The BioMechanics Method
The BioMechanics Method is an online corrective exercise education company offering foundational (TBMM-CES) and advanced (TBMM-AdCES) certification courses, modules, and a textbook to fitness, exercise, and health professionals worldwide, delivered via an outsourced LMS and distributed through certifying-organization partnerships.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The BioMechanics Method does
The BioMechanics Method, operated by The BioMechanics LLC (a California LLC founded in 2006 and headquartered in San Diego), is an online education business that delivers corrective exercise certification and continuing education to fitness, exercise, and health professionals. Its core curriculum comprises the foundational TBMM-CES (Corrective Exercise Specialist) certification — five modules covering structural assessment, muscles and movement, corrective exercise fundamentals, an exercise library of nearly 200 movements, and program design — and the industry-only TBMM-AdCES advanced certification (three modules on movement analysis, advanced program design, and practical application). Supplementary offerings include a bridging course for already-certified professionals, business courses (remote service delivery and practice building), a 538-page academic textbook co-published with Human Kinetics, and 30- and 60-minute live mentoring sessions delivered personally by founder Justin Price.
The business model is one-time perpetual licensing rather than subscription: individual courses and modules are priced between $19.95 (merchandise) and $832 (specialist bundle), with a textbook at $94 and live mentoring at $250–$500. Affirm-powered installment plans (0% APR, four interest-free payments) are offered to expand purchasing power. Course delivery runs on the Inspire360 LMS, which also powers dedicated portals for each distribution partner. Go-to-market combines direct e-commerce via thebiomechanicsmethod.com with a multi-partner distribution network spanning ACE, NETA, IDEA, MeFitPro, FitPro UK, Australian Fitness Network, Physiolution India, and Fitness Academy Asia, plus content marketing (YouTube, blog, social), an alumni-driven referral register, and limited institutional licensing into college and university degree programs.
Customer segments span personal trainers, strength and conditioning coaches, and corrective exercise specialists as the primary buyer; physical therapists, chiropractors, occupational therapists, and massage therapists as a secondary persona; and academic institutions as a tertiary B2B licensing channel. The company is privately held, bootstrapped, and founder-led, with no disclosed external funding, parent company, or subsidiary structure. Certified specialists are reported across 80+ countries, and techniques are used by professional athletes, sports teams, military forces, and celebrities per the company's own positioning.
The BioMechanics Method firmographics
Firmographics- Name
- The BioMechanics Method
- Legal name
- The BioMechanics LLC
- Website
- https://thebiomechanicsmethod.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The BioMechanics Method is an online corrective exercise education company offering foundational (TBMM-CES) and advanced (TBMM-AdCES) certification courses, modules, and a textbook to fitness, exercise, and health professionals worldwide, delivered via an outsourced LMS and distributed through certifying-organization partnerships.
- Ownership category
- akta.pro rank
The BioMechanics Method industry classification
Industry- Product category
- Corrective Exercise Education
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
- akta.pro secondary industries
- Corrective Exercise & Posture Training (HSADAAAE), Functional Fitness & Mobility Training (HSADAAAD), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)
Keywords
Where The BioMechanics Method is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The BioMechanics Method business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Sales: One-time purchase of individual online courses including foundational modules, advanced courses, and standalone continuing education courses. Includes digital materials, video content, and online testing.
- Course Bundles: Bundle pricing for purchasing multiple courses together (e.g., Specialist Course Bundle combining TBMM-CES and TBMM-AdCES) at discounted rates. One-time purchase with savings of $279-$348 over individual purchases.
- Textbook Sales: Sale of 538-page The BioMechanics Method for Corrective Exercise textbook (2nd edition) published in partnership with Human Kinetics. Available with or bundled with courses.
- Live Assistance Mentoring Sessions: Personalized one-on-one mentoring sessions with Justin Price (creator of The BioMechanics Method) available in 30-minute ($250) and 60-minute ($500) formats for consultation on corrective exercise-related subjects.
