Stellar Marine Inc.

What Stellar Marine Inc. does

Stellar Marine Inc. is a privately held, single-location boat dealership headquartered at 5296 Haines Road, St. Petersburg, Florida, operating since 1994 under owner Curt Steinbach, a third-generation boat dealer. The company sells new Cape Horn and Cape Bay offshore and tournament fishing boats (15 models ranging from 22 to 47 feet), pre-owned boats from multiple trusted brands, and operates consignment, parts, marine supply, trailer, and authorized service businesses.

Cape Horn boats, the dealership's flagship line, feature all-composite, wood-free construction with pressure-filled closed-cell foam hulls for unsinkability and stiffness, a proprietary soft-entry bow design with reverse chines for dry-ride performance, self-bailing cockpits, and 10-year hull warranties. Certain hulls, including the deep-V on the 27XS, are design-protected. The technology is mechanical and materials-based rather than digital, with no software platform, AI, or API integration evidenced.

The business operates as a direct-to-consumer dealership with physical showroom, fenced consignment lot, and sea trial arrangements; pricing is quote-based for new boats due to model, engine, and customization variability. Revenue streams span one-time boat and trailer sales, consignment commissions, retail parts and marine supply, and recurring authorized service for Yamaha (5 Star Certified), Mercury, and Suzuki outboards. Customer base is concentrated in West Central Florida and the Tampa Bay area, primarily serving individual recreational boaters, tournament anglers, and family buyers rather than enterprise accounts.

Name

Stellar Marine Inc.

Legal name

Stellar Marine Inc.

Website

https://stellarmarine.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Stellar Marine Inc. is a privately held, single-location boat dealership in St. Petersburg, Florida, selling new Cape Horn offshore fishing boats, pre-owned boats, parts, trailers, and authorized outboard service for Yamaha, Mercury, and Suzuki to recreational and tournament anglers in West Central Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (boats, parts, supplies, trailers), Personnel (sales staff, factory-trained service technicians), Operations (facility, secured lot, utilities), Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Sales of new Cape Horn and Cape Bay boats - premium offshore fishing vessels ranging from 22ft to 47ft. High-ticket transactions with extended sales cycles involving sea trials and consultation.
2. Used Boat Sales: Pre-owned boat sales from trusted brands including Cape Horn, Intrepid, Invincible, Yellowfin, SeaVee, Contender, Pursuit, Sea Hunter, Boston Whaler, Cobia, Century, Pro-Line, Grady-White, Wellcraft, Hydra-Sports, and Aquasport.
3. Consignment Boats: Boat consignment services where customers sell their boats through Stellar Marine's high-traffic location, advertising, and professional sales staff. Commission-based model.
4. Boat Parts Sales: Sales of genuine Yamaha, Mercury, and Suzuki parts along with quality lubricants, sealers, and cleaners. Next-day delivery available from warehouse.
5. Marine Supply and Accessories: Full line of marine supplies including batteries, electronics, safety equipment, fishing tackle, and apparel from brands like Garmin, Penn, Fusion, Igloo, Mojo, and Huk Gear.
6. Boat Trailer Sales: Sales of Loadmaster, Magic Tilt, and Continental boat trailers ranging from single-axle to multi-axle configurations for boats 17ft to 53ft.
7. Boat Service and Repair: Authorized service center for Yamaha, Mercury, and Suzuki outboards with 5 Star Certification. Services include electronic diagnostics, complete repairs, hourly maintenance, and power head to lower unit service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stellar Marine Inc. is a boat dealership in St. Petersburg, Florida that sells new Cape Horn and Cape Bay fishing boats (22ft to 47ft), pre-owned boats from multiple brands, boat trailers, marine supplies and parts, and Power-Pole shallow water anchors. The company also operates authorized Yamaha, Mercury, and Suzuki outboard service centers providing diagnostics, repairs, and maintenance, plus a consignment program for sellers of used boats.

