Storm Equipment Llc

What Storm Equipment Llc does

Storm Equipment LLC is a privately held Minnesota-based distributor that operates as the largest USA sales, service, parts, and support channel for Metal Pless snow plows. The company was formed in 2017 when the Metal Pless division of Voigt Smith Innovation (VSI), a Southern Minnesota commercial snow and ice contracting firm, was spun off as a standalone entity. Storm Equipment sells four principal Metal Pless product families — PlowMaxx (for skid steers and compact loaders), MaxxPro (for wheel loaders), AgriMaxx (for agricultural tractors), and LiveBoxx (box plows) — through an e-commerce storefront, regional inside and outside sales representatives covering the entire United States, and authorized distribution locations with inventory in Minnesota and Pennsylvania.

The company's technical core centers on Metal Pless's patented LiveEdge oscillating sectional edge system, in which each 2-foot section independently contours to road and parking-lot surfaces with carbide inserts that deliver 1,000+ hours of edge life and reduce salt usage by 20–50%. Storm has extended this base with two proprietary offerings: the Phantom van wing plow (launched 2024) and the StormVision wireless plow control system, which provides iPad-based controls, voice commands, equipment tracking, and planned production-rate analytics. Supporting revenue streams include replacement parts (cutting edges, hydraulic cylinders, wear shoes, Stucchi couplers), accessories (wiring harnesses, mounting hooks), the Storm Academy training program, the Storm Chasin' content docuseries, and an in-house commercial snow removal service (Storm Snow Services) operating in the greater Mankato, MN area.

Pricing ranges from approximately $10,350 for a base LiveBoxx unit to $169,850 for a top-spec MaxxPro PRO 3660-60 LE, with 2-year standard warranty and up to 7-year financing through Geneva Capital and American Bank. The customer base is concentrated in commercial snow removal contractors, with secondary segments in agricultural operations and municipal/government entities. The company claims 75%+ repeat and referred customers and positions itself as a one-stop Metal Pless support arm, including warranty service for non-Storm purchasers.

Name

Storm Equipment Llc

Legal name

Storm Equipment LLC

Website

https://stormeq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Storm Equipment LLC is the largest USA distributor of Metal Pless snow plows, selling hydraulic wing plows, parts, and accessories to commercial snow removal contractors, agricultural operators, and municipalities through e-commerce and regional field sales nationwide.

Ownership category

akta.pro rank

Product category

Commercial Snow Plow Equipment

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF)

akta.pro secondary industries

Commercial Snow Plowing (Parking Lots & Campuses) (HSAIAIAB), 24/7 Snow & Ice Response / Seasonal Contract Services (HSAIAIAJ), Snow & Ice Management (De-icing, Plowing) (BPABADAG), Sidewalk & Walkway Snow Clearing (Shoveling/Plowing) (HSAIAIAC)

Keywords

• Snow plow equipment
• Hydraulic wing plows
• Commercial snow removal
• Winter equipment distribution
• Metal Pless plows

Headquarters

HQ city

Madison Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Snow Plow Equipment Sales: Sale of Metal Pless branded snow plows including MaxxPro, PlowMaxx, AgriMaxx, and LiveBoxx models. One-time equipment purchase with prices ranging from approximately $10,000 to $170,000 depending on model and configuration. Includes wiring harness and hooks in base price for most models.
2. Replacement Parts Sales: Sale of replacement parts including cutting edges, hydraulic cylinders, wear shoes, wiring harnesses, Stucchi hydraulic couplers, and plow mounting hooks. Supports Gen 3 and Gen 4 (2017-present) Metal Pless models.
3. StormVision Wireless System: Sale of StormVision wireless plow control system with spare batteries and accessories.
4. Equipment Financing Services: Facilitates equipment financing through partner companies Geneva Capital and American Bank, offering up to 7-year financing terms upon approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Storm Equipment LLC is the largest USA distributor of Metal Pless snow plows, offering hydraulic wing plows, box plows, and tractor plows (PlowMaxx, MaxxPro, AgriMaxx, LiveBoxx) along with their own Phantom van wing plow line and StormVision wireless control system. The company sells replacement parts, accessories, and provides training (Storm Academy), in-house snow services, and financing facilitation to commercial snow removal contractors, municipalities, and agricultural operators across the United States.

Product overview

Storm Equipment LLC is a specialized distributor of Metal Pless snow plows serving the entire USA, offering a comprehensive portfolio of hydraulic wing plows and box plows. The product lineup centers on four Metal Pless product families: PlowMaxx (for skid steers and compact loaders), MaxxPro (for larger wheel loaders), AgriMaxx (for agricultural tractors), and LiveBoxx (box plows). Each family offers multiple edge systems (LiveEdge with carbide inserts for superior contouring, Standard trip edge, and HD heavy-duty). The company has expanded beyond Metal Pless with its own Phantom van wing plow line. Add-on technology includes StormVision wireless control system. The portfolio also encompasses parts, accessories (mounting hooks, wiring harnesses, hydraulic components), and services (training academy, snow removal services, docuseries content).

