TROIS FOIS VIN
Trois Fois Vin is a French D2C wine subscription business founded in 2010, delivering monthly curated bottles from small artisan winemakers to individual consumers and gift buyers across France and Belgium.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TROIS FOIS VIN does
Trois Fois Vin is a French direct-to-consumer wine subscription business founded in 2010 by Marie-Dominique Bradford and headquartered at 12 rue Notre Dame de Nazareth, Paris (3rd arrondissement). The company operates a monthly subscription model delivering curated selections of 2, 3, or 6 bottles sourced exclusively from small French artisan winemakers practicing sustainable viticulture (organic, biodynamic, HVE, Terra Vitis, or Biodyvin). Three core subscription tiers—Canaille (entry-level, from €27.90/month), Signature (premium, from €48.90/month), and L'Intégrale (prestige 6-bottle, from €99.90/month)—are complemented by specialty boxes (Tastevin, Buissonniers, Échanson), gift cards covering 3–12 month terms, one-off coffrets for gifting occasions, and an à la carte online cave. Distribution is limited to France and Belgium, with deliveries handled via Mondial Relay pickup points (free for subscribers) and a Paris boutique for in-person pickup.
The underlying technology is a standard e-commerce platform with subscription management, cart, and account functionality; no proprietary technology, mobile app, API, or SDK is referenced. Brand differentiation is driven primarily by Marie-Dominique Bradford's personal curation (25+ years of wine expertise, 2,000–5,000 wines tasted annually) and the 20-page tasting booklet accompanying each box. The company is registered as Trois Fois Vin SARL with €9,000 share capital, is entirely founder-owned and bootstrapped, and operates with no disclosed external investors, parent company, M&A activity, or headcount.
Revenue is generated through recurring monthly subscriptions (the core stream), multi-month gift card subscriptions, one-off coffret sales, and individual bottle purchases from the online cave (with a -15% subscriber discount). Marketing relies on a blog/magazine, email newsletters, earned media in Revue du Vin de France, Le Figaro, Le Monde, and Elle, plus a loyalty programme. The customer base is exclusively B2C—individual wine enthusiasts, curious amateurs, and gift buyers—with no enterprise or B2B segment.
TROIS FOIS VIN firmographics
Firmographics- Name
- TROIS FOIS VIN
- Legal name
- Trois Fois Vin SARL
- Website
- https://troisfoisvin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trois Fois Vin is a French D2C wine subscription business founded in 2010, delivering monthly curated bottles from small artisan winemakers to individual consumers and gift buyers across France and Belgium.
- Ownership category
- akta.pro rank
TROIS FOIS VIN industry classification
Industry- Product category
- Wine Subscription Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where TROIS FOIS VIN is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
TROIS FOIS VIN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Monthly wine subscription boxes: Recurring monthly subscription model delivering 2, 3, or 6 bottles of curated small-producer French wines. Subscriptions are month-to-month without commitment, or fixed 3/6/12-month terms. Delivery included in point relais.
- Online wine cave (à la carte bottle purchases): One-time purchases of individual bottles from the online cave. Minimum order 6 bottles with mix-and-match. Subscribers receive 15% discount on all cave wines.
- Gift cards: Pre-paid gift cards covering 3, 6, or 12 months of subscription. Recipient activates subscription on their end.
