The Apuldram Centre

What The Apuldram Centre does

The Apuldram Centre is a UK registered charity (Charity No. 801169) and Company Limited by Guarantee (Company No. 2343730), founded in 1989 and headquartered at Appledram Lane South, Chichester, West Sussex. It provides adult social care services for working-age adults with learning disabilities in Chichester, Bognor and surrounding areas, operating three core service lines: Supported Living (up to 36 individuals in shared, self-contained or rental accommodation), a Day Centre (Monday-Friday occupational activities including horticulture, cookery, arts and crafts), and a Community Hub in central Chichester that supports independent access and volunteering across the city. The organisation delivers over 2,000 support hours per week to approximately 139 adults across services.

The business model is predominantly a local-authority social care provider: approximately 80% of income derives from contracts with West Sussex County Council for adult social care placements. The remaining 20% is generated through a diversified portfolio of fundraising and commercial activities including an on-site public cafe (Monday-Saturday, 9am-4pm), the Apuldram Dog Field (secure bookable dog exercise field launched 2023), Spaces for Hire (sports hall, craft room, barn, outdoor areas, car park), the 100 Club monthly prize draw (established 2012), legacy gifts, charitable donations, and 'Marley's Tales' (a quarterly magazine produced by service users). The organisation is CQC-registered for personal care and led by CEO Rory Massey with CFO Karen Reeves and a small senior leadership team. There is no proprietary technology platform; the digital footprint consists of a Wix-hosted website and standard social media channels.

The organisation operates on a non-profit basis governed by a voluntary Board of Trustees. Geographic reach is concentrated within West Sussex, and the customer base is effectively a single local authority commissioning relationship supplemented by private day-centre arrangements, donors, and retail visitors.

Name

The Apuldram Centre

Legal name

The Apuldram Centre

Website

https://apuldram.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Apuldram Centre is a West Sussex-based UK charity providing supported living, day services, and community activities for approximately 139 adults with learning disabilities, primarily funded through contracts with West Sussex County Council and supplemented by an on-site cafe, dog field, and community hire facilities.

Ownership category

akta.pro rank

Product category

Adult Social Care and Learning Disability Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

akta.pro secondary industry

Outdoor / Farm-Style Dog Daycare (HSANAFAL)

Keywords

• Adult social care
• Supported living services
• Learning disability support
• Day centre services
• Community care charity

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Contracts: Approximately 80% of current income derived from contracts with West Sussex County Council (adult social care) for supported living and day services.
2. Charitable Donations: Donations from individuals and supporters, including one-off and ongoing contributions to sustain, grow and redevelop infrastructure.
3. 100 Club Monthly Draw: Monthly prize draw where members pay £5 per number per month; matching sum paid to Apuldram. Established in 2012.
4. Legacy Gifts: Legacy gifts in Wills, popular as individuals wish to leave to charity as part of their final wishes.
5. Cafe Operations: Onsite cafe open to public Monday to Saturday, 9am-4pm, serving breakfast, lunch, snacks and drinks. Helps fund charitable work.
6. Facility Hire: Spaces for hire including Sports Hall, Craft Room, Common Room, Barn, Outside Areas and Car Park for community benefit.
7. Dog Field Booking: Secure dog exercise field launched in 2023, bookable by the hour for exclusive use of a safe and secure fenced-in space.
8. Third-Party Fundraising Platforms: Partnership with PayPal for Charities, eBay for Charity, and Easy Fundraising for donation collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Apuldram Centre is a West Sussex charity that provides supported living accommodation, a day centre, and community-based activities for adults with learning disabilities, with capacity for up to 36 individuals in supported living. Services are delivered primarily under contract with West Sussex County Council, supplemented by a public on-site cafe, a secure bookable dog exercise field (Apuldram Dog Field), hireable community spaces, and a members' monthly prize draw (100 Club) that together generate the funds needed to sustain the charitable mission.

Product overview

The Apuldram Centre offers a portfolio of services for adults with learning disabilities: Supported Living (providing care for up to 36 individuals in Chichester and Bognor areas), Day Centre (occupational activities Monday-Friday for working-age adults), and Community Hub (central Chichester-based activities). To fund these core services, the Centre operates several income-generating offerings: an on-site public Cafe open Monday-Saturday, the Apuldram Dog Field (secure bookable dog exercise area launched 2023), Spaces for Hire (sports hall, craft room, barn, and outdoor areas), the 100 Club monthly prize draw, and Marley's Tales quarterly magazine produced by trainees.