Differentiator

Problem solved

Functional benefit

Brands

• StormVision: Wireless plow control system with smart monitoring, iPad app, and operator training features for winter operations.
• Storm Snow Services
• Storm Academy
• Storm Chasin'

Products and services

• PlowMaxx Hydraulic Wing Plows Hydraulic wing snow plow designed for skid steers, small wheel loaders, and backhoes. Features three edge options (LiveEdge, Standard, HD) and variable moldboard sizes for medium to small parking lots. Used by commercial snow removal contractors.
• MaxxPro Hydraulic Wing Plows Professional series hydraulic wing snow plow designed for wheel loaders. Features LiveEdge or HD edge systems with larger moldboards for large distribution centers and shopping centers. Used by commercial snow removal operations.
• AgriMaxx Hydraulic Wing Plows Hydraulic wing plow designed for agricultural tractors with both undercarriage frame mount and 3-point mount options. Features LiveEdge, Standard, or HD edge systems. For farms and agricultural operations using tractors for snow removal.
• LiveBoxx Box Plows Box plow with fixed wings and LiveEdge trip system. Designed for skid steers, backhoes, and wheel loaders at a competitive price point. For commercial snow removal on parking lots and properties.
• StormVision Wireless Control System Wireless plow control system eliminating cab wiring, with iPad app featuring plow angle indicator, multiple control options (joystick, rocker switch, foot pedal, voice commands), equipment tracking, and production rate monitoring. For commercial snow removal operators.
• Phantom Van Wing Plow Van wing plow line for compact to mid-size wheel loaders featuring universal van taper wings, replaceable rotating wear surfaces, made in the USA. Includes C-Series (16-22 ft) and E-Series (18-26 ft) models. For commercial snow removal operators.
• Plow Mounting Hooks Quick attach hooks for various machine brands including Volvo/John Deere, CAT Fusion, JRB 416, JRB 418, and CAT IT 28. Required accessory for connecting plows to host machines.
• Wiring Harnesses Electrical harnesses for connecting plows to machines. Options include 4-pin, 8-pin, 14-pin configurations with compatibility for CAT, John Deere, Kubota, Case, Gehl, Mustang, JCB, Volvo, and Bobcat.
• Stucchi Hydraulic Parts Stucchi brand hydraulic couplers, fittings, parking stations, and hose kits for snow plow hydraulic systems.
• Metal Pless Plow Parts Replacement parts including LiveEdge cutting edges, hydraulic cylinders, wear shoes, wear pads, and specialized components for MaxxPro, PlowMaxx, AgriMaxx, and LiveBoxx models. Supports Gen 3 and Gen 4 (2017-present) Metal Pless models.
• Storm Academy Training Program Hands-on training academy for snow professionals featuring obstacle courses, snowmaking technology, and equipment training for plows, loaders, tractors, and deicing technology. Vendor partnership application available.
• Storm Snow Services Commercial snow and ice management services in the greater Mankato, MN area including plowing, sidewalk clearing, liquid de-icing, and snow hauling.
• Equipment Financing Facilitation Facilitation of equipment financing through partner companies Geneva Capital and American Bank, offering up to 7-year financing terms upon approval for snow plow purchases.

Quantifiable outcome

• Up to 50% reduction in salt and abrasive usage with LiveEdge system
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered strategic and flagship.

• SnowJobs PodcaststrategicGTM or Marketing PartnerPodcast collaboration for Storm Chasin' docuseries showcasing snow industry professionals. Joint content creation and marketing initiative to raise industry awareness and promote snow removal as a profession.
• Metal PlessflagshipChannel Partner/ Reseller/ DistributorAuthorized USA distributor for Metal Pless snow plows including MaxxPro, PlowMaxx, AgriMaxx, and LiveBoxx product lines. Largest Metal Pless distributor in the USA with direct warranty support capability.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BOSS Snowplow: One of the largest North American manufacturers of snowplows and ice control equipment, with an extensive dealer network across the USA. Competes broadly with Storm across commercial and municipal segments.
• Western Snowplows: Major snowplow brand under Douglas Dynamics with deep dealer penetration across North America. Competes directly with Storm Equipment for commercial contractor fleet purchases.
• Buyers Products: Broad manufacturer of snow and ice control equipment, salt spreaders, and truck equipment with a large distributor and dealer network. Competes with Storm across multiple commercial product categories.
• Fisher Engineering: Established snowplow manufacturer (part of Douglas Dynamics) serving professional and municipal contractors with a broad product line. A dominant incumbent Storm competes against in the commercial snow removal channel.

Direct peers

• SnowWolf: Specialty manufacturer of commercial-grade plows, wings, and snow pushers for skid steers, wheel loaders, and tractors — closely comparable product portfolio to Storm's Metal Pless lineup.
• Hiniker Company: Manufacturer of commercial snow and ice management equipment including plows, wings, and pushers for skid steers, wheel loaders, and trucks — a direct competitor in hydraulic wing plow and snow pusher categories.
• Metal Pless Products: Manufacturer of the snow plows (MaxxPro, PlowMaxx, AgriMaxx, LiveBoxx) that Storm Equipment distributes. Storm is Metal Pless's largest USA distributor, making the OEM relationship its single most important commercial linkage.
• Pro-Tech Manufacturing & Distribution: Manufacturer and distributor of snow and ice removal equipment including containment plows and pushers. Comparable distributor-plus-manufacturer model serving similar commercial contractors.
• Arctic Snow & Ice Control Equipment: Manufacturer of snow plows, wings, and de-icing equipment for commercial and municipal applications — direct overlap with Storm's customer base and product categories.

Emerging players

• Kage Innovation: Innovator of snow pusher and plow box technology with a focus on commercial snow removal contractors. Adjacent competitor in the wing plow / box plow space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMqgq5eDi3kKsXrfNarTuOA
• Facebookfacebook.com/Storm-Equipment-107564825268200
• LinkedInlinkedin.com/company/storm-equipment
• Instagraminstagram.com/storm_equipment
• TikToktiktok.com/@stormequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storm Equipment Llc