Renaissance Computing

What Renaissance Computing does

Renaissance Computing is a locally-owned computer retail and repair business headquartered at 1309 11th St, Suite 104, in the Creamery District of Arcata, California. The company has operated continuously for over 26 years serving residential and small-business customers across Humboldt County. Its core offering is split between (i) retail sales of new computer hardware — including Lenovo ThinkCentre desktops and Lenovo ThinkPad laptops as well as custom-built systems — and (ii) repair and technical support services covering diagnostics, hardware/software troubleshooting, virus and malware removal, data recovery, and on-site consultation. Service work is billed at a stated rate of $120 per hour.

The business runs through a single brick-and-mortar storefront supported by phone-based remote support and on-site visits. There is no e-commerce platform disclosed in the available data, no multi-location footprint, and no external investors or institutional funding. The operating model is owner-operated, with at least one named staff member (Finigan Ford) and a small implied headcount typical of independent local IT retailers.

Customer acquisition rests on foot traffic, repeat and referral business (formalized through a $25 labor-credit referral program), and organic content marketing via the "Nerd Notes" blog. Customers are predominantly individual home users and SMBs in the North Coast region. The firm has received Best of Humboldt nominations in 2018 and 2019, reflecting local-market reputational standing rather than broader brand reach. Revenue is not disclosed and is consistent with a single-store independent operator of this footprint.

Name

Renaissance Computing

Legal name

Renaissance Computing

Website

https://rencomputing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Renaissance Computing is a locally-owned computer retail and repair shop in Arcata, California, serving residential and small-business customers in Humboldt County with hardware sales and hourly IT support services.

Ownership category

akta.pro rank

Product category

Computer Retail and Repair Services

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)

akta.pro primary industry

PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)

akta.pro secondary industries

Business Desktops (Commercial PCs) (HDACAAAB), Business Laptops (Commercial Notebooks) (HDACAAAG)

Keywords

• Computer repair services
• Custom computer builds
• IT support services
• Computer retail
• Hardware upgrades

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Computer Hardware Sales: Sale of custom-built desktops, branded Lenovo desktops and laptops to fit customer budget and technological needs. Products include Lenovo ThinkCentre Desktop ($1,099 base) and Lenovo ThinkPad E16 Laptop ($1,199 base).
2. Tech Services and Repairs: In-shop tech services and on-site consultations for homes and businesses. Services include Windows/Mac repairs, virus removal, DC jack repair, keyboard/screen replacement, software issues, and data transfers. Billed at $120/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Renaissance Computing sells Lenovo-branded desktops and laptops, builds custom computer systems to customer specifications, and provides in-shop plus on-site computer repair and IT support for Windows and Mac systems. Services include hardware upgrades (memory, SSD, HDD), virus removal, DC jack repair, keyboard and screen replacement, software troubleshooting, data transfers, and network solutions for small-to-medium businesses in Humboldt County.

Product overview

Renaissance Computing is a computer retail and repair provider offering a portfolio of hardware products and technical services. The company sells Lenovo ThinkCentre Desktop and Lenovo ThinkPad E16 Laptop as its primary retail products, supplemented by custom computer builds configured to customer specifications. Services include Windows & Mac repair (virus removal, DC jack repair, keyboard/screen replacement, data transfers), on-site consultations, and network solutions for businesses. The company operates as a local retail and repair shop serving Humboldt County.

Differentiator

Problem solved

Functional benefit

Products and services

• Lenovo ThinkCentre Desktop Lenovo ThinkCentre desktop computer sold as a base configuration at $1,099, featuring Windows 11 Pro, a 500GB SSD, 16GB DDR5 memory, and integrated graphics. Includes 1-year Lenovo parts and labor warranty plus 1 year of free Renaissance phone support. Targeted at home and business customers in Humboldt County.
• Lenovo ThinkPad E16 Laptop 16-inch FHD Lenovo ThinkPad laptop with AMD Radeon graphics, 512GB SSD, 16GB DDR4 memory, and up to 12.7 hours of battery life. Base price $1,199 with a smaller E14 model also available. Sold to home and business customers in Humboldt County.
• Windows & Mac Repair Services Computer repair services for Windows and Mac laptops and desktops, including virus removal, DC jack repair, keyboard and screen replacement, data transfers, and software troubleshooting. Billed at $120 per hour and available to residential and business customers in Humboldt County.
• Custom Computer Builds Custom-built desktop towers and laptops configured to fit customer budget and technological requirements, supplied alongside in-shop and on-site repair services for Humboldt County homes and businesses.
• On-Site Consultations and Repairs On-site technical consultations, repairs, and network solutions for Humboldt County homes and businesses, ranging from single-computer support to large company network deployments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Office Depot: Office/technology products retailer selling PCs, peripherals, and offering tech repair services. Comparable category overlap on retail and light services, though focused on office-supply customers rather than custom local builds.
• Staples: Office and computer equipment retailer offering PC systems, peripherals, and basic tech support services. Comparable on the retail side; competes with Renaissance for SMB and consumer computer purchases in broader markets.
• Best Buy / Geek Squad: National consumer electronics retailer with Geek Squad in-store and in-home tech support. Overlaps on both hardware sales (Lenovo/PC systems) and repair services, though at much larger scale and without Renaissance's local-store customization.
• uBreakiFix (Asurion): National device repair chain owned by Asurion, focused on phone/tablet/laptop screen, battery and port repairs. Directly comparable on the PC and Mac repair services side, though at large scale and without Renaissance's custom PC building offering.
• CompuCom: Managed IT services provider serving SMB and enterprise clients with help desk, device lifecycle, and network support. Comparable on the SMB network/IT service side; potentially a competitive threat as SMBs shift from break-fix to managed contracts.
• Micro Center: Large US specialty retailer focused on PCs, components, and in-store tech services. Comparable as a direct competitor in computer retail, though operating at significantly larger scale and broader geographic footprint than Renaissance's single Humboldt County location.

Others

• Lenovo Direct: Direct-to-consumer manufacturer storefront that supplies the same Lenovo ThinkCentre and ThinkPad systems Renaissance resells. Functions as both a supplier relationship and an indirect competitor capturing sales that might otherwise flow through Renaissance's retail channel.

Direct peers

• Computer Troubleshooters: International franchise network of independent computer service providers delivering on-site and in-shop repairs, upgrades, and small business IT support. Closely comparable peer in the local independent PC services category.
• Nerds on Site: Canadian-origin franchise providing on-site IT support to small businesses and home users, including repairs, upgrades, and network support. Closely comparable service model (mobile/on-site tech support) and SMB/consumer client mix to Renaissance Computing.

Emerging players

• iFixit: Open-source repair guide platform and parts retailer enabling DIY repairs. Comparable category adjacency on repair economics — both enable customers to fix and upgrade devices — but substitutes for service rather than competing for it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/renaissance-computing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renaissance Computing