- Payment Plan Financing: Partnership with Affirm to offer installment payment options (4 interest-free payments or low monthly payments at 0% APR) on course purchases, enabling higher average order values.
- Institutional Licensing: Licensing of curriculum, textbooks, and course materials to universities, colleges, and learning institutions for classroom use. Institutions receive ancillary materials and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Specialist Course Bundle - TBMM-CES + TBMM-AdCES |
| One time/ perpetual license | Pay-as-you-go | TBMM-CES Bridging Course |
| One time/ perpetual license | Pay-as-you-go | The Fundamentals of Structural Assessment (Module 1) |
| One time/ perpetual license | Pay-as-you-go | Understanding Muscles and Movement (Module 2) |
| One time/ perpetual license | Pay-as-you-go | The Fundamentals of Corrective Exercise (Module 3) |
| One time/ perpetual license | Pay-as-you-go | The Complete Corrective Exercise Library (Module 4) |
| One time/ perpetual license | Pay-as-you-go | Corrective Exercise Program Design (Module 5) |
| One time/ perpetual license | Pay-as-you-go | The Fundamentals of Movement Analysis (AdCES Module 1) |
| One time/ perpetual license | Pay-as-you-go | Advanced Corrective Exercise Program Design (AdCES Module 2) |
| One time/ perpetual license | Pay-as-you-go | Remote Services Course |
| One time/ perpetual license | Pay-as-you-go | Corrective Exercise Business Professional |
| One time/ perpetual license | Pay-as-you-go | Textbook - The BioMechanics Method for Corrective Exercise (2nd Edition) |
| Unit Pricing | Pay-as-you-go | 30-Minute Live Mentoring Session |
| Unit Pricing | Pay-as-you-go | 60-Minute Live Mentoring Session |
| Unit Pricing | Pay-as-you-go | Corrective Exercise Education T-Shirt |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels8 records
The BioMechanics Method product offering
Product offeringCore offering
The BioMechanics Method provides online corrective exercise education and certification courses for fitness, exercise, and health professionals. The core offering consists of two certification programs — the foundational TBMM-CES (Corrective Exercise Specialist) and the advanced TBMM-AdCES (Advanced Corrective Exercise Specialist) — covering structural assessment, functional anatomy, corrective exercise techniques, an exercise library of nearly 200 exercises, and program design. Courses are approved for continuing education credits by major certifying organizations and delivered through the Inspire360 online learning platform.
Product overview
The BioMechanics Method is an online education platform offering a comprehensive corrective exercise curriculum through multiple certification courses, individual modules, course bundles, and supplementary products. The core offering consists of two certification programs: TBMM-CES (Corrective Exercise Specialist) - a foundational five-module certification covering structural assessment, anatomy, corrective exercise techniques, exercise library, and program design; and TBMM-AdCES (Advanced Corrective Exercise Specialist) - the industry's only advanced certification building on the foundational course with movement analysis and advanced program design. Individual course modules can be purchased separately or bundled for savings. The product portfolio also includes a bridging course for already-certified professionals, business-focused courses for remote services and professional practice, a 538-page textbook published with Human Kinetics, live mentoring sessions with founder Justin Price, and branded merchandise. All courses provide unlimited access, free test retakes, and CEC credits approved by major fitness organizations including ACE, NASM, ACSM, NSCA, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- TBMM-CES (Corrective Exercise Specialist) Certification Course The foundational corrective exercise specialist certification course consisting of five educational modules covering structural assessment, functional anatomy, corrective exercise techniques, an exercise library of nearly 200 exercises, and program design. Approved for continuing education credits by ACE, NASM, ACSM, NSCA, BOC, and others. Designed for fitness, exercise, and health professionals seeking specialization in corrective exercise.
- TBMM-AdCES (Advanced Corrective Exercise Specialist) Certification Course The industry's only advanced corrective exercise specialist certification, building on the TBMM-CES foundation with three modules covering movement analysis, advanced program design, and practical application. Designed for TBMM-CES holders who want to work with athletes and complex client cases.
