The Green Spa & Wellness Center

What The Green Spa & Wellness Center does

The Green Spa & Wellness Center (legal entity: Green Spa New York Inc.) is a family-owned, privately held integrative wellness operator founded in 1998 and headquartered in a 3-floor handicap-accessible facility at 8804 Third Avenue, Bay Ridge, Brooklyn. The company delivers a broad service portfolio across medical massage (with insurance reimbursement), Swedish/deep tissue/Thai/hot stone/prenatal/oncology/athletic massage, facials, body treatments, acupuncture, lashes/brows/microblading, hair removal, couples services, Reiki and sound healing, breathwork and meditation, plus mindset and Feng Shui coaching. Its commercial model combines unit-priced pay-as-you-go services, insurance-reimbursable medical massage (NYSHIP, Aetna, BCBS), gift certificates valid 9 years per NYS law, prepaid coaching, paid workshops, and retail product sales.

The underlying "technology" is a credentialed practitioner stack: NYS Board Certified/Licensed massage therapists, acupuncturists, and estheticians operating within a multi-room facility, with proprietary IP limited to the Legend of The Spa vegan organic skincare line (cold-pressed, crystal-infused, including Pink Lotus Radiation Recovery Cream) and the Transformational Gangstas mobile coaching app. Operations run on the Meevo booking and gift-certificate platform, with email and 2-way SMS for appointment communications. Distribution is direct-to-consumer through the physical storefront, online booking, phone reservations, and a wellness-space co-sharing model hosting independent practitioners such as Mighty Functional Fitness.

The company is a Certified Minority Women Owned Business Enterprise (MWBE) and an NYC DOE-certified vendor providing wellness and mindset programming to schools aligned with MTSS and Social-Emotional Learning frameworks. No external funding, M&A activity, or parent company is disclosed; ownership remains with the founding family and management is led by founder Sheila Brody. Headcount is stated at 11–50, revenue is undisclosed, and geographic scope is limited to the New York metro via the single Brooklyn location.

Name

The Green Spa & Wellness Center

Legal name

Green Spa New York Inc.

Website

https://greenspany.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Green Spa & Wellness Center is a family-owned Brooklyn spa founded in 1998 that delivers integrative medical and relaxation massage, skincare, acupuncture, Reiki, and coaching to individual consumers, with insurance-covered medical massage for NYSHIP/Aetna/BCBS holders.

Ownership category

akta.pro rank

Product category

Spa and Integrative Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Integrative massage therapy
• Medical massage services
• Holistic wellness center
• Organic skincare products
• Energy healing services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure

Revenue model

1. Spa Services: One-time service fees for massage therapy, facials, body treatments, acupuncture, hair removal, and other spa services. Services are priced per session with various treatment durations and options.
2. Insurance-Covered Medical Massage: Medical massage therapy covered by health insurance plans including NYSHIP, Aetna, Blue Cross/Blue Shield. Revenue collected through insurance reimbursement and patient co-pays.
3. Gift Certificates: Prepaid gift certificates valid for 9 years per NYS law, redeemable for services and products. Non-refundable and non-redeemable for cash.
4. Products: Sale of skincare and wellness products including Legend of The Spa vegan organic skincare line, doTerra essential oils, and wellness items
5. Reiki Certification Classes: Reiki Level 1 certification training taught in-person at the wellness center, covering foundational principles and self-healing techniques
6. Coaching and Mentoring: Life mindset coaching and business coaching services through sister company Transformational Gangstas, including Transformational Gangstas mobile app
7. Workshops and Events: Paid workshops including Feng Shui coaching, meditation, breathwork, sound healing, and spiritual group events. Events offered in-person and virtual.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Green Spa & Wellness Center delivers integrative medical and therapeutic massage, organic skincare facials, body treatments, acupuncture, lash/brow and microblading services, hair removal, Reiki and sound healing, breathwork and meditation, life and business coaching, and Feng Shui consulting from a three-floor luxury wellness center in Brooklyn. It also retails its own vegan organic skincare line (Legend of The Spa) and offers a mobile mindset-coaching app (Transformational Gangstas), with medical massage services covered by NYSHIP, Aetna, and BCBS insurance.

