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Rooted Content

Full company profile

uuid00yln7f

Namestring
Rooted Content
Legal namestring
Rooted Content
Websiteurl
rootedcontent.com
Company typeenum
Private
Founded yearint
2016
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersPlain City, United States
HQ citystring
Plain City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
brand storytelling services, video production studio, corporate photography services, employee engagement video, nonprofit fundraising videos
Industry1 code
1Content Studio & Creative Resourcing (In-house/Embedded Teams)
CodeBPAFAIAJPrimaryYes
NAICS code1 code
  • Motion Picture and Video Industries5121
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Commercial Video and Photography Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Photo and Video Production Services
TypeProfessional Services
Description

Custom photo and video production services for brands. Clients engage the studio to produce branded content for purposes including advertising, employee engagement, and fundraising. Revenue is generated project-by-project as a professional services engagement.

rootedcontent.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Rooted Content is a photo and video production studio that produces custom branded photo and video content for businesses, healthcare providers, non-profits, and educational institutions. The studio leads clients through a structured process of discovering stories that match their brand values and crafting visual messages for delivery across multiple platforms, operating from a 4,000 sq foot studio facility called Sycamore Studio in Plain City, Ohio.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Narrative transportation theory: consumers who lose themselves in a story change attitudes and intentions to reflect that story.
+1 more record
Product overview1 text field

Rooted Content is a photo and video production studio specializing in brand storytelling. The company offers a unified set of production services including photo production, video production, employee engagement campaigns, and brand storytelling services. Their offerings are delivered through their in-house 4,000 sq foot studio space (Sycamore Studio) and on-location shoots. The company tailors its production experience to different sectors including healthcare, education, non-profit, and small business, helping clients find stories that match their brand values and craft messages for their target audiences across multiple platforms.

Product and service4 records
1Photo Production
CategoryCore Production Service
Description

Professional photo production services for commercial and brand storytelling purposes, utilizing pro-level equipment in a 4,000 sq foot studio space. Delivered for businesses, healthcare providers, non-profits, and educational institutions.

2Video Production
CategoryCore Production Service
Description

Professional video production services for commercial, brand storytelling, and marketing purposes across multiple platforms, including 4K video, slow-motion cinematography, GoPro footage, and traditional interview/documentary styles.

3Brand Storytelling Services
CategoryService Offering
Description

Strategic storytelling service that helps brands find and craft compelling narratives that resonate with their target audience across various platforms, grounded in a narrative transportation methodology.

4Employee Engagement Campaigns
CategoryService Offering
Description

Internal video content designed to improve employee retention, recruitment, and workplace culture through authentic storytelling, including video series for healthcare organizations and other enterprise clients.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Thinkmojo
TypeDirect peer
Description

Boutique video production studio producing brand-story and employee-engagement content for tech, healthcare, and mission-driven companies; comparable narrative approach and SMB-to-enterprise client mix.

2Tribe Pictures
TypeDirect peer
Description

Boutique corporate film studio producing narrative-driven brand stories and employee engagement videos for Fortune 500, non-profits, and healthcare clients; highly comparable craft, methodology, and customer mix.

3Bluecadet
TypeDirect peer
Description

Multi-disciplinary content studio producing video, interactive, and digital storytelling for mission-driven brands including cultural institutions, healthcare, and education; comparable storytelling-led differentiation.

4Coolfire Studios
TypeDirect peer
Description

Video production and brand-storytelling agency focused on authentic, narrative-driven content for enterprise and mid-market clients; similar project-based professional services model.

5Casual Films
TypeDirect peer
Description

Global video production studio specializing in corporate brand-storytelling, employee engagement, and purpose-driven content; similar GTM (sales-led, project-based) and overlapping verticals (healthcare, non-profit, enterprise).

6Wyzowl
TypeEmerging player
Description

Specialized explainer video and animated brand-storytelling agency; overlapping customer base (B2B marketers, healthcare, SaaS) but distinct format focus (animation vs. live-action documentary).

7Lemonlight
TypeDirect peer
Description

Performance-driven video production agency producing brand and customer-story content for marketers; directly comparable business model (project-based, mid-market and enterprise clients, multiple delivery formats).

8Very Nice Studios
TypeDirect peer
Description

Creative content studio producing video, photography, and animation for brands and agencies; comparable boutique creative-services model and multi-format delivery.

9Parker White Brand Storytelling
TypeRegional player
Description

Brand storytelling and video production agency producing emotionally-driven content for healthcare, education, and non-profits; highly aligned methodology but concentrated on the West Coast.

10VMG (Video Media Group)
TypeDirect peer
Description

Full-service video production company producing commercial brand films, healthcare stories, and corporate communications; comparable service catalog and direct-to-client GTM.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rooted Content

Commercial Video and Photography Production Servicesrootedcontent.com

Rooted Content firmographics

Firmographics
Name
Rooted Content
Legal name
Rooted Content
Website
https://rootedcontent.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Rooted Content industry classification

Industry
Product category
Commercial Video and Photography Production Services
NAICS
Motion Picture and Video Industries (5121)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

  • Brand storytelling services
  • Video production studio
  • Corporate photography services
  • Employee engagement video
  • Nonprofit fundraising videos

Where Rooted Content is headquartered

Location

Headquarters

HQ city
Plain City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rooted Content business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Photo and Video Production Services: Custom photo and video production services for brands. Clients engage the studio to produce branded content for purposes including advertising, employee engagement, and fundraising. Revenue is generated project-by-project as a professional services engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Rooted Content product offering

Product offering

Core offering

Rooted Content is a photo and video production studio that produces custom branded photo and video content for businesses, healthcare providers, non-profits, and educational institutions. The studio leads clients through a structured process of discovering stories that match their brand values and crafting visual messages for delivery across multiple platforms, operating from a 4,000 sq foot studio facility called Sycamore Studio in Plain City, Ohio.