- TBMM-CES Bridging Course Enables exercise, health and fitness professionals who already hold similar qualifications (FMS, NASM CES, ISSA CES, CSCS, etc.) to earn the TBMM-CES credential through an expedited pathway, providing access to the same materials as the full TBMM-CES course.
- Specialist Course Bundle Bundle containing both the TBMM-CES and TBMM-AdCES certification courses at a discounted price of $832 (reduced from $1,189), saving $309 over purchasing separately. Includes the foundational and advanced corrective exercise specialist certifications.
- The Corrective Exercise Business Professional Online business course for health, exercise and fitness professionals covering how to develop, operate, and market a successful corrective exercise business.
- How to Use The BioMechanics Method Remotely Business course teaching specialists how to provide effective corrective exercise services via live video feed, including modified assessment and exercise techniques for remote service offerings.
- The BioMechanics Method for Corrective Exercise Textbook (2nd Edition) 538-page academic textbook written by Justin Price in partnership with Human Kinetics. Contains core text material for the TBMM-CES certification course and is adopted in degree programs at colleges and universities.
- 30 Minute Live Assistance Mentoring Session 30-minute personalized, hands-on mentoring session with Justin Price (creator of The BioMechanics Method) covering structural assessment, movement analysis, corrective exercise programming, and business topics. TBMM-CES students receive a 10% discount.
- 60 Minute Live Assistance Mentoring Session
Quantifiable outcome
- Research shows 90% of people have muscle pain, joint dysfunction and movement limitations affecting ability to move and exercise successfully
- +2 more outcomes
Companies that use The BioMechanics Method
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
The BioMechanics Method technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The BioMechanics Method partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and regional.
- ACE (American Council on Exercise)coreDistribution partnership allowing ACE certified professionals to access TBMM courses through dedicated portal (tbmm-acefitness.inspire360.com). ACE is a major fitness certifying organization with thousands of members worldwide.
- NETA (National Exercise Trainers Association)coreDistribution partnership for NETA members to access TBMM courses through dedicated portal (tbmm-netafit.inspire360.com). NETA is a major certifying organization for fitness professionals.
- FitPro UKminorUK-based fitness professional organization distributing TBMM courses to their member base in the United Kingdom market.
- Australian Fitness NetworkregionalAustralia and New Zealand fitness network distributing TBMM courses through dedicated portal (tbmm-fitnessnetwork.inspire360.com) to regional fitness professionals.
- IDEA Health & Fitness AssociationcoreDistribution partnership with IDEA for their members to access TBMM courses. IDEA is a major international health and fitness organization.
- Physiolution (India)regionalIndian fitness education provider distributing TBMM courses in the India market through their platform.
- Fitness Academy AsiaregionalAsian fitness education academy distributing TBMM courses throughout the Asia-Pacific region.
- MeFitProcoreGlobal fitness professional organization distributing TBMM courses to MeFitPro members worldwide.
- Human KineticscoreAcademic publishing partnership for The BioMechanics Method for Corrective Exercise textbook (2nd edition). Human Kinetics is a leading academic publisher specializing in fitness and health education. Partnership includes ancillary materials for instructors and academic institutions.
- Inspire360coreOnline learning management system (LMS) hosting provider for all TBMM online courses. Provides course delivery platform, student access management, and certificate verification systems.
- AffirmminorFinancial technology partnership providing installment payment options (4 interest-free payments or low monthly payments at 0% APR) to make courses more accessible and drive higher conversion rates.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
The BioMechanics Method competitors and assessment
Company assessmentEmerging players
- Institute of Motion (IoM): Australian-based education provider offering corrective exercise and movement-focused practitioner courses; smaller in scale than TBMM but addresses the same corrective exercise specialist persona with adjacent methodologies.
- Dr. John Rusin Academy: Online performance and corrective training education platform for fitness professionals offering structured programs on pain-free performance, hypertrophy, and corrective strategies; competes for the same trainer persona with a digital-first model.