Product overview

Stellar Marine Inc. is a boat dealership and authorized service center in St. Petersburg, FL, offering new and pre-owned boat sales, consignment, service, parts, and marine supply. Its product portfolio centers on the Cape Horn boat brand (Cape Horn and Cape Bay lines), comprising 15 Cape Horn offshore and tournament center console models ranging from 22′ to 47′ in length, plus the Cape Bay 23 bay fishing boat. Cape Horn boats feature unsinkable foam-filled composite hulls, with the XS (Extra Seating) series adding passenger comfort and storage to the core offshore lineup, and the T (Tournament) series offering maximum fishing-focused features. The dealership also sells and services Power-Pole shallow water anchors, is an authorized service center for Yamaha, Mercury Marine, and Suzuki outboard engines, and offers Loadmaster, Magic Tilt, and Continental boat trailers alongside a broad marine supply catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Cape Horn 47 Flagship 47-foot center console offshore fishing boat powered by quad Mercury V-12 engines (2,400 total HP), featuring an 85 sq. ft. fishing deck, 135-gallon transom live well, and 350-gallon bow fish box for serious offshore anglers.
• Cape Horn 39XS Near-40-foot offshore center console with extra seating and storage, 560-gallon fuel capacity, twin pressurized live wells (115 gal total), 1,600-quart fish box, and 49 rod holders for extended offshore trips.
• Cape Horn 39T Tournament-focused near-40-foot offshore center console designed for 100-mile offshore runs, with unrivaled length-to-beam ratio, twin pressurized live wells (115 gal), 9-foot insulated fish box (1,600 qt), and quad-axle trailer.
• Cape Horn 36XS 36-foot offshore center console with extra seating, large forward lounge, oversized hardtop with dual electronics boxes, 1,400-quart fish box, dual live well system (60/20 gal), and bolstered helm seats.
• Cape Horn 36T 36-foot 11-inch tournament center console with 10' 6" beam, 385-gallon fuel capacity, 1,400-quart insulated fish box, twin live wells (60/40 gal), and up to 1,100 HP maximum engine power.
• Cape Horn 34XS 34-foot 11-inch offshore center console with extra seating, 275-gallon fuel capacity, 700-quart insulated fish box, live well system (60/50 gal), 41 rod holders, EPS steering, and 6' walk-in console headroom.
• Cape Horn 34T Tournament-specification 34-foot offshore center console with 350-gallon fuel capacity, 700-quart macerator fish box with overboard discharge, live well system (60/50 gal), and 41 rod holders.
• Cape Horn 32XS 31-foot 10-inch offshore center console with redesigned floor plan, 700-quart insulated fish box, live well system (60/44 gal), 37 rod holders, Humphree Lightning auto tabs, and Vacu Flush toilet.
• Cape Horn 32T Redesigned 32-foot 8-inch tournament center console with 18-inch longer running surface, live well system (60/44 gal), 37 rod holders, joystick-ready console layout, and clean recessed deck design.
• Cape Horn 31T 31-foot 8-inch tournament center console with 273-gallon fuel capacity, 700-quart insulated fish box, live well system (60/26 gal), macerator fishbox, 26 rod holders, and 6' 2" console headroom.
• Cape Horn 28XS 28-foot 7-inch offshore center console inspired by the tournament-ready 31T, featuring 50-gallon live well, 700-quart insulated fish box, 37 rod holders, optional Electronic Power Steering (EPS), and standard hardtop with electronics box.
• Cape Horn 27XS 26-foot 9-inch offshore center console with 90 sq. ft. floor plan, 700-quart insulated fish box, 42-gallon live well, 25 rod holders, 10-year hull warranty, and unsinkable foam-filled construction with a design-protected deep V hull.
• Cape Horn 24XS Versatile 24-foot offshore center console with 320-quart forward seating storage, 35-gallon live well, transom gate, and dual washdown systems, designed for serious offshore fishing or family cruising.
• Cape Horn 24os 25-foot 1-inch offshore center console with sprawling floor plan, dual live wells (35/40 gal), 470-quart insulated fish box, 20 rod holders, and 136-gallon fuel capacity for extended offshore range.
• Cape Horn 22os Compact 22-foot 9-inch offshore center console with a dry, soft-entry hull (20-degree deadrise), 127-gallon fuel capacity, 40-gallon live well, 24 rod holders, walk-in console with 5' 4" headroom, and unsinkable construction.
• Cape Bay 23 23-foot bay fishing boat with aggressive styling, nimble handling, 80-gallon fuel capacity, even-keel design with no bow rise on take-off, stealth-mode hull with no forward strakes, and unsinkable construction for inshore anglers.
• Pre-Owned Boat Sales Sale of pre-owned boats from trusted brands including Cape Horn, Intrepid, Invincible, Yellowfin, SeaVee, Contender, Pursuit, Sea Hunter, Boston Whaler, Cobia, Century, Pro-Line, Grady-White, Wellcraft, Hydra-Sports, and Aquasport, available at the St. Petersburg dealership.
• Boat Consignment Service Commission-based service that sells customer-owned boats through Stellar Marine's high-traffic secured lot, advertising reach, and professional sales staff on a consignment basis.
• Authorized Yamaha Outboard Service Factory-trained Yamaha outboard maintenance and repair services including computer diagnostics, water pump service, fuel system service, electrical troubleshooting, and steering/control repairs using genuine Yamaha parts; dealership holds Yamaha 5-Star Certification.
• Authorized Mercury Marine Outboard Service Authorized Mercury Marine service and repair for Mercury outboards and marine systems, including factory-recommended maintenance, oil and filter changes, fuel system service, electrical diagnostics, and propeller installation using genuine Mercury parts.
• Authorized Suzuki Marine Outboard Service Authorized Suzuki Marine service including factory-scheduled maintenance, engine diagnostics, water pump and impeller replacement, fuel system inspection, electrical diagnostics, and genuine Suzuki parts replacement.

