Aesha Botanicals Inc.

What Aesha Botanicals Inc. does

Aesha Botanicals Inc. is a privately held Canadian corporation, operating under the brand name Tülu Wellness, that sells 100% pure and organic essential oils, proprietary aromatic blends, carrier oils, body mists, bath products, candles, accessories, and ethically produced apparel (sweaters and tote bags handmade in Bali). The company's underlying technical differentiator is third-party GC/MS (Gas Chromatography/Mass Spectrometry) batch-level purity testing with publicly published reports, positioned against an essential oils market widely perceived as diluted or synthetic. The platform architecture is a standard direct-to-consumer e-commerce build on Wix.com, with payment processing through PayPal and Square, fulfillment via Canada Post from two warehouses in Castlegar, BC and Montreal, QC, and PCI DSS compliance inherited from Wix Payments.

The business model combines four revenue streams: (1) DTC product sales through tuluwellness.com at unit price points of roughly $14-$30 for essential oils and $30-$95 for accessories and apparel, with free Canadian shipping over $100; (2) wholesale distribution to specialty lifestyle boutiques, holistic health clinics, and yoga studios (minimum order $300, free shipping over $500); (3) on-site wellness services including reflexology, craniosacral therapy, and aromatherapy consultations at the Tülu Wellness Studio in Nelson, BC; and (4) custom scent / private label services for B2B partners. The customer base is primarily health-conscious individual consumers in Canada, supplemented by a distributed set of small retail partners across British Columbia (Nelson, Trail, Castlegar, Nakusp) and Quebec (Rimouski). The company describes itself as a Canadian, woman-owned business, operates with 1-10 employees, and has no disclosed institutional funding.

Name

Aesha Botanicals Inc.

Legal name

Aesha Botanicals Inc.

Website

https://tuluwellness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tülu Wellness, operated by Aesha Botanicals Inc., is a Canadian woman-owned direct-to-consumer brand selling GC/MS-tested organic essential oils, aromatherapy blends, body care, and wellness apparel, serving health-conscious consumers and specialty retailers across Canada.

Ownership category

akta.pro rank

Product category

Aromatherapy & Natural Wellness Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABALAG

Spa Body Treatments & Massage (Oils, Scrubs, Wraps)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYHSALAFAI

Aromatherapy & Essential Oil Body Treatments

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYCRADAKAI

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Home & Fabric Care Products

SECONDARYCRABADAC

Body Sprays & Mists

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Organic essential oils
• Aromatherapy products
• Natural body care
• Botanical wellness
• Holistic health services

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of essential oils, aromatherapy blends, carrier oils, diffusers, body care products, candles, and apparel through the company's e-commerce platform. Products include single-origin essential oils, proprietary blends (immunity, respiratory, digestive, focus), and complementary wellness items.
2. Wellness Services: On-site services including reflexology, craniosacral therapy, and aromatherapy consultations offered at their wellness studio locations.
3. Wholesale/B2B: Wholesale distribution to specialty lifestyle boutiques, holistic health clinics, and yoga/fitness studios across Canada. Minimum order of $300, with free shipping on orders over $500.
4. Loyalty Program: Tülu Rewards program where members earn points for purchases, sign-ups, and birthdays, redeemable for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aesha Botanicals Inc., operating as Tülu Wellness, bottles and sells 100% pure and organic essential oils (single-origin and proprietary blends), carrier oils, body care products (body mists, magnesium bath soaks, natural deodorant), aromatherapy accessories (diffusers, Gua Sha tools, candles), and apparel. The company also offers reflexology, craniosacral therapy, and aromatherapy consultation services at its Tülu Wellness Studio locations across Canada, along with custom scent/private label services for wholesale partners.