Direct peers
- CHEK Institute: Paul Chek's holistic corrective and high-performance coaching education company offering practitioner certifications in corrective exercise and movement; closely comparable to TBMM's niche of corrective exercise education for fitness professionals.
- NETA (National Exercise Trainers Association): National certifying organization for fitness professionals that also distributes TBMM courses; offers its own group exercise and personal training credentials, making it both a distribution partner and a direct competitor in the specialty fitness education category.
- Functional Movement Systems (FMS): Founded by Gray Cook, FMS offers movement screening, assessment, and corrective exercise certification programs that compete head-to-head with TBMM's Structural Assessment Process and CES curriculum in the corrective exercise specialist niche.
Broad incumbents
- NASM (National Academy of Sports Medicine): Major US fitness certification body offering its own Corrective Exercise Specialist (NASM-CES) credential alongside broader personal training and performance certifications; directly comparable to TBMM's foundational and advanced CES offerings but with much broader scope.
- NSCA (National Strength and Conditioning Association): Established credentialing body for strength and conditioning professionals with CSCS and TSAC-F certifications; overlaps with TBMM's advanced corrective exercise audience of performance and conditioning coaches.
- ACE (American Council on Exercise): One of the largest US fitness certifying organizations; distributes TBMM courses to its members but also offers its own specialty credentials, making it both a channel partner and a broad incumbent competitor in the fitness education space.
- ISSA (International Sports Sciences Association): Global online fitness education provider offering personal training, corrective exercise, and specialty certifications; competes in the same online-certification format with a broader catalog.
- Precision Nutrition: Well-known online education brand for fitness and nutrition coaching certifications; not a corrective exercise specialist but is a comparable online specialty education company targeting the same fitness professional buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The BioMechanics Method social profiles
Digital presenceThe BioMechanics Method financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BioMechanics Method leadership team
Management profileNumber of profiles
Profiles2 records
The BioMechanics Method funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BioMechanics Method M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BioMechanics Method
What does The BioMechanics Method do?
The BioMechanics Method provides online corrective exercise education and certification courses for fitness, exercise, and health professionals. The core offering consists of two certification programs — the foundational TBMM-CES (Corrective Exercise Specialist) and the advanced TBMM-AdCES (Advanced Corrective Exercise Specialist) — covering structural assessment, functional anatomy, corrective exercise techniques, an exercise library of nearly 200 exercises, and program design. Courses are approved for continuing education credits by major certifying organizations and delivered through the Inspire360 online learning platform.
Is The BioMechanics Method a public or private company?
The BioMechanics Method is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The BioMechanics Method founded?
The BioMechanics Method was founded in 2006. It employs 1 to 10 people.
Where is The BioMechanics Method based?
The BioMechanics Method is headquartered in San Diego, United States, in the North America region.
How does The BioMechanics Method make money?
Six revenue lines are on record. Individual Course Sales are the primary driver. The others are course Bundles, textbook Sales, live Assistance Mentoring Sessions, payment Plan Financing and institutional Licensing.
Who are The BioMechanics Method's main competitors?
Emerging players on record are Institute of Motion (IoM) and Dr. John Rusin Academy. Direct peers are CHEK Institute, NETA (National Exercise Trainers Association) and Functional Movement Systems (FMS). Broad incumbents are NASM (National Academy of Sports Medicine), NSCA (National Strength and Conditioning Association), ACE (American Council on Exercise), ISSA (International Sports Sciences Association) and Precision Nutrition.
Does The BioMechanics Method have an API?
No public API is recorded for The BioMechanics Method.
What industry is The BioMechanics Method in?
The BioMechanics Method's product category is Corrective Exercise Education. Its primary akta.pro industry code is HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics, with a secondary code of HSADAAAE, Corrective Exercise & Posture Training. Its NAICS code is 61162 and its SIC code is 8200.