Differentiator

Problem solved

Functional benefit

Brands

• Apuldram Dog Field: A secure dog field launched in 2023, bookable by the hour for exclusive use of a safe and fenced-in space for dogs to roam free.
• Marley's Tales

Products and services

• Supported Living CQC-regulated personal care and support for up to 36 individuals with a learning disability living in Chichester, Bognor and surrounding areas. Services enable people to maintain and develop their independent living skills and include shared housing with or without sleep-in cover, self-contained accommodation, and support for people living in privately owned or rented accommodation.
• Day Centre Monday to Friday service enabling working-age adults with learning disabilities to take part in occupationally focused and enterprising activities. Offers flexible placements under contract with West Sussex County Council or by private arrangement.
• Community Hub A designated hub based in central Chichester providing a base for community-based activities for adults with learning disabilities who can access central Chichester independently. Activities include supported volunteering across the city.
• Apuldram Centre Cafe Public cafe open Monday to Saturday 9:00am to 4:00pm serving hot and cold breakfast and lunch options, snacks, cakes and drinks. Helps fund the charity's work.
• Apuldram Dog Field Secure, bookable dog exercise field that can be booked by the hour for exclusive use of a safe and secure fenced-in space, allowing dogs to roam free off-lead uninterrupted by other dogs.
• Spaces for Hire Community spaces available for hire including Sports Hall, Craft Room, Common Room, Outside Area (field, decking and toddler play area), Barn, and Car park holding approximately 30 spaces including disabled parking.
• 100 Club Monthly prize draw established in 2012 providing regular income for The Apuldram Centre. Members pay £5 per month per number with prizes of £100, 2x£50 and 5x£25, and a matching sum is paid to Apuldram.

Quantifiable outcome

• 139 adults with learning disabilities supported across services
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• West Sussex County CouncilcoreStrategic or Co-development PartnerPrimary commissioner of adult social care services. Provides contracts enabling access to supported living and day centre services for adults with learning disabilities in West Sussex. Approximately 80% of Apuldram's income derives from these contracts.
• West Sussex Partners in CarecoreGTM or Marketing PartnerPartnership in the Great Care Employer scheme, demonstrating commitment to providing a supportive, inclusive, and rewarding workplace for care sector employees.
• The Bailey Bridge ClubminorOthersLocal business supporter that has championed the work of Apuldram Centre within the community.
• PayPal for CharitiesminorChannel Partner/ Reseller/ DistributorPlatform enabling donations to be made to The Apuldram Centre through PayPal.
• eBay for CharityminorChannel Partner/ Reseller/ DistributorPlatform allowing supporters to buy, sell or make donations to The Apuldram Centre through eBay's charity programme.
• Easy FundraisingminorChannel Partner/ Reseller/ DistributorRetail donation scheme where retailers make small donations to The Apuldram Centre each time supporters shop.
• Care Quality Commission (CQC)coreOthersRegulatory body with which Apuldram Supported Living is registered for the regulated activity of personal care under the Health and Social Care Act 2008.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Response: Charity supporting people with learning disabilities, autism and mental health needs through supported living, residential care and community services. Comparable in mission, service mix and CQC-regulated model.
• Choice Support: Charity providing supported living and personalisation services for people with learning disabilities, autism and mental health needs. Closely comparable service mix and commissioner-funded model.
• Hft (Home Farm Trust): National charity providing supported living and personalised services for adults with learning disabilities. Directly comparable as a CQC-registered provider delivering supported living, day services and community-based support across multiple UK regions.
• Certitude: Charity providing supported living, residential care and community support for people with learning disabilities and autism, primarily across London and the South East. Comparable regional focus and supported living service model.
• Avenues Group: Social care provider delivering supported living and community-based services for people with learning disabilities and complex needs. Directly comparable in supported living and day services delivery.
• SeeAbility: Specialist charity supporting people with learning disabilities, autism and sight loss through supported living and community services. Comparable CQC-regulated supported living model, with a narrower specialist focus.
• Achieve Together: Large specialist provider of supported living and residential services for adults with learning disabilities, autism and associated complex needs. Directly comparable service model, with significantly greater scale and geographic reach.
• MacIntyre: National charity providing supported living, residential care and lifelong learning for people with learning disabilities. Directly comparable operating model, with an emphasis on person-centred support and community participation.

Broad incumbents

• Sense: National charity supporting people with complex disabilities including learning disabilities, autism and deafblindness. Overlaps with Apuldram's supported living and day services, with a broader specialism in complex needs.
• Mencap: The UK's largest charity for people with learning disabilities. Serves a much broader constituency and operates nationally with lobbying and direct services, but overlaps with Apuldram in supported living and day services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ApuldramCentre
• Facebookfacebook.com/theapuldramcentre
• Instagraminstagram.com/apuldramcentre
• LinkedInlinkedin.com/company/the-apuldram-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Apuldram Centre