philanthropic foundations, and education and cultural institutions. Each engagement runs from pre-production planning through on-location filming to post-production editing, motion graphics, and audio mixing, delivered under custom project quotes tied to the client's mission, scope, and goals.

Product overview

Really Useful Media is a full-service, boutique video production company offering a unified portfolio of video services for mission-driven organizations. The core offerings include Video Storytelling (documentary-style impact films), Social Media Video (platform-optimized content), Livestreaming Events (virtual and hybrid broadcasts), and Strategic Video Partnerships (end-to-end video strategy). These are complemented by specialized production services including Aerial Videography, Interactive Livestreams, and Motion Graphics. The company operates across a complete production workflow: pre-production (planning, strategy, custom production kits), production (filming with creative professionals), and post-production (editing, audio mixing, motion graphics). Their approach emphasizes narrative storytelling tailored to each client's mission and organizational goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Storytelling Crafting clients' most compelling impact stories into inspiring short films that meet communication, marketing, and fundraising goals, tailored for mission-driven organizations.
• Social Media Video Creating dynamic content optimized for social platforms to capture audience attention and foster greater engagement with clients' brands.
• Livestreaming Events Engaging audiences everywhere by broadcasting virtual and hybrid events through high-quality livestream productions.
• Strategic Video Partnerships Developing an end-to-end video strategy that effectively communicates client impact and maximizes return on investment.
• Aerial Videography Aerial cinematography services to capture unique overhead perspectives for video productions.
• Interactive Livestreams Livestream productions with interactive features to enhance audience engagement and participation.
• Motion Graphics Animated graphics and visual effects to enhance video productions and create dynamic visual storytelling.

Quantifiable outcome

• 70% of Scratch Foundation's $30 million fundraising goal reached within first year of campaign video
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Linder Global EventsminorImplementation/ SI/ Consulting PartnerEvent production partner for Smithsonian National Education Summit 2026. Collaborated with Really Useful Media and Smithsonian team through discovery meetings to develop creative concept for welcome videos.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Participant Media: Impact entertainment company producing socially conscious film, television, and digital content. Operates in the same impact-driven storytelling space but at much larger scale and across longer-form theatrical/streaming releases.
• Edelman: Global communications firm with a significant practice in nonprofit, social impact, and cause-related video and campaign production. Competes for the same mission-driven client budgets but at vastly larger scale and with broader service offerings.
• B-Reel: Global creative agency producing video, branded content, and interactive campaigns for major brands and cultural institutions. Overlaps in producing high-end documentary-style and event content for cultural/nonprofit clients.

Direct peers

• Plyler Media Group: Small production agency producing documentary, brand, and nonprofit-focused video content. Comparable boutique scale and shared focus on storytelling for social impact organizations.
• Northern Lights Productions: Boutique video production agency producing documentary, fundraising, and event content for nonprofits and foundations. Closely comparable in service mix, target client base, and boutique boutique operational model.
• Variable: Boutique creative agency producing video, social content, and campaigns for mission-driven and impact-focused organizations. Directly comparable as a small, mission-oriented video shop serving nonprofits and foundations with documentary and campaign work.
• Tool of North America: Boutique creative production company specializing in branded video content, commercials, and documentary-style storytelling. Comparable in scale, boutique structure, and emphasis on storytelling craft, though oriented more toward brand/advertising clients than nonprofits.
• Rescue (The Resonance): Creative agency producing branded video content and campaigns for purpose-driven and impact organizations. Comparable in mission alignment, boutique scale, and emphasis on social-issue storytelling.

Regional players

• Fractured Atlas: Nonprofit organization serving the arts and impact sector with services including fiscal sponsorship and resources for filmmakers and video creators. Adjacent rather than directly competitive, but serves the same nonprofit creative ecosystem.

Emerging players

• Storyhunter: Video content platform connecting brands and organizations with freelance filmmakers for documentary and branded content. Overlaps in nonprofit and social impact video production, though operates more as a marketplace than a boutique agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/really-useful-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Really Useful Media Corp.