Product overview

Tülu Wellness (operated by Aesha Botanicals Inc.) is a Canadian wellness company offering a comprehensive aromatherapy and natural wellness product portfolio. The core offering consists of 100% pure organic essential oils sourced globally (single oils like Lavender from Bulgaria, Ylang Ylang from Madagascar, Bergamot from Italy) and proprietary aromatic blends (Armour for immunity, Wheeze for respiratory, Digest for digestive support, Elevate for focus). The product line extends through the AŪM Collection of element-themed body mists, carrier oils (Jojoba, Tamanu, Castor, Coconut), bath and body products (Magnesium Bath Soak, Natural Deodorant), tools (Mia Diffuser, Gua Sha), soy wax candles, and apparel (sweaters, tote bags). The brand also offers services including reflexology, craniosacral therapy, aromatherapy consultations, and custom scent/private label opportunities. Products are distributed through direct-to-consumer e-commerce, wholesale partnerships with Canadian retailers, and physical retail locations across British Columbia and Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Essential Oils Pure organic essential oils sourced from various origins including Ylang Ylang (Madagascar), Bergamot (Italy), Helichrysum (Madagascar), Peppermint (Indonesia), Grapefruit (Indonesia), Frankincense (India), Black Spruce (Canada), Lavender (Bulgaria), Sweet Orange (Brazil), Holy Basil (India), and Eucalyptus (Madagascar). Sold to health-conscious consumers for personal aromatherapy and topical use.
• Aromatic Blends Pre-blended 15ml essential oil combinations targeting specific wellness needs including immunity (Armour), respiratory support (Wheeze), digestion (Digest), detoxification (Detox), focus (Elevate), headache relief (Relief), and hormonal balance (Fleur). Designed for diffuser and topical use.
• AŪM Collection (Body Mists) 100ml element-themed body mists inspired by Ayurvedic philosophy including Akasha (Space), Vayu (Air), Jalas (Water), Prithvi (Earth), and Agni (Fire). Designed for emotional balance and spiritual grounding through personal fragrance application.
• Mia Diffuser Ultrasonic aromatherapy diffuser with handcrafted ceramic top and wooden base, featuring whisper-quiet function and ambient light, BPA-free and anti-corrosion materials. Covered under 6-month warranty. MSRP $70 CAD.
• Carrier Oils Pure carrier oils including Organic Jojoba Oil (Israel), Organic Tamanu Oil (Madagascar), Organic Castor Oil (India), and Fractionated Coconut Oil (Singapore). Used for diluting essential oils for topical application.
• Restore Magnesium Bath Soak 480g bath product containing Dead Sea salt, Epsom salt, green tea, red clover, and essential oils (lavender, eucalyptus, black spruce, yarrow, marjoram). Marketed for muscle relaxation and body tension relief. MSRP $36 CAD.
• Natural Deodorant Spray 120ml aluminum-free natural deodorant with essential oils (geranium, sweet orange, palmarosa) and mineral salts providing antibacterial protection. Formulated to leave no white marks on clothes. MSRP $18 CAD.
• White Quartz Gua Sha

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Wellness Influencers and Content CreatorsminorGTM or Marketing PartnerBrand collaboration program targeting beauty vloggers, wellness influencers, mom bloggers, nutritionists, fitness trainers, naturopaths, and holistic practitioners. Partners create content, feature products on social channels, and participate in collaborative product development in exchange for exposure, exclusive benefits, and products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plant Therapy: Online-first essential oils brand with KidSafe line, single oils, blends, and natural wellness products. Directly comparable category, channel mix, and customer base to Tülu.
• Saje Natural Wellness: Canadian-based natural wellness retailer selling 100% natural essential oils, diffusers, body care, and aromatherapy products across 100+ retail locations in Canada. Closest geographic and product-line comparable to Tülu, competing for the same Canadian wellness consumer.
• Vitruvi: Premium home fragrance and wellness brand best known for ultrasonic diffusers, essential oils, and natural body care sold DTC. Comparable premium aesthetic, product mix, and direct-to-consumer positioning to Tülu.
• Edens Garden: Direct-to-consumer essential oils brand offering single oils, blends, and natural body care through its own e-commerce site. Closely aligned with Tülu's premium-positioned, purity-focused, online-first go-to-market model.
• Wyndmere Naturals: Independent aromatherapy brand offering pure essential oils, blends, diffusers, and natural body care sold DTC and through specialty retailers. Closely comparable in scale, category mix, and premium natural positioning to Tülu.
• Rocky Mountain Oils: Family-owned essential oils brand offering GC/MS-tested single oils, blends, and wellness products online. Closely comparable to Tülu on product category, transparency positioning, and online-first distribution.

Broad incumbents

• NOW Solutions (NOW Foods): Established natural products manufacturer offering a broad NOW Solutions essential oils and aromatherapy line through health food retail and online. Larger incumbent in the same essential oil category, competing for the same health-conscious consumer at typically lower price points.
• Young Living Essential Oils: Major essential oil and wellness brand with global MLM distribution and a Seed to Seal quality program. Competes with Tülu in the same essential oil category but with substantially larger marketing and distribution scale.
• doTERRA International: Global leader in essential oils with an MLM distribution model and broad wellness product portfolio including single oils, blends, and personal care. Larger incumbent operating in the same essential oil category as Tülu but at vastly greater scale.

Regional players

• NEOM Organics: UK-based premium wellbeing brand selling essential oils, candles, diffusers, and body care through DTC and department-store channels. Comparable product mix and premium positioning but operates primarily in the UK/Europe rather than North America.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tuluwellness
• Instagraminstagram.com/tulu_wellness
• LinkedInlinkedin.com/company/love-and-lemons-life-essentials

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aesha Botanicals Inc.