Product overview

The Green Spa & Wellness Center is a family-owned, 3-floor luxury wellness facility offering integrative holistic healing services since 1998. The company operates as a multi-service wellness center with sister brands including Legend of The Spa (vegan organic skincare products) and Transformational Gangstas (mindset/life coaching). Core services span massage therapy (medical, Swedish, deep tissue, Thai, hot stone, prenatal, oncology, athletic), organic facials, body treatments, acupuncture, lashes & brows, hair removal, reiki healing, sound healing, breathwork, meditation, and wellness workshops. The center also provides a co-sharing wellness space for external practitioners and accepts NYSHIP and other health insurance for medical massage services.

Differentiator

Problem solved

Functional benefit

Brands

• Legend of the Spa: Sister company offering vegan organic skin and body care products.
• Transformational Gangstas

Products and services

• Massage Therapy Comprehensive massage services including medical massage, Swedish, deep tissue, Thai, hot stone, Shirodhara, lymphatic drainage, and pre/post-natal care for individual adults seeking therapeutic and relaxation benefits.
• Organic Facials Organic skincare treatments including signature facials, diamond peel microdermabrasion, Vitamin C facials, caviar facials, 4 Layer Lift, collagen facials, and sensitive skin treatments for adult clients seeking skincare and rejuvenation.
• Body Care Treatments Body treatments including herbal body wraps, body scrubs, and specialized detoxification and rejuvenation treatments for adult clients.
• Acupuncture Traditional acupuncture services for pain management, stress relief, and holistic health support for individual adult clients.
• Lashes, Brows and Microblading Eyelash extensions, brow shaping, and microblading services for enhanced appearance, targeted at adult consumers.
• Hair Removal Professional waxing services using sensitive skin poetic wax and strip-less wax for sensitive areas, plus threading options for adult clients.
• Couples Services Couples massage experiences allowing partners to receive treatments together in a shared setting.
• Pre/Post-Natal Care Specialized massage and wellness services for expectant and new mothers, including pre/post-natal massage with special positioning.
• Oncology Massage Services Specialized massage therapy for cancer patients during and after chemotherapy, radiation, and related treatments, supported by the Pink Lotus Radiation Recovery Cream.
• Athletes Services Sports massage and athletic recovery treatments designed for fitness enthusiasts, professional athletes, and active individuals.
• Reiki Healing and Certification Energy healing sessions, Reiki healing circles, and Reiki Level 1 certification training for adults seeking balance, relaxation, spiritual well-being, and practitioner credentials.
• Sound Healing Sound-based healing workshops and sessions using sound waves for full body relaxation and cellular repair for adult clients.
• Breathwork and Meditation Guided breathwork exercises and mindfulness meditation sessions for stress reduction, PTSD support, and mental clarity for individual adults.
• Coaching and Mentoring Life coaching, business coaching, and mindset mastery mentoring services including change management and transformational coaching for adult individuals and entrepreneurs.
• Feng Shui Coaching Prosperity and workspace Feng Shui coaching services for home and office alignment, including Chinese astrology consultations for individual clients.
• NYSHIP Medical Massage Insurance-covered medical massage services for NYSHIP (Empire Plan) members and other major insurance plans with qualifying conditions, including benefit verification support and FSA/HSA payment options.
• Wellness Packages Bundled service packages combining multiple treatments for comprehensive wellness experiences at discounted rates.
• Gift Certificates Spa gift certificates valid for nine years per New York State law, redeemable for services and products at the wellness center.
• Legend of The Spa Skincare Products Vegan organic skincare line with cold-pressed, Farm to Spa approach featuring crystal-infused (Amethyst, Rose Quartz, Clear Quartz) and Reiki-charged products, including the Pink Lotus Radiation Recovery Cream for oncology support.
• Transformational Gangstas Coaching and App Business and life mindset coaching brand offering programs for entrepreneurs, including a mobile app for mindfulness meditation, weekly reset meditations, and breathwork experiences available on iOS and Android.
• Workshops and Events Paid educational and wellness events including Reiki certification classes, Feng Shui workshops, meditation classes, breathwork sessions, sound healing, and spiritual group meetups, offered in-person and virtually.
• Wellness Space Co-Sharing Multi-functional studio space within the Green Spa facility for independent wellness practitioners to share, hosting yoga classes, transformational workshops, meditation sessions, and community events.