- One-off coffrets (single boxes): Non-subscription single box purchases for gifting occasions such as Valentine's Day, Father's Day, birthdays, Christmas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Canaille — entry-level discovery box: 2 or 3 bottles/month |
| Subscription | Monthly | Signature — premium box with remarkable cuvées: 2 or 3 bottles/month |
| Subscription | Monthly | L'Intégrale — prestige box combining Canaille and Signature selections: 6 bottles/month |
| Subscription | Multi-year contract | Gift cards — 3, 6, or 12 months of any box tier |
| One time/ perpetual license | Pay-as-you-go | Single coffret (one-off box, no subscription) |
| Unit Pricing | Pay-as-you-go | Online cave individual bottles (non-subscriber) |
| Unit Pricing | Pay-as-you-go | Online cave individual bottles (subscriber) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TROIS FOIS VIN product offering
Product offeringCore offering
Trois Fois Vin is a French wine subscription service founded in 2010 that curates and delivers monthly boxes of wines from small, artisan French winemakers practicing sustainable viticulture (organic, biodynamic, HVE, Terra Vitis). The company sells direct-to-consumer through its own e-commerce website, offering tiered subscription boxes (Canaille, Signature, L'Intégrale), specialty themed boxes (Tastevin, Buissonniers, Échanson), one-off gift coffrets, gift cards, and à la carte bottles from its online cellar (Cave en Ligne). Each box is accompanied by a 20-page tasting booklet and selected by founder Marie-Dominique Bradford, who tastes over 2,000 wines annually.
Product overview
TROIS FOIS VIN operates a subscription-based wine e-commerce platform delivering wines exclusively from small French artisan winemakers. The core offering consists of three main subscription tiers: Canaille (entry-level, 2-3 bottles starting at €27.90/month), Signature (premium, 2-3 bottles starting at €48.90/month), and L'intégrale (prestige, 6 bottles at €99.90/month). Additional specialty boxes include Tastevin, Buissonniers, and Échanson. The company also sells one-time gift boxes (coffrets) and individual wines through its online cellar (cave en ligne). All subscriptions include free delivery to pickup points and a 15% subscriber discount on the online wine shop. Wine selection emphasizes sustainable viticulture with organic, biodynamic, and HVE-certified producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Canaille subscription box Entry-level monthly wine subscription box delivering 2 or 3 bottles from small French artisan winemakers practicing sustainable viticulture. Targeted at curious amateurs and beginners. Starting at €27.90/month with free delivery to pickup point.
- Signature subscription box Premium monthly wine subscription featuring 2 or 3 bottles of remarkable and confidential cuvées from small producers. Designed for wine enthusiasts seeking higher-end selections. Starting at €48.90/month with delivery included.
- L'Intégrale subscription box Prestige monthly wine subscription combining 6 bottles (mix of reds and whites) from the month's selection of gems and remarkable cuvées. Ideal for passionate collectors. Starting at €99.90/month with delivery included.
- Tastevin subscription box Monthly subscription of 2 bottles (red and/or white wine) accompanied by a tasting booklet containing domain information, winemaker stories, and food pairing suggestions.
- Buissonniers subscription box Monthly subscription featuring 3 wines (2 red and 1 white) with a tasting booklet, offering diverse character profiles for daily enjoyment or special meals.
- Échanson subscription box Premium subscription of 2 grand red wines combining power and elegance, featuring confidential cuvées from exceptional terroir producers.
- Coffrets (wine gift boxes) Ready-to-give one-time purchase wine gift boxes available in 2, 3, or 6 bottles with delivery included, starting at €32.90. Available for various gifting occasions including Valentine's Day, Father's Day, Mother's Day, birthdays, and Christmas.
- Cave en Ligne (online wine cellar) Online wine shop offering individual bottle purchases from the same small artisan winemakers featured in the subscription boxes. Minimum order of 6 bottles with mix-and-match. Subscribers receive a 15% discount on all wines; shipping €12 below €200, free above €200.
- Carte Cadeau (gift cards) Pre-paid gift subscription cards available for 3, 6, or 12 months covering any box tier. Printable format available for immediate gifting. Starting at €83.70 for 3 months (Canaille).
Quantifiable outcome
- Over 2000 wines tasted annually to select those featured in boxes
- +1 more outcomes
Companies that use TROIS FOIS VIN
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
TROIS FOIS VIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TROIS FOIS VIN partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
TROIS FOIS VIN competitors and assessment
Company assessmentOthers
- Vivino: Global wine marketplace and label-scanning app with millions of users; not a direct subscription competitor but the dominant consumer discovery layer that shapes how wine enthusiasts find small producers — relevant to how Trois Fois Vin's curation surfaces to digital-native buyers.