Product overview

Rooted Content is a photo and video production studio specializing in brand storytelling. The company offers a unified set of production services including photo production, video production, employee engagement campaigns, and brand storytelling services. Their offerings are delivered through their in-house 4,000 sq foot studio space (Sycamore Studio) and on-location shoots. The company tailors its production experience to different sectors including healthcare, education, non-profit, and small business, helping clients find stories that match their brand values and craft messages for their target audiences across multiple platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Photo Production Professional photo production services for commercial and brand storytelling purposes, utilizing pro-level equipment in a 4,000 sq foot studio space. Delivered for businesses, healthcare providers, non-profits, and educational institutions.
  • Video Production Professional video production services for commercial, brand storytelling, and marketing purposes across multiple platforms, including 4K video, slow-motion cinematography, GoPro footage, and traditional interview/documentary styles.
  • Brand Storytelling Services Strategic storytelling service that helps brands find and craft compelling narratives that resonate with their target audience across various platforms, grounded in a narrative transportation methodology.
  • Employee Engagement Campaigns Internal video content designed to improve employee retention, recruitment, and workplace culture through authentic storytelling, including video series for healthcare organizations and other enterprise clients.

Quantifiable outcome

  • Narrative transportation theory: consumers who lose themselves in a story change attitudes and intentions to reflect that story.
  • +1 more outcomes

Companies that use Rooted Content

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Rooted Content technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Rooted Content partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Rooted Content competitors and assessment

Company assessment

Direct peers

  • Thinkmojo: Boutique video production studio producing brand-story and employee-engagement content for tech, healthcare, and mission-driven companies; comparable narrative approach and SMB-to-enterprise client mix.
  • Tribe Pictures: Boutique corporate film studio producing narrative-driven brand stories and employee engagement videos for Fortune 500, non-profits, and healthcare clients; highly comparable craft, methodology, and customer mix.
  • Bluecadet: Multi-disciplinary content studio producing video, interactive, and digital storytelling for mission-driven brands including cultural institutions, healthcare, and education; comparable storytelling-led differentiation.
  • Coolfire Studios: Video production and brand-storytelling agency focused on authentic, narrative-driven content for enterprise and mid-market clients; similar project-based professional services model.
  • Casual Films: Global video production studio specializing in corporate brand-storytelling, employee engagement, and purpose-driven content; similar GTM (sales-led, project-based) and overlapping verticals (healthcare, non-profit, enterprise).
  • Lemonlight: Performance-driven video production agency producing brand and customer-story content for marketers; directly comparable business model (project-based, mid-market and enterprise clients, multiple delivery formats).
  • Very Nice Studios: Creative content studio producing video, photography, and animation for brands and agencies; comparable boutique creative-services model and multi-format delivery.
  • VMG (Video Media Group): Full-service video production company producing commercial brand films, healthcare stories, and corporate communications; comparable service catalog and direct-to-client GTM.

Emerging players

  • Wyzowl: Specialized explainer video and animated brand-storytelling agency; overlapping customer base (B2B marketers, healthcare, SaaS) but distinct format focus (animation vs. live-action documentary).

Regional players

  • Parker White Brand Storytelling: Brand storytelling and video production agency producing emotionally-driven content for healthcare, education, and non-profits; highly aligned methodology but concentrated on the West Coast.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Rooted Content social profiles

Digital presence

Rooted Content financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rooted Content leadership team

Management profile

Number of profiles

Profiles6 records

Rooted Content funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rooted Content M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Content

What does Rooted Content do?

Rooted Content is a photo and video production studio that produces custom branded photo and video content for businesses, healthcare providers, non-profits, and educational institutions. The studio leads clients through a structured process of discovering stories that match their brand values and crafting visual messages for delivery across multiple platforms, operating from a 4,000 sq foot studio facility called Sycamore Studio in Plain City, Ohio.

Is Rooted Content a public or private company?

Rooted Content is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rooted Content founded?

Rooted Content was founded in 2016. It employs 1 to 10 people.

Where is Rooted Content based?

Rooted Content is headquartered in Plain City, United States, in the North America region.

How does Rooted Content make money?

One revenue line is on record: photo and Video Production Services.

Who are Rooted Content's main competitors?

Direct peers on record are Thinkmojo, Tribe Pictures, Bluecadet, Coolfire Studios, Casual Films, Lemonlight, Very Nice Studios and VMG (Video Media Group). Wyzowl is listed as an emerging player. Parker White Brand Storytelling is listed as a regional player.

Does Rooted Content have an API?

No public API is recorded for Rooted Content.

What industry is Rooted Content in?

Rooted Content's product category is Commercial Video and Photography Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 5121 and its SIC code is 7812.

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