Quantifiable outcome

• Pain relief for chronic conditions including back pain, sciatica, arthritis, migraines
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Legend of The SpacoreStrategic or Co-development PartnerSister company offering vegan organic skincare products. Legend of The Spa creates Farm to Spa products incorporating healing crystals (Amethyst, Rose Quartz, Clear Quartz) and Reiki energy. Products available for purchase online and in-store.
• Transformational GangstascoreStrategic or Co-development PartnerSister company providing business coaching and life mindset mastery mentoring. Offers Transformational Gangstas mobile app for mindset coaching, meditations, and breathwork. Founded by Sheila Brody.
• Wellness SpacecoreStrategic or Co-development PartnerCo-sharing wellness space within the Green Spa facility. Hosts independent wellness practitioners including Mighty Functional Fitness studio run by Victoria. Provides space for workshops, meditation, and community wellness events.
• Mighty Functional Fitness (Victoria)minorChannel Partner/ Reseller/ DistributorIndependent wellness practitioner operating Mighty Functional Fitness Studio within Wellness Space at Green Spa. Specializes in functional fitness, nutrition coaching, and supporting athletic dreams and injury recovery.
• Bay Ridge Community CenterminorGTM or Marketing PartnerLocal community organization. Green Spa donates raffle baskets and wellness packages for charitable events. Part of community wellness outreach initiatives.
• NYC Department of EducationcoreStrategic or Co-development PartnerDOE-certified vendor providing wellness and mindset programming to NYC schools. Services align with MTSS and Social-Emotional Learning frameworks, supporting Tier 1 universal wellness and Tier 2 targeted stress management.
• NYSHIP (New York State Health Insurance Program)coreOthersAccepts NYSHIP (Empire Plan) for out-of-network medical massage benefits. Patients with qualifying conditions involving pain, injury, or illness may be eligible for coverage when medically necessary.
• AetnacoreOthersAccepts certain Aetna plans for medical massage therapy. Insurance verification support provided to patients.
• Blue Cross Blue ShieldcoreOthersAccepts certain Blue Cross Blue Shield plans for medical massage therapy. Insurance verification support provided to patients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Heyday Skincare: Heyday is a facial-focused skincare bar concept offering customized facials and retail skincare in modern studio environments. Comparable to Green Spa's facial and organic skincare services, though with a narrower, more standardized menu.
• Remedy Place: Remedy Place is a wellness social club concept offering holistic services including recovery, breathwork, and integrative therapies. Comparable as an emerging multi-modality wellness provider intersecting with Green Spa's coaching, breathwork, and mind-body offerings.

Broad incumbents

• Equinox Spa: Equinox operates luxury fitness clubs that incorporate full-service spas offering massage, facials, and body treatments as part of a broader wellness platform. Comparable as a high-end urban wellness provider overlapping Green Spa's massage and facial services, though anchored by fitness memberships.

Direct peers

• The Now Massage: The Now Massage is a boutique massage studio concept offering relaxation and therapeutic massage in design-forward spaces. Comparable as a focused massage offering with strong brand experience, though narrower than Green Spa's full menu.
• Spa Sydell: Spa Sydell is a multi-location full-service day spa offering massage, facials, body treatments, and skincare. Comparable as a regional full-service spa operator with broad service menus and loyalty/retail programs similar to Green Spa's approach.
• Woodhouse Spas: Woodhouse Spas is a multi-location day spa franchise offering massage, facials, body treatments, and wellness experiences in upscale environments. Directly comparable on luxury day-spa positioning and broad service portfolio.
• Massage Envy: Massage Envy is the largest U.S. franchise combining massage therapy and skin care/facial services with membership pricing. Like Green Spa, it sells massage, facials, and skincare under one roof, but at franchise scale and standardized quality.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national franchise offering massage therapy, facials, and skincare services with both memberships and walk-in availability. Its service mix closely mirrors Green Spa's core offering of massage and facial combinations.
• Burke Williams Spa: Burke Williams is a luxury urban day spa chain offering massage, facials, body treatments, and wellness amenities in multi-floor facilities. Comparable to Green Spa's 3-floor luxury positioning and integrated service menu.

Regional players

• Oasis Day Spa: Oasis Day Spa is a multi-location NYC-area full-service day spa offering massage, facials, body treatments, and wellness services. Comparable on integrated service menu and NYC metro market, though operating at larger multi-location scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGreenSpa
• Instagraminstagram.com/thegreenspa
• LinkedInlinkedin.com/company/the-green-spa-wellness-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Spa & Wellness Center