- Caves Augé: Historic Paris wine retailer specializing in fine and rare French wines; overlapping customer base of Parisian wine enthusiasts who shop at the Trois Fois Vin boutique on rue Notre Dame de Nazareth.
Direct peers
- Bright Cellars: US wine subscription startup using a taste quiz to match subscribers with monthly bottle selections; competing in the same DTC curated-discovery category as Trois Fois Vin, with a comparable subscription and gift-card funnel.
- Firstleaf: Subscription-based wine club using a taste profile quiz to deliver curated bottles monthly; offers tiered subscription boxes and one-off gifting options analogous to Trois Fois Vin's tiered boxes and gift cards.
- Winc: US-based DTC wine subscription club delivering monthly curated bottles (now part of a larger DTC beverage portfolio); closely mirrors Trois Fois Vin's subscription + discovery + cellar-building mechanics, although targeted at the US consumer.
- Le Petit Ballon: French wine subscription club offering curated monthly boxes of small-producer French wines with sommelier-led discovery and a tasting booklet, operating under a nearly identical DTC subscription + gift + online cellar model as Trois Fois Vin.
Broad incumbents
- Wine.com: Largest US online wine retailer with broad catalog, subscription options, and gift services; not a niche French small-producer specialist but competes for the same DTC wine buyer and gift occasions that Trois Fois Vin targets.
- Naked Wines: UK-headquartered, publicly listed wine subscription club that funds independent winemakers in exchange for discounted bottles to subscribers; operates at much larger scale and broader geographic reach, making it the global template for the model Trois Fois Vin pioneered in France.
- Nicolas (Maison Nicolas): Leading French specialty wine retail chain owned by Castel Group, with extensive physical storefronts and an online wine shop; competes for the same French wine consumer across everyday and gift occasions, though without the subscription-discovery mechanic.
- Millesima: Major French online wine retailer specializing in Bordeaux grands crus and fine wine; broader catalog and price points than Trois Fois Vin, but overlaps on the premium French wine buyer and gift-giving occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TROIS FOIS VIN social profiles
Digital presenceTROIS FOIS VIN compliance and trust
Trust signalCompliance5 records
TROIS FOIS VIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TROIS FOIS VIN leadership team
Management profileNumber of profiles
Profiles1 record
TROIS FOIS VIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TROIS FOIS VIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TROIS FOIS VIN
What does TROIS FOIS VIN do?
Trois Fois Vin is a French wine subscription service founded in 2010 that curates and delivers monthly boxes of wines from small, artisan French winemakers practicing sustainable viticulture (organic, biodynamic, HVE, Terra Vitis). The company sells direct-to-consumer through its own e-commerce website, offering tiered subscription boxes (Canaille, Signature, L'Intégrale), specialty themed boxes (Tastevin, Buissonniers, Échanson), one-off gift coffrets, gift cards, and à la carte bottles from its online cellar (Cave en Ligne). Each box is accompanied by a 20-page tasting booklet and selected by founder Marie-Dominique Bradford, who tastes over 2,000 wines annually.
Is TROIS FOIS VIN a public or private company?
TROIS FOIS VIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TROIS FOIS VIN founded?
TROIS FOIS VIN was founded in 2010. It employs 1 to 10 people.
Where is TROIS FOIS VIN based?
TROIS FOIS VIN is headquartered in Paris, France, in the Europe region.
How does TROIS FOIS VIN make money?
Four revenue lines are on record. Monthly wine subscription boxes are the primary driver. The others are online wine cave (à la carte bottle purchases), gift cards and one-off coffrets (single boxes).
Who are TROIS FOIS VIN's main competitors?
Others on record are Vivino and Caves Augé. Direct peers are Bright Cellars, Firstleaf, Winc and Le Petit Ballon. Broad incumbents are Wine.com, Naked Wines, Nicolas (Maison Nicolas) and Millesima.
Does TROIS FOIS VIN have an API?
No public API is recorded for TROIS FOIS VIN.
What industry is TROIS FOIS VIN in?
TROIS FOIS VIN's product category is Wine Subscription Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 445320.