Tend.ag
- Company typePrivate
- Founded-
- HeadquartersSoquel, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
Tend.ag firmographics
Firmographics- Name
- Tend.ag
- Website
- https://tend.ag
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Tend.ag industry classification
Industry- Product category
- Farm Management Software
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)
Keywords
Where Tend.ag is headquartered
LocationHeadquarters
- HQ city
- Soquel
- HQ country
- United States
- HQ region
- North America
Markets served
Tend.ag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Tend operates as a SaaS farm management platform offering a free tier with premium features. The revenue model appears to be subscription-based with a freemium approach, where the free tier attracts users who can upgrade to paid plans for advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for basic access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Tend.ag product offering
Product offeringCore offering
Tend provides a cloud-based, AI-powered farm management software platform that consolidates crop planning, task and labor management, multi-channel sales, accounting, inventory, and produce traceability into a single solution. The platform includes a personalized Crop Library with auto-populated global crop data and is purposefully built with specialized editions for flower farms, vineyards, orchards, nurseries, and microgreens producers. It is accessible via web and native mobile applications with offline mode for field use.
Product overview
Tend is a single, unified cloud-based farm management software platform designed for modern growers across multiple agricultural sectors. The platform offers a comprehensive suite of integrated modules including Crop Management, Crop Planning, Crop Library, Tasks & Labor, Multi-Channel Sales, Inventory, Accounting, Analytics, and Produce Traceability, all powered by AI. Specialized vertical-specific solutions (Flower Farm Management, Vineyard Management, Orchard Management, Nursery Management, and Microgreens Business Management) are built on the same core platform, each tailored to the specific needs of those crop types. The platform supports both web and mobile access with offline mode capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Tend Farm Management Software
Companies that use Tend.ag
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Tend.ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Tend.ag partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Tend.ag competitors and assessment
Company assessmentBroad incumbents
- John Deere Operations Center: Free farm management platform from John Deere that ties field records and agronomic data to Deere equipment. A direct competitor to Tend on field-level planning and recordkeeping, leveraging Deere's installed base of equipment and bundled OEM economics.
- Climate FieldView: Bayer-owned farm management and precision agriculture platform serving row-crop growers globally. Directly comparable to Tend in providing cloud-based crop planning, field records, and analytics, but bundles with Bayer's seed and crop protection business and targets larger commercial farms rather than Tend's SMB specialty-crop focus.
- Trimble Ag Software: Enterprise farm management suite covering planning, records, compliance, and precision agronomy from Trimble (now part of CNH/AgDNA integrations). Comparable to Tend across crop planning and traceability, but targets larger farms and integrates deeply with Trimble's hardware ecosystem.
- Granular (Corteva): Corteva-owned farm management software offering crop planning, financial tracking, and operational analytics. Competes with Tend on the financial/operational planning side, but is positioned for larger row-crop operations rather than Tend's flower, vineyard, orchard, and microgreens verticals.
Direct peers
- Conservis: Independent farm management platform focused on planning, budgeting, inventory, and traceability for commercial row-crop and specialty crop operations. Closely aligned with Tend on the planning-plus-financials workflow and on serving multi-channel sales operations.
- Farmbrite: All-in-one farm management software for small-to-mid-sized farms and ranches covering livestock, crop, and sales records. Closely comparable to Tend on the SMB grower side with a similar integrated workflow and freemium-style positioning.
- FarmLogs: Digital farm management tool (acquired by Climate LLC/Bayer) for field planning, scouting, and yield analysis. Directly comparable to Tend's planning and analytics modules at the SMB grower level, though now part of Climate FieldView's bundle.
- AgWorld: Cloud-based farm management platform offering planning, record-keeping, and collaboration tools for crop producers and agronomists. Overlaps directly with Tend on crop planning, task management, and field records, particularly for specialty crop and advisory-served farms.
Emerging players
- Small Farm Central: Farm management and CSA/marketplace platform serving small specialty crop farms, including flower farms and microgreens operations. Comparable to Tend's vertical focus on flowers, microgreens, and SMB specialty crop growers, though more weighted toward CSA member management than integrated operations.
Regional players
- Agrimaster: Australian farm financial management software providing budgeting, accounting, and crop reporting for Australian growers. Comparable to Tend's accounting and inventory modules but regionally focused on Australia — overlapping with Tend's Oceanic customer footprint (e.g., The Agrarian Kitchen).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tend.ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tend.ag leadership team
Management profileNumber of profiles
Tend.ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tend.ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tend.ag
What does Tend.ag do?
Tend provides a cloud-based, AI-powered farm management software platform that consolidates crop planning, task and labor management, multi-channel sales, accounting, inventory, and produce traceability into a single solution. The platform includes a personalized Crop Library with auto-populated global crop data and is purposefully built with specialized editions for flower farms, vineyards, orchards, nurseries, and microgreens producers. It is accessible via web and native mobile applications with offline mode for field use.
Is Tend.ag a public or private company?
Tend.ag is a private company. It is classified as unknown and is currently operating.
When was Tend.ag founded?
Tend.ag was founded in -1.
Where is Tend.ag based?
Tend.ag is headquartered in Soquel, United States, in the North America region.
How does Tend.ag make money?
One revenue line is on record: software Subscription.
Who are Tend.ag's main competitors?
Broad incumbents on record are John Deere Operations Center, Climate FieldView, Trimble Ag Software and Granular (Corteva). Direct peers are Conservis, Farmbrite, FarmLogs and AgWorld. Small Farm Central is listed as an emerging player. Agrimaster is listed as a regional player.
Does Tend.ag have an API?
No public API is recorded for Tend.ag.
What industry is Tend.ag in?
Tend.ag's product category is Farm Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links).