Quantifiable outcome

• 10 Year Hull Warranty and Lifetime Transom Warranty on Cape Horn boats
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• YamahacoreTechnology or IntegrationAuthorized Yamaha Service Dealer providing professional maintenance, diagnostics, and repair for Yamaha outboards using factory-trained technicians and genuine Yamaha parts. Stellar Marine has earned 5 Star Certification from Yamaha.
• Mercury MarinecoreTechnology or IntegrationAuthorized Mercury Marine Service Dealer offering expert service and repair for Mercury outboards and marine systems using factory-approved procedures and genuine Mercury parts. Located in St. Petersburg serving Tampa Bay area.
• Suzuki MarinecoreTechnology or IntegrationAuthorized Suzuki Marine Service Dealer providing professional service, maintenance, and repair for Suzuki outboard engines throughout the Tampa Bay area using factory-approved procedures and genuine Suzuki parts.
• Loadmaster Boat TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Loadmaster Boat Trailers - aluminum trailers manufactured in Tampa, Florida with 24,000 sq ft state-of-the-art facility. Three-year limited warranty.
• Magic Tilt Boat TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Magic Tilt Boat Trailers - family-owned business in Clearwater, Florida building aluminum and galvanized steel trailers for salt water applications since 1953.
• Continental Boat TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Continental Boat Trailers - manufactured in Miami and Clearwater, Florida since 1975. Engineered for severe saltwater environment with quality and dependability.
• Power-PoleminorChannel Partner/ Reseller/ DistributorOffers Power-Pole shallow water anchors including Blade Edition, Pro Series II, Sportsman II, and Micro models for various vessel sizes.
• Cape Horn BoatsflagshipChannel Partner/ Reseller/ DistributorProud seller of Cape Horn and Cape Bay Boats - West Central Florida's official source. Built for strength, performance, and reliability with 35+ years of refinement. Trusted by U.S. Coast Guard, marine patrols, charter captains, and serious anglers.
• Marine Supply Brands (Garmin, Penn, Fusion, Igloo, etc.)minorChannel Partner/ Reseller/ DistributorFull line of marine supplies and accessories from companies including Garmin, Penn, Yamaha, Seastar, Fusion, Interstate batteries, Deka, Marpac, Safety, Revo, Igloo, Rooker, Lenco, and Taco.
• Apparel Brands (Mojo, Huk Gear)minorChannel Partner/ Reseller/ DistributorOffers authentic boating gear and apparel from Mojo, Huk Gear, and Gillz including shirts, hats and gear made for on the water lifestyle.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• MarineMax: Largest U.S. recreational boat retailer with multiple Florida locations (Clearwater, Sarasota) selling new/used boats, OEM parts, and service. Directly comparable multi-brand dealership model though at materially larger scale and public-company status.
• HMY Yacht Sales: Florida-based multi-location boat dealership network with new/used sales and authorized service; comparable in size and operational breadth with similar premium brand focus and OEM service capabilities.
• Galati Yacht Sales: Family-owned multi-location Florida boat dealer (Anna Maria Island, Tampa Bay) with authorized service centers and a similar new/used/consignment model. The closest comparable as another family-held Florida dealership with a premium brand focus.
• Denison Yachting: Florida-based boat dealer with new/used sales, brokerage, and service; comparable multi-location dealership model with overlapping authorized service offerings.
• Bluewater Yacht Sales: Florida-based boat dealer offering new/used sales, brokerage, and service across multiple coastal locations; comparable full-service dealership model in similar coastal markets.
• United Yacht Sales: Florida-based multi-location boat dealership and brokerage network with new/used sales and service; comparable dealership model at similar regional scale.

Others

• Scout Boats: Premium offshore fishing boat manufacturer producing a competing product line to Cape Horn that Stellar Marine could potentially add as a dealership line; operates upstream as a manufacturer rather than as a peer dealer.

Regional players

• Fish Tale Boats: Southwest Florida Cape Horn dealer (Cape Coral / Ft. Myers); directly comparable as a fellow Cape Horn retailer in the offshore fishing market, but serves a different sub-region (SW Florida) rather than West Central Florida.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stellar-marine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Marine Inc.